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WhatsApp for sales you own a business, it’s important to consider using multiple platforms to market and advertise your business. WhatsApp for Business can help you find new ways to connect with customers and promote your business.
In 2022, WhatsApp has become a critical factor in determining a company’s sales & marketing efficiency. As one of the leading digital communication platforms today, WhatsApp Business is being used by many companies across the globe. While there are several guides that touch on WhatsApp communication strategies, there is very little guidance on how to use WhatsApp Business to boost a company’s sales. That’s why we created this article to provide valuable tips that could help both new & old company owners.
Why choose WhatsApp Business for sales
Before we start with the tips, let’s look at why WhatsApp is a natural choice for companies that are looking to boost their sales. With over 2 billion users currently active on WhatsApp, the platform competes with modern sales-oriented channels like Google, Facebook, etc. In addition, WhatsApp allows companies to have personalized communication with each and every client. This makes it a much more effective platform than its contemporaries. All of these are accentuated by the fact that WhatsApp Business has a host of features like broadcasting, shared inbox, automation, etc., that allows companies to market their products & services in a much more engaging manner. This is why businesses that have adopted it as their sales channel have been raving about the power of it.
13 Tips to Boost Sales with WhatsApp Business
WhatsApp Business, like any other platform, can yield the best results only when it is used efficiently. The following tips & tricks will help your company boost sales with WhatsApp Business:
Use official WhatsApp number with WhatsApp Business API
Any experienced businessman would know that business revenue is built on trust & transparency. So it only makes sense to have an official, verified WhatsApp number for your company. This adds a green verified tick to your WhatsApp profile and builds trust with your clients instantly.
Use WhatsApp Web
Since WhatsApp Business allows you to use four devices, you need to consider using WhatsApp’s desktop application, WhatsApp Web. Since many small and medium companies prefer managing their business processes using a desktop or laptop, it might not be efficient to switch between using WhatsApp on the phone and other tools on the desktop. WhatsApp Web can also be accessed from any device running a web browser like Google Chrome or Mozilla Firefox.
Add customers to broadcast list
Sending bulk messages to customers and clients is one of the most effective ways to market your product instantly and boost sales. WhatsApp broadcast lists allow businesses to add thousands of customers who can be notified instantly about any business update, announcement, news, product launches, sales, etc. By using a broadcast list you can avoid the tedious & irritating process of sending a message to each and every client individually.
WhatsApp is a platform that allows you to personally connect with each customer. As a company owner, you should not waste this valuable opportunity to educate your clients and engage them with useful content. This allows you to build meaningful connections with customers and turn them into valuable leads. By keeping your content unique & interesting, you will be able to boost sales and generate new leads in no time.
Automate your replies
In a time where customers expect instant resolutions, failing to use WhatsApp automation can end up hurting your sales. With just a few taps, you can set up automated replies in WhatsApp so that your team can instantly answer any customer queries on the go. This allows your clients to feel important and valued.
Establish your product visibility
Make your product more visible by using features like WhatsApp catalog. Showcasing your product image, price & other details through catalogs to the right customers can help boost your sales immensely. This also helps your clients understand your products better and makes them feel more valued.
Use the power of Facebook ads
While WhatsApp alone can significantly increase product exposure & sales, combining the platform with Facebook ads can significantly amplify your sales. If you already have a significant amount of followers on Facebook, you should consider leveraging this network through Facebook click-to-chat campaigns.
Earn customers loyalty
To enhance your business profits, it’s important to build loyalty among your customers. You can create periodical events, offers & deals through WhatsApp Business to further strengthen your company’s loyalty. When these customers feel appreciated, they will turn into repeat customers.
Share link to your shop
WhatsApp allows companies to create online shops with existing product catalogs. The links to these shops can be directly sent to customers either through personal chats, groups or broadcast messages. You can also showcase these links on your brand websites & offline stores to boost visibility & sales.
Use Links & QR Codes
If you own a brick-and-mortar store, you can direct traffic to your online store with the help of WhatsApp links & QR codes. Since most offline stores can be busy, sending customers directly to your WhatsApp profile will create a much more welcoming environment that can result in a sale. Furthermore, you can also use this opportunity to send customers a virtual map of the nearest outlet where they can pick the product they want to purchase.
Many companies fail to see the benefit of post-sales assistance. There’s no better time to collect customer opinions than right after a sale. WhatsApp is the perfect medium because it allows you to create customized automated lists that can be used to collect important information that can help create an actionable strategy to increase sales.
Constantly analyze & innovate
Much like all marketing & sales campaigns, WhatsApp Business strategies also need to be constantly analyzed based on the most recent set of customer data. Many WhatsApp Business Partners like ChatPro enable businesses to collect a wide range of data about their customers and help them build a 360-degree view of their clients. This allows you to keep a closer watch on their needs, interests, behavior & preferences to identify new sales opportunities.
Schedule your process
Creating a comprehensive schedule for all your sales & marketing communication is critical to delivering the best results. This not only helps you schedule important tasks such as launching new products or updating your pricing strategy, but it also makes it easier for you to manage communications & track your goals and results. Organizing your customer lists & scheduling messages can help eliminate last-minute mistakes and missed updates.
Focus on re-engagement
It is well-known that remarketing products & services to existing customers can boost your sales significantly. You can create custom WhatsApp broadcast lists with first-time customers and notify them about similar products. Alternatively, you can add people who’ve abandoned their carts and send custom offers to them. The possibilities are endless.
Things to avoid when selling on WhatsApp
In addition to the tips mentioned above, companies should also be aware of the following points and avoid them.
Don’t try to sell all the time
While WhatsApp allows companies to share notifications and information about deals/offers, it doesn’t allow them to openly share marketing communications & newsletters. Therefore, it’s important to make sure that not all of your communications are sales-focused. This can also irritate the customers and make them block your company’s profile completely.
Avoid sending (too many) bulk messages
There’s no doubt that WhatsApp broadcasts can provide immense benefits for your company. However, it is important to do it in moderation. Sending unnecessary bulk messages can reduce your brand’s authenticity and lead to customer loss. Use this strategy properly to avoid losing customers.
Avoid generic greetings
While creating your automatic greeting messages, it is important to ensure that the messages are engaging and intuitive in nature. Only when customers connect personally with your greeting messages will you gain their trust. Avoid using generic messages or common phrases, especially in automatic greetings & broadcast lists to ensure a warm & personal touch.
Don’t forget to get feedback.
Customer feedback is the lifeline of any business. You can collect it through several methods, such as direct questions in chats and through surveys. However, you should make sure that you are actually listening to what your customers are saying. The trick is to create a culture where feedback is seen as an opportunity to improve your services and products.
Don’t be rude or inappropriate
While this might seem obvious, it’s something that deserves a second mention. WhatsApp’s commerce & business policies are strict. So, it is important to make sure that none of your brand messaging violates the platform’s policies. Violations can result in temporary and permanent bans from WhatsApp, which could be a major detriment to your business revenue.
Get started with Whatsapp marketing and sales through ChatPro!
We’ve clearly outlined some of the major tips for boosting your sales through WhatsApp. You can also get guided assistance from the experienced team at ChatPro, a major WhatsApp Business Partner in India. ChatPro’s WhatsApp Business Solution offers native integrations with platforms like Zoho, Shopify and Woocommerce. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and E-commerce. So, don’t hesitate to sign up now!
Are you looking for new ways to connect with your audience? In this post, we’ll explain everything you need to know about running successful WhatsApp business opt-ins.
Being one of the best communication platforms for businesses in the current era, many companies have started to use WhatsApp Business to engage with customers & attract new customers. With the increased popularity of WhatsApp Business and its chatbot, it is critical for company owners to understand the customer opt-in procedure, rules of the business account, and other useful information that can help them use the platform effectively.
What is WhatsApp Business Opt-in?
WhatsApp chatbots are currently one of the most popular chatbot applications simply because its cheap and customer-friendly. In addition to helping companies with instant customer support, chatbots also enable companies to expand their customer base with verified WhatsApp customers. While companies can reply to customers who start a conversation, WhatsApp doesn’t allow companies to initiate conversations without obtaining an opt-in.
customers before sending messages:
According to WhatsApp policies, companies need to get consent from customers before sending messages from their business accounts. This procedure is called the WhatsApp Business opt-in process. WhatsApp opt-ins were initially collected by third-party channels but WhatsApp has since provided several options to collect consent from customers. Companies can now send consent messages through:
And WhatsApp Messages (when the customer initiates the conversation)
Primary guidelines while collecting WhatsApp Business Opt-in
WhatsApp Business Opt-in:
WhatsApp Business opt-in was specifically created to enact WhatsApp’s strict no-spam policy. The app has created three primary guidelines that companies need to follow while collecting consent from their customers. They are:
The opt-in message from the company should clearly specify that by accepting this communication the customer is willing to receive messages from them on WhatsApp.
The company should ensure that its name is prominently mentioned in the consent message.
The company should also make sure to follow the regional business & consumer laws that are applicable to a particular state/country.
Once a company adheres to these three guidelines, it can initiate conversations with its customers and send proactive templates to them. For more about how business-initiated templates work, you can check out our blog on WhatsApp template messages.
7 Best Ways to Collect Opt-ins for WhatsApp Business
Ways to Collect :
Now that we’ve explained what WhatsApp opt-ins are and offered a brief view of the primary guidelines companies should follow while collecting them, let’s take a look at some of the most effective ways of collecting consent from customers.
WhatsApp Conversation Opt-Ins
The easiest & most used way to obtain opt-ins from customers is by asking customers who have already initiated a conversation with a company. This is because this subset of customers have not only shown interest in your company and its offering but are also highly familiar with the platform. Therefore, they would most likely opt to receive communications through WhatsApp.
This method is also considered easy because your team can send predefined opt-in messages that can be sent instantly once they resolve a particular query. Once the customer agrees to the messages, you can send notifications to them.
2. Website Opt-Ins
Your website is an integral part of your company and it can be used to help gather opt-ins with the help of opt-in buttons, pop-up banners and even a dedicated landing page where you can easily embed an opt-in box to help get consent from them. Once the customer clicks the banner or fills the form, you can instantly transfer them to WhatsApp and send across a notification with the consent message.
3. QR Code & In Person
Shops and other businesses with physical locations can use their reception desks and store managers to collect WhatsApp opt-in consent from the customers who visit their stores. This has helped these small businesses get connected with their customers through the platform.
QR code is another simple and cost-effective method that you can use to collect opt-ins. Companies can easily collect consent from customers who visit their physical location. Customers can easily scan the QR code to get an opt-in message and accept the terms instantly.
4. Phone Calls & IVR
One of the traditional ways of collecting opt-ins is to use call centers and IVR (Interactive Voice Response) operators to help them collect consent from their customers through voice calls. Once the customers answer the call, companies can inform them about the WhatsApp business opt-ins. process and send them opt-in messages instantly. While using IVR and call centers, it is important for companies to make sure that these channels follow strict opt-in practices and regulations.
5. In-App Notification
If you are a company that is using a mobile app, it opens up another avenue for your company to collect consent. By sending in-app notifications reminding customers that your company uses WhatsApp and sharing opt-in notifications. One of the positives of using in-app notifications is that most WhatsApp Business Service Providers like ChatPro will be able to help you integrate WhatsApp applications into your mobile app. This will ensure that the in-app notifications are received seamlessly.
You can use your transaction notifications for obtaining WhatsApp business opt-ins. information. To do so, you have to add either the WhatsApp opt-in button, QR code or your WhatsApp link on your billing invoice/delivery messages. No matter whether you are sending notifications through e-mail or SMS, the information is automatically forwarded to the customer once they open the message and read it.
Updated WhatsApp Opt-in Policy for Business Initiated Messages
We’ve now seen a brief overview of the WhatsApp Business opt-in process and how you can use several channels to nudge customers to give consent for your messages. In addition to this knowledge, it’s also critical to look at how you should frame the opt-in message and other business-initiated communications that you’d be sending after you receive consent.
Business Initiated Messages:
Business-initiated messages are simply messages that are initiated by a company. Unlike normal conversational messages, WhatsApp has created a clear set of policies/regulations to moderate business-initiated messages. Therefore, companies need to create messages or templates that they’d be using and get them approved by WhatsApp. WhatsApp’s business policy was created to ensure that all customers have a quality experience when interacting with companies.
While learning all the regulations and adhering to them might look complicated, companies can opt to For more information on how WhatsApp Business notification templates can be created, you can also check out this blog post.
FAQs on WhatsApp Business Opt-in
Can I send WhatsApp messages to customers without sending opt-in messages?
While you can send messages to customers who have not opted in, the messages might not be delivered and show a ‘User not opted in’ error response. Even if some messages go through, it is not advisable because WhatsApp is GDPR compliant and it strictly prohibits this type of behavior.
How will WhatsApp check if I have sent opt-in messages?
WhatsApp routinely checks companies and conducts random audits to check opt-in conversations. In addition, users can also block or report your company for sending notifications without consent.
What actions will WhatsApp take if I send notifications to customers without getting their consent?
WhatsApp has the right to revoke the license and WhatsApp Business registration of any company that does not comply with its regulations. Companies that have been banned might find it hard to re-register on the platform and reclaim their audience.
Should I maintain a record of all the opt-in messages?
Yes, companies should maintain a record of all the opt-in replies from the customers. While this might not be clearly implied by WhatsApp, a record of the conversations will immensely help the company during WhatsApp’s compliance audits.
Can I obtain a WhatsApp opt-in using offline modes like forms?
Yes, WhatsApp allows companies to collect consent through offline forms. However, much like digital records, companies should make sure to document offline forms and store them safely.
Can I get WhatsApp Business opt-in consent through Ads on platforms like Facebook?
Yes, WhatsApp opt-in responses can be collected through Ads on Facebook, LinkedIn and other platforms. However, the company should ensure that the customer is redirected to WhatsApp and use the platform to obtain opt-in.
This process becomes much easier if your company runs a ‘Click to WhatsApp Ad’ on Facebook. When a customer clicks on the call-to-action button ‘Send Message’, they are redirected to WhatsApp and the opt-in is obtained in the background during that process.
Start to Increase your Opt-in Rates for WhatsApp Business with ChatPro!