Digital-Marketing B2B

Digital Marketing and Today’s B2B Buyer: New Rules of Digital Marketing

Digital Marketing for Today’s B2B Buyer suppliers must embrace and sustain ongoing change if they want to stay competitive in the future.

Why?

  • Over 70% of B2B decision makers prefer remote or digital interactions,
  • Over 70% of B2B buyers spend half their research time online,
  • In 2022 the average buyer uses 10+ channels as they journey through the buying process.

So, what do today’s B2B buyers want?

This is a complicated question. However, getting the right answer is essential for selling to today’s business audience.

As the B2B industry continues to evolve, digital marketing is more than a nice to have – it’s a must-have.

The last few years have intensified the need for B2B businesses to shift their focus to digital marketing. Why? Because digital marketing drives revenue.

To succeed in B2B, it’s no longer acceptable to have a subpar buying experience.

In this blog, we’ll take a look at how you can use digital marketing to create value for today’s B2B buyers and the strategies you need to employ to make sure they find you when they’re researching online.

How to Create Value for Changing B2B Buyer Needs

The way B2B buyers research, compare, and buy has drastically changed in the last five years

The days when Digital Marketing Strategies to Reach Today’s B2B Buyer would simply talk to their sales rep or meet prospective suppliers at an industry event are disappearing.

With digital at the helm, most buyers start their purchase journey online – even if they ultimately purchase offline.

In fact, recent Google research shows that on average, 67% of purchases for multiple industries were influenced by digital.

According to the same study, before making a purchase, today’s typical B2B buyer might look at online categories, perform multiple Google searches, and visit branded websites.

They look for product specifications and brand comparisons and try to find the best deals or promotions.

In fact, you could say, the B2B buying experience is trending towards a more consumer-based approach. Where the buyer conducts their own research before making a purchase – similar to the way consumers read reviews and compare products on Amazon.

Engaging modern buyers requires a more proactive approach to marketing. The right digital marketing strategies help people make and act on decisions faster. And they will do their due diligence. Digital empower today’s B2B buyer to research rapidly and make decisions in the moment.

But you need to be visible within their research phases to stand a chance of being selected.

So, how do you build a digital marketing strategy to engage today’s B2B buyers?

The Core Pillars of a Modern Digital Marketing Strategy

If you want to drive long-term growth for your business, the right digital marketing strategy is a must. With the right approach in place, you can better meet buyers at every point in the purchase journey and optimise for long-term growth.

Here are the four core pillars of a modern Digital Marketing Strategies to Reach Today’s B2B Buyer strategy:

Pillar 1: SEO

SEO (Search engine optimization) helps boost the visibility of your content. If you get it right, for B2B specifically, it helps your buyers build trust and confidence in your business and helps you drive traffic with intent: Do they want to learn? Are they ready to buy? The keywords inform this. Plus a lot of B2B terms aren’t crowded yet so it’s easier to compete for them and boost rankings.

In short, SEO is the process of optimizing your website to rank higher in the search engine results pages (SERPs) to increase the amount of traffic your website receives.

When customers are looking for products or services during the research phase, they often turn to search engines, such as Google. That’s why being found on the first page of the search results increases your chances of driving traffic to your site to ultimately convert them into sales.

SEO is the backbone of digital marketing and is made up of different elements:

  • On-page SEO – the content you see on your website including product pages, landing pages and blogs.
  • Off-page SEO – any activities that take place off the page, mostly gaining backlinks or inbound links.
  • Technical SEO – anything that involves the back end of your website and anything that affects the performance of your website such as site speed.
  • Local SEO – a local SEO strategy helps you appear for customers who are searching in your local area and drive footfall to your business.

Pillar 2: Content Marketing

Content marketing is the promotion and creation of content assets to help you generate brand awareness, traffic to your website, demand generation, and new customers. In summary, it allows you to provide value to your customers by creating informative content that helps to answer customers’ questions and solve their problems by offering your products and services.

One of the main reasons customers turn to search engines is to find knowledge about specific topics, products and services. Make sure that the content you produce and promote should match the search intent of your customers, so make sure it matches their intent at various stages of the customer journey.

But, why is this fundamental for B2B marketing today?

B2B businesses buy from those with an authoritative, trustworthy and reliable voice so you have a much higher chance of converting a prospect if they’ve seen your content and remember it – because it was helpful.

Key types of content include:

  • Blog posts – they help to demonstrate your expertise in your industry and help to generate organic search traffic for your website. It will also help you get your brand to the top of the SERPs.
  • Infographics – a visual piece of content you can use to provide information in an easy to read and digest way.
  • Ebooks and whitepapers – help to provide website visitors with more information on the problems you can solve for them.

Pillar 3: Social Media Marketing

Just like content marketing, social media is critical to B2B brands that want to boost their reputation, build trust, and increase their sales. Being consistent and building familiarity is key!

Promoting your brand on these channels is the perfect way to build brand awareness and generate sales for your business.

There are different ways you can use social media for your business:

  • Organic social media – every social media channel allows you to post organic (free) content. This will be shown to your community of followers and its reach can be limited.
  • Paid social media – channels such as Facebook, Instagram and LinkedIn allow you to create ads and pay to boost them to a targeted audience.

Social media is a great way to promote your brand, and content, increase brand awareness, drive traffic, sales and generate new leads for your business.

Pillar 4: PPC (Paid Search)

PPC, also known as Paid Search or pay-per-click, provides a way to drive traffic to your website and you only pay when someone clicks through to your website. For B2B, it allows you to target your budget towards those that are showing an intent to buy, so it’s better for ROI. You can get hyper-personalized here to make sure the ad resonates with the Digital Marketing Strategies to Reach Today’s B2B Buyer and they have a clear expectation that you can solve their challenge.

The goal of your ad is to lead searchers to click on your website and take valuable action such as purchasing a product.

PPC ads are determined by the keywords you select for your business. When searchers type these keywords or phrases into a search engine, such as Google, an auction takes place to decide which ad is shown. The ad that wins the auction is shown at the top of the search results.

Key Takeaways

So, in summary, how can you make sure you’re reaching your B2B customers effectively?

“Buyers expect education and helpful content“

B2B buyers expect to gain value from your brand. They expect free advice to help solve their key challenges. Remember, if you don’t satisfy these needs, they’ll go to a competitor.

“Don’t get comfortable with what works now“

The volume of change we’ve seen over the last few years has taught us one thing for sure: we can’t simply rely on things being the way they’ve always been. And so we can’t simply rely on the digital marketing approach we’ve always done.

“Digital marketing is even more important“

And they’ll primarily be looking for it on digital channels where they go for their research. That’s why it’s crucial for every step of the B2B buyer journey – from awareness through to building loyalty – that you have the right activity in place to drive traffic to your website and convert sales.

“Review and reposition“

Review what’s changed in your space and how your customers might have changed their buying habits, and then adapt your strategy accordingly.

If you’re unsure about digital marketing and how competitors might be reacting, request a free Digital Marketing Strategies to Reach Today’s B2B Buyer audit from our website.

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How to Convert WhatsApp to Business Account

Wondering how to convert a whatsapp account to a business account? Read on. This guide will take you step by step through the process of converting your current WhatsApp account into a business account.

In today’s digital world, it is important for companies to create a superior customer ecosystem that can help them maintain an edge over their competitors. To do that, they need to use a communication tool that will help them interact with customers across the globe efficiently and easily. In addition, they should be able to do that at a fraction of their business expenses.

WhatsApp and its global dominance

With the world being more connected through its social networks and instant messaging apps than ever before, the popularity of WhatsApp (one of the most popular apps worldwide) cannot be denied. WhatsApp can be used in more than 200 countries worldwide and it is available on both iOS and Android. Since it is free, WhatsApp is fast becoming the choice for both personal and professional communications. The app has more than 3 billion users worldwide and it is the most popular app in over 100 countries. It has also been downloaded over 5 billion times (both Android & iOS).

In India, WhatsApp is the most used mobile communication app with over 75% of smartphone users having the app installed on their device according to research from Pew Research Center. This is the highest market penetration among its competitors (including Facebook Messenger and WeChat).

WhatsApp Business: What is it and why do companies love it

WhatsApp Business is the business communication platform that was created by WhatsApp to help company owners communicate better with their customers. The main goal of WhatsApp Business is to provide companies with the means and tools to provide a flawless customer experience. WhatsApp allows companies to reach a global audience of over 3 billion. This allows companies to grow exponentially. In addition, WhatsApp also has one of the highest message open rates. So, companies can rest assured that there will be a high level of customer interaction when using the app.

All in all, WhatsApp Business gives companies the means to communicate with their customers and maintain a unified conversation with their audience. With features like away & greeting messages, WhatsApp Business also allows companies to automate their customer experience. All of these features combine to give companies a superior edge over their competition. If you’d like to know about how WhatsApp is different from WhatsApp Business, you can read more at Differences between Whatsapp and Whatsapp Business.

How to convert WhatsApp account to WhatsApp Business account: A step-by-step guide!

If you are a WhatsApp user, then it’s very easy to convert your existing account into a WhatsApp Business account. Simply follow these steps

For Android Users

  • Backup Your WhatsApp Account

backup your whatsapp chats

Before starting the migration process, it is important to back up your current WhatsApp data. To start backup, you need to go to SETTINGS > CHATS & CALLS > CHAT BACKUP and then click on Backup.

Note: You can also choose if you want to backup your photos and videos on this screen.

download whatsapp business

The first step is to download the WhatsApp Business application from Google Play and agree to the Terms and Conditions.

  • Transfer Data

transfer data from whatsapp to whatsapp business

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If you are migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Create Your Profile

create your whatsapp business profile

Once the transfer is complete, you can restart the application and start creating your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

whatsapp business profile details

You can also add additional business information like address, sub-category, office hours and e-mail address to help educate your customers by clicking on Explore > Business Profile.

For IOS Users

  • Backup Your WhatsApp Account

As mentioned earlier, it is important to back up your WhatsApp data. To start backup on iOS, you need to go to SETTINGS > CHATS > CHAT BACKUP > BACKUP or BACKUP NOW.

Go to the Apple App Store and search for WhatsApp Business. Then, download the app and agree to the Terms and Conditions.

  • Transfer Data

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Build Your Profile

Once the transfer is complete, you can restart the application and start building your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

Click on Explore > Business Profile to add additional business information like address, sub-category, office hours and e-mail address to help educate your customers.

Learn how to create a new WhatsApp Business account.

Benefits of using a WhatsApp Business Account

A WhatsApp Business account provides several benefits to companies. In this section, we will outline some of the most important ones to provide an overview of how WhatsApp Business can help your company grow beyond borders:

Easy Create Custom Message Templates

Interacting with customers using a WhatsApp profile will be tough when you start growing. As your customer base grows, you might be forced to either limit the conversations or increase your staffing to cope with the increased demand. By choosing to migrate to a WhatsApp Business profile, you will be able to create and use template messages that are already pre-configured. Templates allow companies to quickly send automated messages to their customers. This also ensures consistency in your messaging, helps reduce the amount of effort spent on each individual message and reduces the potential of mistakes.

To know how you could use template messages to engage with both new and existing customers, you can check out our WhatsApp template blog.

WhatsApp Business Supports Automated Messages

With WhatsApp Business, your company can easily automate its customer communication by creating Away and Greeting messages. These automated communication strategies by creating customised message templates help create a more personalised customer experience by allowing your company to stay in constant touch with your customer base. Automating business communications and notifications using message templates also helps cut down your business costs as you can operate your communication channels with less manpower. Away and Greeting messages that can automatically initiate customer conversations can also be a great way to streamline the process of customer feedback and improve customer retention.

Read more: How WhatsApp Business helps automate your business process

Quick Replies

With WhatsApp Business, your company can also create customised messages that can be sent as Quick Replies to their customers. Moreover, WhatsApp Business even suggests replies based on information like location, business hours, etc. These quick replies can be instantly sent to the customers by pressing the default key ‘/’ or any other keyboard shortcut that you set. There is a limitation, however, because Quick Replies cannot be used to send media like photos and videos. Even so, it provides a massive advantage to companies as it allows them to provide a more personalized customer experience.

Further reading: How to set-up WhatsApp Automated Notifications.

Easy Add Labels to the Conversations.

This is perhaps one of the best advantages for companies in the growth phase. The rapid influx of new customers and the rising demand of existing ones might make it tedious for companies to respond to messages and escalate them to the right team. Because of this, they might miss important opportunities to resolve customer issues and increase their brand reputation. WhatsApp Business enables companies to add custom labels that can be used to organize and sort customer conversations automatically. As an added benefit, it allows teams to quickly sort through conversations and identify the ones that need urgent attention. This allows them to resolve customer issues quickly and increase customer satisfaction. It is also a great way to create and maintain a unified communication structure across the board.

Whatsapp Business allows you to set the business location.

Unlike WhatsApp, WhatsApp Business allows company owners to add additional profile information like location, business hours, website address, etc. This allows them to build trust with new customers and add additional avenues of communication with existing customers. Information like address would drive more customers to your physical store and increase your company’s overall revenue. Furthermore, companies can also get verified from WhatsApp to get the Trusted Business badge, which can help in increasing customer trust, and make customers more likely to make purchases.

Interested to know the detailed benefits of a WhatsApp business account? Read here.

WhatsApp Business API: Going https://tamizhasolutions.com/business-consulting/beyond WhatsApp for Business

Ultimately, WhatsApp Business allows companies to communicate with their customers efficiently by offering a variety of features. It offers companies an edge over others in their same domain in today’s competitive environment and helps them increase their brand value and revenue. While there is no denying that the platform offers excellent assistance to companies, it is also not the ultimate communication tool. This is simply because of the fact that WhatsApp Business is designed for small and medium business. Much like how they outgrow WhatsApp and incorporate WhatsApp Business to maximise their opportunities, they would feel the need to use other platforms and communication channels to supplement and go beyond WhatsApp Business.

That’s where WhatsApp Business API comes in. Unlike the business app, the API is an application interface created by WhatsApp to help growing companies unify their business communication. The API, which can be incorporated into any existing CRM platform, offers a host of automation and analytic tools/features that go beyond what the regular WhatsApp Business app offers. To know more about the benefits of WhatsApp API and how to quickly incorporate it into your workflow, check out our complete WhatsApp Business API guide.

Supercharge your WhatsApp Business Account with ChatPro!

If you are looking to grow your brand with WhatsApp Business, then you could partner with ChatPro. ChatPro can help guide you on all things WhatsApp. With years of experience in helping businesses create customised WhatsApp Business and API strategies to grow their revenues, ChatPro can help your company maximise its growth potential. Sign up for a free trial now!

Read More : DIGITAL MARKETING COURSE

whatsapp-website-integration

Top three ways to integrate WhatsApp to your website

If your business uses Integrate WhatsApp to your website, here’s a quick tutorial for adding WhatsApp to your website. With a simple click of a button, customers can contact you with questions or set up appointments.

With over three billion users worldwide, WhatsApp is currently considered one of the best communication platforms of today’s generation as the app has become a vital part of people’s daily lives. Since most people are familiar with the app, it has become a great business communication tool for companies across the world. WhatsApp Business, the business app from WhatsApp, is preferred by most small and medium businesses that want to connect with a large group of clients and customers. While integrating the business app or the API is the first step, there are a lot of additional steps that your business can take to maximize the potential of using WhatsApp Business.

Why should you integrate WhatsApp into your website?

Many business owners use WhatsApp Business but they forget to showcase that they provide the ability for customers to communicate through WhatsApp. One of the ways that they can do it is by integrating WhatsApp into their website. Integrating WhatsApp into your website can offer several significant benefits to your business. We’d like to outline some of the most critical ones here:

Increase engagement on your website

As mentioned earlier, WhatsApp greatly improves customer engagement. This is simply because it is the most popular app. Today’s customers expect businesses to proactively reach out to them. Rather than incorporating some other communication platform, integrating WhatsApp will help businesses to have one-to-one communication with interested customers on a platform that they are familiar with. A WhatsApp button on your site also increases the trust factor between your business & customers, which will further increase engagement.

Suggested Read: How to Create a WhatsApp Chatbot: No-code Guide

Keep in touch after visitors leave your website

A WhatsApp integration on your website will basically be akin to adding a live chat tool to your site. While both might be synonymous in nature as they offer several similar features, there is a significant difference. When a customer raises a query through live chat, they have to stay on the page till they receive an answer. This is a two-way sword as it both tests the customers’ patience and increases the stress on your customer service team. Since WhatsApp routes all the chats to the app, you can answer the query even when your customer leaves the page. This way you can stay connected with your customers longer and build lasting relationships.

Give personalized assistance in the customer’s own language

WhatsApp helps businesses cater to the demands of their customers in their own language. As people are increasingly becoming mobile-first, businesses need to ensure that they can provide better customer service by communicating in the customer’s language and even by providing help in the native language. Integrating WhatsApp into your website will allow you to reach customers across India and offer personalized assistance to them in their native language.

Share rich media content with customers easily

With Instagram, YouTube and other visual platforms taking a center stage in today’s digital communication scene, customers expect businesses to incorporate visual media in their customer service portfolio. Integrate WhatsApp to your website helps you to engage with your customers efficiently by sharing images and videos with them. From simple product images to demos and visual guides, WhatsApp can help you elevate your customer service offering and provide a better customer experience.

The top three ways you can integrate WhatsApp into your website

Now that we’ve outlined the benefits of a WhatsApp integration on your website, we would like to outline three major ways to do that:

Add WhatsApp link to website (Click to chat)

One of the simplest ways to incorporate WhatsApp into your website is by creating and adding ‘Click to chat’ links. Once a visitor or a customer clicks on the link shared on your website, they will be transported to a WhatsApp chat screen either on their phone or on WhatsApp Web. This allows them to directly chat with you or any of your customer support executives. Some WhatsApp service providers like ChatPro, even allow you to add personalized messages to greet the customers.

Steps to generate WhatsApp link with ChatPro

  1. Enter your WhatsApp Business Number with Country Code on the WhatsApp Link Generator page.

whatsapp link generator

2.   Add a personalized message (optional) and preview the content. This can help you connect with your customers better.

Add personalized message

3.   Click on Generate my link to generate your unique WhatsApp Business link and a unique QR code.

Copy your WhatsApp QR code generated and publish it

 

Chat through WhatsApp’s QR Code

QR codes are the latest addition to WhatsApp’s ever-expanding list of features. It allows your business to simplify both online and offline customer acquisition. With ChatPro, you can generate a unique WhatsApp QR code. You can simply paste the WhatsApp QR codes to your website and they can be easily scanned by interested customers. QR codes can also help you boost your offline engagement as they can be pasted in physical stores and other locations.

Add WhatsApp Chat Button to the website

The next popular method of WhatsApp integration is adding a WhatsApp chat button. When compared to links, chat buttons are preferred by businesses because it allows for more customization. WhatsApp chat buttons also show up much more prominently on the website and thus can be noticed by customers easily. ChatPro also allows businesses to easily create personalized WhatsApp chat buttons. Let’s look at the steps below

  1. Add your WhatsApp details including the business number, business name and an availability tag. This availability tag represents the status.

Generating WhatsApp Chat Widget

2.  Customize your widget: You can add a Business Logo or a unique chatbot avatar; a personalized welcome text that will be displayed when your customer lands on your screen.

Customize whatsapp chat button

3.  Add a generic question and a list of options to further help your customers (optional).

FAQs for your WhatsApp Chat buttonWhatsApp Chat Widget Preview

4.  Choose the placement of your widget and add a customized Trigger Message.

5.  Click on Generate Widget Code and embed the generated website code on the desired webpage. You can also enter your email address to get your widget details in your mail.

 

WhatsApp Website Integration: Automate WhatsApp Chat on your website.

One of the most unique selling points ofIntegrate WhatsApp to your website is its ability to help automate customer conversations. Both WhatsApp Business, which was created for small businesses, and WhatsApp API, which was created to help enterprises, allow businesses to automate their customer support.

WhatsApp API does it better because it seamlessly integrates with your business CRM and allows your business to provide a seamless omnichannel experience for the customers.

Automated Notifications

With WhatsApp API, you can create pre-approved template messages that can be sent as automatic notifications to customers. These include greeting messages, away messages, broadcasts and other custom notifications that can be set up in response to specific customer actions. These allow your business to be responsive and capture customer attention immediately. For more about automated notifications, you can read our WhatsApp Notifications blog.

Auto-replies

WhatsApp API allows your business to send quick auto-replies to your customers. These quick replies are a set of predefined messages that you can create based on what your customers are frequently asking about. By creating good auto-replies, your customer support team can instantly solve customer queries. To know more about automatic replies, check out our blog post.

Shared Inbox

ChatPro’s WhatsApp API integration allows your entire customer support to view all your customer conversations on a single screen. In addition, it also allows for a collaborative environment where conversations can be labelled/tagged and sent to the respective team/executive instantly.

Automated Chatbots

For growing businesses, WhatsApp chatbots are a definite must because it allows them to completely automate an entire conversation flow with little to no human intervention. By creating questions and answers/lists of options that can guide your customers, you can generate an automated response system that lets your customers solve their problems faster. And what’s better, ChatPro allows you to do it easily without any use of complicated codes.

Suggested Reading: How to Automate WhatsApp Business Messaging

Start to Integrate WhatsApp to your Website with ChatPro Today!

There’s no doubt that integrating WhatsApp on your website offers great returns. So, don’t miss out on all the benefits that WhatsApp integration can offer. With ChatPro, integrating WhatsApp into your website is easy. So add WhatsApp chat to your website now and boost your revenues now!

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How To Add Whatsapp Link To Instagram

This article will take you through the process of adding Whatsapp Link To Instagram posts and increasing your conversion rate. Why should you embrace this addition? it’s quite simple, you can easily drive traffic to your business page by making use of this feature.

Business communications have become integral to growth and stability in the current market environment. This has made companies choose the best communication tools to ensure superior growth. WhatsApp has slowly become a key tool for businesses to stay connected with their clients, employees, and partners. The platform’s reach and host of features have propelled it to the top of the communication sector. While there is no denying that WhatsApp provides excellent benefits for companies, many owners & managers fail to identify the best way to increase its reach and efficiency. This is especially true when it comes to connecting it to other social media platforms except Meta.

What are WhatsApp links and why do you need to add them to Instagram?

As the name implies, WhatsApp links are clickable hyperlinks that direct users to a company’s WhatsApp profile. So, it is one of the best ways to showcase that your business uses WhatsApp across the web. When the WhatsApp link is clicked on, the user will be redirected to the company’s WhatsApp profile. By adding a link to the desired social media platform like Instagram & Meta, a company can promote themselves & their business better, increase customer engagement, and boost sales.  Whatsapp links added to instagram also helps companies to market their business through WhatsApp and build personalized customer support. Furthermore, this also adds value to the business by giving it a great online presence and a strong market share.

Benefits of Adding WhatsApp Links to Instagram

As mentioned earlier, there are several benefits to adding a WhatsApp link to Instagram. Let’s look at five of the most important ones:

Direct conversation through Instagram

Whatsapp links added to Instagram enables us to have a direct conversation with customers through instagram. Since most people are familiar with the platform, it offers easier communication and a more personalized connection. Companies also prefer WhatsApp links to an Instagram Direct Message (DM) because it helps them identify stronger leads that are more interested in their business.

Increased flexibility

As we all know, Instagram and WhatsApp are popular social networks in their own rights. By combining the might of Instagram’s social reach with WhatsApp’s robust features, companies can increase their online presence and grow their brand faster. By adding WhatsApp links to Instagram, you can also add more flexibility to your communication strategies. For example, you can use the link to send out a marketing message to your audience by embedding a call to action in the Instagram post or you can share a recent company achievement on your Instagram profile by sharing the link to the post.

Increase customer opt-ins

WhatsApp Business owners need to get consent from customers before they start sending messages to them. Getting consent from customers might be a hassle if companies try getting through their website or other non-digital methods. By linking ‘Click-to-chat’ WhatsApp links to Instagram, customers can start conversing with your company easily without adding your WhatsApp Business number. This way, users will become engaged with your business and become more loyal customers.

Suggested read: Looking to Opt-in More Customers to Your WhatsApp Business? Here are a few tips

Increase brand visibility

As a company grows, its brand becomes popular too. With the increased use of social media, the brand visibility is also more. WhatsApp links can add more value to your Instagram profile and ensure that customers learn more about your company. By showcasing your brand’s profile through multiple methods, you can be more proactive and increase brand visibility.

Resolve issues faster

Customers want a fast resolution in today’s digital marketplace. When a customer experiences an issue with your product or service, the first thing he is going to do is to try and reach out to a customer service team through the internet. WhatsApp links are essential to resolve issues fast. If your customer needs resolutions, he/she can quickly reach your support team by clicking on the WhatsApp links rather than wait for a resolution by posting it as an Instagram message or DM.

Examples of Instagram profiles using WhatsApp link in bio

We can clearly see the benefits of adding a WhatsApp link to an Instagram profile when we look at some real-life examples. Let’s look at some of the best integrated WhatsApp links below:

WhatsApp number added to Instagram profileWhatsApp number added to Instagram profile

Two ways to add WhatsApp links to Instagram

There are two major ways to add WhatsApp links to Instagram pages. They are:

Adding WhatsApp link to Instagram bio

The first method is adding WhatsApp links to the personal bios of the Instagram accounts. In order to this, companies should have a professional Instagram & WhatsApp Business account. By showcasing WhatsApp links on the bios, companies can help customers resolve their queries faster and increase trust/brand value.

Adding WhatsApp link to Instagram story

The second method is adding WhatsApp links as stories on Instagram profiles. Instagram stories are a popular feature because they are short, engaging, and have a much higher reach compared to other posts. Since WhatsApp Business links are linked directly to the business WhatsApp profile, companies can showcase their WhatsApp accounts to a wider range of customers.

Companies can use either of these methods to increase brand recognition and drive growth.

WhatsApp link for Instagram: How to create a shareable link for your business

To share a WhatsApp link on Instagram, one needs to create a shareable link. WhatsApp Business users can

  • Go to Settings or More Options (for iPhone & Android devices respectively)
  • They should then click on ‘Business Tools’. Inside ‘Business Tools’, they should click on ‘Short Link’.
  • iPhone users can then tap ‘Copy Link’ to copy the link while Android users can tap on the link directly to generate the links.

WhatsApp API users can contact their Business Service Providers to generate customized WhatsApp links with welcome messages. In the case of ChatPro, you can enter your business details in the WhatsApp Link Generator page to create a free WhatsApp Business link.

How to add WhatsApp link to Instagram bio

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on ‘Edit Profile’ to go to settings.

Step 4: Paste the link in the ‘Website’ field & save. This will showcase your WhatsApp link on your Instagram profile. Your customers can click on the link to directly communicate with you on WhatsApp.

How to add WhatsApp link to Instagram story

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on the ‘New’ button and select ‘Story’.

Step 4: Tap on ‘Create’ and then select ‘Stickers’

Step 5: Select ‘Links’ from the ‘Stickers’

Step 6: Click on ‘Links’ to add your WhatsApp link and a custom sticker text.

Step 7: Now the Link sticker will have your WhatsApp link. You can make it more prominent by adding a WhatsApp sticker along with the Link.

Step 8: If you are uploading a picture or a video to your Instagram story, you can add the image and follow the same steps to add a link on top of the image.

Beyond WhatsApp link for Instagram: Other ways to add WhatsApp on Instagram

Another way of showcasing your WhatsApp profile on your Instagram page is by adding WhatsApp buttons or QR code scans to your Instagram page. Both of these can be showcased as either an Instagram post or a story post.

Companies need to generate WhatsApp QR codes through their Business Service Providers (which is a simple process with ChatPro) and then add the QR code image as a post. This allows users to scan the QR code and directly connect with your team via WhatsApp.

Add WhatsApp Button to your Instagram profile

The following steps will show how WhatsApp Business owners can embed WhatsApp Buttons on their Instagram profiles and generate more revenue.

For Android users

Step 1: Open WhatsApp Business & tap on ‘More Options’

Step 2: Select ‘Business Tools’ & tap on the ‘Reach More Customers’ section.

Step 3: Tap on the Facebook/Instagram option under the ‘Reach More Customers’ section. This opens a window providing an option for sharing WhatsApp links through Facebook or Instagram.

Step 4: Select ‘Instagram: Add WhatsApp to your profile’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

For iOS users

Step 1: Open WhatsApp Business & tap on ‘Settings’

Step 2: Tap on Facebook/Instagram option under ‘Settings’. This opens a new window providing an option for sharing WhatsApp link through Facebook or Instagram.

Step 4: Select ‘Instagram’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

Omni-channel communication: Convert leads from WhatsApp and Instagram with ChatPro.

In conclusion, we can clearly see that creating an omni-channel communication environment by connecting Instagram with WhatsApp Business provides excellent benefits to companies. WhatsApp Business Service Providers like ChatPro don’t just help generate links/QR codes and link them to Instagram, they also help manage & track conversations that were generated through those links. This provides you with the ability to understand how customers are engaging with your brand and generate insights to drive much more targeted messages that will help drive greater conversions. This ensures that you are not missing out on any opportunity to grow your company. So, don’t hesitate to book a free trial!

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WhatsApp vs Email Marketing: Which is best for customer success

introdection : WhatsApp vs Email Marketing?

Email open rates have been dropping at your business?In this article, we will walk you through the detailed comparison between WhatsApp and Email marketing and see which works best for customer success.

WhatsApp vs Email Marketing is a necessity in the current business landscape as it determines the company’s productivity, brand awareness and customer service. Not only do online marketing strategies have a positive effect on your company’s bottom line, but they also give you an edge over your competitors. While there are several forms of marketing strategies that you can use, email & WhatsApp marketing have evolved into two of the most popular ones in 2022 and beyond.

What is email marketing?

Email marketing is nothing but using e-mails to promote your business products & services efficiently. As one of the oldest marketing strategies available, businesses often use email marketing because it is cost-effective and efficient. The best thing about email marketing is that businesses can easily collect emails of customers and prospects through mailboxes and then convert them into sales and clients. Unlike some of the latest marketing channels like social media & WhatsApp, which are based on engagement, email marketing is based on interest, so it is less time-consuming.

What are the advantages of email marketing and when should you be using it

Email marketing is still widely used by businesses across domains because it offers several exciting benefits. Some of them are listed below:

Affordable

When compared to other traditional & modern forms of marketing, email marketing can be operated at a much lower cost because there aren’t any additional costs like printing fees, banner prices (online & offline) & distribution costs.

Customization

WhatsApp vs Email Marketing because it’s based on interest, email marketing allows business owners to tailor the content according to their needs. The possibilities for personalization are endless – you can include special deals & offers according to the interests & demographics of the readers.

Scalable

One of the reasons why email marketing is still prominent is that it is highly scalable. You can create additional contact lists & campaigns for different products, demographics & geographical regions.

Reliable

WhatsApp vs Email Marketing is a permission-based marketing channel where businesses need to receive the customers’ consent before engaging with them, you can be assured that you are marketing your products to interested customers.

Testing & Optimization

Email marketing is one of the very few marketing channels that allow you to test your campaign’s efficiency in real time through A/B testing. You can send out unique messages & offers to the same target group to select the most useful campaign.

Data & Analytics

Since emails have been used for marketing purposes for a long-time, there are several tools that can provide benchmark statistics based on your domain, target demographic and other details. This allows you to make informed marketing decisions by using real data & perform custom segmentations.

Customer-Friendly

Marketing your products through email is also one of the least intrusive options because customers can read the content on their own time. It is also easier for customers to share your email campaign with friends, family members or social media profiles.

While these advantages might suggest that email marketing can be used for all scenarios, it is best suited for sharing information and newsletters with a wide range of customers. While email marketing might not generate high traffic instantly, it is proven to pull in prospective leads in the long run. Another major avenue for using email marketing is remarketing since the use of personalization allows businesses to send tailored emails to previously contacted customers. While using email marketing for customer acquisition, it’s also crucial to keep in mind that the best way to retain your customers is to make the whole communication process simple & fun.

Also read: Instagram vs WhatsApp: A detailed comparison for 2022

Disadvantages of email marketing

While email marketing provides some advantages, there are also several disadvantages to using the channel. These disadvantages outlined below remind us why email marketing is not the first choice for marketing in today’s landscape.

Low open rates

One main disadvantage of email marketing is that it has low message open rates. Since it is easy for customers to ignore emails or mark them as read even without reading them, businesses need to have strong content that is easy to understand and highly relevant to their products. Unless the subject & content is highly engaging, customers will quickly delete the email & never read it.

Delivery errors

Email marketing is a channel that has more bounce rates because there are more opportunities for errors. There are also cases where emails would not be delivered to the intended audience because they might be filtered out by service providers. So, there is a need to ensure that all the details are correct, especially when sending them in bulk, to make sure that you are not missing out on valuable customers.

Higher spam rates

Emails also have strict email filtering and spam protection policies. If your emails use spam keywords like Click Here, $$$, etc., they might be moved to the spam folder. It is also important to note that email marketing should also comply with data policy & privacy laws. Therefore, there is a need to ensure that emails are delivered to the target customer base and not unsubscribed/irrelevant users due to mistakes.

Design Issues

The design of your emails plays a crucial role in generating engagement & traffic. Since emails can be viewed on both desktops & mobile platforms, the design should be optimized for both platforms. Since this includes the font, graphics & layout that your email is using, you need to hire a good in-house designer. Only when your email design is both attractive and well-optimized, you can make sure that your customers will be enticed to open and read them.

Size & Type of Content

Since there is a maximum size limit for emails, it is important that the content you are sending doesn’t use big attachments or high-level graphics that are slow to load. If your content is heavy on video content or other images that are embedded, your customers might not be able to view the complete email properly. This can result in low engagement rates & attrition.

Subscription & Burnout

While creating email lists can be a time-consuming process, businesses can easily burn through the list of active subscribers if they fail to engage with customers. So, businesses need to periodically review and reorganize their customer lists based on recent sales, email read rates & other business metrics. This can add up to a lot of time, effort & even costs as well.

Resource Dependence

As mentioned earlier, emails need highly engaging content & excellent designs to ensure that they have a high level of engagement. There is also a need to regularly monitor the performance of each email campaign. All of these activities demand an additional specialized workforce from a business perspective. While outsourcing these tasks is an option, it does not work out well for businesses with limited resources.

Benefits of marketing on WhatsApp

WhatsApp marketing has slowly grown into one of the leading marketing options in the current digital era. A variety of companies have already used the chat application as a means to boost their sales and customer engagement. Many of the largest businesses across several industry verticals have started marketing their products using WhatsApp marketing. To gain a better understanding of how WhatsApp marketing works, you can check out our WhatsApp for Marketing blog.

Since WhatsApp has a high message-open rate, it has also become one of the preferred options for businesses that are looking to grow beyond email marketing. In addition to the high open rates, WhatsApp also offers the following benefits:

Large Reach

WhatsApp has an ever-growing customer base (more than 2 billion active users), which allows businesses to reach a wide range of audiences across various countries.

End-to-End Encryption

WhatsApp is a highly secure platform that offers end-to-end encryption for all messages. So, businesses can ensure the privacy of their customer data.

Personalized Conversations

Since WhatsApp chats are personal in nature, it allows businesses to connect with potential customers & create individualized experiences.

Marketing Automation

WhatsApp vs Email Marketing provides several options for marketers to automate their campaigns. Businesses can send quick replies & create automatic chat workflows easily to ensure excellent support. Try our WhatsApp auto reply message templates for your business communication.

Diverse Content Options

In addition to text chats, WhatsApp allows businesses to send images, audio clips, videos & locations to their customers and increase their engagement.

Catalogs & Shops

WhatsApp allows businesses to create attractive catalogs & online shops to market their products to interested customers. This can help businesses increase their engagement & sales.

Also read: WhatsApp for sales: 13 tips to boost your business

In-App Payments

Unlike many other marketing channels, WhatsApp business allows businesses to process payments through the WhatsApp chat application itself. This will enable businesses to create a seamless experience.

Data Analytics

WhatsApp allows businesses to capture data using customized reports & analyze the data efficiently for unique insights.

4 major differences between WhatsApp marketing and email marketing

When we compare both email & WhatsApp marketing, we can clearly see that there are several similarities between both the channels. Both channels have strong privacy policies and both of them require user consent. Both of the channels also allow the use of different types of media files for marketing purposes. However, there are some fundamental differences that make businesses prefer WhatsApp over emails. They are:

Message Open & Engagement

One of the most striking differences is the huge difference in message open rates between both platforms. WhatsApp’s 98% message open rate completely dominates emails open rates which stand at around 20%. This makes it one of the perfect platforms to be used in all sorts of direct & indirect marketing strategies. While some customers may not open emails, they will definitely check their messages & WhatsApp notifications.

Speed & Reach

Since WhatsApp has one of the largest active users in today’s era, businesses can rest assured about their brand exposure. This large user base combined with a high open rate assures speedy delivery & engagement. Customers are also more like to respond to  WhatsApp messages as they will open the message and read the content more thoroughly. This allows brands to generate important marketing data that allows for future optimizations.

Junk & Spam

It is well-known that there are a lot of missed opportunities when it comes to email marketing. A common email address mistake or content-related error can result in the message being marked as junk or spam. This wastes a lot of effort from a business perspective. Since business owners can view the customer’s profile in WhatsApp, it greatly minimizes the risk of mistakes. WhatsApp’s double tick & blue tick feature, which shows that a message has been delivered & read respectively, also adds value as it assures that the message is delivered to the right customer.

Resource Dependence

We’ve already seen that the design of an email plays a major part when it comes to its efficacy. However, this isn’t the case with WhatsApp. WhatsApp messages are mostly instantaneous and can also be informal in tone, so they aren’t as resource intensive as emails. Also, WhatsApp allows businesses to integrate all types of content (including photos & videos) efficiently and not worry much about the size of the file.

Also read: Top 10 Advantages of a WhatsApp Business Account

Start marketing on WhatsApp with ChatPro today!

We can clearly see that WhatsApp currently offers much better reach and engagement in today’s market. This makes it a must for businesses that want to grow beyond domains and borders. However, marketing with WhatsApp might be a complicated process for many business owners. To circumvent this complication and get guided assistance, you can partner with ChatPro, a WhatsApp Business Service Provider that excels in providing WhatsApp workplace solutions.ChatPro has extensive experience helping businesses from various domains including real estate, travel & education market their products/services through WhatsApp. Create your free trial account here .

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The quickest way to send 1000 messages at once on WhatsApp

If you own a business and you need to get in touch with your clients or customers, WhatsApp Business is the perfect tool for this. In this article we’ll show you how to send more than quickest way to send the messages 1000 messages at once on WhatsApp Business.

In today’s day and age, reaching more customers in the shortest time is absolutely necessary for business growth because it is the best way to immediately impact a new location or domain. While this can be achieved through bulk SMS or email marketing campaigns, both options might not be profitable in the current digital age. With WhatsApp becoming a leading digital communication platform, it is essential for a business owner to find out the quickest and most cost-effective way of reaching people via WhatsApp on a large scale.

Is it possible to send 1000 messages at once on WhatsApp?

With more than a billion active users,quickest way to send the messages has become an excellent business communication platform that helps companies personally engage with customers. While it might not be possible to send 1000 messages through regular chat messages or groups, it allows businesses to send bulk messages through a feature called Broadcast messages. Let’s take a closer look at WhatsApp Broadcasts to better understand how to send bulk messages.

WhatsApp Broadcast Feature to send 1000 messages on WhatsApp

WhatsApp Broadcast lists are customized lists of users that can be created by adding saved user contact numbers. After creating the list, users can instantly send the same message to all the users in the list with the click of a button. One of the significant advantages of using a broadcast list is the fact that the messages would appear as individual chat messages for each customer. With WhatsApp & WhatsApp Business, business owners can create broadcast lists with 256 contacts. This allows them to send instant messages to hundreds of customers instantly.

While sending quickest way to send the messages to 256 customers simultaneously might be highly helpful for some businesses, others might look for ways to increase the reach to grow much faster. To send 1000 bulk WhatsApp messages to customers instantly, you need to integrate WhatsApp Business API into your workflow. WhatsApp Business API is an application interface that was created by WhatsApp to help larger businesses and enterprises communicate better with their customers. Since the application is aimed at large corporations, it allows companies to add 1000 contacts to a single broadcast list. This gives businesses a chance to reach a large set of customers in the shortest amount of time.

Suggested read: How to send WhatsApp Broadcast: A guide for 2022

5 reasons you would want to send bulk messages (100+) messages on WhatsApp

Now that we’ve established that it’s possible to send bulk messages through WhatsApp, it’s necessary to establish why you, as a business owner, might want to send them. The following are five major reasons why many businesses have started to send bulk messages and how the process benefits them.

  • Share Event Information: Broadcast messages can be used to inform customers about their latest online & offline events. This can help boost both sales and lead generation.
  • New Product Notifications: Businesses can send bulk messages to notify specific customer segments about new products & services. This way, your product can be viewed by many prospective customers.
  • Regular Shop & Holiday Timings: Businesses can use broadcast messages to remind customers of their shop or holiday timings. Bulk messages can also be used to inform about emergency notifications related to your shop.
  • Offers & Coupons: Whenever new deals are planned, it is important to inform customers as soon as possible. This short burst of messages will help your business broaden the scope of its offers.
  • Back-in-Stock Notifications & Recalls: Back-in-Stock Notifications & Recalls: Inform your customers about the latest stocks as soon as possible through broadcast messages and generate interest among customers.

Broadcasts can also be used to notify customers about emergency product recalls. This can help you limit negative press and brand damage.

Suggested read: How to set-up WhatsApp Automated Notifications

Limitations of WhatsApp Broadcast Feature

While WhatsApp broadcast is a helpful feature that boosts brand exposure and revenues, it has some limitations. The top three critical limitations are listed below:

  • One of the main limitations of WhatsApp broadcasting is that you can only add WhatsApp contacts that have been saved on your device.
  • Since WhatsApp Business doesn’t allow third-party integrations, customizing broadcast lists can be difficult.
  • Businesses can only send pre-approved template messages & notifications through WhatsApp broadcasts. These template messages need to adhere to WhatsApp’s template guidelines.

How to stay compliant while sending bulk messages to contacts who have not saved your number

As mentioned earlier, you need to save customer contacts and get their approval before sending them any message (or adding them to your WhatsApp broadcast list). If you send messages to unsaved contacts without getting their consent, they can block & report your business. This can lead to major repercussions in the form of temporary bans to permanent account deactivation. Therefore, compliance is an important factor when it comes to business-initiated conversations.

However, quickest way to send the messages there is a method that allows you to send messages to unsaved numbers. For this, you need to generate your own WhatsApp link either through the WhatsApp Business app or through a WhatsApp Business Service Provider like ChatPro (BSPs allow you to create links with customized welcome messages).

By using WhatsApp QR codes and WhatsApp link generator, you can invite customers to chat with your business profile. Customers who have initiated conversations through WhatsApp links can be added to your broadcast lists & groups. You can also reply to messages from unsaved contacts who’ve clicked Facebook’s ‘Click-to-Chat’ feature and add them to your broadcast list.

Send unlimited bulk messages on WhatsApp with ChatPro’s broadcast feature

ChatPro is a leading WhatsApp Business Service Provider that allows you to create customized broadcast lists with 1000 customers and send unlimited bulk messages to them instantly. Just follow these simple steps to start broadcasting to your customers:

(If you don’t have pre-approved WhatsApp templates, you can create one using the steps in this video)

  • Select Broadcasts and click on ‘Add Broadcast’.
  • In the ‘Select Segment’ screen, click on the ‘Create Segment’ tab to create a new segment.
  • Click on ‘Add Filter’ to select the filter details. Once you’ve added the required filter details, you can apply the filter and name the segment.
  • Once the segment is created, you can select the template message and add the variables (placeholders where you might require customized details like name, phone number, etc,.)
  • The final step is to either send the broadcast message immediately or schedule it to be sent at a pre-set time.

After sending the broadcast message, ChatPro also allows you to immediately check the status of the messages and download a detailed broadcast report for analytical purposes.

You can also check out our complete step-by-step WhatsApp Broadcast video for further guidance:

In addition to WhatsApp broadcasts, ChatPro also provides excellent WhatsApp workspace and no-code chatbot solutions. So don’t wait, sign up now to get a free trial.

Read more:

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15 WhatsApp Promotional Messages that convert like magic

Would you like to improve the ROI of your promotions? Here’s how WhatsApp promotional messages can help you! We have listed the 15 best WhatsApp promotional message templates to increase your sales.

WhatsApp is currently a leading business communication platform. In addition to a superior communication platform, WhatsApp & WhatsApp Business is also an excellent marketing tool that can promote your business to excellent heights. In this article, let’s briefly look at WhatsApp Promotional Messages and showcase 15 must-have templates that can help your business marketing strategies.

What are WhatsApp promotional messages?

Since over 2 billion people use WhatsApp, the platform has become a powerful marketing tool for businesses to reach people across the globe. Any message that businesses use to promote their business through WhatsApp or WhatsApp Business can be defined as a WhatsApp promotional message. This can include deal/offer notifications, product announcements, the latest updates, new events, etc. Since WhatsApp has a 97% message open rate, WhatsApp promotional messages are more effective than other forms of promotions. This is one of the main reasons why many global leaders have started marketing via WhatsApp.

Can you send promotional messages through WhatsApp?

WhatsApp does not allow businesses to send direct marketing messages or newsletters to attract customer attention. Since September 2021, however, WhatsApp Business will enable businesses to send product/service promotion messages & deals to their customers in the form of template messages. These template messages (or business-initiated messages) must be pre-approved by WhatsApp to ensure that they adhere to their business & commerce policies.

One of the best ways to send promotional messages via WhatsApp is through groups or broadcast lists. A business owner can create separate groups for each customer segment and send targeted messages to attract their attention. One can also create a customized broadcast list with relevant customers to send personalized promotional notifications in bulk.

Read more: How to send WhatsApp Broadcast: A guide for 2022

15 Creative WhatsApp Promotional Message Templates That Convert Very Well

Let’s look at 15 creative WhatsApp template messages that can yield more conversions for your business. You can simply copy & paste these messages to start increasing your revenues.

For the launch of a new product

To grow your business, you need to make sure that your customers are appraised of all new products and services that you are launching. This template allows you to maximize the reach of your new product and get it in front of interested customers. Click on the icon near each template message to copy it to your clipboard.

Template:

Hi <Customer>, did you know that we’ve just launched our latest product (product name)? Since we feel that it would be the perfect fit for you, we’re giving a 20% discount just for you. The offer is only for a limited period of time, so don’t delay, go to <your business link> to view & purchase!

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An upcoming sale

This template allows you to let your customers know about a new sale to stay ahead of the curve.

Template:

Get ready for your 2022 Diwali clearance sale. Up to 70% off on major brands. The sale starts on <date>, mark your calendars now!

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For promoting trending products

By letting your customers know about products that are currently trending on social platforms, your business can tempt interested customers to make a purchase.

Template:

Did you know that our <product name> has been the talk of the town? Don’t miss out on <product> that trending in <social platform>, click here to purchase now – <link>

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Time-sensitive offers and coupon codes

Remind your customers about time-sensitive offers/deals and encourage them to make a purchase on time to enjoy the deal.

Template:

Dear customer, your coupons are expiring in two days. Take advantage now & get 50% off on your next purchase!

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New designs & stock update

To grow your revenue, it is important to notify your existing customers about new designs to gain their attention. Sometimes, a simple ‘back-in-stock’ notification can work wonders for your sales figures.

Template:

Hi, the <product> that you were looking for is back in stock now. To avoid a last-minute rush, make sure to place an order now – <link>

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Seasonal and holiday offers

Take advantage of the holiday season by informing your customers about new offers that they are most likely to make a purchase on.

Template:

Hi! Wish you a happy <holiday/season>. To celebrate this holiday season, we’re offering 30% off on everything at <business link>. Get your order now!

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Challenges

Conducting exciting games/challenges can increase the bond you have with your customers and encourage them to make a purchase.

Template:

Did you know about our latest challenge – <game/challenge>? For a chance to win a <VIP pass/discount/free product>, participate by <posting a picture, sending your latest bill, filling out this survey, answering these questions> at <link>

Abandoned Cart Recovery

Promotional offers can also be sent to customers who’ve abandoned their carts while shopping. This can nudge them into completing the sale.

Template:

Oh no! It seems that you’ve not completed your purchase yet. Complete the purchase within <hours> and get 20% off for all the items in your cart.

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Suggested read: WhatsApp Cart Recovery Tips You Can Use Now!

Upselling

Upselling is the process of nudging existing subscribers/customers to choose a higher-tier service or product. By using this template to upsell your existing customer base, you can drastically lower your acquisition cost.

Template:

Hi! It’s time to renew your subscription. You can choose to renew your current plan or upgrade to <plan name> and enjoy exclusive benefits.

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Loyalty Rewards

Loyalty points can be used as a powerful tool to attract more customers and increase revenues. The loyalty rewards template allows you to send these messages to existing customers to build their loyalty and generate more sales.

Template:

Hi <Customer>, we have added <Number> Loyalty Rewards points to your account. Redeem them by clicking here! <link>

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Upcoming Event

Inform your customers about the upcoming offline & online events that your company will be conducting. This can help drive traffic to your website and encourage more people to check out your offerings.

Template:

Hi <Customer>, you’re invited to join our <event/event name> on <date range>. Visit our <site/shop> during the event to <learn about new products/get exciting rewards/offers>.

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How to write effective WhatsApp promotional messages

To ensure that your WhatsApp promotional message is successful, it is important to make the most of the opportunity by writing messages that are appealing to your customer base. The following points will help you increase the effectiveness of your WhatsApp promotional messages:

Make it short and concise

A short, concise and directed message can encourage customers to engage with the message and eventually purchase the product. So, it’s critical to not create long, disjointed and complex messages. Rather, you can create a succinct message that talks about your products & services in a few sentences.

Use persuasive words and phrases

It’s also critical that your messages use persuasive language that is easy to understand and act upon. If your message is perceived as a sales pitch, it might not pass WhatsApp’s internal review. This can also discourage customers as they might perceive it as Spam Messages. On the other hand, aggressive or confusing messages can irritate customers & also end up discouraging them from making a purchase.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Be specific about what people get for their money

Today’s customers value honesty and transparency. Therefore, it is important to outline the specific value propositions in your message to target customers who are genuinely interested. If your company sends vague promotional messages, it will not only risk losing customers but also alienate your existing customer base.

Offer guarantees and credibility

Your brand reputation hinges on the fact that your customers can trust what you say and can make informed decisions. Your company’s credibility can either help them grow your business or can harm it when they lose trust. So, make sure to communicate your credibility in your WhatsApp promotional message to build trust and encourage customer confidence.

Use ChatPro for your marketing campaigns on WhatsApp

Now that you’ve understood the benefits of WhatsApp promotional messages, you might be looking forward to using them in your existing WhatsApp marketing strategy. While creating promotional templates might seem like a walk in the park, there are some minor roadblocks especially when it comes to getting the WhatsApp template message approved. This process can be made simple by partnering with ChatPro, an experienced WhatsApp Business Service Provider. ChatPro’s WhatsApp Business Solution offers native integrations with e-commerce platforms like Shopify, Zoho and Woocommerce. Check out our other integrations here. We also offer industry-specific WhatsApp chatbots and excellent WhatsApp broadcasting solutions.

How To Add Whatsapp Link To Instagram

Whatsapp Link To Instagram this conversion rate. Why should you embrace this addition? it’s quite simple, you can easily drive traffic to your business page by making use of this feature.

Business communications have become integral to growth and stability in the current market environment. This has made companies choose the best communication tools to ensure superior growth. WhatsApp has slowly become a key tool for businesses to stay connected with their clients, employees, and partners. The platform’s reach and host of features have propelled it to the top of the communication sector. While there is no denying that WhatsApp provides excellent benefits for companies, many owners & managers fail to identify the best way to increase its reach and efficiency. This is especially true when it comes to connecting it to other social media platforms except Meta.

What are WhatsApp links and why do you need to add them to Instagram?

As the name implies, WhatsApp links are clickable hyperlinks that direct users to a company’s WhatsApp profile. So, it is one of the best ways to showcase that your business uses WhatsApp across the web. When the WhatsApp link is clicked on, the user will be redirected to the company’s WhatsApp profile. By adding a link to the desired social media platform like Instagram & Meta, a company can promote themselves & their business better, increase customer engagement, and boost sales.  Whatsapp links added to instagram also helps companies to market their business through WhatsApp and build personalized customer support. Furthermore, this also adds value to the business by giving it a great online presence and a strong market share.

Benefits of Adding WhatsApp Links to Instagram

As mentioned earlier, there are several benefits to adding a WhatsApp link to Instagram. Let’s look at five of the most important ones:

Direct conversation through Instagram

Whatsapp links added to Instagram enables us to have a direct conversation with customers through instagram. Since most people are familiar with the platform, it offers easier communication and a more personalized connection. Companies also prefer WhatsApp links to an Instagram Direct Message (DM) because it helps them identify stronger leads that are more interested in their business.

Increased flexibility

As we all know, Instagram and WhatsApp are popular social networks in their own rights. By combining the might of Instagram’s social reach with WhatsApp’s robust features, companies can increase their online presence and grow their brand faster. By adding WhatsApp links to Instagram, you can also add more flexibility to your communication strategies. For example, you can use the link to send out a marketing message to your audience by embedding a call to action in the Instagram post or you can share a recent company achievement on your Instagram profile by sharing the link to the post.

Increase customer opt-ins

WhatsApp Business owners need to get consent from customers before they start sending messages to them. Getting consent from customers might be a hassle if companies try getting through their website or other non-digital methods. By linking ‘Click-to-chat’ WhatsApp links to Instagram, customers can start conversing with your company easily without adding your WhatsApp Business number. This way, users will become engaged with your business and become more loyal customers.

Suggested read: Looking to Opt-in More Customers to Your WhatsApp Business? Here are a few tips

Increase brand visibility

As a company grows, its brand becomes popular too. With the increased use of social media, the brand visibility is also more. WhatsApp links can add more value to your Instagram profile and ensure that customers learn more about your company. By showcasing your brand’s profile through multiple methods, you can be more proactive and increase brand visibility.

Resolve issues faster

Customers want a fast resolution in today’s digital marketplace. When a customer experiences an issue with your product or service, the first thing he is going to do is to try and reach out to a customer service team through the internet. WhatsApp links are essential to resolve issues fast. If your customer needs resolutions, he/she can quickly reach your support team by clicking on the WhatsApp links rather than wait for a resolution by posting it as an Instagram message or DM.

Examples of Instagram profiles using WhatsApp link in bio

We can clearly see the benefits of adding a WhatsApp link to an Instagram profile when we look at some real-life examples. Let’s look at some of the best integrated WhatsApp links below:

WhatsApp number added to Instagram profileWhatsApp number added to Instagram profile

Two ways to add WhatsApp links to Instagram

There are two major ways to add WhatsApp links to Instagram pages. They are:

Adding WhatsApp link to Instagram bio

The first method is adding WhatsApp links to the personal bios of the Instagram accounts. In order to this, companies should have a professional Instagram & WhatsApp Business account. By showcasing WhatsApp links on the bios, companies can help customers resolve their queries faster and increase trust/brand value.

Adding WhatsApp link to Instagram story

The second method is adding WhatsApp links as stories on Instagram profiles. Instagram stories are a popular feature because they are short, engaging, and have a much higher reach compared to other posts. Since WhatsApp Business links are linked directly to the business WhatsApp profile, companies can showcase their WhatsApp accounts to a wider range of customers.

Companies can use either of these methods to increase brand recognition and drive growth.

WhatsApp link for Instagram: How to create a shareable link for your business

To share a WhatsApp link on Instagram, one needs to create a shareable link. WhatsApp Business users can

  • Go to Settings or More Options (for iPhone & Android devices respectively)
  • They should then click on ‘Business Tools’. Inside ‘Business Tools’, they should click on ‘Short Link’.
  • iPhone users can then tap ‘Copy Link’ to copy the link while Android users can tap on the link directly to generate the links.

WhatsApp API users can contact their Business Service Providers to generate customized WhatsApp links with welcome messages. In the case of ChatPro, you can enter your business details in the WhatsApp Link Generator page to create a free WhatsApp Business link.

How to add WhatsApp link to Instagram bio

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on ‘Edit Profile’ to go to settings.

Step 4: Paste the link in the ‘Website’ field & save. This will showcase your WhatsApp link on your Instagram profile. Your customers can click on the link to directly communicate with you on WhatsApp.

How to add WhatsApp link to Instagram story

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on the ‘New’ button and select ‘Story’.

Step 4: Tap on ‘Create’ and then select ‘Stickers’

Step 5: Select ‘Links’ from the ‘Stickers’

Step 6: Click on ‘Links’ to add your WhatsApp link and a custom sticker text.

Step 7: Now the Link sticker will have your WhatsApp link. You can make it more prominent by adding a WhatsApp sticker along with the Link.

Step 8: If you are uploading a picture or a video to your Instagram story, you can add the image and follow the same steps to add a link on top of the image.

Beyond WhatsApp link for Instagram: Other ways to add WhatsApp on Instagram

Another way of showcasing your WhatsApp profile on your Instagram page is by adding WhatsApp buttons or QR code scans to your Instagram page. Both of these can be showcased as either an Instagram post or a story post.

Companies need to generate WhatsApp QR codes through their Business Service Providers (which is a simple process with ChatPro) and then add the QR code image as a post. This allows users to scan the QR code and directly connect with your team via WhatsApp.

Add WhatsApp Button to your Instagram profile

The following steps will show how WhatsApp Business owners can embed WhatsApp Buttons on their Instagram profiles and generate more revenue.

For Android users

Step 1: Open WhatsApp Business & tap on ‘More Options’

Step 2: Select ‘Business Tools’ & tap on the ‘Reach More Customers’ section.

Step 3: Tap on the Facebook/Instagram option under the ‘Reach More Customers’ section. This opens a window providing an option for sharing WhatsApp links through Facebook or Instagram.

Step 4: Select ‘Instagram: Add WhatsApp to your profile’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

For iOS users

Step 1: Open WhatsApp Business & tap on ‘Settings’

Step 2: Tap on Facebook/Instagram option under ‘Settings’. This opens a new window providing an option for sharing WhatsApp link through Facebook or Instagram.

Step 4: Select ‘Instagram’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

Omni-channel communication: Convert leads from WhatsApp and Instagram with ChatPro.

In conclusion, we can clearly see that creating an omni-channel communication environment by connecting Instagram with WhatsApp Business provides excellent benefits to companies. WhatsApp Business Service Providers like ChatPro don’t just help generate links/QR codes and link them to Instagram, they also help manage & track conversations that were generated through those links. This provides you with the ability to understand how customers are engaging with your brand and generate insights to drive much more targeted messages that will help drive greater conversions. This ensures that you are not missing out on any opportunity to grow your company. So, don’t hesitate to book a free trial!

How to send WhatsApp Messages from Google sheets

ChatPro’s WhatsApp APIs will allow you to start sending messages from Google Sheets, so you can reach your contacts quickly and easily. Here’s a complete step-by-step guide.

WhatsApp Business has become the gold standard in business communication because of its inherent features. One of the best ones is Broadcast Messaging, which allows businesses to send bulk messages/notifications in a few simple steps. This article will examine how you can easily send bulk WhatsApp messages using Google sheets.

WhatsApp Business API is an application programming interface created by WhatsApp to help medium to large businesses communicate with their customer base efficiently. Businesses need to partner with a WhatsApp Business Service Partner to set up and integrate WhatsApp Business API into their workflow. Since the API supports a wide range of communication and automation features that can assist all sizes of businesses, it is preferred by leading companies in various domains. With this in mind, we can say that WhatsApp Business API is the most popular and effective API for many business needs.

For a more in-depth look at how WhatsApp Business API can benefit your business, you can check out our complete WhatsApp API guide.

What is a WhatsApp Broadcast message?

Broadcast list:

Like WhatsApp, WhatsApp Business API allows businesses to create broadcast lists with a host of contacts. Business owners can send bulk notifications to all their contacts instantly with just a simple click. Businesses need to save all the customer phone numbers before adding them to the broadcast list. Once the contacts have been added, business owners can send the latest arrivals, product insights, delivery notifications, subscription information & more to all the customers on the list.

Businesses prefer broadcast lists because it allows business owners to create targeted lists with different customer segments and send personalized notifications to each group of customers instantly. While both broadcast lists and groups are a collection of contacts, they both have a stark difference. Messages sent via broadcast lists are sent directly to a customer’s personal WhatsApp screen and not posted on a group where everyone else can see the message.

Note: While WhatsApp Business restricts business owners to add only 256 contacts, WhatsApp Business API can allow business owners to add an unlimited number of contacts.

Read: What is the difference between WhatsApp groups and WhatsApp broadcasts?

5 Reasons why you should use Google sheets for Broadcasting WhatsApp Messages

Fast Broadcasting

By using Google Sheets for WhatsApp broadcast messages, your team will be able to stay organized and finish all the critical updates well before time. This enables them to send bulk messages faster and get them approved much earlier than they normally do.

Completely Hassle-Free

Updating broadcast lists and messages in Google Sheets is one of the best ways to reduce confusion and stress. This eliminates the need for last-minute back-and-forth discussions between colleagues which is crucial to ensure timely notifications are sent to the customer base. Furthermore, Google Sheets also enables business owners to check each notification to ensure all customers are updated and eliminates the need for employees to manually track everything.

Schedule Messages Earlier

Google sheets allow your team members to add a complete set of template messages at the start of the month and schedule them to be sent at a specific time. Operating in this way means they don’t have to waste time creating individual broadcast messages every time. Also, having all the template messages waiting for them will save the team members time and also allow them to send messages even if they are offline.

Operate with a Reduced Workforce

Since Google Sheets can allow businesses to organize their broadcast lists efficiently and schedule messages, the job of updating the lists can be completed by just one or two people. This is helpful for small businesses that are operating with a limited workforce. The process also requires less training, which results in fewer mistakes and improves the overall efficiency of the business.

Backup Contacts & Messages

Google Sheets also help businesses backup contacts and messages. For businesses using WhatsApp cloud API, Google Sheets can act as a backup since it is synced with the cloud. It can also be used as a repository for business owners to add business-specific data. This gives them a better idea of their business marketing strategies and helps generate excellent insights regarding customer acquisition & retention.

Segment Faster

When it comes to WhatsApp broadcasting, customer segmentation plays a critical role. This is because it allows businesses to create a diversified marketing strategy by sending personalized messages to different groups of people. With the help of Google Sheets, business owners can quickly segment their customer base into groups. Google Sheets also prevent business owners from accidentally sending duplicate messages and ensures the right message is sent to the right customer.

Suggested read: How to send WhatsApp Broadcast: A guide for 2022

How to Send WhatsApp Messages from Google Sheets? A step-by-step guide

Step 1:

Download the ChatPro to Google Sheet extension and install it.

Step 2:

Create a Google Sheet with three fields (Phone, Status & Name) and add the respective Broadcast List details.

Note: The ‘Status’ field will be empty and it will be changed to ‘Updated’ once you send the Broadcast.

Step 3:

Click on the ChatPro Extension in the menu section of the Google Sheets and select WhatsApp Broadcast.

Step 4:

When the Authorization pop-up appears, click on ‘Continue’

Step 5:

Sign in to your ChatPro account and provide access.

Step 6:

Now, click on the ChatPro – ‘WhatsApp Broadcast’ option again to run the script.

Step 7:

Enter your ChatPro log-in credentials and click on submit to go to the configuration screen.

Step 8:

Click on ‘Account Config’ under Configuration. Then choose the phone number that you want to send the message from.

Step 9:

To get the API Key & API Secret, go to your ChatPro account and click on ‘API Key’ on the menu.

Step 10:

Copy and paste the API Key & API Secret from the screen to the Authentication Form.

Step 11:

Close the window, run the ChatPro – WhatsApp Broadcast API extension again & click on ‘Broadcast Configuration’ under Configuration.

Step 12:

Select the relevant sheet (Sheet 1 in this example) and click on Configure. This will take you to the mapping screen.

Step 13:

In the mapping screen, map the named columns (Phone/Status/Name) to the relevant fields and click on ‘Submit’.

Step 14:

In the next field, select your desired template from the list of pre-approved Template Messages that you’ve already created.

Step 15:

After selecting the desired template, you can add one or more fields to the existing template & click on ‘Submit’. (We have added the mapped ‘Name’ field in this example.)

Step 16:

In the next box, enter the Sender information from the list of available team members that have been added. (We have chosen our ‘Test’ bot in this example)

Upon clicking on ‘Submit’, you’ll receive a confirmation stating that your ‘Configuration has been updated’.

Step 17:

Close the window and select ChatPro – WhatsApp Broadcast API again. Select ‘Run Once’ under the ‘Run Broadcast’ section to start sending your broadcast message.

Step 18:

Once the messages are sent, the status column will be populated with the Sent/Date information.

Congratulations, you’ve now learnt how to easily send WhatsApp Broadcasts from Google Sheets using the ChatPro Extension. For a more detailed run-through of the process, you can check out our Training Video.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Send WhatsApp messages from Google Sheets with ChatPro API!

Through this article, we’ve seen the benefit of using Google sheets for broadcasting WhatsApp messages and also briefly looked at how ChatPro’s extension makes the process much easier. With ChatPro, a leading WhatsApp API service provider, your business can not only send WhatsApp broadcasts easily and efficiently but also gain a whole lot of additional WhatsApp API assistance. Our team has experience in helping businesses with their WhatsApp integration, template messages, chatbot configurations, etc. So, start enjoying the benefits by signing up for our free trfial!

WhatsApp for sales: 13 tips to boost your business

whatsapp for sales If you own a business, it’s important to consider using multiple platforms to market and advertise your business. WhatsApp for Business can help you find new ways to connect with customers and promote your business.

In 2022, WhatsApp has become a critical factor in determining a company’s sales & marketing efficiency. As one of the leading digital communication platforms today, WhatsApp Business is being used by many companies across the globe. While there are several guides that touch on WhatsApp communication strategies, there is very little guidance on how to use WhatsApp Business to boost a company’s sales. That’s why we created this article to provide valuable tips that could help both new & old company owners.

Why choose WhatsApp Business for sales

Before we start with the tips, let’s look at why WhatsApp is a natural choice for companies that are looking to boost their sales. With over 2 billion users currently active on WhatsApp, the platform competes with modern sales-oriented channels like Google, Facebook, etc. In addition, WhatsApp allows companies to have personalized communication with each and every client. This makes it a much more effective platform than its contemporaries. All of these are accentuated by the fact that WhatsApp Business has a host of features like broadcasting, shared inbox, automation, etc., that allows companies to market their products & services in a much more engaging manner. This is why businesses that have adopted it as their sales channel have been raving about the power of it.

13 Tips to Boost Sales with WhatsApp Business

WhatsApp Business, like any other platform, can yield the best results only when it is used efficiently. The following tips & tricks will help your company boost sales with WhatsApp Business:

Use official WhatsApp number with WhatsApp Business API

Any experienced businessman would know that business revenue is built on trust & transparency. So it only makes sense to have an official, verified WhatsApp number for your company. This adds a green verified tick to your WhatsApp profile and builds trust with your clients instantly.

  • Use WhatsApp Web

Since WhatsApp Business allows you to use four devices, you need to consider using WhatsApp’s desktop application, WhatsApp Web. Since many small and medium companies prefer managing their business processes using a desktop or laptop, it might not be efficient to switch between using WhatsApp on the phone and other tools on the desktop. WhatsApp Web can also be accessed from any device running a web browser like Google Chrome or Mozilla Firefox.

Add customers to broadcast list

Sending bulk messages to customers and clients is one of the most effective ways to market your product instantly and boost sales. WhatsApp broadcast lists allow businesses to add thousands of customers who can be notified instantly about any business update, announcement, news, product launches, sales, etc. By using a broadcast list you can avoid the tedious & irritating process of sending a message to each and every client individually.

Also Read: The quickest way to send 1000 messages at once on WhatsApp

Send interesting content

WhatsApp is a platform that allows you to personally connect with each customer. As a company owner, you should not waste this valuable opportunity to educate your clients and engage them with useful content. This allows you to build meaningful connections with customers and turn them into valuable leads. By keeping your content unique & interesting, you will be able to boost sales and generate new leads in no time.

Automate your replies

In a time where customers expect instant resolutions, failing to use WhatsApp automation can end up hurting your sales. With just a few taps, you can set up automated replies in WhatsApp so that your team can instantly answer any customer queries on the go. This allows your clients to feel important and valued.

Establish your product visibility

Make your product more visible by using features like WhatsApp catalog. Showcasing your product image, price & other details through catalogs to the right customers can help boost your sales immensely. This also helps your clients understand your products better and makes them feel more valued.

Use the power of Facebook ads

While WhatsApp alone can significantly increase product exposure & sales, combining the platform with Facebook ads can significantly amplify your sales. If you already have a significant amount of followers on Facebook, you should consider leveraging this network through Facebook click-to-chat campaigns.

Earn customers loyalty

To enhance your business profits, it’s important to build loyalty among your customers. You can create periodical events, offers & deals through WhatsApp Business to further strengthen your company’s loyalty. When these customers feel appreciated, they will turn into repeat customers.

Share link to your shop

WhatsApp allows companies to create online shops with existing product catalogs. The links to these shops can be directly sent to customers either through personal chats, groups or broadcast messages. You can also showcase these links on your brand websites & offline stores to boost visibility & sales.

Use Links & QR Codes

If you own a brick-and-mortar store, you can direct traffic to your online store with the help of WhatsApp links & QR codes. Since most offline stores can be busy, sending customers directly to your WhatsApp profile will create a much more welcoming environment that can result in a sale. Furthermore, you can also use this opportunity to send customers a virtual map of the nearest outlet where they can pick the product they want to purchase.

Also Read: Five ways you can use WhatsApp QR code for your business

Use custom automated lists

Many companies fail to see the benefit of post-sales assistance. There’s no better time to collect customer opinions than right after a sale. WhatsApp is the perfect medium because it allows you to create customized automated lists that can be used to collect important information that can help create an actionable strategy to increase sales.

Constantly analyze & innovate

Much like all marketing & sales campaigns, WhatsApp Business strategies also need to be constantly analyzed based on the most recent set of customer data. Many WhatsApp Business Partners like ChatPro enable businesses to collect a wide range of data about their customers and help them build a 360-degree view of their clients. This allows you to keep a closer watch on their needs, interests, behavior & preferences to identify new sales opportunities.

Schedule your process

Creating a comprehensive schedule for all your sales & marketing communication is critical to delivering the best results. This not only helps you schedule important tasks such as launching new products or updating your pricing strategy, but it also makes it easier for you to manage communications & track your goals and results. Organizing your customer lists & scheduling messages can help eliminate last-minute mistakes and missed updates.

Focus on re-engagement

It is well-known that remarketing products & services to existing customers can boost your sales significantly. You can create custom WhatsApp broadcast lists with first-time customers and notify them about similar products. Alternatively, you can add people who’ve abandoned their carts and send custom offers to them. The possibilities are endless.

Things to avoid when selling on WhatsApp

In addition to the tips mentioned above, companies should also be aware of the following points and avoid them.

Don’t try to sell all the time

While WhatsApp allows companies to share notifications and information about deals/offers, it doesn’t allow them to openly share marketing communications & newsletters. Therefore, it’s important to make sure that not all of your communications are sales-focused. This can also irritate the customers and make them block your company’s profile completely.

Avoid sending (too many) bulk messages

There’s no doubt that WhatsApp broadcasts can provide immense benefits for your company. However, it is important to do it in moderation. Sending unnecessary bulk messages can reduce your brand’s authenticity and lead to customer loss. Use this strategy properly to avoid losing customers.

Avoid generic greetings

While creating your automatic greeting messages, it is important to ensure that the messages are engaging and intuitive in nature. Only when customers connect personally with your greeting messages will you gain their trust. Avoid using generic messages or common phrases, especially in automatic greetings & broadcast lists to ensure a warm & personal touch.

Don’t forget to get feedback.

Customer feedback is the lifeline of any business. You can collect it through several methods, such as direct questions in chats and through surveys. However, you should make sure that you are actually listening to what your customers are saying. The trick is to create a culture where feedback is seen as an opportunity to improve your services and products.

Don’t be rude or inappropriate

While this might seem obvious, it’s something that deserves a second mention. WhatsApp’s commerce & business policies are strict. So, it is important to make sure that none of your brand messaging violates the platform’s policies. Violations can result in temporary and permanent bans from WhatsApp, which could be a major detriment to your business revenue.

Get started with Whatsapp marketing and sales through ChatPro!

We’ve clearly outlined some of the major tips for boosting your sales through WhatsApp. You can also get guided assistance from the experienced team at ChatPro, a major WhatsApp Business Partner in India. ChatPro’s WhatsApp Business Solution offers native integrations with platforms like Zoho, Shopify and Woocommerce. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and

E-commerce. So, don’t hesitate to sign up now!