6 Reasons Why You Need YouTube Marketing

YouTube Marketing for Your Business

YouTube Marketing for Your Business is comes to digital marketing, there are a multitude of platforms for you to choose from. While popular sites such as Facebook, Instagram, or your company’s website are great places to invest in, having a YouTube channel might just be the best place to promote your business online. 

6 Reasons Why You Need YouTube Marketing

Let’s face it: We all love video. We love to go to the movies, we love watching the videos people post on Facebook, we love streaming videos so we can keep up with shows like Orange Is the New Black and The Crown, we love going down rabbit holes on YouTube—need I say more? A video is compelling! It’s like we can’t help ourselves. How many times have I watched the video of the hamster eating a carrot? More times than I’m willing to admit! 

When people love video as much as we do, it’s worth considering video as part of your marketing strategy. And, of course, by a video we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for six reasons why you should consider YouTube marketing.

What Is YouTube Marketing?

YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. Ever since its inception, it accounts for nearly 2 billion monthly globally active users. So if you want to diversify your traffic sources or even just get your business in front of your target audience, YouTube marketing is the answer.

Top Advantages of YouTube Marketing

1. Heavy Traffic

YouTube is growing exponentially, with more than 5 billion videos consumed every single day! This is much more traffic than any other platform out there. Even if you don’t create many videos for your business, you can still easily reach an audience by advertising your content on other people’s videos. There is so much traffic on YouTube that you’re guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics that you should know:

  • YouTube gets 30 million visitors per day
  • 300 hours of video are uploaded to YouTube every minute
  • 68 percent of YouTube users say that videos help them in their purchasing decisions
  • The number of small and medium business advertising on YouTube has doubled over the last two years
  • YouTube is available in a total of 76 different languages (this covers about 95 percent of the Internet population)
  • YouTube has its own local versions in more than 88 countries

2. Higher Visibility on Google

You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page. 

Here are some tips you can use to increase the authority of your website using YouTube:

3. Build Your Email List on YouTube

One big advantage of YouTube marketing is that you can build your email list through YouTube. There are a number of software available that allow you to embed your sign-up form directly into YouTube videos. A video can be paused temporarily for the viewer to enter their information and subscribe to your list. This approach makes it easier to build your email list while providing quality content to your audience at the same time. 

Here are some of the most common ways to build an email list on YouTube:

  • Use lead magnets
  • Add annotations
  • Add cards
  • Run YouTube ads

4. Higher Conversion Rates

If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

5. Multiple Video Types

Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads. You can more easily reproduce one content to many different types. If you’re wondering what type of videos to create, here are a few tips:

  • Make engaging and funny videos
  • Answer common questions (think of the most common questions you can get from potential customers about your business, your products, and services)
  • Show how your brand works in behind-the-scenes videos
  • Create testimonials from customers 
  • Go live

6. Massive Media Library

YouTube doesn’t just have a large user base – it also has a massive media library. This is because 300 hours of video are uploaded to YouTube every minute. With that amount of information, you can literally find anything you need under the sun – and beyond. To navigate a platform this big, YouTube has a powerful search engine to find the exact content that you are looking for. With over 3 billion searches a month (much more than Ask.com, AOL, Bing, and Yahoo combined), it is the second-largest search engine on the internet. If you’re wondering whether your content would get lost in this vast sea of information, all you have to do is optimize your YouTube videos.

Conclusion

YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for. If you want to master YouTube marketing, you can sign up for Simplilearn’s Postgraduate Program in Digital Marketing in partnership with Purdue University and co-created with Facebook. You will learn all about the practical aspects of SEO, SEM, Web Analytics, and Social Media Marketing through tools and hands-on practice with this course. Sign up for this course today and master digital marketing.

Facebook Ads: A Facebook Advertising Guide for Marketers by Lisa D. Jenkins on Social Media Examiner.

Maximize Your Business with Facebook Ads

Advertising on Facebook is available to businesses in many formats. Ads can be as simple or as sophisticated as they want. No matter the scope, the reach is wide: Businesses have the ability to market to two billion people on Facebook every month.

Maximize Your Business with Facebook Ads.The process is easy.Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete with companies with much larger budgets.

Facebook Ads: A Facebook Advertising Guide for Marketers by Lisa D. Jenkins on Social Media Examiner.

How to Set Up Your Facebook Advertising Account

Maximize Your Business with Facebook Ads.The first step is an easy one: Set up a Facebook Advertising account. This is a fairly straightforward process and involves the following four steps:

  • Set Up Facebook Business Manager. First, you create a Facebook page for your business. From there you can create a Business Manager account that allows you to run ads for that page. To start go to the home page for Business Manager and click “Create Account” — Then log in using the email and password you used to set up your business page account.
  • Install the Facebook Pixel. Go to your website and install the Facebook pixel that allows Facebook to identify people who visited your website, create custom audiences comprised of those visitors, and then show ads to them.
  • Create Audiences to target users. This tool allows you to create and save audiences that are most relevant to your brand. Go back into Business Manager and select the “Audiences” option from the assets column.
  • Create a Facebook Ad from a Facebook post. Now you can try it out. First decide what you want to accomplish — do you want more clicks, sales, video views, or leads?

Facebook Ads Manager is the primary tool for creating and analyzing your Facebook ad campaigns. Maximize Your Business with Facebook Ads.Creating the ad itself just involves selecting “Create Ads” from the drop-down menu in the upper right of your business page.

  • Plan. The Plan section contains tools that help you learn things about your audience and give you creative ideas for running your ads. With the Audience Insights tool, you can find out a lot of information about different audiences on Facebook.
  • Create and Manage. Here you find tools for creating your ad and managing your campaigns.
  • Measure and Report. When you want to analyze how your ads are performing, check out the tools in the Measure and Report section. For example, here you can create those custom conversions to track whether ads are meeting your business goals.
  • Assets. This section gives you quick and easy access to key assets that you’ve used to build your ads, including audiences that you’ve saved for ad targeting, images you’ve used, your Facebook pixel, and more.
  • Settings. The settings area is where all of your account information is stored. Go here to update payment information, your email, and so on.

How to Get Started With Facebook Ads

Understanding the Facebook Ad algorithm is important because it identifies ads that provide a good user experience.

How to Improve Facebook Ad Targeting With Custom Audiences

The real impact of Facebook fans on your business is not just about the size of your audience; it’s how engaged they are with your content. Previously, the only way you could target your audience with ads was either as a whole audience or by creating segments with basic demographic and interest targeting.

  • Dynamic product ads let you target customers who have visited your website and browsed a range of your products but left before completing the purchase. This is a very hot audience so it’s important to target them to encourage them to convert.
  • With dynamic product ads, you can create a tailor-made ad for each person with the products they’ve viewed on your website and a range of other products. They’ll see these ads on their Facebook feeds the next time they log in.

Here are seven types of audiences you can target:

  • Everyone who visited your website.
    This is the default option and a good one for smaller businesses that don’t have enough website traffic to target people by page views.
  • People who visited a specific product page but didn’t purchase.
    This is an advanced website custom audience that combines a URL condition with an event action.
  • People who viewed your lead magnet landing page but didn’t opt-in.
    Similar to the previous website custom audience, you can use this next audience to target Facebook ads to people who visited your lead magnet landing page but haven’t opted in yet.
  • People who viewed your contact page.
    This next audience is ideal for service businesses that want to target people who are interested in working with them. This audience groups people who have visited your contact page but haven’t completed your contact form.
  • People who started the buying process but didn’t complete it.
    This next audience uses your event actions and is very effective for ecommerce companies. Creating this audience allows you to group people who have visited your website and started the buying process, such as adding a product to the basket or initiating checkout.
  • People who previously purchased from you.
    One of the best ways to increase your revenue is to drive repeat purchases from existing customers. You can introduce new product offerings and exclusive discounts to encourage further purchases.
  • People who read your blog.
    If you have a blog, this website custom audience is for you. This is a hyper-responsive audience to which you can run offers or even just promote more content to build stronger brand awareness and deepen your relationship.

How to Control Facebook Ad Spend

When setting up these campaigns you need to have a budget. But for how much? Estimating a Facebook ad budget is important because it should be based on the amount of revenue you want to generate. To do this requires the next few steps.

  • Set a target revenue goal.
    Defining a revenue goal for your campaign seems like a simple move for an established business or marketing professional, but you’d be surprised how often people skip this step. There’s nothing wrong with this approach as long as the “see how it goes” part is strategized, tracked, and optimized.
  • Create a custom conversion path in the ads manager.
    Once you have a revenue goal in place, configure Facebook Ads Manager to show you the data you need.
  • Create a two-part ad campaign.
    When you calculate cost per lead, your audience, ad creative, and funnel strategy can have a huge impact on the results.
  • Monitor your results and adjust your ad campaign.
    After you run your ads for a while and gather conversion data, go to the Ads Manager to take a look at your costs. To see the relevant data, you’ll need to configure your columns to show custom conversions.

How to Test Facebook Ads

The Facebook Dynamic Creative ad tool is an effective way to test Facebook ad variations automatically.

The tool delivers the best combinations of your ad creative assets. It runs different combinations of your ad components, such as images, videos, titles, descriptions, and calls to actions, across your target audience to determine which combinations produce the best results.

Maximize Your Business with Facebook Ads.Before the introduction of this feature, you had to create fully formed ads individually and test them manually to find the most effective ad creative and the best ad-to-audience fit. Dynamic Creative automatically randomizes ad variations for you, making it easy to show the right ads to people. Facebook lets you use up to 30 creative assets, including:

  • Five title/headline variations.
  • 10 images or 10 videos.
  • Five text variations.
  • Five descriptions.
  • Five CTA button variations.

How to Combine Facebook Ads with Facebook Video

Like Facebook Messenger, Facebook video is another platform within Facebook to host advertising for your company.Maximize Your Business with Facebook Ads. Facebook Live allows users to broadcast streaming video as it happens in real time to other users within their network. A good strategy looks like this:

How to Analyze and Improve Facebook Advertising

Analytics are key to understanding which ads work and which ones don’t. Facebook Analytics is a robust tool that lets marketers explore user interaction with advanced goal paths and sales funnels for Facebook ads.

Facebook Analytics is a free tool, but it’s designed to work with Facebook Ads which do have a cost attached to them.

In the past, Facebook allowed you to see only the last touch point in your funnels. For example, if someone interacted with seven of your posts but purchased on the eighth interaction, only the final interaction would be given credit for the conversion. Now you can see the full interaction path to the conversion, rather than just the last touch point.

Google Analytics works with Facebook to measure conversions from your Facebook ads. In other words, tracking where people are coming from before they land on your website. You can also use Google Analytics to track the actions people take while they are on your website. Those actions can include:

  • Subscribing to an email list.
  • Viewing product pages.
  • Adding to their shopping cart.
  • Viewing your landing page.

Cost per Result

This cost metric isn’t your overall spend or amount spent on each of your campaigns; it’s your cost per result based on your campaign objective and ad set optimization. If you’ve set a daily budget and aren’t scaling your campaigns, and you see your cost per result decreasing, your campaign results will be increasing.

Relevance Score

The next metric to look at is relevance. A relevance score is a rating from 1–10 that Facebook gives to each of your ads. This score reflects the ad-to-audience fit and how well people are responding to your ad. This metric can be viewed only at the ad level of your campaigns.

If your relevance score increases over time, you’ll typically see your cost per result decrease and your campaign performance rise. On the flipside, when your relevance score is decreasing, you’ll find your cost per result increasing, indicating your campaign performance is decreasing.

Frequency

The third metric to look at is frequency. Frequency is a delivery metric that tells you how many times on average someone has seen your ad. Your frequency will always start at 1 and increase over time as you spend more of your campaign budget and reach more of your target audience.

As your frequency increases to 2, 3, 4, 5, and so on, you’ll notice that it impacts your cost per result and relevance score. The higher your frequency, the more people are seeing the same Facebook ads.

Digital

Get Clients for Your Digital Marketing Agency

Get More Clients for Your Digital Marketing Agency, digital marketing industry is full of marketing agencies that deliver great results for clients but struggle to drum up a business of their own.

1. Treat Yourself Like Your Own Client

How do digital marketing agencies get clients? They become their own client.

You already have a process that works for your other clients. Starting today, take the time out of your schedule to do the same for your own business.

Go through every step as you would with your other clients. Develop your brand guide, collect data, create a data-driven marketing plan, and follow through with each step.

Don’t forget to use all the advice and strategies you give to your clients, too. Use storytelling practices to build a trusting bond with your audience.

Get Clients for Your Digital Marketing Agency, don’t sacrifice quality. If business owners see that your own marketing is done half-heartedly, they’ll assume that you would do the same for them. 

2. Get Out from Behind the Desk

Digital marketing is the first thing that comes to most people’s minds in our technological era. You can’t ignore the digital world, but sometimes you need to step out into the “real world” too.

Start building a presence at local events where you’ll find business owners and other decision-makers. That should include networking events, business expos, trade shows, you name it.

The goal is to make yourself a known part of the local business community. Get to know your fellow business owners and potential clients.

Get Clients for Your Digital Marketing Agency,As you build your rolodex, start referring people to the businesses you know when the opportunity arises. Not only will the grateful business owners be more likely to become clients, but they’re also likely to return the favor and refer others to you.

The right conference can be a game-changer for your business. If you are keen to learn how in details, here Vanessa Van Edwards, Behavioral Investigator, explains more:

3. Take Advantage of Online Directories

Your website is far from the only place to build your web presence. One of the most overlooked strategies is to get onto as many online directories as you can. It’s the easiest way to reach companies looking for digital marketing.

There are a few routes to take. Of course, you want to be on the general, widespread directories like Google and Yelp to start.

Next, focus on industry-specific online directories like marketing agency directories. These are especially helpful because everyone in the audience is a qualified buyer, looking for the specific service you provide.

Finally, get your business onto local directories too. For people who want to patronize businesses in their area, these sites are often their go-to guides for Get Clients for Your Digital Marketing Agency

4. Prioritize Your Portfolio

You can tell prospective clients all day about how great you are at your job, but they won’t know until they see it themselves. If you want to know how to get digital marketing clients, your portfolio is the proof they need to see. Also, prestigious digital marketing certificates from your team can be convincing.

Your online portfolio needs to have a few key qualities. First, it needs to show variety. Clients want to know if you can capture their voice, so by displaying a broad range of brands you’ve already mastered, you’ll show your ability to take on any voice necessary.

Second, you want your portfolio to reflect the work you want to pull in. If you want more clients in the healthcare industry, for example, prioritize your work for past healthcare clients in your portfolio. This shows the right companies that you have expertise in their area. It’s also important to focus on a digital marketing niche for it.

5. Blog About Marketing

You probably already tell your clients about content marketing and how important it is to establish themselves as experts in their area.

Many businesses go through a similar process. At first, they try to do their own marketing to save money. They go through a whirlwind of Googling to try to teach themselves the craft.

They may try a campaign or two. Before long, though, they see that it isn’t as easy as they thought. That’s when they call in an agency.

And who better to call than the agencies whose marketing blogs were so helpful when they were trying the DIY path?

On top of this, your blog gives you credibility to help you get SEO clients. So blogging can be one of the best answers if you are asking how to find digital marketing clients for your agency. With blogging as one of the most effective measures for SEO, clients want to see that you’re taking your own advice.

As much as a blog on your own site can help, don’t forget to write guest blogs for other websites too. Think of sites that business owners and executives frequent, like Business Insider and Forbes.

6. Get Interactive for Finding More Digital Marketing Potential Customers

Social media is a cornerstone of so many digital marketing strategies, but most brands fall short on the “social” aspect. They spend plenty of time posting their own content, but little time-sharing, commenting, and otherwise engaging online.

Start by identifying some of the companies you’d love to work with. Follow them on social media and engage with their posts from time to time. One or two comments per week go a long way.

This gets your name in front of that business, especially if it’s a small business where an owner or manager does their own social media. After they’re familiar with your name, you can make a cold call that suddenly isn’t so cold.

7. Build a Following with Your Email Newsletters

Local businesses are always on the hunt for ways to improve their companies and build their revenues. Why not become the knowledgeable resource they turn to for help?

While your blog can serve that need, it’s even better to land in your audience’s inbox by putting out a consistent, valuable, trusted email newsletter.

Start creating weekly email newsletters that are full of marketing tips, new insights, and more. Invest in a campaign to get more subscribers using strategies like a social media blitz and adding a clear “subscribe” button to your website.

8. Get Into the Continuing Education Game

Marketing is one of those fields that is always evolving. For business owners and administrators, staying on the cutting edge can make or break their businesses.

Selling these seminars helps you in two ways. First, it gives you a whole new revenue stream.

Second, it instantly positions you as an industry expert. They recognize that if you know a subject well enough to teach it, you know it well enough to do a fantastic job with the work itself.

If you don’t want to organize your own seminars and courses, you can get into the conference circuit instead. Seek out business conferences in your area and pitch to become a speaker.

This can take time and you may need to pitch for several conferences before you are chosen. The more you have under your belt, though, the more credibility you’ll have and the easier it will be to get future speaking engagements.

Those speaking engagements can skyrocket your business. You get exposure as well as a reputation for being a leading expert. The audience sees you as especially credible if a conference selects you as a worthy speaker.

9. Use LinkedIn Much More Effectively

Linkedin is one of the channels where you can reach out to most of your customers. It’s an interesting place to build connections and relationships, not just with your potential clients but also with future employees or more, so it is always crucial to use LinkedIn in a more effective way. 

LinkedIn offers many opportunities for your brand to reach out to many people. You can join groups, share content, and advertise your agency’s company page to the vast LinkedIn user population. Every action you take on the platform has the potential to draw in new customers. You can publish sponsored content, send direct messages or connection invitations to your potential clients, and join related LinkedIn groups where you can come across potential clients that are looking for your services.

10. Combine Google Ads and Facebook Ads

Most of your potential clients will start searching for a digital marketing agency to partner with on Google. That is why it is crucial to work on your SERP results to rank organically higher on Google search results. However, it takes more time than you probably need. In this situation, you may want to combine the best of both worlds: Google Ads and Facebook Ads. By targeting the right keywords, Google Ads will help you to attract potential clients right away. Facebook, on the other hand, is still one of the most used social media platforms and among billions of users, we’re pretty sure you can reach out to your potential customers as well.

The greatest strategy to get your agency in front of potential clients on Facebook is to use Facebook Ads because it is difficult for businesses to gain attention organically. With a lower average cost-per-click than many other forms of digital advertising, Facebook Ads are also more affordable, allowing you to accomplish a lot even on a tight budget.

So for a strong eCommerce approach, don’t choose one or the other. Use both to reach out to a broader audience and a more successful digital ad strategy.

How to Find Clients for Digital Marketing Agency: The Most Effective Way

As a marketing agency, it can be challenging to find the right balance between working on your clients’ businesses and your own. Too many agencies put themselves on the back burner but it is critical to build and maintain a healthy long-term relationship with each of your clients. As tracking all of your clients’ data gets harder and harder, it is better to think of implementing a customer relationship management tool for your agency. Before losing a critical client and hoping to pull in a new one, step into AI-driven CRM software to keep track of each of your client’s data and activities. While, as an agency owner, focus on developing new marketing strategies, CRM apps take care of your collecting, tracking, and managing all your client data.

Best tools for getting more clients such as Freshworks CRM, ProofHub, Bitrix24, Apptivo etc. provide stand-out features including pipeline management, contact management, collaboration, reports, sales tracking, automated lead capture, integrations, and more. If you understand your agency’s core needs in the first place, you can better grow your agency’s revenue.

Use Social Media for Reaching out to Your Potential Digital Marketing Customers

Social media is no doubt one of the most used communication channels of our day. It allows businesses and brands to reach and engage with their potential customers with constantly updated algorithms and advertising options. The key point; however, is to figure out how you can stand out from your competitors and the strategies you need to reach your potential digital marketing customers. 

We believe what’s essential is a strong social media marketing strategy to engage with brands looking for digital marketing services

1. Create Less Formal Social Media Posts

Yes, selling is critical! However, it is just as important to determine your target audience, create suitable posts, convince clients from a different perspective, and direct them to your website. But just advertising products by flooding users with boring information is no longer enough in this creative world. With fun posts that will reflect your company and team, your potential customers can get to know you, thereby increasing their desire to work with you.

2. Give Your Customers an Inside Look

Create posts where you briefly describe your products and services so that visitors will have an idea of whether your agency is what they’re looking for. You can offer a trial demo for interested clients, or you can organize a meeting to be able to introduce your agency in a detailed way. 

3. Create Polls and Ask Your Audience’s Opinions

It can be challenging to get your audience to interact with your social media content; occasionally, even well-written articles and captivating videos fail to interest users. Though, you have not only greatly designed images and reels but a few more options to engage your audience. When it comes to learning more about your audience, polls offer a variety of advantages. They are simple and therefore people love to participate and share their thoughts and opinions. By using polls, you can eliminate a lot of these assumptions and get a clear understanding of how your audience feels about your company or a certain product.

4. Use Hashtags (The Right Ones!)

Users might easily become overwhelmed by an excessive amount of information. Using hashtags makes it simple to filter out unnecessary digital clutter and concentrate only on the information we truly need. You can connect with your industry and your target audience by using an industry-specific hashtag. The use of many hashtags, however,  might make your message seem cluttered and unprofessional. So make sure to avoid overusing them!

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An Introduction to Google Ads in bussiness

An Introduction to Google Ads

Google Ads in bussiness is run ads and reach ready-to-buy customers. There are various ad formats available through the platform, including display ads, video ads, search ads, and app ads to reach as broad an audience as possible.

With Google Ads, advertisers can target websites of interest, remarket to specific audiences, Google Ads in bussiness run ads on different apps, and create video ads that play before or during other relevant videos. Search ads appear on Google search, while app ads can be run anywhere across the Google network, including within another app.

Because Google Ads in bussiness of the vast amount of opportunities available, Google Ads can play a major role in marketing and growing a brand or business online. This is particularly true with search advertising, where keywords can be targeted to reach potential customers directly.

How Does Google Ads Work?

Google Ads can help advertisers attract interested, relevant customers to their websites through targeted search. The process is simple. If a user enters a relevant or closely related word to an advertiser’s product or service, Google Ads will show that ad in its search results. The idea is to target users who are most likely to buy a product or service. Ads also help manage and control advertising spending by offering several pricing options. With Google Ads, advertisers pay only if a user clicks an ad and visits a site, making it a wise economical choice.

Google Ads Features

There are many new features available within Google Ads, including:

  • Recommended Products in Google Merchant Center
    While using Google Shopping ads through a Google Merchant Center account, Google will recommend what can be sold in a store.
  • Ad Preview and Diagnosis Tool
    This is available in the Tools section within a  Google account. It shows common searches and lets advertisers know if there’s anything amiss within their campaigns. It also offers insight into optimizing low-performing ads.
  • Shoppable Google Images Ads
    Studies show that images work better with ads. Through this not-yet-released feature, users will be able to view a product and its price, then be directed to purchase the product through Google Images.
  • Google Ads Scripts and Automation
    Advertisers can load and use certain scripts that can perform specific tasks continuously. Some scripts can check if any sites are down, in which case it will automatically stop a campaign. Others can check whether a quality score is lower than a certain amount, in which case it will reduce the spend for that campaign.

What are Google Ads “Smart” Campaigns?

Google Ads Smart campaigns are designed to make it easier to advertise. They help businesses new to online advertising build the confidence they need to create ads that make an impact. 

The setup is simple. All that is needed is ad copy and an industry category, and Google will do virtually all the rest. The ad will be created, and advertisers can then target their audience based on relevant categories. The ad will then appear in Google search results, as well as on relevant partner sites.

Optimizing Google Ads Smart campaigns

As a simplified, hassle-free version of Google Ads, Google Ads Smart campaigns lets advertisers select a budget and a category and create an ad easily. It is geared more toward local and small businesses, bringing relevant results without the complexities of a traditional Google Ads campaign. As an added bonus, Google handles all of the optimizations to ensure ads are reaching their targeted audiences.

Creating a Google Ads Smart Campaign Account

All that’s required is a Gmail account. Once an advertiser signs up, it will select an ad goal, create the ad, and determine a budget. Next, the advertiser will set up a location, define the product or service, write a description of the product and include a high-quality image, then add the landing page as the link. Lastly, it will determine a budget range for the ad. Once it’s approved by both the advertiser and Google, the ad will start running.

Why Use Google “Smart” Campaigns Within Google Ads?

Google Smart campaigns are useful because they are a simplified version of the overall Google Ads platform. Advertisers don’t have to know much about using Google Ads, and Google handles a lot of the keyword analysis within a campaign. It helps target local businesses and takes almost no time to manage, and there’s no cost to set up the tool. Because Google recommends using one or the other to avoid competition and confusion, advertisers should do their homework and select the ad

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What Is Google Ads?, and importance of google Ads

Importance of Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer. If you don’t currently have a Google Ads account for your business or you don’t use your Google Ads account to its full potential, you should seriously consider taking full advantage of this platform.

What is Google Ads?

Almost every time you see an ad for a company’s landing page rank as the first (or second, or third) search result on a Google search, it’s not just the result of good SEO; the company likely has a Google Ads campaign underway.

Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business that is looking to get meaningful ad copy in front of its target audience.

Through Google Ads, you pay only for actual, measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow, and you can choose to make your target audience global or local.

How does Google Ads work?

Now that you know what Google Ads is, you may be wondering how it works. When you embark on a Google ad spend, first you’ll tell Google which of these three goals you’re aiming to achieve:

  • Increase calls to your business.
  • Direct more visitors to your store.
  • Guide people to your website or company landing page.

Then, you’ll determine whether your ad copy will be delivered to a global or local audience. Next, you’ll use images or three short sentences to tell Google what makes your business stand out, and Google will use this data to help you create your ad copy. Finally, you’ll set your budget, which Google will use to predict your Google Ads campaign’s success, and Google will take your ad live. Your target audience will see your ad rank high and appear as a top search result, and as more people click on your PPC campaign ads, your business will come closer to fulfilling its preset budget. 

The five types of Google Ads

The aforementioned steps are consistent across all Google Ads campaigns. No two campaigns are exactly alike, though; in fact, there are five distinct types of Google Ads:

  • Search Network campaign. Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.
  • Display Network campaign. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
  • Shopping campaign. Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
  • Video campaign. Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
  • App campaign. Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that 

What is the difference between Google Ads and Google AdSense?

Google Ads allows businesses to easily advertise themselves on Google properties. By contrast, Google AdSense lets people who own platforms – such as blogs, websites and forums – to monetize these properties via ads for other businesses. Google uses its Google Ads Auction feature to determine which ads are shown via AdSense, and Google Ads users may need to tailor their ads to fare better in the Google Ads Auction.

How much does Google Ads cost?

A major reason to use Google Ads is that you have full control over the cost. If you set a budget, Google Ads will never exceed it, and the program will predict your results based on the budget you set. 

Why you should use Google Ads

Here are some of the benefits of using Google Ads in your digital marketing strategy.

1. It increases leads and customers.

Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform. 

2. It’s a flexible marketing platform.

Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organisations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.

You can easily customise campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using and the Google-owned website they’re accessing (e.g., Google search, Google Maps, YouTube).

You can also set your own budget for specific areas of a campaign. For example, you could set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords. 

3. You get a high return on investment.

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimise Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

However, this takes time, and you have to find out which approach suits you and your business. To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.

4. You see fast, transparent results.

Google Ads is known for delivering quick, straightforward results and reports of your campaigns.

It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.

These features make Google Ads an extremely transparent and intuitive system. 

5. It taps into huge, high-quality traffic sources.

Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day.

Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. This has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets.

6. You find out more about your market.

It’s important to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want.

Google Ads, on the other hand, yields information about customer habits and requirements that business owners of previous generations could have only dreamed about.

Some of the valuable data Google Ads lets you learn about your customers include the keywords they use to find your website, their location, the devices they use, and the times and days they search.

You can use this information to improve your products and services, as well as to refine your marketing efforts so that you do not waste money advertising to people who are not interested in what you have to offer.

Google Ads is one of the most powerful advertising tools ever created. It deals with millions of searches by internet.Users every day and then gives business owners a unique opportunity to convert many of these people into business leads and customers.

How to set up a Google Ads campaign

Follow these steps to start a Google Ads campaign:

  1. Log in to your Google Ads account.
  2. Click Campaigns on the left-hand side.
  3. Click the plus button.
  4. Choose “New campaign.”
  5. Select your campaign goal, or create a campaign with no goals.
  6. Choose a campaign type.
  7. Click Continue.
  8. Decide your campaign settings.
  9. Click Save and continue.

From there, use the above advice to create the ideal Google Ads campaign.

social media mmm

How Well Are You Funneling Shoppers on Social Media?

A Social Media Funneling Shopper marketing Funnel you map the customer journey, from awareness all the way through to post-purchase advocacy.

Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term.

For example, it’s all very well if an eCommerce business has a well-designed and highly functional website, slick product videos, impressive case studies and informative sales content. But if it lacks a strategy for its overarching customer journey, sales will always stay low.

How Does a Social Media Funnel Work?

When a shopper on social media encounters your brand for the first time, they might check out your services, research the benefits of your products, purchase an item—and even recommend you to their friends. In that way, Social Media Funneling Shopper actually covers the entire spectrum of the buying process, just as we saw above, from awareness to post-purchase advocacy. But what do the 5 stages of the social media funnel actually look like?

  1. Awareness: How do prospects find your brand in the first place?
  2. Evaluation: How do they use social media to compare your products or services to those of your competitors?
  3. Acquisition: How will you entice your prospects to buy from you?
  4. Engagement: How will you use social media to stay in touch with these new customers once they’ve purchased from your brand?
  5. Advocacy: How will you encourage or persuade customers to recommend your company to their friends?

Creating a Loyal Fanbase

In a way, the goal of the social media marketing funnel is to create customers who are advocates of your brand. To see how you can achieve that, Pixated delves a little more deeply into the 5 stages of the social media funnel: what can you do at each stage when it comes to both organic and paid ads?

1) Awareness

2) Evaluation

  • Organic: Create an Instagram or Pinterest shop; post product demos on YouTube; share positive reviews and testimonials; share customer service queries on Twitter; run a Reddit Ask Me Anything segment with your CEO
  • Paid: Sponsor Facebook and Instagram posts with third-party blog posts, product reviews and remarketing ads with product details and insights

3) Acquisition

4) Engagement

  • Organic: Host Twitter chats; create offers for existing customers, including pre sale options; answer questions on Facebook and Instagram live sessions
  • Paid: Sponsored Facebook posts, public relations pitches, private showcases of new products

5) Advocacy

  • Organic: Build communities, fansites and group chats for customers; recruit customer reps; launch customer-only contests or referral marketing with incentives
  • Paid: At this stage of the Social Media Funneling Shopper, it’s probably best to focus the majority of your marketing budget on organic ads. After all, genuine advocates of your brand will happily recommend you and sing your praises of their own volition!

Is Your Social Media Funnel Driving Sales and Brand Awareness?

Traditional sales funnels have their time and place, of course. But a social media marketing funnel is a highly effective way of building trust, engaging your audience, and creating an authentic base of fans for your brand.

However, your social media funnel won’t serve you well unless each stage has a purpose. Too many marketers believe they need only invest in a few of the stages. But audiences are discerning: your prospects and customers will sense when your content is egregiously sales, and this will be especially badly received if you haven’t first at least taken the time to build trust in and a solid awareness of your brand.

So if you’re worried you lack the resources to invest heavily across your funnel, make sure you invest in each stage to roughly the same degree. Then you can pick a handful of tactics to focus on at each stage.

By incorporating the right steps into your customer journey and fortifying them with a solid, well-thought-out strategy, you’ll continue to grow your brand in an organic and meaningful way. Why? Because you won’t just be building a customer list—you’ll be building a legitimate core of loyal fans, happy and eager to help you out by recommending your brand to anyone who will listen!

Digital

How to Create a Successful Social Media Marketing Strategy ?

Successful Social Media Marketing is one of the most important tools a business can use to connect with their customers and promote products and services. But, with so many platforms available, it can be challenging to know where to focus your social media marketing strategy. In this blog post, we will discuss the main channels for social media promotion, platform specifics, and tips for creating an effective digital marketing strategy.

social-media-marketing-strategy

Why Do I Need Social Media Marketing?

There are 4.55 billion people across the globe who use social media, follow brands, and purchase from them.

There are many benefits to using social media for business, including:

  • Increasing brand awareness
  • Creating a brand identity
  • Connecting with customers and building relationships
  • Generating leads and sales
  • Promoting content and increasing website traffic
  • Increasing customer loyalty and retention

With so many advantages, it’s clear that social media marketing should be a part of your overall digital strategy.

Which Social Media Channels Are the Most Effective?

There are many social media platforms to choose from, so it’s important to select the channels that will be the most effective for your business. The key platforms are Facebook, Twitter, Instagram, and TikTok. Each platform has its own strengths and weaknessess.

Facebook

  • The largest social media platform with 2.85 billion monthly active users.
  • Great for building brand awareness and creating community.
  • Enables you to target ads to specific groups of people based on interests, demographics, and more.

However, Facebook demands a lot of effort from your side when it comes to effective communication.

Twitter

  • A microblogging platform that enables users to share short updates
  • Great for customer service and engaging with clients in real-time.
  • You can use hashtags to track and join conversations about topics relevant to your business.

Unfortunately, the character limit may cause problems in getting your message across.

Instagram

  • A photo and video sharing platform with over 1 billion monthly active users.
  • Visual content is great for promoting products and services.
  • You can use Instagram Stories to share behind-the-scenes content, product announcements, and more.

Instagram, which is owned by Facebook, is a highly competitive platform and requires patience and effort to maintain a strong presence.

How Do I Create a Successful Social Media Marketing Strategy?

Now that you understand the benefits of social media marketing and which channels are likely to be the most effective, it’s time to formulate your strategy. Here are the steps you need to take:

Define Your Goals

First, you need to define the main goal of your campaign. What are you hoping to achieve with social media? Do you want to increase brand awareness, drive traffic to your website, or sell more goods? Once you have the answers, you will have a better understanding of what you need to do to achieve your objectives.

Identify Your Target Audience

Your social media promotion needs also to consider your target audience. Who are you trying to reach? What kind of content will they respond to? For example, if you’re targeting millennials, you’ll want to create content that is relevant and relatable to this demographic. If you’re targeting businesses, you’ll want to share helpful and informative content they can apply in their line of work.

Research the Competition

Take some time to browse their social media channels and take note of what’s working for them. Then make a list of things you can do better than them.

Choose the Platform

Each platform has its own demographics and user behaviour that should be considered when deciding where to invest your time and resources. Consider the benefits and drawbacks described above and choose the one that best fits your needs.

Create Engaging Content

This is arguably one of the most important aspects of social media marketing, as your audience will only engage with content that is interesting and relevant to them. Try to think outside the box and use effective visual content creation tools like Movavi, when perfecting posts for social media.

6 Reasons Why You Need YouTube Marketing

Top 6 Advantages of YouTube Marketing

6 Reasons Why You Need YouTube Marketing

What Is YouTube Marketing?Top Advantages of YouTube Marketing

Boost Your Business with the Advantages of YouTube Marketing

When it comes to digital marketing, there are a multitude of platforms for you to choose from. While popular sites such as Facebook, Instagram, or your company’s website are great places to invest in, having a YouTube channel might just be the best place to promote your business online. 

When people love video as much as we do, it’s worth considering video as part of your marketing strategy. And, of course, by a video we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for six reasons why you should consider YouTube marketing.

What Is YouTube Marketing?

YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. So if you want to diversify your traffic sources or even just get your business in front of your target audience, YouTube marketing is the answer.

Top Advantages of YouTube Marketing

1. Heavy Traffic

There is so much traffic on YouTube that you’re guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics that you should know:

  • YouTube gets 30 million visitors per day
  • 300 hours of video are uploaded to YouTube every minute
  • 68 percent of YouTube users say that videos help them in their purchasing decisions
  • The number of small and medium business advertising on YouTube has doubled over the last two years
  • YouTube is available in a total of 76 different languages (this covers about 95 percent of the Internet population)
  • YouTube has its own local versions in more than 88 countries

2. Higher Visibility on Google

You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page. 

Here are some tips you can use to increase the authority of your website using YouTube:

3. Build Your Email List on YouTube

One big advantage of YouTube marketing is that you can build your email list through YouTube. There are a number of software available that allow you to embed your sign-up form directly into YouTube videos. A video can be paused temporarily for the viewer to enter their information and subscribe to your list. This approach makes it easier to build your email list while providing quality content to your audience at the same time. 

Here are some of the most common ways to build an email list on YouTube:

  • Use lead magnets
  • Add annotations
  • Add cards
  • Run YouTube ads

4. Higher Conversion Rates

If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

5. Multiple Video Types

Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads. You can more easily reproduce one content to many different types. If you’re wondering what type of videos to create, here are a few tips:

  • Make engaging and funny videos
  • Answer common questions (think of the most common questions you can get from potential customers about your business, your products, and services)
  • Show how your brand works in behind-the-scenes videos
  • Create testimonials from customers 
  • Go live
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What is Internet Marketing? Definition and Example

Role of Internet Marketing is rapid advancements in technology and the internet, marketing techniques have undergone significant changes. A majority of businesses now include online marketing as a vital element of their primary marketing plans.

Knowing how to use online marketing to assist a business in reaching its target audience might be useful if you work in the marketing sector. It’s important to keep your audience and brand in mind when developing your Internet marketing plan because it helps you to share your brand’s message with your audience.

Definition and Examples of Internet Marketing

Role of Internet Marketing, uses digital platforms and methods to promote brands by focusing on their target markets. Internet marketing is not the only strategy for generating interest in and knowledge about a product.

The goal of internet marketing is to increase traffic to the advertiser’s website through a number of methods. 

What’s the Role of Internet Marketing?

The internet is a channel via which businesses can advertise, communicate with customers, and make sales. The importance of digital marketing is customers have grown extremely reliant on the internet. Because of this dependency and the value placed on having an online presence, it is essential for businesses

Internet Marketing to Attract New Customers

Paid social media can bring in new clients for your business or product. So but before spending too much money on one social media platform, you should carry out market research and A/B testing. You also need to keep up a strong SEO presence if you want to attract new customers. Online marketing strategies can be used to attract new clients. You should prioritise paid social media marketing, search engine optimization, and web design in order to achieve this.

Internet Marketing to Cultivate Brand Loyalties

Through word-of-mouth, customers have a long-controlled brand perception. It has always been up to the consumers, even while businesses can provide good items, advertise those things, and make attempts to guide branding in a particular direction. Today, word-of-mouth is considerably more widespread and has moved online. And it’s accessible to everyone via various social media sites. Your consumers and prospective customers rely on reviews and the opinions of their peers to judge the quality of your brand because marketing and advertising have become less effective.

Content Marketing vs Traditional Advertising

The purpose of content marketing is to offer value to the audience and serve as an example of thought leadership. In contrast, traditional advertising typically concentrates on the brand as a whole. Both media try to increase conversions in any way they can. Content marketing is a slower, more deliberate approach. In contrast, traditional marketing focuses more on audience targeting and swiftly reaching a larger potential client, even if they haven’t directly requested to see your marketing. Content marketing is a long-term, SEO-driven approach for converting visitors and prospects into repeat consumers. Traditional marketing, on the other hand, has a significantly shorter life cycle, frequently consisting of a one-time attempt to advertise products or services to a specific target group.

Examples of Internet Marketing That Provide Value for Big Returns

Internet marketing reaches individuals from various online locations by utilizing their online activity to establish a connection with a business. The kinds of internet marketing a company employs will vary depending on its business model, items it sells, target market, available resources, and other factors.

1. Website Content and Design

The method of creating and spreading content in order to bring in and keep customers is known as content marketing. Instead of focusing on selling, it concentrates on client communication, which is usually more well-liked. 

2. Email Marketing

Email marketing is the process of sending direct marketing communications to consumers via email in an effort to attract new clients and keep hold of current ones. It’s one of the most economical forms of marketing and may be used to target both a large customer base and a highly specific one. When customers provide a brand with their email address, the company can contact them for future marketing initiatives.

3. Social Media

Social media marketing refers to the use of social media websites to promote a business and its goods and services. It attempts to increase brand recognition, enhance consumer interaction, build loyalty, and produce leads for sales. Paid advertising and organic marketing are both components of social media marketing strategy. Organic social media marketing places a strong emphasis on building a community and establishing relations with customers in order to pique interest and encourage client loyalty. A paid social media campaign is a collection of advertisements that can work together to help you use social media to accomplish a goal or purpose.

4. SEO

SEO is the process of upgrading a website and digital content to increase its organic or “natural” placement in search rankings. A website is more likely to be viewed by a potential consumer if it ranks higher in search results. Effective SEO efforts need thorough keyword research as well as the ability to develop high-quality, useful content utilizing the selected keywords. Using relevant keywords, link-building, making your website mobile-friendly to improve user experience, and voice search optimization are some best practices for SEO that increase conversion rate.

5. Blogging

By adding posts and blogs based around specific targeted keywords, blogging enables you to improve the SEO of your website. Customers are more likely to find and visit your website as a result of an online search if you do this. They keep the website up to date and offer chances for audience engagement. You can link to reliable websites, which increases client loyalty and increases your audience. The most important benefit of blogging is that it can strengthen your relationship with your audience. All of this contributes to the generation of more leads and the expansion of sales.

6. Video and Podcasting

Videos and podcasts are other methods to give your marketing strategy some personality. They enable businesses to convey informative content and engage audiences by using storytelling techniques. As your brand’s voice, you become more visible to listeners, which promotes deeper connections with your customers. You can also invite guest speakers, who will provide a different level of credibility while helping you in growing your audience. 

7. Online Advertising

There are several ways to advertise yourself online. 

PPC targets specific search phrases that potential customers might use. The banner advertising is available on numerous websites, including blogs, magazines, and news websites.

You can effectively buy your way to the top of search results by using search engine advertising. This strategy can be useful when your website is brand new, or there is fierce competition for market share because these circumstances make it difficult to achieve a high position naturally.

You can target potential customers through paid social media postings based on their demographics, interests, and behaviors to reach people who will be interested in your goods or services.

Do I Need Internet Marketing for My Business?

The best way to decide if internet marketing is appropriate for your business is to examine your goals and objectives for the business. Internet marketing is an excellent choice if you want to raise brand awareness, reach more people, or sell more goods or services.

Internet marketing is becoming increasingly important for all types of businesses. Every day, customers spend a significant amount of time online checking their emails, accessing social media, utilising search engines, and visiting websites.

Consumers acquire information, conduct research, and ultimately make purchases using a number of online methods.

5 Reasons to Become Digital Marketer

What are the advantages of becoming a Full-Stack Digital Marketer?What are the core fields you will specialise in as a Full-Stack Digital Marketer?What is the work-life balance of a Full-Stack Digital Marketer?What would your paycheck look like?

It is a universal fact that people have begun to move from analog to digital. There has been a massive increase in the amount of digital content that is consumed on a daily basis via laptops, computers, smartphones, and other smart devices. Organisations have begun to realise that their marketing strategies need to adapt quickly to keep up with this evolving trend.

While older generations will mourn the decline of traditional channels of communication and media, those born into the digital age will embrace this new brave world and stride forth.

Are you curious to know, what Digital Marketing is all about? Watch the Digital Marketing Course Preview for free here

Why?

It’s simple. Digital methods of content distribution are faster, more practical, and more versatile. They offer better returns to both marketers and consumers.

Technology is constantly evolving. Staying up-to-date with new trends is crucial for success. Accomplished digital marketers are at the forefront of these evolving trends, because they need to adapt to the latest strategies to sustain high performance.

If you want to get ahead, specialising in one digital field isn’t enough. You will need to transform yourself into a complete digital marketer. You have already heard the hype – digital marketing skills are in massive demand, and the digital skills gap is widening with each year. The digital job market is booming with brands investing in more digital marketing than ever before. Larger paychecks, bigger budgets, and more career choices are just a few benefits of digital marketing.

What are the advantages of becoming a Full-Stack Digital Marketer?

1. You will become an in-demand professional: There will be 150,000 digital jobs by 2020, and there aren’t enough professionals to fill them. Those aspiring to get into digital marketing will have a unique competitive advantage by entering a profession where demand exceeds supply.

2. Your pay will be higher than your peers in other fields: As mentioned above, demand exceeds supply in the digital marketing industry. So if you have solid skills, you are certain to earn a high pay package.

What are the core fields you will specialise in as a Full-Stack Digital Marketer?

Search Engine Optimization

SEO is a method of improving the search rankings, and increasing the visibility of web pages on search engines like Yahoo, Google, Bing, etc. The optimization of web pages is an important aspect of Digital Marketing. 

Search Engine Marketing

SEM is a method to increase website visibility through advertising and sponsored placements. SEM specialists need to know how to run PPC campaigns and purchase traffic through paid search listings to maximise the visibility of web pages on the internet. 

Social Media Marketing

With the popularity of social media, social media marketing is becoming a valuable digital marketing skill. It is important for digital marketers to understand how to harness the power of social media to market the brand image of the company.

Mobile Marketing

Everyone has a smartphone in their pocket, so it makes sense that mobile marketing has become a key part of a digital marketer’s skill set. Mobile Marketing involves providing instant updates, gathering information about customers’ interests, and setting up promotional offers.

Email Marketing

Email Marketing is an old-fashioned but effective way to get clients to engage with your brand. For this purpose, many organisations send periodic newsletters, auto-responders, and email campaigns to their subscribers to tell them about new products and services. 

Web Analytics

Web analytics is the area of digital marketing that consists of market research and traffic analysis.

What is the work-life balance of a Full-Stack Digital Marketer?

According to reports from Ernst & Young, the tussle to maintain a balance between a personal and professional life is getting harder. The report states that 46% of managers’ work more than 40 hours a week, and that 4 out of 10 managers say that their work hours have increased over the last five years. 

According to the report, 49% of respondents say that the biggest obstacle to achieving work-life balance is stagnant income growth, and another 48% say that demands at work are the biggest obstacle.

However, there are still a few professions where professionals can have work-life balance.

In Glassdoor’s list of the 25 best jobs for work-life balance, 6 digital marketing jobs made the cut. They’re high-paying, but are also great for having a life outside of work.