EM2

Benefits and Process of Email Marketing

by with No Comment Email MarketingInternet MarketingUncategorized

Benefits and Process of Email Marketing is the most profitable and cost-effective direct channel, generating an average return on investment of $42 for every $1 spent. For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money laying out on the table. 

But if you’re a bit confused about where to start, that’s totally normal. Email is a vast discipline. It’s easy for beginners to get lost in a sea of tools, techniques, and terminology.

What is Email Marketing?

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy. 

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

Types of marketing emails

Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.

Promotional emails

Benefits and Process of Email marketing campaigns are used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand at large. A campaign could consist of 3-10 emails sent over several days or weeks. 

Promotional emails have a clear call-to-action — CTA, for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a page on your website or using a coupon to make a purchase. 

Your business’s sales and marketing rhythm typically determines how often you send this type of marketing email. 

During crucial periods like Black Friday, you may be sending multiple promotional emails in the same 24-hour period. During slower periods in the marketing calendar, there may be a few weeks between your promotional campaigns.

Informational emails

Newsletters: A newsletter, as the name suggests, shares news related to your business. Think: new milestones reached, new product capabilities, or featuring valuable content like case studies. Sent at regular intervals — weekly, bi-weekly, monthly — newsletters help maintain consistent touch points with your email subscribers. 

Simply put, a newsletter is an opportunity to share insights, thoughts, tips — whatever brings the most value to your audience. 

Check out our post to learn more about how to create a newsletter.

Announcements: Email is the perfect way to inform customers of company announcements, new product releases, changes to the service, etc.

More often than not, email is the go-to channel for important messages. If there’s a glitch on your website, shipping delays, or an outage in your system/software, updating your contacts via email is the best way to maintain communication. It’s secure, instant, and can match the formal tone of even the most important announcements.

Re-engagement emails

Another important type of marketing email is the re-engagement email. As the name suggests, re-engagement emails help reconnect with customers or subscribers who haven’t been active lately.

Why Email Marketing Is Important

Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But at 50 years old, email marketing is used today more than ever before. 

channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes. 

The Benefits of Email Marketing

From order confirmations to newsletters, emails are an essential part of the growth and management of your business.

1. Conversions (selling your products and services)

Launching a sale or promotion? You can send your subscribers an benefits and Process of email marketing campaign to drive sales. In addition, try using these email marketing techniques to further boost conversions:

  • Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
  • Abandoned cart emails triggered whenever a visitor adds an item in their cart but doesn’t check out.

2. Brand awareness

What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.

Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.

One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels). 

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is necessary tool to use alongside sales CRM systems to streamline communication.It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email.

How to Do Email Marketing

Businesses use what’s known as email service providers (ESP) to send marketing emails. 

An email service provider is a software that sends and manages email marketing campaigns.

It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software.

Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I really need to pay for a product on top of that?

Technically, it’s possible. (We even explain how in our guide to sending mass email with Gmail.) Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:

Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email senders. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity.

Email service providers (ESPs), on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates — i.e., the ability to land emails in your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get yourself a dedicated email marketing service.

Add signup forms to your website and other places

Create an email signup form to make subscription as easy as possible. Then place your email subscription form in highly visible places where people will definitely see it. 

Typical subscription form hotspots include blog posts, the homepage, and contact page. Creating a pop-up form on your website can be a good idea, too. Just make sure not to disrupt the user experience too much. Pop-ups that prevent visitors from using your site can be big deterrents! (Think of your signup form placement like your call-to-action placement.)

How to define an email marketing strategy

To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners:

  • Promoting a new product
  • Sharing a discount with loyal customers 
  • Getting more downloads for your latest ebook
  • Updating subscribers on with company news  

Your goals can be specific or broad — as long as they fit with your business and your audience. In either case, having a clear, measurable goal will make it easier to create your email content. 

How to write your email copy

Email copy needs to offer value, feature topics that interest your audience, and embody your brand’s tone of voice.  

To write persuasive, engaging email copy, keep these tips in mind:

  • Ask yourself, “What does my audience need from me? How can I help?”
  • Imagine you’re writing to one person. 
  • Show your brand personality.
  • Tell a story.
  • Write to instill curiosity, starting with the email subject line — more on that below.
  • Use a conversational tone and write the way you speak.
  • Break up the copy with short paragraphs and use bullet points where possible.
  • Use the name of a real person for the email signatur instead of a faceless brand logo.

10 Strategies for Email Marketing Success

1. Never buy email lists

Buying a list will put your business at risk because:

  • Sending unsolicited emails and storing people’s data in your CRM without consent is illegal per GDPR and CAN-SPAM.
  • People are more likely to mark unsolicited emails as spam, damaging your email sender reputation and potentially ending you up on an email blocklist. 
  • Most email marketing services will refuse to work with you because purchased lists can harm the deliverability of other users on shared IP addresses.

In short, don’t buy email lists. Build your list organically — however slowly — and you’ll reap the benefits in the long run.

2. Use double opt-i

As already mentioned, the term “opt-in” refers to the signup process. There are two different types of opt-in for email marketing:

  1. Single opt-in is when the subscriber is added to the email list once the signup form is submitted.
  2. Double opt-in is when you send a confirmation email with a link to each new subscriber. The subscriber must click the link to complete the subscription. Without this verification, they won’t receive emails from you. 

3. Segment your mailing list

List segmentation is the process of dividing your list of subscribers into smaller sub-lists with common traits. The idea behind this technique is to engage subscribers with more relevant, targeted emails. 

Typically, contact lists are segmented by demographic information like age and location as well as customer information like lead score and purchase history. (This is where having a sales CRM that works with your email marketing tool comes in handy.)

4. Personalization

People generally appreciate when brands add personal touches and pay attention to small details. When it comes to making us feel valued and understood as a customer, a little effort goes a long way.Email personalization is essential to building relationships with prospects and customers.Here are some simple email personalization ideas to help increase your open, click through, and conversion rates.

  • Use subscribers’ first names in the email subject line and content.
  • Consider time zones when scheduling campaigns to maximise the chances of your email being read. Where are the bulk of your subscribers located? 
  • Segment contacts so that messaging is targeted and relevant.
  • Use behaviour-triggered emails based on how customers interact with your product/service.

5. Optimize your email subject line, sender name, and preview text

Email subject line

Introducing one of the most important elements of your email marketing campaign: the email subject line.These few words could determine whether your email is read or not. And with so much competition in the inbox these days, they need to stand out.

Aim to create intrigue or a desire to open in just a few words.

  • Keep the subject line to 50 characters.
  • Highlight your most interesting offer.
  • Appeal to your subscribers’ emotions and ambitions..

6. A/B test your email marketing content

Test different email subject line formulas, content formats, and CTAs. See which ones get the best engagement and adjust your strategy accordingly.

7. Optimize email deliverability

Even more than subject lines, calls to action, and copy, email marketing success hinges on reliable email deliverability.

While deliverability often depends on technical factors, there are plenty of non-technical ways to help your email newsletters reach the inbox.Here are some deliverability best practices:

  • Make sure the email subject line doesn’t come across as spammy or overly promotional. If a contact decides your email is spam before even opening it, your deliverability rate is likely to suffer.
  • Keep your subscriber database up to date by removing unengaged contacts and inactive addresses.
  • Only send to opt-in subscribers. Send emails to someone who’s never heard of you and it’s likely they’ll report you as spam. This will harm your future deliverability.
  • Always include an unsubscribe link. Under the GDPR (Europe’s data protection regulation), an individual has the right to dictate how their data is being used. The act of unsubscribing falls fully within those rights so this option should always be available.

8. Clean your email list regularly

Keep your database up to date for optimal email deliverability and higher engagement rates.

Got subscribers who’ve dropped off the radar? If someone hasn’t engaged with your emails in at least six months, send a reactivation campaign or even ask for a second opt-in. See if you can get them interested again.no one likes losing subscribers, but email list cleaning is better for your deliverability in the long term.Another important point: Make it easy to unsubscribe with a clearly visible unsubscribe button. If people can’t find the way out, they’re more likely to mark you as spam.   

9. Keep track of email marketing metrics

Analyzing key email marketing metrics will teach you how to improve your strategy for future campaigns. Most ESPs have an analytics dashboard with at least the following real-time metrics:

  • Open rate: The ratio of the number of people who opened your email divided by the total number of recipients.
  • Click-through rate: The ratio of the number of people who clicked on a link in your email divided by the total number of recipients.
  • Unsubscribe rate: The number of people who unsubscribed divided by the total number of recipients. If this number is high, you need to review your email frequency and segmentation.
  • Bounce rate: The number of emails that failed to deliver divided by the total number of emails sent.
    • Soft bounces are due to temporary issues like the recipient’s inbox being full.
    • Hard bounces, on the other hand, are due to permanent issues, like an inactive email address.

10. Scale with autoresponders and email automation

Once you’ve got the hang of things, automate your email marketing strategy to make your business grow even faster.

The welcome email is the most common autoresponder example and most email marketing services have an autoresponder function. Armed with the right email automation software, you can go one step further and set up complex email automation sequences using if/then/else logic. This kind of email series is highly effective for lead nurturing and lead scoring. 

content marketing Content Data Blogging Media Publication Information Vision Concept

The Ultimate Guide For B2B Content Marketing Strategy

by with No Comment content marketing

It’s a widespread assumption that B2B content is monotonous. Instead of implementing someone else’s suggestion, a B2B company’s success is more commonly ascribed to their B2B content marketing strategy. The reason for this is simple: what operates for one company may not function for the other, and content assists a client make a solid first impression while researching a product. 

Among the most cost-effective methods of raising brand equity is content marketing. However, especially when marketing a B2B product, it’s not as simple as publishing a blog post and sitting back and observing the sales flow. A poor B2B content marketing approach can harm your company’s reputation. Today, we’d like to assist you in avoiding common blunders by providing step-by-step guidance on developing a B2B content strategy.

What is a B2B Content Marketing Strategy?

Content marketing for b2b businesses is an approach for increasing and sharing content to increase traffic, create leads, drive revenue, or build brand awareness. In a B2B marketing strategy, appealing material should be focused, contextually appropriate, and provide utility. 

Knowing the organization and its prospective customers is the core of a solid B2B content marketing plan. It addresses the entire customer experience and delivers genuinely useful information that resolves issues and develops trust by meeting customers’ demands.

“B2B versus B2C” Content Marketing

Your target market is usually quite large when you run a business-to-consumer business. The consumer for your material in B2B, on the other hand, is a lot more concentrated. Your content should deliberately target major decisions at the companies you work with.

B2B material isn’t frequently posted to social media. We also discovered that B2C material receives roughly ten times the number of social shares as B2B data.

How Does a Successful Business-to-Business Content Strategy Look?

The idea here is that it will be beneficial. People don’t browse blog posts or videos to be advertised to, which is something that B2B content marketing agrees with. B2B customers, like buyers, aren’t interested in reading sugary marketing material. 

As a result, effective B2B content creation must start with comprehension. It recognizes the company and its position in the market, as well as its clients and the issues they confront. As a result, any strong B2B marketing plan must include a content component and an analytical component. 

The sorts of content you’ll deliver due to all that knowledge differ depending on your brand. However, educational information is frequently vital for a B2B audience. A great B2B content marketing plan, on the other hand, does not and cannot end there. It should also include a well-thought-out strategy for evaluating content effectiveness. This entails keeping track of web statistics and also conversion data.

It may appear challenging to create the right piece of content for your services or product, but exploring the finest online content marketing programs may help you understand how to make material that advertises a business and improve customer loyalty and revenues.

How to Create a B2B Content Marketing Strategy?

1. Know Your Brand’s Placement

Your positioning strategy is the place your brand occupies, or indeed, the position you desire your brand to occupy in the thoughts of your clients. That’s what sets your firm apart from the competitors. The first stage must be to comprehend your positioning strategy, both as what it is and what it aspires to be. It’s critical to know the responses to both queries.

Understanding your competition to explain their brand positioning best is also an important part of creating your brand. To successfully differentiate while appealing to a comparable group of B2B buyers, you must first identify the businesses you’re competing against.

2. Determine Who You Want to Reach

It’s a marketing guideline that developing information without a well-defined customer group wastes effort. You must understand to whom you are offering your goods and what requirements you are targeting.

While each step is vital, this one is incredibly significant, and it’s worth taking the time to do it right: You need to know who your prospective clients are. What exactly do they require? What issues do they have to deal with?

Both descriptive and analytical statistics studies can provide answers to these problems. This information should be compiled and synthesized so that everyone in your organization can comprehend it.

3. Make a List of Possible Content Subjects

The next stage is content mind mapping or determining which themes are most valuable to your targeted purchasers. There are several methods for locating content marketing themes. To begin, follow these three methods to conduct significant keyword analysis:

  • Create a list including all important keywords for your company and product.
  • Add more key themes to the list.
  • Consider the meaning of every keyword.

Keyword study will assist you in locating high-volume terms and developing content foundations. Then, to construct subject groupings around the center pillar site, you can continue to the more long-tail terms. As a consequence, you’re ready to launch a new content plan.

4. Choose your promotional tools carefully.

It’s time to decide which content platform or outlets you want to concentrate on now that you have a deep knowledge of the economy and your brand’s location within it. Before employing B2B content strategists, this is necessary because different channels require distinct skills and specializations. 

You would not want to recruit an entire video crew to discover later that you only require specialist writers. Your knowledge about your target audience will influence your channel selection.

What kind of B2B material do they require? What types of media do they usually consume? Any network that your audience utilizes, and especially any route that they are using to seek assistance, is one that you must think about.

5. Recruit a Unit

It’s essential to recruit your staff when you’ve decided which platforms to emphasize. While everyone can compose a blog post or make a video using their phone, successful B2B content marketing necessitates high-quality material requiring employing experts. A professional team will not only be instruments for making your content ideas an actuality, but they will also be a wellspring of fantastic fresh concepts.

Most businesses employ a mix of in-house and freelance expertise, which is especially useful for B2B content marketing campaigns, which frequently require a combination of skills, industry-specific material, and much more general interest content. Naturally, your team’s experience and skills must represent the outlets you chose to pursue in the preceding phase.

6. Assess Your Outcomes

Now all you have to do is track your progress so you can build on what’s effective and correct or discard what isn’t.

In B2B marketing, monitoring and metrics are critical in every area, and marketing strategy is no different. A majority of your content may fail, even if you have a strong team generating great material based on solid research. Particularly at first. But it would help if you determine which material is failing and why, as well as which adjustments have an influence.

B2B Content Marketing Strategy Checklist

1. Make a Video Marketing Investment

Nowadays, it isn’t easy to comprehend a marketing strategy that doesn’t include video content. Why not engage in clips if they offer such a high return on investment — 78% of organizations say videos have directly increased sales. The benefit of video production is that it is now affordable for businesses of all sizes. 

To shoot a successful video, you don’t need to deploy the complete production staff, which is an exciting benefit for small businesses, entrepreneurs, and individual brands. To generate previews in the format of a basic video, you only need basic video production and Photoshop expertise. As you can see, video material may be created for very little money and yet assist in drawing attention to the product.

2. Authentic Research Studies Should Be Published

Participating in a unique, in-depth investigation or a case analysis is the quickest and most convenient approach to developing credibility and reputation in any field. B2B organizations operate in stock research for their blogs on a constant schedule, and they may even use them in large-scale content marketing initiatives. The following aspects should be included in high-quality B2B data analysis:

  • A systematic structure that focuses on significant issues in a certain sector
  • Present evidence to back up your main point
  • Share one-of-a-kind thoughts to provide a viable solution
  • Motivate others to take action

3. Create Landing Pages for Products or Services

Portals are one of the most effective B2B content marketing strategies for a purpose: they are found in the center of the sales pipeline and are responsible for turning prospects into clients. Of course, not every landing page is created identical. Consider these characteristics of good landing pages before actually developing yours to ensure you don’t foul up yours:

  • A title that focuses on a need: Make landing page headlines that speak to a specific need that your intended audience has. It’s best to develop distinct pages for each product’s offerings if it has more than one.
  • A well-built structure: Arrange the content stream to build to a request without being overly aggressive.
  • Evidence-based engagement: A perfect landing page typically includes anecdotes and client reviews to support your details and make your assertions sound authentic.

4. Interact With LinkedIn Publications and Update

Despite popular assumptions, B2B organizations can develop compelling social media campaigns, particularly on LinkedIn, which was created specifically for this reason – businesses rank LinkedIn as the top platform for Marketing management, followed by Twitter.

LinkedIn is about more than merely re-posting your blog content with a few short subtitles. Various sorts of posts can be used to increase engagement on this site.

5. Compose a Newsletter or an Email Program

Email marketing is yet another common B2B content technique. B2B organizations use emails to attract and cultivate leads by delivering unique material, such as newsletters. You may take your email marketing campaign a step further by creating a whole email program to reach prospective customers.

An email program is a series of lectures delivered over email over a predetermined period. You can give each client a certificate once the training is completed. An email program is also a terrific way to present your item and demonstrate its worth to a potential consumer. Each session can include a hands-on component in which you can demonstrate how your product performs and what it does. It’s an excellent approach to promoting your goods without being overbearing.

6. Spend Money on Seminars or a Podcast

A seminar is another B2B content product marketing approach. Like an email program, a seminar is typically only accessible online and concentrates on one product’s real-world applications. 

A podcast is another great content source to include in your B2B business model, particularly if you want to enlighten your customers – three out of every four podcast users listen to learn new things. Podcasts are adaptable because they may be tailored to any subject or sector.

7. For a Blog, Create “How-To” Tutorials

We also know that research studies can add value to your blogging, but the reality is that they won’t show up very often because research takes time. Furthermore, conducting too much investigation can make your site appear unnecessarily intellectual.

You can produce how-to tips regularly, which have equivalent value to research and studies but require less time. Content like this is common in content-based advertising because it’s the quickest way to establish credibility in your field.

Conclusion

There’s no disputing this: B2B organizations with great content strategy are destined to win – and the tactics and initiatives we examined in this article back up this assertion.

However, just like any other content marketing strategy, Business-to-business content must have a defined purpose, meet the precise need of a highly specific demographic, be distinctive, and exist on the right route to achieve the correct clients.

It doesn’t seem easy. Developing a strong B2B content marketing plan is a lot of work. But, in terms of strategy alternatives, are you restricted? No, on the flip, you can customize any content to meet your requirements. The important thing to remember is that your material should be purposeful and have a clear objective.

You can also check our brand new best content marketing https://tamizhakarthic.com/ agencies in the USA and top content marketing companies in the UK directories if you’re looking for one.

ecommerce-business

Importance of Digital Marketing for Ecommerce Business

by with No Comment Affilate MarketingDigital Marketing

Digital Marketing has become a lifeline for eCommerce business as it offers the best of both worlds – REACH and ROI. Distract from the old brick-and-mortar methods of traditional advertising and power up your eCommerce business with Digital Marketing. Disrupt the eCommerce industry with perpetual growth by fuelling your online store with abundant sales and colossal income.

Digital marketing is a sure-shot way to reach prospects for E-commerce business because you know the current scenario “Digital is everything”. Make this digital revolution reverberate your brand anywhere. Employ sound Digital marketing strategies for your web store that skyrocket your business growth.

Digital marketing for E-commerce business breaks the inertia by breaking the sales funnel. It has turned out to be an everyday propensity. If you are selective with the right digital marketing tool, then it provides a space for the growth of your business. Digital marketing is a broad term that encompasses many different strategies and tactics. Among them, SEO is one of the essential things an E-commerce business can do to optimize its website. For this reason, an SEO auditing service is a crucial part of any digital marketing strategy – it doesn’t matter what kind of products or services you sell if people can’t find you online.

So, build your business and fast forward your growth with digital marketing. Vying for consumer attention and retention till now? Make 2020 a watershed year for your eCommerce digital marketing business.

“The right digital marketing strategy is the key to your eCommerce success.”

Let’s dive into the importance of digital marketing for eCommerce:

1. Market your products online

Gone are the days of marketing products through physical stores alone. Digital Marketing has changed the way of buying and selling products or services. All products and services can be marketed online. It’s a new trend in marketing and allows hassle-free buying and selling.

2. Reach millions of millennia in a fly

As there is explosive growth in online users, you can reach millions at a time through digital medium. Your customers are online so you should be online. Digital marketing tools can pull targeted customers or the right prospects at the right time. which is why the importance of digital marketing in eCommerce business is always on the rise

3. Improves market reach by surviving competition

In this cut-throat competition, standing tall in the crowd is a tough row to hoe since every business uses this digital marketing including large corporations and top brands.  Surviving is the only way to sustain any business. However, digital marketing for eCommerce business streamlines the marketing process smoothly and it can sneak into the competitors’ business and provide insights 

4. It Impacts the buying decisions

The eCommerce digital marketing strategy you use will attract site visitors and impact their buying decisions. Also, it prompts them to buy the products from the deserted shopping basket. To stand out in the fierce competition, eCommerce businesses need to adopt diverse digital marketing channels and tactics that attract and retain their customers. 

5. Proliferate sales in a short span

The Ecommerce digital marketing service hit the mark when it comes to getting traction in a short span . As it is an easy way to interact with the customer, it helps in saving time, money, and marketing efforts.

E-commerce Marketing services worth focusing in 2020

1. SEO (Search Engine Optimization for E-Commerce Business)

This long-term strategy SEO Services helps in the exposure of your online store to search engines and customers can find you easily on the top of SERP. Ecommerce SEO services offer unlimited organic search traffic. Optimizing the website is optimizing your brand reputation. A direct method to drive enormous traffic. 

2. SEM (Search Engine Marketing for E-Commerce Business)

SEM strategy is the instant results’ backbone. It is a necessity for any eCommerce digital marketing business to stay top in SERP always because out of sight is out of mind. With an effective PPC strategy, consumers can catch you when they search for your products and you can gain leads and profits. The popular platform for this paid search is AdWords which has a great advantage for local search. It doesn’t cost you much because these are budget-friendly.

Create as many ad copies as you want on each campaign so that you can get more exposure to your products. This paid search involves

Search Ads: It helps in displaying your products on top of SERP when people search for your business-related products.

Display Ads: Unlike search ads, these banner ads appear when people are surfing and help in retargeting. These ads improve visibility, and brand awareness, and generate more qualified leads.

Shopping Ads: These product listing ads produce fast results as people search for the same products you offer. These ads boost conversions, and quality leads, and yield higher ROI.

3. SMM (Social Media Marketing For E-commerce Business)

Social media gives a big boost to online businesses in terms of word of mouth, brand awareness, and driving engagement. Take advantage of social media that doubles your sales. Raise interest and intrigue your followers before promoting sales by tweaking your eCommerce profiles. As different products require different kinds of marketing methods and channels, lend the help of social media management agencies to help you the way. (https://tamizhakarthic.com/)

Instagram: It allows posting 2 times per week. Use appropriate CTAs and gain traffic to your e-commerce site and sales.

Twitter: A small and effective product tweet will be a revenue generator for all forms of businesses. Create hashtag campaigns, interact through Twitter chat, create Twitter cards, and create Twitter ads for creating brand awareness and boosting sales. The number of times your tweet is retweeted, the more exposure your online store gets. Thus, it increases user engagement for your products and helps in instant purchases, and boosts online sales.

Facebook: Provide your shopping site links on Facebook posts. Facebook ads have the power to drive a 70% increase in sales. It has the facility to target the right demographics based on your business. The likes for your attention-grabbing post lead to engagement and the engagement leads to sales.

4. Email marketing For E-Commerce Business

If you want to reach a bulk audience at a time, nail e-mail marketing. For each email, your online store gets exposure. You can send digital invoices by email, trigger emails, and schedule email campaigns to boost sales. Also, send personalized emails to your targeted customers to bring them back from cart abandonment. This digital marketing strategy is a perfect pitch to enhance the shopping knowledge of the customer and for cross-selling, and repeated selling of products.

5. Content Marketing For E-Commerce Business

The crafted and unique content nurtures prospects. Search engines and people both love fresh and interactive content. Incorporate and promote your product-relevant content on the website and all the social media channels so that you can get increased conversions and hence revenue.

6. Remarketing

It is one of the ideal e-commerce marketing services. paid marketing tactic that enables you to provide ads to an individual engaged with your social media channel content or to the one who has already visited your website. the utilizes visitors’ cookies to trace what website pages a shopper visits and retarget them with your appropriate ads.

7. Mobile Marketing

Mobile marketing is an essential part of the eCommerce business. Using a mobile marketing eCommerce strategy will let your reach and engage with potential prospects while they utilize mobile phones. It can enhance businesses’ revenue, conversions, and growth in the digital space. It also allows companies to increase customer loyalty and retention, track users’ responses, and improve access to existing consumers.

8. Affiliate Marketing

In the eCommerce business, affiliate marketing is a scalable and cost-effective way of generating revenue. When you understand which affiliate tools you need to use and how including affiliate marketing in your entire sales tactics will boost your eCommerce business and drive more sales.

9. Reviews for eCommerce business

The reviews affect eCommerce business and lead to more sales. They are essential because they help build trust between a product seller and customer, enhance traffic through Search Engine Optimization(SEO), and provide unbiased insights into products.

Benefits of eCommerce digital marketing services:

It has a myriad of benefits such as

  • Increased Brand Awareness
  • Improved Brand Credibility
  • Greater engagement
  • Boosts Conversions
  • Drives more Sales
  • Low-cost Marketing
  • Gain a Genuine audience base
  • Raise customer loyalty
  • Quality lead generation and nurturing
  • Measurable analytics
  • Higher Revenue

Summary:

In a nutshell, digital marketing outranks other modes of marketing methods such as traditional marketing. It is a winning strategy for E-commerce sales. Leverage the digital strategies for your online store and reap lucrative returns for your business.

Reading articles on these topics is okay. However, it is better to talk to digital marketers who are adept at these strategies. So, what are you waiting for? Contact any digital marketing company right now. Time is money. Don’t procrastinate.

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What Is Google Ads?, and importance of google Ads

by with No Comment blogBusiness::Article MarketingDigital Marketing

Importance of Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer. If you don’t currently have a Google Ads account for your business or you don’t use your Google Ads account to its full potential, you should seriously consider taking full advantage of this platform.

What is Google Ads?

Almost every time you see an ad for a company’s landing page rank as the first (or second, or third) search result on a Google search, it’s not just the result of good SEO; the company likely has a Google Ads campaign underway.

Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business that is looking to get meaningful ad copy in front of its target audience.

Through Google Ads, you pay only for actual, measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow, and you can choose to make your target audience global or local.

How does Google Ads work?

Now that you know what Google Ads is, you may be wondering how it works. When you embark on a Google ad spend, first you’ll tell Google which of these three goals you’re aiming to achieve:

  • Increase calls to your business.
  • Direct more visitors to your store.
  • Guide people to your website or company landing page.

Then, you’ll determine whether your ad copy will be delivered to a global or local audience. Next, you’ll use images or three short sentences to tell Google what makes your business stand out, and Google will use this data to help you create your ad copy. Finally, you’ll set your budget, which Google will use to predict your Google Ads campaign’s success, and Google will take your ad live. Your target audience will see your ad rank high and appear as a top search result, and as more people click on your PPC campaign ads, your business will come closer to fulfilling its preset budget. 

The five types of Google Ads

The aforementioned steps are consistent across all Google Ads campaigns. No two campaigns are exactly alike, though; in fact, there are five distinct types of Google Ads:

  • Search Network campaign. Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.
  • Display Network campaign. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
  • Shopping campaign. Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
  • Video campaign. Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
  • App campaign. Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that 

What is the difference between Google Ads and Google AdSense?

Google Ads allows businesses to easily advertise themselves on Google properties. By contrast, Google AdSense lets people who own platforms – such as blogs, websites and forums – to monetize these properties via ads for other businesses. Google uses its Google Ads Auction feature to determine which ads are shown via AdSense, and Google Ads users may need to tailor their ads to fare better in the Google Ads Auction.

How much does Google Ads cost?

A major reason to use Google Ads is that you have full control over the cost. If you set a budget, Google Ads will never exceed it, and the program will predict your results based on the budget you set. 

Why you should use Google Ads

Here are some of the benefits of using Google Ads in your digital marketing strategy.

1. It increases leads and customers.

Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform. 

2. It’s a flexible marketing platform.

Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organisations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.

You can easily customise campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using and the Google-owned website they’re accessing (e.g., Google search, Google Maps, YouTube).

You can also set your own budget for specific areas of a campaign. For example, you could set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords. 

3. You get a high return on investment.

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimise Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

However, this takes time, and you have to find out which approach suits you and your business. To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.

4. You see fast, transparent results.

Google Ads is known for delivering quick, straightforward results and reports of your campaigns.

It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.

These features make Google Ads an extremely transparent and intuitive system. 

5. It taps into huge, high-quality traffic sources.

Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day.

Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. This has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets.

6. You find out more about your market.

It’s important to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want.

Google Ads, on the other hand, yields information about customer habits and requirements that business owners of previous generations could have only dreamed about.

Some of the valuable data Google Ads lets you learn about your customers include the keywords they use to find your website, their location, the devices they use, and the times and days they search.

You can use this information to improve your products and services, as well as to refine your marketing efforts so that you do not waste money advertising to people who are not interested in what you have to offer.

Google Ads is one of the most powerful advertising tools ever created. It deals with millions of searches by internet.Users every day and then gives business owners a unique opportunity to convert many of these people into business leads and customers.

How to set up a Google Ads campaign

Follow these steps to start a Google Ads campaign:

  1. Log in to your Google Ads account.
  2. Click Campaigns on the left-hand side.
  3. Click the plus button.
  4. Choose “New campaign.”
  5. Select your campaign goal, or create a campaign with no goals.
  6. Choose a campaign type.
  7. Click Continue.
  8. Decide your campaign settings.
  9. Click Save and continue.

From there, use the above advice to create the ideal Google Ads campaign.

Digital

How to Create a Successful Social Media Marketing Strategy ?

by with No Comment blogSocial Media Marketing

Successful Social Media Marketing is one of the most important tools a business can use to connect with their customers and promote products and services. But, with so many platforms available, it can be challenging to know where to focus your social media marketing strategy. In this blog post, we will discuss the main channels for social media promotion, platform specifics, and tips for creating an effective digital marketing strategy.

social-media-marketing-strategy

Why Do I Need Social Media Marketing?

There are 4.55 billion people across the globe who use social media, follow brands, and purchase from them.

There are many benefits to using social media for business, including:

  • Increasing brand awareness
  • Creating a brand identity
  • Connecting with customers and building relationships
  • Generating leads and sales
  • Promoting content and increasing website traffic
  • Increasing customer loyalty and retention

With so many advantages, it’s clear that social media marketing should be a part of your overall digital strategy.

Which Social Media Channels Are the Most Effective?

There are many social media platforms to choose from, so it’s important to select the channels that will be the most effective for your business. The key platforms are Facebook, Twitter, Instagram, and TikTok. Each platform has its own strengths and weaknessess.

Facebook

  • The largest social media platform with 2.85 billion monthly active users.
  • Great for building brand awareness and creating community.
  • Enables you to target ads to specific groups of people based on interests, demographics, and more.

However, Facebook demands a lot of effort from your side when it comes to effective communication.

Twitter

  • A microblogging platform that enables users to share short updates
  • Great for customer service and engaging with clients in real-time.
  • You can use hashtags to track and join conversations about topics relevant to your business.

Unfortunately, the character limit may cause problems in getting your message across.

Instagram

  • A photo and video sharing platform with over 1 billion monthly active users.
  • Visual content is great for promoting products and services.
  • You can use Instagram Stories to share behind-the-scenes content, product announcements, and more.

Instagram, which is owned by Facebook, is a highly competitive platform and requires patience and effort to maintain a strong presence.

How Do I Create a Successful Social Media Marketing Strategy?

Now that you understand the benefits of social media marketing and which channels are likely to be the most effective, it’s time to formulate your strategy. Here are the steps you need to take:

Define Your Goals

First, you need to define the main goal of your campaign. What are you hoping to achieve with social media? Do you want to increase brand awareness, drive traffic to your website, or sell more goods? Once you have the answers, you will have a better understanding of what you need to do to achieve your objectives.

Identify Your Target Audience

Your social media promotion needs also to consider your target audience. Who are you trying to reach? What kind of content will they respond to? For example, if you’re targeting millennials, you’ll want to create content that is relevant and relatable to this demographic. If you’re targeting businesses, you’ll want to share helpful and informative content they can apply in their line of work.

Research the Competition

Take some time to browse their social media channels and take note of what’s working for them. Then make a list of things you can do better than them.

Choose the Platform

Each platform has its own demographics and user behaviour that should be considered when deciding where to invest your time and resources. Consider the benefits and drawbacks described above and choose the one that best fits your needs.

Create Engaging Content

This is arguably one of the most important aspects of social media marketing, as your audience will only engage with content that is interesting and relevant to them. Try to think outside the box and use effective visual content creation tools like Movavi, when perfecting posts for social media.

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What is Internet Marketing? Definition and Example

by with No Comment Digital MarketingInternet MarketingSocial Media Marketing

Role of Internet Marketing is rapid advancements in technology and the internet, marketing techniques have undergone significant changes. A majority of businesses now include online marketing as a vital element of their primary marketing plans.

Knowing how to use online marketing to assist a business in reaching its target audience might be useful if you work in the marketing sector. It’s important to keep your audience and brand in mind when developing your Internet marketing plan because it helps you to share your brand’s message with your audience.

Definition and Examples of Internet Marketing

Role of Internet Marketing, uses digital platforms and methods to promote brands by focusing on their target markets. Internet marketing is not the only strategy for generating interest in and knowledge about a product.

The goal of internet marketing is to increase traffic to the advertiser’s website through a number of methods. 

What’s the Role of Internet Marketing?

The internet is a channel via which businesses can advertise, communicate with customers, and make sales. The importance of digital marketing is customers have grown extremely reliant on the internet. Because of this dependency and the value placed on having an online presence, it is essential for businesses

Internet Marketing to Attract New Customers

Paid social media can bring in new clients for your business or product. So but before spending too much money on one social media platform, you should carry out market research and A/B testing. You also need to keep up a strong SEO presence if you want to attract new customers. Online marketing strategies can be used to attract new clients. You should prioritise paid social media marketing, search engine optimization, and web design in order to achieve this.

Internet Marketing to Cultivate Brand Loyalties

Through word-of-mouth, customers have a long-controlled brand perception. It has always been up to the consumers, even while businesses can provide good items, advertise those things, and make attempts to guide branding in a particular direction. Today, word-of-mouth is considerably more widespread and has moved online. And it’s accessible to everyone via various social media sites. Your consumers and prospective customers rely on reviews and the opinions of their peers to judge the quality of your brand because marketing and advertising have become less effective.

Content Marketing vs Traditional Advertising

The purpose of content marketing is to offer value to the audience and serve as an example of thought leadership. In contrast, traditional advertising typically concentrates on the brand as a whole. Both media try to increase conversions in any way they can. Content marketing is a slower, more deliberate approach. In contrast, traditional marketing focuses more on audience targeting and swiftly reaching a larger potential client, even if they haven’t directly requested to see your marketing. Content marketing is a long-term, SEO-driven approach for converting visitors and prospects into repeat consumers. Traditional marketing, on the other hand, has a significantly shorter life cycle, frequently consisting of a one-time attempt to advertise products or services to a specific target group.

Examples of Internet Marketing That Provide Value for Big Returns

Internet marketing reaches individuals from various online locations by utilizing their online activity to establish a connection with a business. The kinds of internet marketing a company employs will vary depending on its business model, items it sells, target market, available resources, and other factors.

1. Website Content and Design

The method of creating and spreading content in order to bring in and keep customers is known as content marketing. Instead of focusing on selling, it concentrates on client communication, which is usually more well-liked. 

2. Email Marketing

Email marketing is the process of sending direct marketing communications to consumers via email in an effort to attract new clients and keep hold of current ones. It’s one of the most economical forms of marketing and may be used to target both a large customer base and a highly specific one. When customers provide a brand with their email address, the company can contact them for future marketing initiatives.

3. Social Media

Social media marketing refers to the use of social media websites to promote a business and its goods and services. It attempts to increase brand recognition, enhance consumer interaction, build loyalty, and produce leads for sales. Paid advertising and organic marketing are both components of social media marketing strategy. Organic social media marketing places a strong emphasis on building a community and establishing relations with customers in order to pique interest and encourage client loyalty. A paid social media campaign is a collection of advertisements that can work together to help you use social media to accomplish a goal or purpose.

4. SEO

SEO is the process of upgrading a website and digital content to increase its organic or “natural” placement in search rankings. A website is more likely to be viewed by a potential consumer if it ranks higher in search results. Effective SEO efforts need thorough keyword research as well as the ability to develop high-quality, useful content utilizing the selected keywords. Using relevant keywords, link-building, making your website mobile-friendly to improve user experience, and voice search optimization are some best practices for SEO that increase conversion rate.

5. Blogging

By adding posts and blogs based around specific targeted keywords, blogging enables you to improve the SEO of your website. Customers are more likely to find and visit your website as a result of an online search if you do this. They keep the website up to date and offer chances for audience engagement. You can link to reliable websites, which increases client loyalty and increases your audience. The most important benefit of blogging is that it can strengthen your relationship with your audience. All of this contributes to the generation of more leads and the expansion of sales.

6. Video and Podcasting

Videos and podcasts are other methods to give your marketing strategy some personality. They enable businesses to convey informative content and engage audiences by using storytelling techniques. As your brand’s voice, you become more visible to listeners, which promotes deeper connections with your customers. You can also invite guest speakers, who will provide a different level of credibility while helping you in growing your audience. 

7. Online Advertising

There are several ways to advertise yourself online. 

PPC targets specific search phrases that potential customers might use. The banner advertising is available on numerous websites, including blogs, magazines, and news websites.

You can effectively buy your way to the top of search results by using search engine advertising. This strategy can be useful when your website is brand new, or there is fierce competition for market share because these circumstances make it difficult to achieve a high position naturally.

You can target potential customers through paid social media postings based on their demographics, interests, and behaviors to reach people who will be interested in your goods or services.

Do I Need Internet Marketing for My Business?

The best way to decide if internet marketing is appropriate for your business is to examine your goals and objectives for the business. Internet marketing is an excellent choice if you want to raise brand awareness, reach more people, or sell more goods or services.

Internet marketing is becoming increasingly important for all types of businesses. Every day, customers spend a significant amount of time online checking their emails, accessing social media, utilising search engines, and visiting websites.

Consumers acquire information, conduct research, and ultimately make purchases using a number of online methods.

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WhatsApp vs Email Marketing: Which is best for customer success

by with No Comment Email Marketing

introdection : WhatsApp vs Email Marketing?

Email open rates have been dropping at your business?In this article, we will walk you through the detailed comparison between WhatsApp and Email marketing and see which works best for customer success.

WhatsApp vs Email Marketing is a necessity in the current business landscape as it determines the company’s productivity, brand awareness and customer service. Not only do online marketing strategies have a positive effect on your company’s bottom line, but they also give you an edge over your competitors. While there are several forms of marketing strategies that you can use, email & WhatsApp marketing have evolved into two of the most popular ones in 2022 and beyond.

What is email marketing?

Email marketing is nothing but using e-mails to promote your business products & services efficiently. As one of the oldest marketing strategies available, businesses often use email marketing because it is cost-effective and efficient. The best thing about email marketing is that businesses can easily collect emails of customers and prospects through mailboxes and then convert them into sales and clients. Unlike some of the latest marketing channels like social media & WhatsApp, which are based on engagement, email marketing is based on interest, so it is less time-consuming.

What are the advantages of email marketing and when should you be using it

Email marketing is still widely used by businesses across domains because it offers several exciting benefits. Some of them are listed below:

Affordable

When compared to other traditional & modern forms of marketing, email marketing can be operated at a much lower cost because there aren’t any additional costs like printing fees, banner prices (online & offline) & distribution costs.

Customization

WhatsApp vs Email Marketing because it’s based on interest, email marketing allows business owners to tailor the content according to their needs. The possibilities for personalization are endless – you can include special deals & offers according to the interests & demographics of the readers.

Scalable

One of the reasons why email marketing is still prominent is that it is highly scalable. You can create additional contact lists & campaigns for different products, demographics & geographical regions.

Reliable

WhatsApp vs Email Marketing is a permission-based marketing channel where businesses need to receive the customers’ consent before engaging with them, you can be assured that you are marketing your products to interested customers.

Testing & Optimization

Email marketing is one of the very few marketing channels that allow you to test your campaign’s efficiency in real time through A/B testing. You can send out unique messages & offers to the same target group to select the most useful campaign.

Data & Analytics

Since emails have been used for marketing purposes for a long-time, there are several tools that can provide benchmark statistics based on your domain, target demographic and other details. This allows you to make informed marketing decisions by using real data & perform custom segmentations.

Customer-Friendly

Marketing your products through email is also one of the least intrusive options because customers can read the content on their own time. It is also easier for customers to share your email campaign with friends, family members or social media profiles.

While these advantages might suggest that email marketing can be used for all scenarios, it is best suited for sharing information and newsletters with a wide range of customers. While email marketing might not generate high traffic instantly, it is proven to pull in prospective leads in the long run. Another major avenue for using email marketing is remarketing since the use of personalization allows businesses to send tailored emails to previously contacted customers. While using email marketing for customer acquisition, it’s also crucial to keep in mind that the best way to retain your customers is to make the whole communication process simple & fun.

Also read: Instagram vs WhatsApp: A detailed comparison for 2022

Disadvantages of email marketing

While email marketing provides some advantages, there are also several disadvantages to using the channel. These disadvantages outlined below remind us why email marketing is not the first choice for marketing in today’s landscape.

Low open rates

One main disadvantage of email marketing is that it has low message open rates. Since it is easy for customers to ignore emails or mark them as read even without reading them, businesses need to have strong content that is easy to understand and highly relevant to their products. Unless the subject & content is highly engaging, customers will quickly delete the email & never read it.

Delivery errors

Email marketing is a channel that has more bounce rates because there are more opportunities for errors. There are also cases where emails would not be delivered to the intended audience because they might be filtered out by service providers. So, there is a need to ensure that all the details are correct, especially when sending them in bulk, to make sure that you are not missing out on valuable customers.

Higher spam rates

Emails also have strict email filtering and spam protection policies. If your emails use spam keywords like Click Here, $$$, etc., they might be moved to the spam folder. It is also important to note that email marketing should also comply with data policy & privacy laws. Therefore, there is a need to ensure that emails are delivered to the target customer base and not unsubscribed/irrelevant users due to mistakes.

Design Issues

The design of your emails plays a crucial role in generating engagement & traffic. Since emails can be viewed on both desktops & mobile platforms, the design should be optimized for both platforms. Since this includes the font, graphics & layout that your email is using, you need to hire a good in-house designer. Only when your email design is both attractive and well-optimized, you can make sure that your customers will be enticed to open and read them.

Size & Type of Content

Since there is a maximum size limit for emails, it is important that the content you are sending doesn’t use big attachments or high-level graphics that are slow to load. If your content is heavy on video content or other images that are embedded, your customers might not be able to view the complete email properly. This can result in low engagement rates & attrition.

Subscription & Burnout

While creating email lists can be a time-consuming process, businesses can easily burn through the list of active subscribers if they fail to engage with customers. So, businesses need to periodically review and reorganize their customer lists based on recent sales, email read rates & other business metrics. This can add up to a lot of time, effort & even costs as well.

Resource Dependence

As mentioned earlier, emails need highly engaging content & excellent designs to ensure that they have a high level of engagement. There is also a need to regularly monitor the performance of each email campaign. All of these activities demand an additional specialized workforce from a business perspective. While outsourcing these tasks is an option, it does not work out well for businesses with limited resources.

Benefits of marketing on WhatsApp

WhatsApp marketing has slowly grown into one of the leading marketing options in the current digital era. A variety of companies have already used the chat application as a means to boost their sales and customer engagement. Many of the largest businesses across several industry verticals have started marketing their products using WhatsApp marketing. To gain a better understanding of how WhatsApp marketing works, you can check out our WhatsApp for Marketing blog.

Since WhatsApp has a high message-open rate, it has also become one of the preferred options for businesses that are looking to grow beyond email marketing. In addition to the high open rates, WhatsApp also offers the following benefits:

Large Reach

WhatsApp has an ever-growing customer base (more than 2 billion active users), which allows businesses to reach a wide range of audiences across various countries.

End-to-End Encryption

WhatsApp is a highly secure platform that offers end-to-end encryption for all messages. So, businesses can ensure the privacy of their customer data.

Personalized Conversations

Since WhatsApp chats are personal in nature, it allows businesses to connect with potential customers & create individualized experiences.

Marketing Automation

WhatsApp vs Email Marketing provides several options for marketers to automate their campaigns. Businesses can send quick replies & create automatic chat workflows easily to ensure excellent support. Try our WhatsApp auto reply message templates for your business communication.

Diverse Content Options

In addition to text chats, WhatsApp allows businesses to send images, audio clips, videos & locations to their customers and increase their engagement.

Catalogs & Shops

WhatsApp allows businesses to create attractive catalogs & online shops to market their products to interested customers. This can help businesses increase their engagement & sales.

Also read: WhatsApp for sales: 13 tips to boost your business

In-App Payments

Unlike many other marketing channels, WhatsApp business allows businesses to process payments through the WhatsApp chat application itself. This will enable businesses to create a seamless experience.

Data Analytics

WhatsApp allows businesses to capture data using customized reports & analyze the data efficiently for unique insights.

4 major differences between WhatsApp marketing and email marketing

When we compare both email & WhatsApp marketing, we can clearly see that there are several similarities between both the channels. Both channels have strong privacy policies and both of them require user consent. Both of the channels also allow the use of different types of media files for marketing purposes. However, there are some fundamental differences that make businesses prefer WhatsApp over emails. They are:

Message Open & Engagement

One of the most striking differences is the huge difference in message open rates between both platforms. WhatsApp’s 98% message open rate completely dominates emails open rates which stand at around 20%. This makes it one of the perfect platforms to be used in all sorts of direct & indirect marketing strategies. While some customers may not open emails, they will definitely check their messages & WhatsApp notifications.

Speed & Reach

Since WhatsApp has one of the largest active users in today’s era, businesses can rest assured about their brand exposure. This large user base combined with a high open rate assures speedy delivery & engagement. Customers are also more like to respond to  WhatsApp messages as they will open the message and read the content more thoroughly. This allows brands to generate important marketing data that allows for future optimizations.

Junk & Spam

It is well-known that there are a lot of missed opportunities when it comes to email marketing. A common email address mistake or content-related error can result in the message being marked as junk or spam. This wastes a lot of effort from a business perspective. Since business owners can view the customer’s profile in WhatsApp, it greatly minimizes the risk of mistakes. WhatsApp’s double tick & blue tick feature, which shows that a message has been delivered & read respectively, also adds value as it assures that the message is delivered to the right customer.

Resource Dependence

We’ve already seen that the design of an email plays a major part when it comes to its efficacy. However, this isn’t the case with WhatsApp. WhatsApp messages are mostly instantaneous and can also be informal in tone, so they aren’t as resource intensive as emails. Also, WhatsApp allows businesses to integrate all types of content (including photos & videos) efficiently and not worry much about the size of the file.

Also read: Top 10 Advantages of a WhatsApp Business Account

Start marketing on WhatsApp with ChatPro today!

We can clearly see that WhatsApp currently offers much better reach and engagement in today’s market. This makes it a must for businesses that want to grow beyond domains and borders. However, marketing with WhatsApp might be a complicated process for many business owners. To circumvent this complication and get guided assistance, you can partner with ChatPro, a WhatsApp Business Service Provider that excels in providing WhatsApp workplace solutions.ChatPro has extensive experience helping businesses from various domains including real estate, travel & education market their products/services through WhatsApp. Create your free trial account here .