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What is a digital marketing strategy?

by with No Comment Digital Marketing

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. However, simply creating a website and social media accounts is not enough. To truly succeed in the digital landscape, you need a well-defined digital marketing strategy.

What is a digital marketing strategy?

A plan is a that outlines how you will use digital channels and tools to achieve your marketing objectives. It involves identifying your target audience, understanding their needs and behaviors, and creating content and campaigns that resonate with them.

Why is a digital marketing strategy important?

  1. Helps you reach your target audience: A well-defined Digital will help you reach the right people at the right time with the right message. By understanding your audience’s preferences and behaviors, you can create content and campaigns that speak directly to them.
  2. Increases brand awareness: By consistently sharing valuable content and engaging with your audience on social media, you can increase brand awareness and build a loyal following.
  3. Generates leads and sales: With a clear, you can create campaigns that are specifically designed to drive conversions. Whether you’re looking to increase website traffic, generate leads, or boost sales, a digital marketing strategy can help you achieve your goals.
  4. Provides measurable results: One of the biggest advantages of digital marketing strategy is the ability to measure results in real-time. By tracking metrics such as website traffic, social media engagement, and email open rates, you can see exactly how your campaigns are performing and make adjustments as needed.

How to create a digital marketing strategy:

  1. Define your objectives: What do you want to achieve with your marketing strategy efforts? Whether it’s increasing brand awareness, driving traffic to your website, or generating leads, your objectives should be specific, measurable, and aligned with your overall business goals.
  2. Identify your target audience: Who are you trying to reach? What are their needs, pain points, and interests? By understanding your target audience, you can create content and campaigns that speak directly to them.
  3. Choose your channels: Channels are most relevant to your audience? This may include social media platforms, email marketing, content marketing, and paid advertising.
  4. Create your content: Based on your objectives and target audience, create a content calendar that outlines the topics, formats, and distribution channels for your content.
  5. Implement and measure: Once your Marketing is in place, it’s time to implement your campaigns and track your results. Use analytics tools to monitor your progress and make adjustments as needed.

Conclusion:

Essential for any business looking to succeed in today’s digital landscape. By defining your objectives, understanding your target audience, and creating a plan for your digital channels, you can increase brand awareness, generate leads, and drive sales. So, if you haven’t already, it’s time to start creating your today!

EKM

Importance of Digital Marketing for Ecommerce Business

by with No Comment Digital Marketing

Digital Marketing has become a lifeline for eCommerce business as it offers the best of both worlds – REACH and ROI. Distract from the old brick-and-mortar methods of traditional advertising and power up your eCommerce business with Digital Marketing. Disrupt the eCommerce industry with perpetual growth by fuelling your online store with abundant sales and colossal income.

Digital marketing is a sure-shot way to reach prospects for E-commerce business because you know the current scenario “Digital is everything”. Make this digital revolution reverberate your brand anywhere. Employ sound Digital marketing strategies for your web store that skyrocket your business growth.

Digital marketing for E-commerce business breaks the inertia by breaking the sales funnel. It has turned out to be an everyday propensity. If you are selective with the right digital marketing tool, then it provides a space for the growth of your business. Digital marketing is a broad term that encompasses many different strategies and tactics. Among them, SEO is one of the essential things an E-commerce business can do to optimize its website. For this reason, an SEO auditing service is a crucial part of any digital marketing strategy – it doesn’t matter what kind of products or services you sell if people can’t find you online.

So, build your business and fast forward your growth with digital marketing. Vying for consumer attention and retention till now? Make 2020 a watershed year for your eCommerce digital marketing business.

“The right digital marketing strategy is the key to your eCommerce success.”

Let’s dive into the importance of digital marketing for eCommerce:

1. Market your products online

Gone are the days of marketing products through physical stores alone. Digital Marketing has changed the way of buying and selling products or services. All products and services can be marketed online. It’s a new trend in marketing and allows hassle-free buying and selling.

2. Reach millions of millennia in a fly

As there is explosive growth in online users, you can reach millions at a time through digital medium. Your customers are online so you should be online. Digital marketing tools can pull targeted customers or the right prospects at the right time. which is why the importance of digital marketing in eCommerce business is always on the rise

3. Improves market reach by surviving competition

In this cut-throat competition, standing tall in the crowd is a tough row to hoe since every business uses this digital marketing including large corporations and top brands.  Surviving is the only way to sustain any business. However, digital marketing for eCommerce business streamlines the marketing process smoothly and it can sneak into the competitors’ business and provide insights 

4. It Impacts the buying decisions

The eCommerce digital marketing strategy you use will attract site visitors and impact their buying decisions. Also, it prompts them to buy the products from the deserted shopping basket. To stand out in the fierce competition, eCommerce businesses need to adopt diverse digital marketing channels and tactics that attract and retain their customers. 

5. Proliferate sales in a short span

The Ecommerce digital marketing service hit the mark when it comes to getting traction in a short span . As it is an easy way to interact with the customer, it helps in saving time, money, and marketing efforts.

E-commerce Marketing services worth focusing in 2020

1. SEO (Search Engine Optimization )

This long-term strategy SEO Services helps in the exposure of your online store to search engines and customers can find you easily on the top of SERP. Ecommerce SEO services offer unlimited organic search traffic. Optimizing the website is optimizing your brand reputation. A direct method to drive enormous traffic. 

2. SEM (Search Engine Marketing for E-Commerce Business)

SEM strategy is the instant results’ backbone. It is a necessity for any eCommerce digital marketing business to stay top in SERP always because out of sight is out of mind. With an effective PPC strategy, consumers can catch you when they search for your products and you can gain leads and profits. The popular platform for this paid search is AdWords which has a great advantage for local search. It doesn’t cost you much because these are budget-friendly.

Create as many ad copies as you want on each campaign so that you can get more exposure to your products. This paid search involves

Search Ads: It helps in displaying your products on top of SERP when people search for your business-related products.

Display Ads: Unlike search ads, these banner ads appear when people are surfing and help in retargeting. These ads improve visibility, and brand awareness, and generate more qualified leads.

Shopping Ads: These product listing ads produce fast results as people search for the same products you offer. These ads boost conversions, and quality leads, and yield higher ROI.

3. SMM (Social Media Marketing For E-commerce Business)

Social media gives a big boost to online businesses in terms of word of mouth, brand awareness, and driving engagement. Take advantage of social media that doubles your sales. Raise interest and intrigue your followers before promoting sales by tweaking your eCommerce profiles. As different products require different kinds of marketing methods and channels, lend the help of social media management agencies to help you the way.

Instagram: It allows posting 2 times per week. Use appropriate CTAs and gain traffic to your e-commerce site and sales.

Twitter: A small and effective product tweet will be a revenue generator for all forms of businesses. Create hashtag campaigns, interact through Twitter chat, create Twitter cards, and create Twitter ads for creating brand awareness and boosting sales. The number of times your tweet is retweeted, the more exposure your online store gets. Thus, it increases user engagement for your products and helps in instant purchases, and boosts online sales.

Facebook: Provide your shopping site links on Facebook posts. Facebook ads have the power to drive a 70% increase in sales. It has the facility to target the right demographics based on your business. The likes for your attention-grabbing post lead to engagement and the engagement leads to sales.

4. Email marketing For E-Commerce Business

If you want to reach a bulk audience at a time, nail e-mail marketing. For each email, your online store gets exposure. You can send digital invoices by email, trigger emails, and schedule email campaigns to boost sales. Also, send personalized emails to your targeted customers to bring them back from cart abandonment. This digital marketing strategy is a perfect pitch to enhance the shopping knowledge of the customer and for cross-selling, and repeated selling of products.

5. Content Marketing For E-Commerce Business

The crafted and unique content nurtures prospects. Search engines and people both love fresh and interactive content. Incorporate and promote your product-relevant content on the website and all the social media channels so that you can get increased conversions and hence revenue.

6. Remarketing

It is one of the ideal e-commerce marketing services. paid marketing tactic that enables you to provide ads to an individual engaged with your social media channel content or to the one who has already visited your website.the utilizes visitors’ cookies to trace what website pages a shopper visits and retarget them with your appropriate ads.

7. Mobile Marketing

Mobile marketing is an essential part of the eCommerce business. Using a mobile marketing eCommerce strategy will let your reach and engage with potential prospects while they utilize mobile phones. It can enhance businesses’ revenue, conversions, and growth in the digital space. It also allows companies to increase customer loyalty and retention, track users’ responses, and improve access to existing consumers.

8. Affiliate Marketing

In the eCommerce business, affiliate marketing is a scalable and cost-effective way of generating revenue. When you understand which affiliate tools you need to use and how including affiliate marketing in your entire sales tactics will boost your eCommerce business and drive more sales.

9. Reviews for eCommerce business

The reviews affect eCommerce business and lead to more sales. They are essential because they help build trust between a product seller and customer, enhance traffic through Search Engine Optimization(SEO), and provide unbiased insights into products.

Benefits of eCommerce digital marketing services:

It has a myriad of benefits such as

  • Increased Brand Awareness
  • Improved Brand Credibility
  • Greater engagement
  • Boosts Conversions
  • Drives more Sales
  • Low-cost Marketing
  • Gain a Genuine audience base
  • Raise customer loyalty
  • Quality lead generation and nurturing
  • Measurable analytics
  • Higher Revenue

Summary:

In a nutshell, digital marketing outranks other modes of marketing methods such as traditional marketing. It is a winning strategy for E-commerce sales. Leverage the digital strategies for your online store and reap lucrative returns for your business.

Reading articles on these topics is okay. However, it is better to talk to digital marketers who are adept at these strategies. So, what are you waiting for? Contact any digital marketing company right now. Time is money. Don’t procrastinate.

Digital

How to Create a Successful Social Media Marketing Strategy ?

by with No Comment blogSocial Media Marketing

Successful Social Media Marketing is one of the most important tools a business can use to connect with their customers and promote products and services. But, with so many platforms available, it can be challenging to know where to focus your social media marketing strategy. In this blog post, we will discuss the main channels for social media promotion, platform specifics, and tips for creating an effective digital marketing strategy.

social-media-marketing-strategy

Why Do I Need Social Media Marketing?

There are 4.55 billion people across the globe who use social media, follow brands, and purchase from them.

There are many benefits to using social media for business, including:

  • Increasing brand awareness
  • Creating a brand identity
  • Connecting with customers and building relationships
  • Generating leads and sales
  • Promoting content and increasing website traffic
  • Increasing customer loyalty and retention

With so many advantages, it’s clear that social media marketing should be a part of your overall digital strategy.

Which Social Media Channels Are the Most Effective?

There are many social media platforms to choose from, so it’s important to select the channels that will be the most effective for your business. The key platforms are Facebook, Twitter, Instagram, and TikTok. Each platform has its own strengths and weaknessess.

Facebook

  • The largest social media platform with 2.85 billion monthly active users.
  • Great for building brand awareness and creating community.
  • Enables you to target ads to specific groups of people based on interests, demographics, and more.

However, Facebook demands a lot of effort from your side when it comes to effective communication.

Twitter

  • A microblogging platform that enables users to share short updates
  • Great for customer service and engaging with clients in real-time.
  • You can use hashtags to track and join conversations about topics relevant to your business.

Unfortunately, the character limit may cause problems in getting your message across.

Instagram

  • A photo and video sharing platform with over 1 billion monthly active users.
  • Visual content is great for promoting products and services.
  • You can use Instagram Stories to share behind-the-scenes content, product announcements, and more.

Instagram, which is owned by Facebook, is a highly competitive platform and requires patience and effort to maintain a strong presence.

How Do I Create a Successful Social Media Marketing Strategy?

Now that you understand the benefits of social media marketing and which channels are likely to be the most effective, it’s time to formulate your strategy. Here are the steps you need to take:

Define Your Goals

First, you need to define the main goal of your campaign. What are you hoping to achieve with social media? Do you want to increase brand awareness, drive traffic to your website, or sell more goods? Once you have the answers, you will have a better understanding of what you need to do to achieve your objectives.

Identify Your Target Audience

Your social media promotion needs also to consider your target audience. Who are you trying to reach? What kind of content will they respond to? For example, if you’re targeting millennials, you’ll want to create content that is relevant and relatable to this demographic. If you’re targeting businesses, you’ll want to share helpful and informative content they can apply in their line of work.

Research the Competition

Take some time to browse their social media channels and take note of what’s working for them. Then make a list of things you can do better than them.

Choose the Platform

Each platform has its own demographics and user behaviour that should be considered when deciding where to invest your time and resources. Consider the benefits and drawbacks described above and choose the one that best fits your needs.

Create Engaging Content

This is arguably one of the most important aspects of social media marketing, as your audience will only engage with content that is interesting and relevant to them. Try to think outside the box and use effective visual content creation tools like Movavi, when perfecting posts for social media.

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How to Convert WhatsApp to Business Account

by with No Comment WhatsApp Marketing

Wondering how to convert a whatsapp account to a business account? Read on. This guide will take you step by step through the process of converting your current WhatsApp account into a business account.

In today’s digital world, it is important for companies to create a superior customer ecosystem that can help them maintain an edge over their competitors. To do that, they need to use a communication tool that will help them interact with customers across the globe efficiently and easily. In addition, they should be able to do that at a fraction of their business expenses.

WhatsApp and its global dominance

With the world being more connected through its social networks and instant messaging apps than ever before, the popularity of WhatsApp (one of the most popular apps worldwide) cannot be denied. WhatsApp can be used in more than 200 countries worldwide and it is available on both iOS and Android. Since it is free, WhatsApp is fast becoming the choice for both personal and professional communications. The app has more than 3 billion users worldwide and it is the most popular app in over 100 countries. It has also been downloaded over 5 billion times (both Android & iOS).

In India, WhatsApp is the most used mobile communication app with over 75% of smartphone users having the app installed on their device according to research from Pew Research Center. This is the highest market penetration among its competitors (including Facebook Messenger and WeChat).

WhatsApp Business: What is it and why do companies love it

WhatsApp Business is the business communication platform that was created by WhatsApp to help company owners communicate better with their customers. The main goal of WhatsApp Business is to provide companies with the means and tools to provide a flawless customer experience. WhatsApp allows companies to reach a global audience of over 3 billion. This allows companies to grow exponentially. In addition, WhatsApp also has one of the highest message open rates. So, companies can rest assured that there will be a high level of customer interaction when using the app.

All in all, WhatsApp Business gives companies the means to communicate with their customers and maintain a unified conversation with their audience. With features like away & greeting messages, WhatsApp Business also allows companies to automate their customer experience. All of these features combine to give companies a superior edge over their competition. If you’d like to know about how WhatsApp is different from WhatsApp Business, you can read more at Differences between Whatsapp and Whatsapp Business.

How to convert WhatsApp account to WhatsApp Business account: A step-by-step guide!

If you are a WhatsApp user, then it’s very easy to convert your existing account into a WhatsApp Business account. Simply follow these steps

For Android Users

  • Backup Your WhatsApp Account

backup your whatsapp chats

Before starting the migration process, it is important to back up your current WhatsApp data. To start backup, you need to go to SETTINGS > CHATS & CALLS > CHAT BACKUP and then click on Backup.

Note: You can also choose if you want to backup your photos and videos on this screen.

download whatsapp business

The first step is to download the WhatsApp Business application from Google Play and agree to the Terms and Conditions.

  • Transfer Data

transfer data from whatsapp to whatsapp business

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If you are migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Create Your Profile

create your whatsapp business profile

Once the transfer is complete, you can restart the application and start creating your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

whatsapp business profile details

You can also add additional business information like address, sub-category, office hours and e-mail address to help educate your customers by clicking on Explore > Business Profile.

For IOS Users

  • Backup Your WhatsApp Account

As mentioned earlier, it is important to back up your WhatsApp data. To start backup on iOS, you need to go to SETTINGS > CHATS > CHAT BACKUP > BACKUP or BACKUP NOW.

Go to the Apple App Store and search for WhatsApp Business. Then, download the app and agree to the Terms and Conditions.

  • Transfer Data

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Build Your Profile

Once the transfer is complete, you can restart the application and start building your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

Click on Explore > Business Profile to add additional business information like address, sub-category, office hours and e-mail address to help educate your customers.

Learn how to create a new WhatsApp Business account.

Benefits of using a WhatsApp Business Account

A WhatsApp Business account provides several benefits to companies. In this section, we will outline some of the most important ones to provide an overview of how WhatsApp Business can help your company grow beyond borders:

Easy Create Custom Message Templates

Interacting with customers using a WhatsApp profile will be tough when you start growing. As your customer base grows, you might be forced to either limit the conversations or increase your staffing to cope with the increased demand. By choosing to migrate to a WhatsApp Business profile, you will be able to create and use template messages that are already pre-configured. Templates allow companies to quickly send automated messages to their customers. This also ensures consistency in your messaging, helps reduce the amount of effort spent on each individual message and reduces the potential of mistakes.

To know how you could use template messages to engage with both new and existing customers, you can check out our WhatsApp template blog.

WhatsApp Business Supports Automated Messages

With WhatsApp Business, your company can easily automate its customer communication by creating Away and Greeting messages. These automated communication strategies by creating customised message templates help create a more personalised customer experience by allowing your company to stay in constant touch with your customer base. Automating business communications and notifications using message templates also helps cut down your business costs as you can operate your communication channels with less manpower. Away and Greeting messages that can automatically initiate customer conversations can also be a great way to streamline the process of customer feedback and improve customer retention.

Read more: How WhatsApp Business helps automate your business process

Quick Replies

With WhatsApp Business, your company can also create customised messages that can be sent as Quick Replies to their customers. Moreover, WhatsApp Business even suggests replies based on information like location, business hours, etc. These quick replies can be instantly sent to the customers by pressing the default key ‘/’ or any other keyboard shortcut that you set. There is a limitation, however, because Quick Replies cannot be used to send media like photos and videos. Even so, it provides a massive advantage to companies as it allows them to provide a more personalized customer experience.

Further reading: How to set-up WhatsApp Automated Notifications.

Easy Add Labels to the Conversations.

This is perhaps one of the best advantages for companies in the growth phase. The rapid influx of new customers and the rising demand of existing ones might make it tedious for companies to respond to messages and escalate them to the right team. Because of this, they might miss important opportunities to resolve customer issues and increase their brand reputation. WhatsApp Business enables companies to add custom labels that can be used to organize and sort customer conversations automatically. As an added benefit, it allows teams to quickly sort through conversations and identify the ones that need urgent attention. This allows them to resolve customer issues quickly and increase customer satisfaction. It is also a great way to create and maintain a unified communication structure across the board.

Whatsapp Business allows you to set the business location.

Unlike WhatsApp, WhatsApp Business allows company owners to add additional profile information like location, business hours, website address, etc. This allows them to build trust with new customers and add additional avenues of communication with existing customers. Information like address would drive more customers to your physical store and increase your company’s overall revenue. Furthermore, companies can also get verified from WhatsApp to get the Trusted Business badge, which can help in increasing customer trust, and make customers more likely to make purchases.

Interested to know the detailed benefits of a WhatsApp business account? Read here.

WhatsApp Business API: Going https://tamizhasolutions.com/business-consulting/beyond WhatsApp for Business

Ultimately, WhatsApp Business allows companies to communicate with their customers efficiently by offering a variety of features. It offers companies an edge over others in their same domain in today’s competitive environment and helps them increase their brand value and revenue. While there is no denying that the platform offers excellent assistance to companies, it is also not the ultimate communication tool. This is simply because of the fact that WhatsApp Business is designed for small and medium business. Much like how they outgrow WhatsApp and incorporate WhatsApp Business to maximise their opportunities, they would feel the need to use other platforms and communication channels to supplement and go beyond WhatsApp Business.

That’s where WhatsApp Business API comes in. Unlike the business app, the API is an application interface created by WhatsApp to help growing companies unify their business communication. The API, which can be incorporated into any existing CRM platform, offers a host of automation and analytic tools/features that go beyond what the regular WhatsApp Business app offers. To know more about the benefits of WhatsApp API and how to quickly incorporate it into your workflow, check out our complete WhatsApp Business API guide.

Supercharge your WhatsApp Business Account with ChatPro!

If you are looking to grow your brand with WhatsApp Business, then you could partner with ChatPro. ChatPro can help guide you on all things WhatsApp. With years of experience in helping businesses create customised WhatsApp Business and API strategies to grow their revenues, ChatPro can help your company maximise its growth potential. Sign up for a free trial now!

Read More : DIGITAL MARKETING COURSE

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How To Add Whatsapp Link To Instagram

by with No Comment WhatsApp Marketing

This article will take you through the process of adding Whatsapp Link To Instagram posts and increasing your conversion rate. Why should you embrace this addition? it’s quite simple, you can easily drive traffic to your business page by making use of this feature.

Business communications have become integral to growth and stability in the current market environment. This has made companies choose the best communication tools to ensure superior growth. WhatsApp has slowly become a key tool for businesses to stay connected with their clients, employees, and partners. The platform’s reach and host of features have propelled it to the top of the communication sector. While there is no denying that WhatsApp provides excellent benefits for companies, many owners & managers fail to identify the best way to increase its reach and efficiency. This is especially true when it comes to connecting it to other social media platforms except Meta.

What are WhatsApp links and why do you need to add them to Instagram?

As the name implies, WhatsApp links are clickable hyperlinks that direct users to a company’s WhatsApp profile. So, it is one of the best ways to showcase that your business uses WhatsApp across the web. When the WhatsApp link is clicked on, the user will be redirected to the company’s WhatsApp profile. By adding a link to the desired social media platform like Instagram & Meta, a company can promote themselves & their business better, increase customer engagement, and boost sales.  Whatsapp links added to instagram also helps companies to market their business through WhatsApp and build personalized customer support. Furthermore, this also adds value to the business by giving it a great online presence and a strong market share.

Benefits of Adding WhatsApp Links to Instagram

As mentioned earlier, there are several benefits to adding a WhatsApp link to Instagram. Let’s look at five of the most important ones:

Direct conversation through Instagram

Whatsapp links added to Instagram enables us to have a direct conversation with customers through instagram. Since most people are familiar with the platform, it offers easier communication and a more personalized connection. Companies also prefer WhatsApp links to an Instagram Direct Message (DM) because it helps them identify stronger leads that are more interested in their business.

Increased flexibility

As we all know, Instagram and WhatsApp are popular social networks in their own rights. By combining the might of Instagram’s social reach with WhatsApp’s robust features, companies can increase their online presence and grow their brand faster. By adding WhatsApp links to Instagram, you can also add more flexibility to your communication strategies. For example, you can use the link to send out a marketing message to your audience by embedding a call to action in the Instagram post or you can share a recent company achievement on your Instagram profile by sharing the link to the post.

Increase customer opt-ins

WhatsApp Business owners need to get consent from customers before they start sending messages to them. Getting consent from customers might be a hassle if companies try getting through their website or other non-digital methods. By linking ‘Click-to-chat’ WhatsApp links to Instagram, customers can start conversing with your company easily without adding your WhatsApp Business number. This way, users will become engaged with your business and become more loyal customers.

Suggested read: Looking to Opt-in More Customers to Your WhatsApp Business? Here are a few tips

Increase brand visibility

As a company grows, its brand becomes popular too. With the increased use of social media, the brand visibility is also more. WhatsApp links can add more value to your Instagram profile and ensure that customers learn more about your company. By showcasing your brand’s profile through multiple methods, you can be more proactive and increase brand visibility.

Resolve issues faster

Customers want a fast resolution in today’s digital marketplace. When a customer experiences an issue with your product or service, the first thing he is going to do is to try and reach out to a customer service team through the internet. WhatsApp links are essential to resolve issues fast. If your customer needs resolutions, he/she can quickly reach your support team by clicking on the WhatsApp links rather than wait for a resolution by posting it as an Instagram message or DM.

Examples of Instagram profiles using WhatsApp link in bio

We can clearly see the benefits of adding a WhatsApp link to an Instagram profile when we look at some real-life examples. Let’s look at some of the best integrated WhatsApp links below:

WhatsApp number added to Instagram profileWhatsApp number added to Instagram profile

Two ways to add WhatsApp links to Instagram

There are two major ways to add WhatsApp links to Instagram pages. They are:

Adding WhatsApp link to Instagram bio

The first method is adding WhatsApp links to the personal bios of the Instagram accounts. In order to this, companies should have a professional Instagram & WhatsApp Business account. By showcasing WhatsApp links on the bios, companies can help customers resolve their queries faster and increase trust/brand value.

Adding WhatsApp link to Instagram story

The second method is adding WhatsApp links as stories on Instagram profiles. Instagram stories are a popular feature because they are short, engaging, and have a much higher reach compared to other posts. Since WhatsApp Business links are linked directly to the business WhatsApp profile, companies can showcase their WhatsApp accounts to a wider range of customers.

Companies can use either of these methods to increase brand recognition and drive growth.

WhatsApp link for Instagram: How to create a shareable link for your business

To share a WhatsApp link on Instagram, one needs to create a shareable link. WhatsApp Business users can

  • Go to Settings or More Options (for iPhone & Android devices respectively)
  • They should then click on ‘Business Tools’. Inside ‘Business Tools’, they should click on ‘Short Link’.
  • iPhone users can then tap ‘Copy Link’ to copy the link while Android users can tap on the link directly to generate the links.

WhatsApp API users can contact their Business Service Providers to generate customized WhatsApp links with welcome messages. In the case of ChatPro, you can enter your business details in the WhatsApp Link Generator page to create a free WhatsApp Business link.

How to add WhatsApp link to Instagram bio

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on ‘Edit Profile’ to go to settings.

Step 4: Paste the link in the ‘Website’ field & save. This will showcase your WhatsApp link on your Instagram profile. Your customers can click on the link to directly communicate with you on WhatsApp.

How to add WhatsApp link to Instagram story

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on the ‘New’ button and select ‘Story’.

Step 4: Tap on ‘Create’ and then select ‘Stickers’

Step 5: Select ‘Links’ from the ‘Stickers’

Step 6: Click on ‘Links’ to add your WhatsApp link and a custom sticker text.

Step 7: Now the Link sticker will have your WhatsApp link. You can make it more prominent by adding a WhatsApp sticker along with the Link.

Step 8: If you are uploading a picture or a video to your Instagram story, you can add the image and follow the same steps to add a link on top of the image.

Beyond WhatsApp link for Instagram: Other ways to add WhatsApp on Instagram

Another way of showcasing your WhatsApp profile on your Instagram page is by adding WhatsApp buttons or QR code scans to your Instagram page. Both of these can be showcased as either an Instagram post or a story post.

Companies need to generate WhatsApp QR codes through their Business Service Providers (which is a simple process with ChatPro) and then add the QR code image as a post. This allows users to scan the QR code and directly connect with your team via WhatsApp.

Add WhatsApp Button to your Instagram profile

The following steps will show how WhatsApp Business owners can embed WhatsApp Buttons on their Instagram profiles and generate more revenue.

For Android users

Step 1: Open WhatsApp Business & tap on ‘More Options’

Step 2: Select ‘Business Tools’ & tap on the ‘Reach More Customers’ section.

Step 3: Tap on the Facebook/Instagram option under the ‘Reach More Customers’ section. This opens a window providing an option for sharing WhatsApp links through Facebook or Instagram.

Step 4: Select ‘Instagram: Add WhatsApp to your profile’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

For iOS users

Step 1: Open WhatsApp Business & tap on ‘Settings’

Step 2: Tap on Facebook/Instagram option under ‘Settings’. This opens a new window providing an option for sharing WhatsApp link through Facebook or Instagram.

Step 4: Select ‘Instagram’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

Omni-channel communication: Convert leads from WhatsApp and Instagram with ChatPro.

In conclusion, we can clearly see that creating an omni-channel communication environment by connecting Instagram with WhatsApp Business provides excellent benefits to companies. WhatsApp Business Service Providers like ChatPro don’t just help generate links/QR codes and link them to Instagram, they also help manage & track conversations that were generated through those links. This provides you with the ability to understand how customers are engaging with your brand and generate insights to drive much more targeted messages that will help drive greater conversions. This ensures that you are not missing out on any opportunity to grow your company. So, don’t hesitate to book a free trial!

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25 WhatsApp Business Auto Reply Message Samples (Copy Now!)

by with No Comment WhatsApp Marketing

WhatsApp Business Auto Reply Message if you’re thinking about using auto reply on WhatsApp for your business, this post is just for you. Learn how to set it up, how to write WhatsApp auto reply messages and make use of auto reply samples!

WhatsApp Business has currently become a mainstay in the Indian business communication and marketing field. With its wide functionality and easy-to-use nature, it is already considered one of the most successful business communication platforms in the digital space. This is further enhanced by the variety of features that it has to offer. One of those features is the auto-reply messages for WhatsApp.

What is Auto Reply in WhatsApp Business?

As the name implies, WhatsApp Business’ Auto Reply feature enables businesses to pre-set messages that can be sent to customers automatically once a set of criteria is fulfilled. When it comes to WhatsApp Business, the app allows businesses to set Greetings and Away messages. You as a business owner can choose to add variables like customer name, date & time to ensure a personalized experience for all of your clients. The auto-reply feature also makes it possible for you to send pre-written messages directly from the WhatsApp Business app.

Suggested read: How to Automate WhatsApp Business Messaging

How to write an effective Auto Reply Message for WhatsApp Business

To write an effective WhatsApp Auto Reply message, it is important to pinpoint the purpose of the message. Since WhatsApp has the highest message open rates in today’s digital world, business owners should study their customers’ journeys and create the best auto-reply messages that will not only assist them but actively guide them.

Businesses should also make sure that their auto-reply messages are engaging and on-point. If they don’t, they risk alienating their user base and lowering their brand value. This is a risk you can’t afford to take as the last thing you want to do is lose one of your most important customers. Since auto-replies can differ based on a specific set of scenarios, there is a need for businesses to research and identify the right keywords and variables that need to be accounted for. By doing so, they can not only create relevant and action-oriented messages but ones that have the best chance of engaging their audience.

Here are 25 WhatsApp Business Auto Reply samples to help you out

Now that we’ve seen the benefits of implementing automatic reply messages, let’s take a look at some of the most relevant auto reply message templates. Click on the icon next to each message to copy the template to your clipboard!

Away auto reply message

Thank you for reaching out to us! We will get back to you as soon as possible. We hope that you have a great day!

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After-working hours auto reply message

Hello! Seems like you’ve reached out to us while we are away. We’ll get back to you as soon as we’re back at the office.

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New product launch auto reply message

Thanks for showing interest in our latest product <product name>. We value your relationship and hope to connect with you shortly.

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Order confirmation auto reply message

Thanks for ordering <product name>. We have processed your order and expect the delivery to take place within 2 working days. You can track the order using <Code>.

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Sales and promotion auto reply message

Dear customer, thanks for reaching out to us. We will get back to you shortly. As part of our Summer Sale, we are running offers on various products. You can check them out here – <URL>

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Holiday auto reply message

Happy Diwali! Our team will respond to your query as soon as possible since we are busier than normal.

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FAQs auto reply message

Hi there! Seems like you raised a query. Our team will contact you to answer the query as soon as possible. You can also check out our FAQ section <Link> to get some relevant information that you might find useful.

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Online service features auto reply message

It looks like you’ve enquired about <feature name>. We will reach back to you as soon as possible. You can also check out our service information page to find relevant information.

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Review requests auto reply message

Dear <customer name>, we would like to hear your feedback about our services. Kindly share your experience on our <Link> and help our customer services team get to know about your experience.

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Delayed response auto reply message

Hi, thanks for reaching out to us. Due to increased workload, our team might not be able to respond immediately to your query. We would like to apologize in advance.

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Refund auto reply message

Hi <customer name>, we have received your refund request. Our team will review the request and get back to you. You can read our refund policy to understand whether your product is eligible for a refund.

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Travel enquiry auto reply message

Hi there, we have received your enquiry about our holiday package. One of our agents will reach out to you to plan your next trip.

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Vehicle service booking auto reply message

Hi customer, we have received your service booking request for <Vehicle name>. Our service technician will pick up your vehicle shortly.

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Food order auto reply message

Bon Apetit customer, your food order has been confirmed. We will notify you when our partner picks up the order for delivery.

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Doctor consultation auto reply message

Hi <customer>, your consultation with <doctor name> has been scheduled for <Date and Time>. Kindly share your reservation number <reservation ID> with our reception when you arrive at the hospital.

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Admission enquiry auto reply message

Hi there! We have registered your interest for admission. Please fill up the form to book your interview slot. You can find more information about our admission policy here <Link>.

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Service subscription auto reply message

Hi, thanks for subscribing to our <service name>. We are pleased to welcome you to our family. You can check out some relevant content on our blog <url> and you can also download the app to get regular updates about our services.

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Transaction auto reply message

Hi <customer name>, we regret to inform you that your latest transaction has failed due to insufficient balance. You can try again using a different mode of payment.

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Opt-In auto reply message

Hi there, thanks for reaching out to us. We will get back to you shortly. You can also choose to opt-in to receive relevant information about latest offers, new products & services.

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Enrollment auto reply message

Hi, thanks for enrolling with our <organization name>. We are pleased to welcome you to our family. You can download the app to receive regular updates about our services.

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Feedback auto reply message

Hi there, we appreciate your feedback. We will get back to you shortly. You can also choose to visit our FAQ page to get some useful information.

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Abandoned conversation auto reply message

Hi there, we would like to close this conversation since we haven’t received any input in the last <time>. Please feel free to reach out to us again if your issue is unresolved.

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Technical issue auto reply message

Hi <customer name>, we are currently experiencing a delay in communication due to some technical issues. Please hold on and we will get back to you shortly.

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Property enquiry auto reply message

Hi there, we have registered your interest in buying our <Property name>. One of our representatives will be in touch shortly to provide further information.

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Insurance claim auto reply message

Dear <customer>, we have received your insurance claim request and we are happy to help you. However, we need some more information from you to process the claim. Our insurance agent will get in touch with you shortly.

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Suggested read: How to send WhatsApp Broadcast: A guide for 2022

Setting Up Auto Reply with WhatsApp Chatbots

By setting up automatic replies in WhatsApp Business, business owners will be able to instantly reply to their customers and maintain a significant level of trust and reliability with their customer base. To help businesses streamline their communications across all interfaces, WhatsApp has also enabled automatic replies in its chatbot, which can be created using the WhatsApp API application interface.

One of the benefits of enabling automatic replies in WhatsApp chatbots is that it not only allows owners to add text messages but also media as replies instantly. It also enables them to create a list of options that customers can choose from and translate that into unique conversation flows that can be easily automated.

To set-up automatic replies in WhatsApp chatbot, you have to partner with a WhatsApp Business Service Provider (BSP) that offers an easy-to-use WhatsApp interface and tools to create conversation flows.

Automate messages on WhatsApp Business with ChatPro

ChatPro, one of the leading WhatsApp BSPs in India, has experience in developing, deploying and customizing WhatsApp chatbots and interfaces.  With the latest technology and expertise, it enables businesses to not only create custom chatbots but also automate their customer conversations for efficient customer engagement. In addition to helping businesses with automatic replies, ChatPro can also provide invaluable guidance on WhatsApp template messages, list creation, data migration, analytics and much more. So, don’t hesitate to contact our team!

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WhatsApp Business Opt-ins: Everything You Need To Know

by with No Comment WhatsApp Marketing

Are you looking for new ways to connect with your audience? In this post, we’ll explain everything you need to know about running successful WhatsApp business opt-ins.

Being one of the best communication platforms for businesses in the current era, many companies have started to use WhatsApp Business to engage with customers & attract new customers. With the increased popularity of WhatsApp Business and its chatbot, it is critical for company owners to understand the customer opt-in procedure, rules of the business account, and other useful information that can help them use the platform effectively.

What is WhatsApp Business Opt-in?

WhatsApp chatbots are currently one of the most popular chatbot applications simply because its cheap and customer-friendly. In addition to helping companies with instant customer support, chatbots also enable companies to expand their customer base with verified WhatsApp customers. While companies can reply to customers who start a conversation, WhatsApp doesn’t allow companies to initiate conversations without obtaining an opt-in.

customers before sending messages:

According to WhatsApp policies, companies need to get consent from customers before sending messages from their business accounts. This procedure is called the WhatsApp Business opt-in process. WhatsApp opt-ins were initially collected by third-party channels but WhatsApp has since provided several options to collect consent from customers. Companies can now send consent messages through:

  • SMS
  • Website Chatbots
  • IVR Calls
  • In-App Notifications
  • And WhatsApp Messages (when the customer initiates the conversation)

Primary guidelines while collecting WhatsApp Business Opt-in

WhatsApp Business Opt-in:

WhatsApp Business opt-in was specifically created to enact WhatsApp’s strict no-spam policy. The app has created three primary guidelines that companies need to follow while collecting consent from their customers. They are:

  • The opt-in message from the company should clearly specify that by accepting this communication the customer is willing to receive messages from them on WhatsApp.
  • The company should ensure that its name is prominently mentioned in the consent message.
  • The company should also make sure to follow the regional business & consumer laws that are applicable to a particular state/country.

Once a company adheres to these three guidelines, it can initiate conversations with its customers and send proactive templates to them. For more about how business-initiated templates work, you can check out our blog on WhatsApp template messages.

7 Best Ways to Collect Opt-ins for WhatsApp Business

Ways to Collect :

Now that we’ve explained what WhatsApp opt-ins are and offered a brief view of the primary guidelines companies should follow while collecting them, let’s take a look at some of the most effective ways of collecting consent from customers.

  1. WhatsApp Conversation Opt-Ins

The easiest & most used way to obtain opt-ins from customers is by asking customers who have already initiated a conversation with a company. This is because this subset of customers have not only shown interest in your company and its offering but are also highly familiar with the platform. Therefore, they would most likely opt to receive communications through WhatsApp.

This method is also considered easy because your team can send predefined opt-in messages that can be sent instantly once they resolve a particular query. Once the customer agrees to the messages, you can send notifications to them.

2.  Website Opt-Ins

Your website is an integral part of your company and it can be used to help gather opt-ins with the help of opt-in buttons, pop-up banners and even a dedicated landing page where you can easily embed an opt-in box to help get consent from them. Once the customer clicks the banner or fills the form, you can instantly transfer them to WhatsApp and send across a notification with the consent message.

3.  QR Code & In Person

Shops and other businesses with physical locations can use their reception desks and store managers to collect WhatsApp opt-in consent from the customers who visit their stores. This has helped these small businesses get connected with their customers through the platform.

QR code is another simple and cost-effective method that you can use to collect opt-ins. Companies can easily collect consent from customers who visit their physical location. Customers can easily scan the QR code to get an opt-in message and accept the terms instantly.

4.  Phone Calls & IVR

One of the traditional ways of collecting opt-ins is to use call centers and IVR (Interactive Voice Response) operators to help them collect consent from their customers through voice calls. Once the customers answer the call, companies can inform them about the WhatsApp business opt-ins. process and send them opt-in messages instantly.  While using IVR and call centers, it is important for companies to make sure that these channels follow strict opt-in practices and regulations.

5.  In-App Notification

If you are a company that is using a mobile app, it opens up another avenue for your company to collect consent. By sending in-app notifications reminding customers that your company uses WhatsApp and sharing opt-in notifications. One of the positives of using in-app notifications is that most WhatsApp Business Service Providers like ChatPro will be able to help you integrate WhatsApp applications into your mobile app. This will ensure that the in-app notifications are received seamlessly.

6.  SMS

SMS opt-ins are one of the first methods of WhatsApp Business opt-ins. While this might look like a predatory method to collect consent, it is still being used by companies simply because it is cost-effective and easy. Since most WhatsApp users will be using the platform on a mobile phone, SMS notifications can also help ease the opt-in process and make it hassle-free. This is where SMS opt-ins stand out from all other opt-in methods because they are simple and require little work.

7.  Delivery & Transactional Notifications

You can use your transaction notifications for obtaining WhatsApp business opt-ins. information. To do so, you have to add either the WhatsApp opt-in button, QR code or your WhatsApp link on your billing invoice/delivery messages. No matter whether you are sending notifications through e-mail or SMS, the information is automatically forwarded to the customer once they open the message and read it.

Updated WhatsApp Opt-in Policy for Business Initiated Messages

We’ve now seen a brief overview of the WhatsApp Business opt-in process and how you can use several channels to nudge customers to give consent for your messages. In addition to this knowledge, it’s also critical to look at how you should frame the opt-in message and other business-initiated communications that you’d be sending after you receive consent.

Business Initiated Messages:

Business-initiated messages are simply messages that are initiated by a company. Unlike normal conversational messages, WhatsApp has created a clear set of policies/regulations to moderate business-initiated messages. Therefore, companies need to create messages or templates that they’d be using and get them approved by WhatsApp. WhatsApp’s business policy was created to ensure that all customers have a quality experience when interacting with companies.

blog post.

While learning all the regulations and adhering to them might look complicated, companies can opt to For more information on how WhatsApp Business notification templates can be created, you can also check out this blog post.

FAQs on WhatsApp Business Opt-in

  • Can I send WhatsApp messages to customers without sending opt-in messages?

While you can send messages to customers who have not opted in, the messages might not be delivered and show a ‘User not opted in’ error response. Even if some messages go through, it is not advisable because WhatsApp is GDPR compliant and it strictly prohibits this type of behavior.

  • How will WhatsApp check if I have sent opt-in messages?

WhatsApp routinely checks companies and conducts random audits to check opt-in conversations. In addition, users can also block or report your company for sending notifications without consent.

  • What actions will WhatsApp take if I send notifications to customers without getting their consent?

WhatsApp has the right to revoke the license and WhatsApp Business registration of any company that does not comply with its regulations. Companies that have been banned might find it hard to re-register on the platform and reclaim their audience.

  • Should I maintain a record of all the opt-in messages?

Yes, companies should maintain a record of all the opt-in replies from the customers. While this might not be clearly implied by WhatsApp, a record of the conversations will immensely help the company during WhatsApp’s compliance audits.

  • Can I obtain a WhatsApp opt-in using offline modes like forms?

Yes, WhatsApp allows companies to collect consent through offline forms. However, much like digital records, companies should make sure to document offline forms and store them safely.

  • Can I get WhatsApp Business opt-in consent through Ads on platforms like Facebook?

Yes, WhatsApp opt-in responses can be collected through Ads on Facebook, LinkedIn and other platforms. However, the company should ensure that the customer is redirected to WhatsApp and use the platform to obtain opt-in.

This process becomes much easier if your company runs a ‘Click to WhatsApp Ad’ on Facebook. When a customer clicks on the call-to-action button ‘Send Message’, they are redirected to WhatsApp and the opt-in is obtained in the background during that process.

Start to Increase your Opt-in Rates for WhatsApp Business with ChatPro!

There is no denying the fact that WhatsApp has become a major part of business communications. Therefore, WhatsApp opt-in is important for companies looking to communicate with customers. If you need help with the WhatsApp opt-in process, ChatPro can help you collect opt-ins through various channelChatPro is a pioneer in offering excellent WhatsApp Business solutions to companies across the spectrum. You can request a free demo and explore ways to enhance your opt-in process right now!

How to send WhatsApp Messages from Google sheets

by with No Comment WhatsApp Marketing

ChatPro’s WhatsApp APIs will allow you to start sending messages from Google Sheets, so you can reach your contacts quickly and easily. Here’s a complete step-by-step guide.

WhatsApp Business has become the gold standard in business communication because of its inherent features. One of the best ones is Broadcast Messaging, which allows businesses to send bulk messages/notifications in a few simple steps. This article will examine how you can easily send bulk WhatsApp messages using Google sheets.

WhatsApp Business API is an application programming interface created by WhatsApp to help medium to large businesses communicate with their customer base efficiently. Businesses need to partner with a WhatsApp Business Service Partner to set up and integrate WhatsApp Business API into their workflow. Since the API supports a wide range of communication and automation features that can assist all sizes of businesses, it is preferred by leading companies in various domains. With this in mind, we can say that WhatsApp Business API is the most popular and effective API for many business needs.

For a more in-depth look at how WhatsApp Business API can benefit your business, you can check out our complete WhatsApp API guide.

What is a WhatsApp Broadcast message?

Broadcast list:

Like WhatsApp, WhatsApp Business API allows businesses to create broadcast lists with a host of contacts. Business owners can send bulk notifications to all their contacts instantly with just a simple click. Businesses need to save all the customer phone numbers before adding them to the broadcast list. Once the contacts have been added, business owners can send the latest arrivals, product insights, delivery notifications, subscription information & more to all the customers on the list.

Businesses prefer broadcast lists because it allows business owners to create targeted lists with different customer segments and send personalized notifications to each group of customers instantly. While both broadcast lists and groups are a collection of contacts, they both have a stark difference. Messages sent via broadcast lists are sent directly to a customer’s personal WhatsApp screen and not posted on a group where everyone else can see the message.

Note: While WhatsApp Business restricts business owners to add only 256 contacts, WhatsApp Business API can allow business owners to add an unlimited number of contacts.

Read: What is the difference between WhatsApp groups and WhatsApp broadcasts?

5 Reasons why you should use Google sheets for Broadcasting WhatsApp Messages

Fast Broadcasting

By using Google Sheets for WhatsApp broadcast messages, your team will be able to stay organized and finish all the critical updates well before time. This enables them to send bulk messages faster and get them approved much earlier than they normally do.

Completely Hassle-Free

Updating broadcast lists and messages in Google Sheets is one of the best ways to reduce confusion and stress. This eliminates the need for last-minute back-and-forth discussions between colleagues which is crucial to ensure timely notifications are sent to the customer base. Furthermore, Google Sheets also enables business owners to check each notification to ensure all customers are updated and eliminates the need for employees to manually track everything.

Schedule Messages Earlier

Google sheets allow your team members to add a complete set of template messages at the start of the month and schedule them to be sent at a specific time. Operating in this way means they don’t have to waste time creating individual broadcast messages every time. Also, having all the template messages waiting for them will save the team members time and also allow them to send messages even if they are offline.

Operate with a Reduced Workforce

Since Google Sheets can allow businesses to organize their broadcast lists efficiently and schedule messages, the job of updating the lists can be completed by just one or two people. This is helpful for small businesses that are operating with a limited workforce. The process also requires less training, which results in fewer mistakes and improves the overall efficiency of the business.

Backup Contacts & Messages

Google Sheets also help businesses backup contacts and messages. For businesses using WhatsApp cloud API, Google Sheets can act as a backup since it is synced with the cloud. It can also be used as a repository for business owners to add business-specific data. This gives them a better idea of their business marketing strategies and helps generate excellent insights regarding customer acquisition & retention.

Segment Faster

When it comes to WhatsApp broadcasting, customer segmentation plays a critical role. This is because it allows businesses to create a diversified marketing strategy by sending personalized messages to different groups of people. With the help of Google Sheets, business owners can quickly segment their customer base into groups. Google Sheets also prevent business owners from accidentally sending duplicate messages and ensures the right message is sent to the right customer.

Suggested read: How to send WhatsApp Broadcast: A guide for 2022

How to Send WhatsApp Messages from Google Sheets? A step-by-step guide

Step 1:

Download the ChatPro to Google Sheet extension and install it.

Step 2:

Create a Google Sheet with three fields (Phone, Status & Name) and add the respective Broadcast List details.

Note: The ‘Status’ field will be empty and it will be changed to ‘Updated’ once you send the Broadcast.

Step 3:

Click on the ChatPro Extension in the menu section of the Google Sheets and select WhatsApp Broadcast.

Step 4:

When the Authorization pop-up appears, click on ‘Continue’

Step 5:

Sign in to your ChatPro account and provide access.

Step 6:

Now, click on the ChatPro – ‘WhatsApp Broadcast’ option again to run the script.

Step 7:

Enter your ChatPro log-in credentials and click on submit to go to the configuration screen.

Step 8:

Click on ‘Account Config’ under Configuration. Then choose the phone number that you want to send the message from.

Step 9:

To get the API Key & API Secret, go to your ChatPro account and click on ‘API Key’ on the menu.

Step 10:

Copy and paste the API Key & API Secret from the screen to the Authentication Form.

Step 11:

Close the window, run the ChatPro – WhatsApp Broadcast API extension again & click on ‘Broadcast Configuration’ under Configuration.

Step 12:

Select the relevant sheet (Sheet 1 in this example) and click on Configure. This will take you to the mapping screen.

Step 13:

In the mapping screen, map the named columns (Phone/Status/Name) to the relevant fields and click on ‘Submit’.

Step 14:

In the next field, select your desired template from the list of pre-approved Template Messages that you’ve already created.

Step 15:

After selecting the desired template, you can add one or more fields to the existing template & click on ‘Submit’. (We have added the mapped ‘Name’ field in this example.)

Step 16:

In the next box, enter the Sender information from the list of available team members that have been added. (We have chosen our ‘Test’ bot in this example)

Upon clicking on ‘Submit’, you’ll receive a confirmation stating that your ‘Configuration has been updated’.

Step 17:

Close the window and select ChatPro – WhatsApp Broadcast API again. Select ‘Run Once’ under the ‘Run Broadcast’ section to start sending your broadcast message.

Step 18:

Once the messages are sent, the status column will be populated with the Sent/Date information.

Congratulations, you’ve now learnt how to easily send WhatsApp Broadcasts from Google Sheets using the ChatPro Extension. For a more detailed run-through of the process, you can check out our Training Video.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Send WhatsApp messages from Google Sheets with ChatPro API!

Through this article, we’ve seen the benefit of using Google sheets for broadcasting WhatsApp messages and also briefly looked at how ChatPro’s extension makes the process much easier. With ChatPro, a leading WhatsApp API service provider, your business can not only send WhatsApp broadcasts easily and efficiently but also gain a whole lot of additional WhatsApp API assistance. Our team has experience in helping businesses with their WhatsApp integration, template messages, chatbot configurations, etc. So, start enjoying the benefits by signing up for our free trfial!

WhatsApp for sales: 13 tips to boost your business

by with No Comment WhatsApp Marketing

whatsapp for sales If you own a business, it’s important to consider using multiple platforms to market and advertise your business. WhatsApp for Business can help you find new ways to connect with customers and promote your business.

In 2022, WhatsApp has become a critical factor in determining a company’s sales & marketing efficiency. As one of the leading digital communication platforms today, WhatsApp Business is being used by many companies across the globe. While there are several guides that touch on WhatsApp communication strategies, there is very little guidance on how to use WhatsApp Business to boost a company’s sales. That’s why we created this article to provide valuable tips that could help both new & old company owners.

Why choose WhatsApp Business for sales

Before we start with the tips, let’s look at why WhatsApp is a natural choice for companies that are looking to boost their sales. With over 2 billion users currently active on WhatsApp, the platform competes with modern sales-oriented channels like Google, Facebook, etc. In addition, WhatsApp allows companies to have personalized communication with each and every client. This makes it a much more effective platform than its contemporaries. All of these are accentuated by the fact that WhatsApp Business has a host of features like broadcasting, shared inbox, automation, etc., that allows companies to market their products & services in a much more engaging manner. This is why businesses that have adopted it as their sales channel have been raving about the power of it.

13 Tips to Boost Sales with WhatsApp Business

WhatsApp Business, like any other platform, can yield the best results only when it is used efficiently. The following tips & tricks will help your company boost sales with WhatsApp Business:

Use official WhatsApp number with WhatsApp Business API

Any experienced businessman would know that business revenue is built on trust & transparency. So it only makes sense to have an official, verified WhatsApp number for your company. This adds a green verified tick to your WhatsApp profile and builds trust with your clients instantly.

  • Use WhatsApp Web

Since WhatsApp Business allows you to use four devices, you need to consider using WhatsApp’s desktop application, WhatsApp Web. Since many small and medium companies prefer managing their business processes using a desktop or laptop, it might not be efficient to switch between using WhatsApp on the phone and other tools on the desktop. WhatsApp Web can also be accessed from any device running a web browser like Google Chrome or Mozilla Firefox.

Add customers to broadcast list

Sending bulk messages to customers and clients is one of the most effective ways to market your product instantly and boost sales. WhatsApp broadcast lists allow businesses to add thousands of customers who can be notified instantly about any business update, announcement, news, product launches, sales, etc. By using a broadcast list you can avoid the tedious & irritating process of sending a message to each and every client individually.

Also Read: The quickest way to send 1000 messages at once on WhatsApp

Send interesting content

WhatsApp is a platform that allows you to personally connect with each customer. As a company owner, you should not waste this valuable opportunity to educate your clients and engage them with useful content. This allows you to build meaningful connections with customers and turn them into valuable leads. By keeping your content unique & interesting, you will be able to boost sales and generate new leads in no time.

Automate your replies

In a time where customers expect instant resolutions, failing to use WhatsApp automation can end up hurting your sales. With just a few taps, you can set up automated replies in WhatsApp so that your team can instantly answer any customer queries on the go. This allows your clients to feel important and valued.

Establish your product visibility

Make your product more visible by using features like WhatsApp catalog. Showcasing your product image, price & other details through catalogs to the right customers can help boost your sales immensely. This also helps your clients understand your products better and makes them feel more valued.

Use the power of Facebook ads

While WhatsApp alone can significantly increase product exposure & sales, combining the platform with Facebook ads can significantly amplify your sales. If you already have a significant amount of followers on Facebook, you should consider leveraging this network through Facebook click-to-chat campaigns.

Earn customers loyalty

To enhance your business profits, it’s important to build loyalty among your customers. You can create periodical events, offers & deals through WhatsApp Business to further strengthen your company’s loyalty. When these customers feel appreciated, they will turn into repeat customers.

Share link to your shop

WhatsApp allows companies to create online shops with existing product catalogs. The links to these shops can be directly sent to customers either through personal chats, groups or broadcast messages. You can also showcase these links on your brand websites & offline stores to boost visibility & sales.

Use Links & QR Codes

If you own a brick-and-mortar store, you can direct traffic to your online store with the help of WhatsApp links & QR codes. Since most offline stores can be busy, sending customers directly to your WhatsApp profile will create a much more welcoming environment that can result in a sale. Furthermore, you can also use this opportunity to send customers a virtual map of the nearest outlet where they can pick the product they want to purchase.

Also Read: Five ways you can use WhatsApp QR code for your business

Use custom automated lists

Many companies fail to see the benefit of post-sales assistance. There’s no better time to collect customer opinions than right after a sale. WhatsApp is the perfect medium because it allows you to create customized automated lists that can be used to collect important information that can help create an actionable strategy to increase sales.

Constantly analyze & innovate

Much like all marketing & sales campaigns, WhatsApp Business strategies also need to be constantly analyzed based on the most recent set of customer data. Many WhatsApp Business Partners like ChatPro enable businesses to collect a wide range of data about their customers and help them build a 360-degree view of their clients. This allows you to keep a closer watch on their needs, interests, behavior & preferences to identify new sales opportunities.

Schedule your process

Creating a comprehensive schedule for all your sales & marketing communication is critical to delivering the best results. This not only helps you schedule important tasks such as launching new products or updating your pricing strategy, but it also makes it easier for you to manage communications & track your goals and results. Organizing your customer lists & scheduling messages can help eliminate last-minute mistakes and missed updates.

Focus on re-engagement

It is well-known that remarketing products & services to existing customers can boost your sales significantly. You can create custom WhatsApp broadcast lists with first-time customers and notify them about similar products. Alternatively, you can add people who’ve abandoned their carts and send custom offers to them. The possibilities are endless.

Things to avoid when selling on WhatsApp

In addition to the tips mentioned above, companies should also be aware of the following points and avoid them.

Don’t try to sell all the time

While WhatsApp allows companies to share notifications and information about deals/offers, it doesn’t allow them to openly share marketing communications & newsletters. Therefore, it’s important to make sure that not all of your communications are sales-focused. This can also irritate the customers and make them block your company’s profile completely.

Avoid sending (too many) bulk messages

There’s no doubt that WhatsApp broadcasts can provide immense benefits for your company. However, it is important to do it in moderation. Sending unnecessary bulk messages can reduce your brand’s authenticity and lead to customer loss. Use this strategy properly to avoid losing customers.

Avoid generic greetings

While creating your automatic greeting messages, it is important to ensure that the messages are engaging and intuitive in nature. Only when customers connect personally with your greeting messages will you gain their trust. Avoid using generic messages or common phrases, especially in automatic greetings & broadcast lists to ensure a warm & personal touch.

Don’t forget to get feedback.

Customer feedback is the lifeline of any business. You can collect it through several methods, such as direct questions in chats and through surveys. However, you should make sure that you are actually listening to what your customers are saying. The trick is to create a culture where feedback is seen as an opportunity to improve your services and products.

Don’t be rude or inappropriate

While this might seem obvious, it’s something that deserves a second mention. WhatsApp’s commerce & business policies are strict. So, it is important to make sure that none of your brand messaging violates the platform’s policies. Violations can result in temporary and permanent bans from WhatsApp, which could be a major detriment to your business revenue.

Get started with Whatsapp marketing and sales through ChatPro!

We’ve clearly outlined some of the major tips for boosting your sales through WhatsApp. You can also get guided assistance from the experienced team at ChatPro, a major WhatsApp Business Partner in India. ChatPro’s WhatsApp Business Solution offers native integrations with platforms like Zoho, Shopify and Woocommerce. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and

E-commerce. So, don’t hesitate to sign up now!

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Email Marketing

by with No Comment Email Marketing

Why Email Marketing?

No matter what type of organization you run, email marketing can help you connect with and grow your audience and convert prospects into loyal customers – at a fraction of the cost of most other marketing channels.In fact, email marketing is really about building relationships with potential customers. The goal should be to make a connection, build a relationship.

In fact, email marketing is one of the most effective marketing channels that exists. Did you know that for every $1 you invest in email marketing you get $44 in return?we’ll review the best autoresponder options available depending on various budgets and business needs.

Email marketing allows you to build relationships and brand recognition, further educate your email subscribers, and promote events and sales.

Plus, it’s easy to align your email content with social media. And with the right tools and support at your fingertips, you can achieve all of that – no design or coding experience needed!

Email marketing is a strategy used to promote a product or service by sending an email message to a list of subscribers.

Email marketing is a quick and efficient way to reach out to a large number of people. It enables marketers to share messages with individuals swiftly and efficiently. One major disadvantage of email marketing is the ability of subscribers to unsubscribe from the lists at any time.

Email marketing can be used for many things, such as promoting products and services, collecting customer feedback, and communicating with existing customers.

Some of the benefits of email marketing are that it is cost-effective, it allows for personalization, and it can reach more people than other types of advertising.