Site design plays a pivotal role for an e-commerce store to make it stand out among the rest.
“Beauty” is a highly subjective assessment. But when it comes to web design, “good looks” usually mean convenient layout, aesthetically pleasing typography and iconography, crisp visuals, and other on-site design elements that differentiate your store from others.
If your e-commerce platform lacks customization features and beautiful ready-to-use templates, you are stuck with using the same mold as hundreds of other stores, with little room to show how your brand stands apart.
There are plenty of factors that contribute to the success of an e-commerce store. One of the most overlooked yet important aspects is web design. The design not only influences how customers perceive the store but also impacts conversion rates, engagement, and customer loyalty.
People today are more visual than ever before. They respond better to pictures, videos, and animations than blocks of text. For this reason, many e-commerce websites are starting to look like full-fledged magazines with all the different layouts and styles on offer.
5 top things to remember.
- Keep it easy to understand simple.
- Make branding a priority in every block or page.
- Think from a website visitor’s mind.
- Use color and high-quality images.
- Make it look personal but maintain professionalism.
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