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Email Marketing

Why Email Marketing?

No matter what type of organization you run, email marketing can help you connect with and grow your audience and convert prospects into loyal customers – at a fraction of the cost of most other marketing channels.In fact, email marketing is really about building relationships with potential customers. The goal should be to make a connection, build a relationship.

In fact, email marketing is one of the most effective marketing channels that exists. Did you know that for every $1 you invest in email marketing you get $44 in return?we’ll review the best autoresponder options available depending on various budgets and business needs.

Email marketing allows you to build relationships and brand recognition, further educate your email subscribers, and promote events and sales.

Plus, it’s easy to align your email content with social media. And with the right tools and support at your fingertips, you can achieve all of that – no design or coding experience needed!

SMM

Social Media Marketing

Marketing is a way of communication between a business and potential customers for the presentation and promoting the values of a certain product or service. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentations, videos, e-books etc

Below are some of the most important websites

  • Facebook-
  • it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
  • LinkedIn:
  • LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
  • Twitter:
  • it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
  • YouTube, Vimeo:
  • these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
  • Google+:
  • It uses Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has ceased to have Google+
  • Pinterest, Instagram, Flickr:
  • these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
  • Foursquare, Yelp:
  • Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.

Tips in using social media for marketing include

  • Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
  • Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
  • Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban.
  • Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Tools for managing Social Media.

  • Tools for planning include Google calendar, post planner.
  • For managing your social channel- Hootsuite, Tweetdeck
  • For monitoring- Google Alerts, Google Analytics and Social Insights
Search Engine Opti

Search Engine Optimization (SEO)

Search Engine Optimisation(SEO)

For people who know what they are doing, SEO work is essential. Your site will see more traffic if it has a higher search engine ranking. These suggestions will help you optimize your site for higher rankings.

Why should you know about SEO?

Start by educating yourself about SEO. Sites aren’t ranked by people, but by programs designed to see how relevant and useful a site is. Algorithms are used to find the websites through complex systems.

When you optimize your site for search engines, you use the automated process of page ranking to your own benefit. If you wish to tempt the search engine crawlers, think about creating a new webpage, or even taking an old site and redesigning it.

How SEO helps search engines?

After a search engine finds your site, it will rank it in one of several different ways. Website content and titles are two places that it finds keywords. Sites that frequently update their content and have a steady stream of visitors also attract the attention of spiders.

Increasing Position

Increasing your position on the search engines is a process that takes time. Put a focus on making sure, that your site is designed to be easy to navigate and attractive to both your visitors and the search engine bots.

Keywords should be used in titles, headings and content. Keywords are part of the criteria that search engines use to rank your site. In addition, they increase the relevance of your website to those terms.

What are Paid search results?

The featured and sponsored ads that you see at the top of a search results page are purchased at high prices by large corporations. There isn’t a way to pay for higher search results for most sites.

When you affiliate yourself with other sites, it can help promote your site. When you optimize your own site, you use keywords and phrases that are popular, but you need to have links leading back to your site as well.

Then work out a deal with another website owner you can build relationships leading to link sharing. It is a very effective way to draw new visitors to your site.

Targeting with Search Engine Optimisation(SEO)

We need targeted visitors to come to our website and view our products or services. These are potential customers who will be more inclined to buy your product than random visitors. Find out what kind of keywords your target audience uses and include them in your content and titles.

Advertisements

When advertising, it is also a very good idea to place these advertisements on sites that have to do with your product niche.

Every business needs a website. A website is essential to finding new customers on the Internet. In this article, hopefully found a number of ideas to help optimize the site to increase sales and realize success.

Source by Richard Rosal

SEO Tips

SEO tips for website

Why SEO Is Important for Website Design?

Tips for SEO

Two website retailers are offering the same products. Both have a similar look and feel, and the prices offered by them are also in the same range. But one retailer is more visible on the web than the other. In fact, it shows up in the search results of almost every search engine.

On the other hand, the other retailer remains in the background. No wonder then, the first retailer is more successful. If the business model, design, and products are more or less the same, then why is one retailer site more successful than the other? The answer lies in Search Engine Optimization (SEO). The first retailer site uses this web development service for online promotion, while the other site does not even know the term.

What is SEO?

SEO is a promotional activity that enhances the visibility and online presence of a website. The sites that are worked on by SEO experts are more prominently displayed in the web, attracting more visitors.

What is the basic model of SEO?
When a visitor enters a query in a search engine, then millions of results are displayed. In 99% of cases, visitors check the results displayed on the first page of the results only. Therefore, the higher a website is displayed in the search results, the better are its chances of being visited by customers.

SEO service follows specific techniques that make a site search engine friendly. As a result, it will be ranked higher in the list of search results.

How SEO works in a search engine?

All search engines have a set of rules called search engine algorithms that process information very quickly and filter it depending on the key phrases. Then, the search engine robots collect the filtered data. While browsing the websites, robots search for new content as well as user-friendly program codes and web designs. Here, SEO web development service plays a vital role.

An SEO-friendly site includes some basic factors that allow the search engines to rank it highly in search results. These factors include the programming language of the site, the inbound links, and the use of key phrases. It also includes Meta edit, Title Tag Optimization, and integrating HTML source codes. All these factors help a site gain a top position in the search results.

What are the distinguishing factors of SEO-friendly sites?

Now that businesses are realizing the usefulness of SEO web development services, they are keen to use it for online promotion.
SEO experts employ the following techniques to make web sites search engine friendly:

Tips for SEO

1Make the website visually appealing.
2)Employ proper navigation tools and coding to make the site more search engine friendly.
3)Develop the content so that it is updated on a regular basis and provides enough information to reflect in search results.
4)Include incoming links that are directed to a site from other websites in the domain.
5)Use proper heading tags, bold text, italic text, and lists.
6)Use CSS to style the tags and other lists of the HTML codes in different ways. For example, put heading tags on headings of a page and use bold tags for the heading of the page and find out the important text in the page
7)Include key phrases in the title and Meta description of the page
8)Improve functionality of websites
9)Include features that enhance the visibility of the site such as design a logo and interface
These SEO Tips help experts to promote a website on the web and help it gain a better rank in search engine results.
The Internet is a crowded place. Sometimes the difference between success and failure lies in just standing out in the crowd.