WHATSAPP BOT from Tamizha Solutions

Communicate with your customer vis interactive CHATBOT 24*7! We are a team of professionals who are passionate about marketing. We work hard to provide you with high-quality marketing solutions at fair prices

SMM

Social Media Marketing

Social media marketing

It is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion slot online and establishing a relationship with customers etc.

Marketing

Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc

Below are some of the most important websites

  • Facebook-
  • It is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
  • LinkedIn:
  • LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
  • Twitter:
  • It is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
  • YouTube, Vimeo:
  • These websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
  • Google+:
  • It uses Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has ceased to have Google+
  • Pinterest, Instagram, Flickr:
  • these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
  • Foursquare, Yelp:
  • Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers. And also analyse your performance.

Tips in using social media for marketing include

  • Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
  • Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
  • Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process .And  then limitations should be adhered to strictly to avoid a ban.
  • Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions in social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account . For instance online promotion through a social media account.

Tools for managing Social Media.

  • Tools for planning include Google calendar, post planner.
  • For managing your social channel- Hootsuite, Tweetdeck
  • For monitoring- Google Alerts, Google Analytics and Social Insights.

[ad_2]

Source by Olaniyan Taibat

KU273L0WTW.jpg

How To Automate Day-to-Day Content Marketing Tasks

Content Marketing

Content marketing is designed to attract your ideal audience, convert them to customers slot online or list members, and also to delight your audience post-conversion. To do that you’ll have to create, publish and promote a variety of types of content to your audience throughout time.

This requires that you understand your audience enough to create the right content. But once it’s created, how can you automate mundane content marketing tasks to make it all easier? Let’s look at some examples.

Proof Reading

No matter who writes or creates the content, it needs to be checked for problems. You can use software like Grammarly.com to help. You can also hire experts to watch videos before they’re published, as well as edit written content before it’s published. If this is part of your process and completed automatically within the workflow, it’s going to be that much more effective.

Email Marketing

The truth of the matter is that you aren’t going to be able to conduct any type of content marketing strategy without the right email autoresponder set up. There are many to choose from. Read the fine print to ensure you have the one that does the things that help such as tagging, double opt-in, sending out an autoresponder series and so forth.

List Building

Building your email list can almost be put on autopilot if you use good landing page software. Some email autoresponders have some landing page software included, so check your choice first. You need to build an automatic funnel so that it’s all easy.

Social Media Promotion

Using software like Hootsuite.com or Buffer.com will help you automate your social media promotions. You can set up your blog to automatically share to your social accounts when a new post is added. Plus, you can even set it up to send an email to your list, directing them to your social media platforms.

Managing Workflow

Setting up a workflow will help tremendously. A good choice is Trello.com or Basecamp.com. Depending on the features you need and your budget, these can both help you develop and use a suitable workflow for your projects and team.

Marketing Research

Everyone does research, but it can be boring trying to find just the right things to read and use. You can outsource this by hiring a researcher who can do the work for you. You can also set up a Google Alert to ensure you find any mention of your brand, industry, or product.

Publishing Content

This can be very tedious because posting a blog on your WordPress site and ensuring it looks good with the right headers, subheadings, fonts, images, and SEO content takes a few minutes for each post. You can automate this process by hiring someone to do it for you. Someone who is used to doing it will take less time and do a better job

[ad_2]

Source by Jon Allo

Custom_dimensions_150x150_px__3_-removebg-preview

Affiliate & Blog Marketing

[ad_1]

Blog marketing offers a wonderful opportunity for anyone to make money online from home although it will require persistence and patience. Developing a loyal following takes time, even on business blogs, but ways to earn an income with this platform are seemingly infinite.

In fact one of the very best ways to monetize your site is with affiliate products. Combining the affiliate and blogging business models seems to be a perfect match since their strengths and features tend to compliment one another.

Here is a look at how ‘adding’ affiliate products to the marketing mix on your blog will help you ‘explode’ your abilities to comfortably make money online from home!

Blogs Welcome Fast Changes

One of the most outstanding features of the blogging platform is the ability to make quick changes to the site without technical challenges. This is a perfect for changing out or adding in affiliate products as they trend out or are introduced into the market. Fast changes like this are a chief characteristics of affiliate marketing.

Affiliate Marketing Requires Flexibility

With the constantly shifting demands and ever changing product offers, business blogs offer the flexibility of utilizing various advertising methods. Banner advertising, AdSense or even text links, to name a few, are popular ways to make product offers and are used extensively online today. Blogs are able to easily accommodate the use of these methods and many more.

Both Require Little Time or Investment

The cost of operating a blog cost literally pennies a day and your involvement in promoting affiliates products cost you nothing. I do not know about you, but I like the low investment low risk that are associated with something that possesses so much financial potential!

Even if you make mistakes normally all it will cost you is your time. But than again you are still ‘compensated’ with an education in what ‘not’ to do!

Blog marketing offers certain advantages that are unique making business blogs a great way for anybody to make money online from home. These advantages are really noticeable when combining the flexibility a blog offers with affiliate products as we discussed above.

This combination offers anybody the opportunity to promote as many products as they want, on an interchangeable basis, and at a speed that will make your head spin! Best of all, at a ridiculously low cost!

[ad_2]

Source by TJ Philpott

Infuencer

The Evolution of Influencer Marketing

Influencer Marketing

Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today’s marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The traditional marketing does still work but we can not deny the fact that most of the consumers.They were captivated already by influencer marketing, influencer marketing was controlled and run by “Influencers”.   We see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing.

Facebook and Twitter

The year 2007, Facebook and Twitter are the best places to showcase your products, even today, it is still efficient. Before, if you have a high-profile and you got huge followings from those platforms, most companies do engage with these profiles online.Similarly most product placements you were able to see were organic and were not paid.

Instagram

Then, Instagram stole the crown in 2010, scanning and posting your photographs has become famous, you can easily take a photo, do a little edit and post it on your Instagram. Then notice the engagement you were able to get. There’s a lot of advertising that is happening on Instagram, every day, up until now. If you wanted to know? There’s a lot of guides and pieces of training to help you with social media advertising.

Marketing world

In 2013 – 2008, five years, when Facebook reigned again in the marketing world.This platform was one of the marketer’s best tool to achieve their goals and objectives for their business.You can advertise and boost your websites and Facebook pages through Facebook, that is one way of driving traffic and sales to your business. Still, Instagram has more benefit for you to showcase your product, Facebook is more on written advertising while Instagram is more on photographies and videos, you can show your niched and passion by the photos you were able to share.

Social Media Platforms

And till 2020, the viral contents had scattered across the social media platforms like Facebook, Instagram, Twitter, and YouTube. Those people who were not much famous unlike the celebrities were able to get thousands and even millions of followers by creating an engaging content. These people are what we call “Influencers”, they were able to get famous across the social media just because of their content that went viral. But it’s not just a content, it has genuine features, that is why people keep engaging with it. For that year, Influencer marketing has developed and has become more and more efficient up until now.

Lastly,this year. Influencer Marketing has been more genuine in all aspects of its process, from the contents to the influencers, to the brands, and to the audience, even the relationship between brands, influencers and audience are genuine and needs to be genuine. People are now relying on recommendations that is why Influencer Marketing keeps blooming. It is no surprise for the small influencers become gradually popular and has been trusted because of their authentic contents and their authenticity themselves.

[ad_2]

Source by Chen Wang

Mobile

What Do All These Mobile Marketing Definitions Mean?

Mobile Marketing Definitions Mean?

What Do All These Mobile Marketing Definitions Mean? To many people, the term mobile marketing is often thought of as simply some form of advertisement sent to a mobile phone from a company or advertising service. At one point, this definition might have been correct, but mobile marketing has moved the simple act of delivering an advertisement to a mobile phone.

In fact, the term mobile marketing can now be considered something of an umbrella term to cover all the delivering or receiving information with their target audience through a mobile device. The Mobile Marketing Association has recently updated their definition of mobile marketing to show this change.

Their definition states: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive through any mobile device or network.” Increasingly, mobile marketers are shifting from pushing content to the consumer to a new model which is more interactive the consumer in an interesting or meaningful way.

There are many advertising methods which fall under the category of mobile marketing:

* Mobile Web Marketing

* Location Based Services

* SMS (short message service)

* MMS (multimedia message service)

* In-Game Marketing

What Other Types Of Advertisements And Mobile Marketing Definitions Do You Need To Know To Succeed?

Mobile web marketing consists of serving advertisements on websites specifically designed for mobile devices. This is a very common form of mobile advertisements and has been steadily growing. Many people access the internet through their smartphones and these phones do not usually have a full-scale browser to view the webpages. In order to the owners of the websites create customized versions of their webpages which are specifically suited to being viewed in the browsers of mobile phones.

Since these pages are not the same as the regular webpages, new advertisements are provided for them. Advertising on these mobile web pages ensures that the ads are viewed by those using mobile devices. Usually, if clicked, these ads will take the viewer to the mobile optimised page of the advertiser. Companies like Google, Yahoo, and Microsoft are among the largest companies selling advertising space on their mobile.

A location-based service is one that allows an advertiser to send advertisements or other information to a mobile device based on its physical location. which are able to track the general location of a mobile phone user through the process of triangulation. The mobile phone user has their GPS system turned on, that will also serve to identify their location in a much more specific way.

Once the network is able to find out where the user is, the advertiser can send out an ad-based on that location. For example, someone is walking down a street with a Starbucks on the corner, the location-based service can recognize that the person is near a Starbucks and send them an advertisement for the store. A more passive version of this is to locate a physical base station in a specific location. When someone comes into the vicinity that has authorized the network to send them messages.And the base station can send location specific information or advertisements to their mobile device.

SMS marketing

SMS marketing are advertisements served through text messages. It’s a very common form of mobile marketing and one that can work in both directions. Advertisers can send messages to a network of mobile users all at once, while mobile users can send text messages back to the advertiser’s short code. The short code is the 5 or 6 digit number than many advertisers use in their SMS communications.

One common example is after the earthquake struck Haiti, people were encouraged to text a message to 90999. That five digit number is the short code for the American Red Cross. That code numbers are valid for all mobile carriers in a specific nation. They tend to be expensive so generally they are used by larger businesses.

MMS marketing

MMS marketing is similar to SMS marketing but allows for more than simple text messages. Users can send pictures, video, or audio as well as texts to the company running the campaign. In some instances this can be used in real-time, such as Motorola joining with the House of Blues.

In-game marketing are increasingly common with the rise in popularity of online games. One of the more common uses for in-game marketing are to provide relevant advertisements to a target population. For example, car companies often place in-game advertisements as banners in car racing games to advertise their brand or a specific car.

This looks like it is part of the game, but the placement has been paid for. Another form for marketing is sponsorships of events or statistics. For example, Old Spice sponsors a statistic in the football game Madden 11 called Swagger. This coincided with the release of their new deodorant, also called Swagger.

As shown by the Mobile Marketing Association’s definition, mobile marketing covers a wide spectrum of activities. When mobile technology shifts and grows, the definition of mobile marketing has to grow along with it.

demo-attachment-1240-Mask-Group-40

Email Marketing

Why Email Marketing?

No matter what type of organization you run, email marketing can help you connect with and grow your audience and convert prospects into loyal customers – at a fraction of the cost of most other marketing channels.In fact, email marketing is really about building relationships with potential customers. The goal should be to make a connection, build a relationship.

In fact, email marketing is one of the most effective marketing channels that exists. Did you know that for every $1 you invest in email marketing you get $44 in return?we’ll review the best autoresponder options available depending on various budgets and business needs.

Email marketing allows you to build relationships and brand recognition, further educate your email subscribers, and promote events and sales.

Plus, it’s easy to align your email content with social media. And with the right tools and support at your fingertips, you can achieve all of that – no design or coding experience needed!

SMM

Social Media Marketing

Marketing is a way of communication between a business and potential customers for the presentation and promoting the values of a certain product or service. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentations, videos, e-books etc

Below are some of the most important websites

  • Facebook-
  • it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
  • LinkedIn:
  • LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
  • Twitter:
  • it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
  • YouTube, Vimeo:
  • these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
  • Google+:
  • It uses Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has ceased to have Google+
  • Pinterest, Instagram, Flickr:
  • these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
  • Foursquare, Yelp:
  • Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.

Tips in using social media for marketing include

  • Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
  • Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
  • Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban.
  • Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Tools for managing Social Media.

  • Tools for planning include Google calendar, post planner.
  • For managing your social channel- Hootsuite, Tweetdeck
  • For monitoring- Google Alerts, Google Analytics and Social Insights
Search Engine Opti

Search Engine Optimization (SEO)

Search Engine Optimisation(SEO)

For people who know what they are doing, SEO work is essential. Your site will see more traffic if it has a higher search engine ranking. These suggestions will help you optimize your site for higher rankings.

Why should you know about SEO?

Start by educating yourself about SEO. Sites aren’t ranked by people, but by programs designed to see how relevant and useful a site is. Algorithms are used to find the websites through complex systems.

When you optimize your site for search engines, you use the automated process of page ranking to your own benefit. If you wish to tempt the search engine crawlers, think about creating a new webpage, or even taking an old site and redesigning it.

How SEO helps search engines?

After a search engine finds your site, it will rank it in one of several different ways. Website content and titles are two places that it finds keywords. Sites that frequently update their content and have a steady stream of visitors also attract the attention of spiders.

Increasing Position

Increasing your position on the search engines is a process that takes time. Put a focus on making sure, that your site is designed to be easy to navigate and attractive to both your visitors and the search engine bots.

Keywords should be used in titles, headings and content. Keywords are part of the criteria that search engines use to rank your site. In addition, they increase the relevance of your website to those terms.

What are Paid search results?

The featured and sponsored ads that you see at the top of a search results page are purchased at high prices by large corporations. There isn’t a way to pay for higher search results for most sites.

When you affiliate yourself with other sites, it can help promote your site. When you optimize your own site, you use keywords and phrases that are popular, but you need to have links leading back to your site as well.

Then work out a deal with another website owner you can build relationships leading to link sharing. It is a very effective way to draw new visitors to your site.

Targeting with Search Engine Optimisation(SEO)

We need targeted visitors to come to our website and view our products or services. These are potential customers who will be more inclined to buy your product than random visitors. Find out what kind of keywords your target audience uses and include them in your content and titles.

Advertisements

When advertising, it is also a very good idea to place these advertisements on sites that have to do with your product niche.

Every business needs a website. A website is essential to finding new customers on the Internet. In this article, hopefully found a number of ideas to help optimize the site to increase sales and realize success.

Source by Richard Rosal