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WhatsApp Business Web: All You Need To Know

WhatsApp Business web you through everything you need to know about from setting it up and using it, to troubleshooting common issues. We’ll also be going over how WhatsApp Business web is different from WhatsApp for phones and what the benefits of using them are.

WhatsApp has grown into a leading communication platform with more than a billion active users. which helps users use WhatsApp on their desktops & laptops, provides excellent cross-device communication support. which facilitates business communications through desktops, has also become a popular feature. Therefore, it is critical for companies to learn how to utilize it to the best of their ability. This article is a brief guide on WhatsApp Business Web and helps companies understand the feature efficiently.

What is WhatsApp Business Web

WhatsApp created WhatsApp Business to help companies communicate efficiently with their customers. WhatsApp Business Web is a feature that allows companies to connect with their customers through desktops & laptops. It also provides companies with the ability to synchronize multi-device business communications and offer instant support to their customers. To turn your regular WhatsApp Web into WhatsApp Business Web, you simply need to link your existing WhatsApp Business account with the web application.

WhatsApp Web vs WhatsApp business web

In principality, there aren’t many differences between the basic WhatsApp Web & WhatsApp Business Web. Both applications are designed to provide excellent cross-device communication capabilities for companies. Since the WhatsApp Business app was specifically created for assisting companies, it offers better tools, options, and functions for business communication management. This allows your company to have efficient and well-organized conversations on the fly.

Benefits of using WhatsApp Business web for your business

Companies can benefit more from using WhatsApp Business Web because it offers a few more features. As a company owner, you should consider switching to WhatsApp Business Web because

  • It provides all the facilities offered by WhatsApp Web like broadcasting & voice/video call facilities.
  • It allows your team to log in to four unique devices with a single account allowing you to provide instant customer support.
  • It allows you to send ‘Greeting’ & ‘Away’ messages to customers directly from the PC or laptop.
  • You can showcase a much more detailed profile with details like location, website address & business hours.
  • With WhatsApp Business, you can see all the data & statistics necessary to create exciting communication/marketing strategies.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Tips and tricks to use WhatsApp Business web

Now that we’ve seen the benefits of using WhatsApp Business’ web feature, it’s also important to learn how to use it efficiently. Here are a few key tips for companies who are planning to use WhatsApp Business Web to communicate with their customers.

Collaborate With Your Team

Since WhatsApp Business Web allows four team members to simultaneously use a single WhatsApp profile, your company can create a seamless & highly collaborative work environment. This allows your team to communicate effectively and offer instant assistance to customers.

Make Use of Automation

WhatsApp Business Web allows your team to send Greeting & Away messages. This is a major advantage because it allows you to save time & focus on core tasks while also ensuring the best attention & support for all your customers.

Suggested read: How to Automate WhatsApp Business Messaging

Make Use of Automation

WhatsApp Business Web allows your team to send Greeting & Away messages. This is a major advantage because it allows you to save time & focus on core tasks while also ensuring the best attention & support for all your customers.

Suggested read: How to Automate WhatsApp Business Messaging

Gain Unique Insights

Most WhatsApp Business Web users fail to properly make use of the data and statistics offered by WhatsApp Business. By using this feature, you can gain comprehensive insights into your business’s customer behavior & activity. These insights will allow you to make smarter decisions for improving the performance of your business.

The ultimate guide to setting up WhatsApp Business Web (for all devices and browsers)

In this section, we’ll offer complete guidance on how to integrate WhatsApp Web with your WhatsApp Business account.

WhatsApp Business via the desktop app (Windows)

WhatsApp Web’s desktop version for Windows can be easily integrated with your WhatsApp Business account in just a few steps:

Step 1 – Visit Microsoft Store & search for ‘WhatsApp Desktop’

Step 2 – Download ‘WhatsApp Desktop’ by clicking the ‘Get’ button.

Step 3 – Once you install the application on your computer, you will see a QR code that can be scanned.

Step 3 – Open the ‘WhatsApp Business’ application on your phone & go to Menu.

Step 4 – Click ‘Linked Devices’ -> ‘Link a Device’ & use the QR code scanner to scan the QR code on your desktop.

Step 5 – Once scanned, your phone will be connected to your desktop application. You can freely use the application now.

Suggested read: Top 10 Advantages of a WhatsApp Business Account

WhatsApp Business via the desktop app (Mac)

WhatsApp Business Web can also be used on your Apple Mac systems. The steps are similar to the Windows – WhatsApp Business integration.

Step 1 – Visit the Apple AppStore & search for the ‘WhatsApp Desktop’ application.

Step 2 – Download ‘WhatsApp Desktop’ & install the application on your MacBook.

Step 3 – Much like the Windows application, you will see a QR code that can be scanned.

Step 3 – Open the ‘WhatsApp Business’ application on your phone & click ‘Settings’.

Step 4 – Click ‘WhatsApp Web/Desktop’ & use the QR code scanner to scan the QR code on your desktop.

Step 5 – Once scanned, your phone will be connected to your desktop application.

WhatsApp Business in your browser

If you need to use WhatsApp Business Web instantly, you can simply open WhatsApp in your browser & connect it to your phone. This is the best option when you or your team is using a public system.

Step 1 – Open your browser and visit web.whatsapp.com

Step 2 – You will see a screen with a scannable WhatsApp QR code.

Step 3 – Open the ‘WhatsApp Business’ app on your phone.

Step 4 – Tap on ‘Menu’ & select ‘Link a Device’ from the ‘Linked Devices’ menu option.

Step 5 – Scan the QR code using the scanner and connect the desktop to your phone instantly.

WhatsApp Business via a Chrome extension

If you are using Google Chrome, you can also use one of the several extensions available to use your WhatsApp Business account on your desktop. There are also several extensions that enhance your WhatsApp Business Web experience by adding additional features.

Step 1 – Open the Google Chrome Webstore by visiting https://chrome.google.com/webstore/

Step 2 – Select your preferred extension (There are several extensions like WAToolkit, WA Web Plus, Cooby, etc.)

Step 3 – Download & install the selected extension.

Step 4 – Connect your WhatsApp Business account by either logging in through the extension or scanning the QR code.

To scan the QR code, go to Menu – Linked Devices – Link a Device.

Step 5 – Your WhatsApp Business account will now be connected to your desktop.

WhatsApp Business Web using the WhatsApp Business API

While the WhatsApp Business application can provide excellent assistance for small to medium companies by allowing up to 4 active users per account, it might not be enough when they start to grow. That’s exactly when the WhatsApp Business API comes in. The API, as the name implies, is an application programming interface that was created by WhatsApp to help larger corporations & enterprises. Since it doesn’t have a front end like the basic WhatsApp Business application, companies need to partner with WhatsApp Business Service Providers like ChatPro to create their unique WhatsApp API account.

The API allows your company to connect multiple devices to a single account and offers a collaborative Shared Inbox option that allows the team to streamline their processes. There are also a bunch of automation features that come with the API. This makes it an excellent investment for companies that are looking to grow beyond their current domains.

WhatsApp Business Web: Frequently asked questions

Can I use WhatsApp Business Web if I have a personal account?

No! You can only use WhatsApp Business Web with a WhatsApp Business account. If you have a personal account, you can use WhatsApp Web for business purposes but it doesn’t offer the same level of features/customization options as WhatsApp Business Web.

Can I use WhatsApp Business Web on multiple devices?

After the recent 2022 update, WhatsApp Business now allows business owners to connect a single WhatsApp Business account to up to 4 devices. Through this feature, multiple users can manage a single WhatsApp Business account efficiently.

How to import contacts into WhatsApp Business Web?

Any contacts that you save on your primary device (phone) will be directly imported to your WhatsApp Business Web (no matter whether you use the WhatsApp Web application, browser tab or extension).

Note: There are no options for directly adding a contact from your desktop through WhatsApp Web currently. However, this can be circumvented by using WhatsApp Business API as it allows you to create custom web applications for specific purposes.

Now that you’ve learnt about the benefits of WhatsApp Business Web, start using WhatsApp on your desktop to double your productivity & revenue. If you are looking to grow your business with WhatsApp, you can also reach out to our ChatPro team for a consultation.

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The quickest way to send 1000 messages at once on WhatsApp

If you own a business and you need to get in touch with your clients or customers, WhatsApp Business is the perfect tool for this. In this article we’ll show you how to send more than 1000 messages at once on WhatsApp Business.

In today’s day and age, reaching more customers in the shortest time is absolutely necessary for business growth because it is the best way to immediately impact a new location or domain. While this can be achieved through bulk SMS or email marketing campaigns, both options might not be profitable in the current digital age. With WhatsApp becoming a leading digital communication platform, it is essential for a business owner to find out the quickest and most cost-effective way of reaching people via WhatsApp on a large scale.

Is it possible to send 1000 messages at once on WhatsApp?

With more than a billion active users, WhatsApp has become an excellent business communication platform that helps companies personally engage with customers. While it might not be possible to send 1000 messages through regular chat messages or groups, it allows businesses to send bulk messages through a feature called Broadcast messages. Let’s take a closer look at WhatsApp Broadcasts to better understand how to send bulk messages.

WhatsApp Broadcast Feature to send 1000 messages on WhatsApp

WhatsApp Broadcast lists are customized lists of users that can be created by adding saved user contact numbers. After creating the list, users can instantly send the same message to all the users in the list with the click of a button. One of the significant advantages of using a broadcast list is the fact that the messages would appear as individual chat messages for each customer. With WhatsApp & WhatsApp Business, business owners can create broadcast lists with 256 contacts. This allows them to send instant messages to hundreds of customers instantly.

While sending messages to 256 customers simultaneously might be highly helpful for some businesses, others might look for ways to increase the reach to grow much faster. To send 1000 bulk WhatsApp messages to customers instantly, you need to integrate WhatsApp Business API into your workflow. WhatsApp Business API is an application interface that was created by WhatsApp to help larger businesses and enterprises communicate better with their customers. Since the application is aimed at large corporations, it allows companies to add 1000 contacts to a single broadcast list. This gives businesses a chance to reach a large set of customers in the shortest amount of time.

Suggested read: How to send WhatsApp Broadcast: A guide for 2022

5 reasons you would want to send bulk messages (100+) messages on WhatsApp

Now that we’ve established that it’s possible to send bulk messages through WhatsApp, it’s necessary to establish why you, as a business owner, might want to send them. The following are five major reasons why many businesses have started to send bulk messages and how the process benefits them.

  • Share Event Information: Broadcast messages can be used to inform customers about their latest online & offline events. This can help boost both sales and lead generation.
  • New Product Notifications: Businesses can send bulk messages to notify specific customer segments about new products & services. This way, your product can be viewed by many prospective customers.
  • Regular Shop & Holiday Timings: Businesses can use broadcast messages to remind customers of their shop or holiday timings. Bulk messages can also be used to inform about emergency notifications related to your shop.
  • Offers & Coupons: Whenever new deals are planned, it is important to inform customers as soon as possible. This short burst of messages will help your business broaden the scope of its offers.
  • Back-in-Stock Notifications & Recalls: Back-in-Stock Notifications & Recalls: Inform your customers about the latest stocks as soon as possible through broadcast messages and generate interest among customers.

Broadcasts can also be used to notify customers about emergency product recalls. This can help you limit negative press and brand damage.

Suggested read: How to set-up WhatsApp Automated Notifications

Limitations of WhatsApp Broadcast Feature

While WhatsApp broadcast is a helpful feature that boosts brand exposure and revenues, it has some limitations. The top three critical limitations are listed below:

  • One of the main limitations of WhatsApp broadcasting is that you can only add WhatsApp contacts that have been saved on your device.
  • Since WhatsApp Business doesn’t allow third-party integrations, customizing broadcast lists can be difficult.
  • Businesses can only send pre-approved template messages & notifications through WhatsApp broadcasts. These template messages need to adhere to WhatsApp’s template guidelines.

How to stay compliant while sending bulk messages to contacts who have not saved your number

As mentioned earlier, you need to save customer contacts and get their approval before sending them any message (or adding them to your WhatsApp broadcast list). If you send messages to unsaved contacts without getting their consent, they can block & report your business. This can lead to major repercussions in the form of temporary bans to permanent account deactivation. Therefore, compliance is an important factor when it comes to business-initiated conversations.

However, there is a method that allows you to send messages to unsaved numbers. For this, you need to generate your own WhatsApp link either through the WhatsApp Business app or through a WhatsApp Business Service Provider like ChatPro (BSPs allow you to create links with customized welcome messages).

By using WhatsApp QR codes and WhatsApp link generator, you can invite customers to chat with your business profile. Customers who have initiated conversations through WhatsApp links can be added to your broadcast lists & groups. You can also reply to messages from unsaved contacts who’ve clicked Facebook’s ‘Click-to-Chat’ feature and add them to your broadcast list.

Send unlimited bulk messages on WhatsApp with ChatPro’s broadcast feature

ChatPro is a leading WhatsApp Business Service Provider that allows you to create customized broadcast lists with 1000 customers and send unlimited bulk messages to them instantly. Just follow these simple steps to start broadcasting to your customers:

(If you don’t have pre-approved WhatsApp templates, you can create one using the steps in this video)

  • Select Broadcasts and click on ‘Add Broadcast’.
  • In the ‘Select Segment’ screen, click on the ‘Create Segment’ tab to create a new segment.
  • Click on ‘Add Filter’ to select the filter details. Once you’ve added the required filter details, you can apply the filter and name the segment.
  • Once the segment is created, you can select the template message and add the variables (placeholders where you might require customized details like name, phone number, etc,.)
  • The final step is to either send the broadcast message immediately or schedule it to be sent at a pre-set time.

After sending the broadcast message, ChatPro also allows you to immediately check the status of the messages and download a detailed broadcast report for analytical purposes.

You can also check out our complete step-by-step WhatsApp Broadcast video for further guidance:

In addition to WhatsApp broadcasts, ChatPro also provides excellent WhatsApp workspace and no-code chatbot solutions. So don’t wait, sign up now to get a free trial.

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15 WhatsApp Promotional Messages that convert like magic

Would you like to improve the ROI of your promotions? Here’s how WhatsApp promotional messages can help you! We have listed the 15 best WhatsApp promotional message templates to increase your sales.

WhatsApp is currently a leading business communication platform. In addition to a superior communication platform, WhatsApp & WhatsApp Business is also an excellent marketing tool that can promote your business to excellent heights. In this article, let’s briefly look at WhatsApp Promotional Messages and showcase 15 must-have templates that can help your business marketing strategies.

What are WhatsApp promotional messages?

Since over 2 billion people use WhatsApp, the platform has become a powerful marketing tool for businesses to reach people across the globe. Any message that businesses use to promote their business through WhatsApp or WhatsApp Business can be defined as a WhatsApp promotional message. This can include deal/offer notifications, product announcements, the latest updates, new events, etc. Since WhatsApp has a 97% message open rate, WhatsApp promotional messages are more effective than other forms of promotions. This is one of the main reasons why many global leaders have started marketing via WhatsApp.

Can you send promotional messages through WhatsApp?

WhatsApp does not allow businesses to send direct marketing messages or newsletters to attract customer attention. Since September 2021, however, WhatsApp Business will enable businesses to send product/service promotion messages & deals to their customers in the form of template messages. These template messages (or business-initiated messages) must be pre-approved by WhatsApp to ensure that they adhere to their business & commerce policies.

One of the best ways to send promotional messages via WhatsApp is through groups or broadcast lists. A business owner can create separate groups for each customer segment and send targeted messages to attract their attention. One can also create a customized broadcast list with relevant customers to send personalized promotional notifications in bulk.

Read more: How to send WhatsApp Broadcast: A guide for 2022

15 Creative WhatsApp Promotional Message Templates That Convert Very Well

Let’s look at 15 creative WhatsApp template messages that can yield more conversions for your business. You can simply copy & paste these messages to start increasing your revenues.

For the launch of a new product

To grow your business, you need to make sure that your customers are appraised of all new products and services that you are launching. This template allows you to maximize the reach of your new product and get it in front of interested customers. Click on the icon near each template message to copy it to your clipboard.

Template:

Hi <Customer>, did you know that we’ve just launched our latest product (product name)? Since we feel that it would be the perfect fit for you, we’re giving a 20% discount just for you. The offer is only for a limited period of time, so don’t delay, go to <your business link> to view & purchase!

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An upcoming sale

This template allows you to let your customers know about a new sale to stay ahead of the curve.

Template:

Get ready for your 2022 Diwali clearance sale. Up to 70% off on major brands. The sale starts on <date>, mark your calendars now!

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For promoting trending products

By letting your customers know about products that are currently trending on social platforms, your business can tempt interested customers to make a purchase.

Template:

Did you know that our <product name> has been the talk of the town? Don’t miss out on <product> that trending in <social platform>, click here to purchase now – <link>

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Time-sensitive offers and coupon codes

Remind your customers about time-sensitive offers/deals and encourage them to make a purchase on time to enjoy the deal.

Template:

Dear customer, your coupons are expiring in two days. Take advantage now & get 50% off on your next purchase!

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New designs & stock update

To grow your revenue, it is important to notify your existing customers about new designs to gain their attention. Sometimes, a simple ‘back-in-stock’ notification can work wonders for your sales figures.

Template:

Hi, the <product> that you were looking for is back in stock now. To avoid a last-minute rush, make sure to place an order now – <link>

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Seasonal and holiday offers

Take advantage of the holiday season by informing your customers about new offers that they are most likely to make a purchase on.

Template:

Hi! Wish you a happy <holiday/season>. To celebrate this holiday season, we’re offering 30% off on everything at <business link>. Get your order now!

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Challenges

Conducting exciting games/challenges can increase the bond you have with your customers and encourage them to make a purchase.

Template:

Did you know about our latest challenge – <game/challenge>? For a chance to win a <VIP pass/discount/free product>, participate by <posting a picture, sending your latest bill, filling out this survey, answering these questions> at <link>

Abandoned Cart Recovery

Promotional offers can also be sent to customers who’ve abandoned their carts while shopping. This can nudge them into completing the sale.

Template:

Oh no! It seems that you’ve not completed your purchase yet. Complete the purchase within <hours> and get 20% off for all the items in your cart.

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Suggested read: WhatsApp Cart Recovery Tips You Can Use Now!

Upselling

Upselling is the process of nudging existing subscribers/customers to choose a higher-tier service or product. By using this template to upsell your existing customer base, you can drastically lower your acquisition cost.

Template:

Hi! It’s time to renew your subscription. You can choose to renew your current plan or upgrade to <plan name> and enjoy exclusive benefits.

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Loyalty Rewards

Loyalty points can be used as a powerful tool to attract more customers and increase revenues. The loyalty rewards template allows you to send these messages to existing customers to build their loyalty and generate more sales.

Template:

Hi <Customer>, we have added <Number> Loyalty Rewards points to your account. Redeem them by clicking here! <link>

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Upcoming Event

Inform your customers about the upcoming offline & online events that your company will be conducting. This can help drive traffic to your website and encourage more people to check out your offerings.

Template:

Hi <Customer>, you’re invited to join our <event/event name> on <date range>. Visit our <site/shop> during the event to <learn about new products/get exciting rewards/offers>.

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How to write effective WhatsApp promotional messages

To ensure that your WhatsApp promotional message is successful, it is important to make the most of the opportunity by writing messages that are appealing to your customer base. The following points will help you increase the effectiveness of your WhatsApp promotional messages:

Make it short and concise

A short, concise and directed message can encourage customers to engage with the message and eventually purchase the product. So, it’s critical to not create long, disjointed and complex messages. Rather, you can create a succinct message that talks about your products & services in a few sentences.

Use persuasive words and phrases

It’s also critical that your messages use persuasive language that is easy to understand and act upon. If your message is perceived as a sales pitch, it might not pass WhatsApp’s internal review. This can also discourage customers as they might perceive it as Spam Messages. On the other hand, aggressive or confusing messages can irritate customers & also end up discouraging them from making a purchase.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Be specific about what people get for their money

Today’s customers value honesty and transparency. Therefore, it is important to outline the specific value propositions in your message to target customers who are genuinely interested. If your company sends vague promotional messages, it will not only risk losing customers but also alienate your existing customer base.

Offer guarantees and credibility

Your brand reputation hinges on the fact that your customers can trust what you say and can make informed decisions. Your company’s credibility can either help them grow your business or can harm it when they lose trust. So, make sure to communicate your credibility in your WhatsApp promotional message to build trust and encourage customer confidence.

Use ChatPro for your marketing campaigns on WhatsApp

Now that you’ve understood the benefits of WhatsApp promotional messages, you might be looking forward to using them in your existing WhatsApp marketing strategy. While creating promotional templates might seem like a walk in the park, there are some minor roadblocks especially when it comes to getting the WhatsApp template message approved. This process can be made simple by partnering with ChatPro, an experienced WhatsApp Business Service Provider. ChatPro’s WhatsApp Business Solution offers native integrations with e-commerce platforms like Shopify, Zoho and Woocommerce. Check out our other integrations here. We also offer industry-specific WhatsApp chatbots and excellent WhatsApp broadcasting solutions.

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WhatsApp vs Email Marketing: Which is best for customer success

WhatsApp vs Email Marketing open rates have been dropping at your business?In this article, we will walk you through the detailed comparison between and see which works best for customer success.

Digital marketing is a necessity in the current business landscape as it determines the company’s productivity, brand awareness and customer service. Not only do online marketing strategies have a positive effect on your company’s bottom line, but they also give you an edge over your competitors. While there are several forms of marketing strategies that you can use, email & WhatsApp marketing have evolved into two of the most popular ones in 2022 and beyond.

What is email marketing?

Email marketing is nothing but using e-mails to promote your business products & services efficiently. As one of the oldest marketing strategies available, businesses often use email marketing because it is cost-effective and efficient. The best thing about email marketing is that businesses can easily collect emails of customers and prospects through mailboxes and then convert them into sales and clients. Unlike some of the latest marketing channels like social media & WhatsApp, which are based on engagement, email marketing is based on interest, so it is less time-consuming.

What are the advantages of email marketing and when should you be using it

Email marketing is still widely used by businesses across domains because it offers several exciting benefits. Some of them are listed below:

Affordable

When compared to other traditional & modern forms of marketing, email marketing can be operated at a much lower cost because there aren’t any additional costs like printing fees, banner prices (online & offline) & distribution costs.

Customization

Because it’s based on interest, email marketing allows business owners to tailor the content according to their needs. The possibilities for personalization are endless – you can include special deals & offers according to the interests & demographics of the readers.

Scalable

One of the reasons why email marketing is still prominent is that it is highly scalable. You can create additional contact lists & campaigns for different products, demographics & geographical regions.

Reliable

Since email marketing is a permission-based marketing channel where businesses need to receive the customers’ consent before engaging with them, you can be assured that you are marketing your products to interested customers.

Testing & Optimization

Email marketing is one of the very few marketing channels that allow you to test your campaign’s efficiency in real time through A/B testing. You can send out unique messages & offers to the same target group to select the most useful campaign.

Data & Analytics

Since emails have been used for marketing purposes for a long-time, there are several tools that can provide benchmark statistics based on your domain, target demographic and other details. This allows you to make informed marketing decisions by using real data & perform custom segmentations.

Customer-Friendly

Marketing your products through email is also one of the least intrusive options because customers can read the content on their own time. It is also easier for customers to share your email campaign with friends, family members or social media profiles.

While these advantages might suggest that email marketing can be used for all scenarios, it is best suited for sharing information and newsletters with a wide range of customers. While email marketing might not generate high traffic instantly, it is proven to pull in prospective leads in the long run. Another major avenue for using email marketing is remarketing since the use of personalization allows businesses to send tailored emails to previously contacted customers. While using email marketing for customer acquisition, it’s also crucial to keep in mind that the best way to retain your customers is to make the whole communication process simple & fun.

Disadvantages of email marketing

While email marketing provides some advantages, there are also several disadvantages to using the channel. These disadvantages outlined below remind us why email marketing is not the first choice for marketing in today’s landscape.

Low open rates

One main disadvantage of email marketing is that it has low message open rates. Since it is easy for customers to ignore emails or mark them as read even without reading them, businesses need to have strong content that is easy to understand and highly relevant to their products. Unless the subject & content is highly engaging, customers will quickly delete the email & never read it.

Delivery errors

Email marketing is a channel that has more bounce rates because there are more opportunities for errors. There are also cases where emails would not be delivered to the intended audience because they might be filtered out by service providers. So, there is a need to ensure that all the details are correct, especially when sending them in bulk, to make sure that you are not missing out on valuable customers.

Higher spam rates

Emails also have strict email filtering and spam protection policies. If your emails use spam keywords like Click Here, $$$, etc., they might be moved to the spam folder. It is also important to note that email marketing should also comply with data policy & privacy laws. Therefore, there is a need to ensure that emails are delivered to the target customer base and not unsubscribed/irrelevant users due to mistakes.

Design Issues

The design of your emails plays a crucial role in generating engagement & traffic. Since emails can be viewed on both desktops & mobile platforms, the design should be optimized for both platforms. Since this includes the font, graphics & layout that your email is using, you need to hire a good in-house designer. Only when your email design is both attractive and well-optimized, can you make sure that your customers will be enticed to open and read them.

Size & Type of Content

Since there is a maximum size limit for emails, it is important that the content you are sending doesn’t use big attachments or high-level graphics that are slow to load. If your content is heavy on video content or other images that are embedded, your customers might not be able to view the complete email properly. This can result in low engagement rates & attrition.

Subscription & Burnout

While creating email lists can be a time-consuming process, businesses can easily burn through the list of active subscribers if they fail to engage with customers. So, businesses need to periodically review and reorganize their customer lists based on recent sales, email read rates & other business metrics. This can add up to a lot of time, effort & even costs as well.

Resource Dependence

As mentioned earlier, emails need highly engaging content & excellent designs to ensure that they have a high level of engagement. There is also a need to regularly monitor the performance of each email campaign. All of these activities demand an additional specialized workforce from a business perspective. While outsourcing these tasks is an option, it does not work out well for businesses with limited resources.

Benefits of marketing on WhatsApp

WhatsApp marketing has slowly grown into one of the leading marketing options in the current digital era. A variety of companies have already used the chat application as a means to boost their sales and customer engagement. Many of the largest businesses across several industry verticals have started marketing their products using WhatsApp marketing. To gain a better understanding of how WhatsApp marketing works, you can check out our WhatsApp for Marketing blog.

Since WhatsApp has a high message-open rate, it has also become one of the preferred options for businesses that are looking to grow beyond email marketing. In addition to the high open rates, WhatsApp also offers the following benefits:

Large Reach

WhatsApp has an ever-growing customer base (more than 2 billion active users), which allows businesses to reach a wide range of audiences across various countries.

End-to-End Encryption

WhatsApp is a highly secure platform that offers end-to-end encryption for all messages. So, businesses can ensure the privacy of their customer data.

Personalized Conversations

Since WhatsApp chats are personal in nature, it allows businesses to connect with potential customers & create individualized experiences.

Marketing Automation

WhatsApp Business provides several options for marketers to automate their marketing campaigns. Businesses can send quick replies & create automatic chat workflows easily to ensure excellent support.

Diverse Content Options

In addition to text chats, WhatsApp allows businesses to send images, audio clips, videos & locations to their customers and increase their engagement.

Catalogs & Shops

WhatsApp allows businesses to create attractive catalogs & online shops to market their products to interested customers. This can help businesses increase their engagement & sales.

In-App Payments

Unlike many other marketing channels, WhatsApp business allows businesses to process payments through the WhatsApp chat application itself. This will enable businesses to create a seamless experience.

Data Analytics

WhatsApp allows businesses to capture data using customized reports & analyze the data efficiently for unique insights.

4 major differences between Whatsapp marketing and email marketing

When we compare both email & WhatsApp marketing, we can clearly see that there are several similarities between both the channels. Both channels have strong privacy policies and both of them require user consent. Both of the channels also allow the use of different types of media files for marketing purposes. However, there are some fundamental differences that make businesses prefer WhatsApp over emails. They are:

Message Open & Engagement

One of the most striking differences is the huge difference in message open rates between both platforms. WhatsApp’s 98% message open rate completely dominates email open rates which stand at around 20%. This makes it one of the perfect platforms to be used in all sorts of direct & indirect marketing strategies. While some customers may not open emails, they will definitely check their messages & WhatsApp notifications.

Speed & Reach

Since WhatsApp has one of the largest active users in today’s era, businesses can rest assured about their brand exposure. This large user base combined with a high open rate assures speedy delivery & engagement. Customers are also more likely to respond to  WhatsApp messages as they will open the message and read the content more thoroughly. This allows brands to generate important marketing data that allows for future optimizations.

Junk & Spam

It is well-known that there are a lot of missed opportunities when it comes to email marketing. A common email address mistake or content-related error can result in the message being marked as junk or spam. This wastes a lot of effort from a business perspective. Since business owners can view the customer’s profile in WhatsApp, it greatly minimizes the risk of mistakes. WhatsApp’s double tick & blue tick feature, which shows that a message has been delivered & read respectively, also adds value as it assures that the message is delivered to the right customer.

Resource Dependence

We’ve already seen that the design of an email plays a major part when it comes to its efficacy. However, this isn’t the case with WhatsApp. WhatsApp messages are mostly instantaneous and can also be informal in tone, so they aren’t as resource intensive as emails. Also, WhatsApp allows businesses to integrate all types of content (including photos & videos) efficiently and not worry much about the size of the file.

Start marketing on WhatsApp with ChatPro today!

We can clearly see that WhatsApp currently offers much better reach and engagement in today’s market. This makes it a must for businesses that want to grow beyond domains and borders. However, marketing with WhatsApp might be a complicated process for many business owners. To circumvent this complication and get guided assistance, you can partner with ChatPro, a WhatsApp Business  Service Provider that excels in providing WhatsApp workplace solutions.

ChatPro has extensive experience helping businesses from various domains including real estate, travel & education market their products/services through WhatsApp. Create your free trial account here .

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WhatsApp for sales: 13 tips to boost your business

WhatsApp for sales you own a business, it’s important to consider using multiple platforms to market and advertise your business. WhatsApp for Business can help you find new ways to connect with customers and promote your business.

In 2022, WhatsApp has become a critical factor in determining a company’s sales & marketing efficiency. As one of the leading digital communication platforms today, WhatsApp Business is being used by many companies across the globe. While there are several guides that touch on WhatsApp communication strategies, there is very little guidance on how to use WhatsApp Business to boost a company’s sales. That’s why we created this article to provide valuable tips that could help both new & old company owners.

Why choose WhatsApp Business for sales

Before we start with the tips, let’s look at why WhatsApp is a natural choice for companies that are looking to boost their sales. With over 2 billion users currently active on WhatsApp, the platform competes with modern sales-oriented channels like Google, Facebook, etc. In addition, WhatsApp allows companies to have personalized communication with each and every client. This makes it a much more effective platform than its contemporaries. All of these are accentuated by the fact that WhatsApp Business has a host of features like broadcasting, shared inbox, automation, etc., that allows companies to market their products & services in a much more engaging manner. This is why businesses that have adopted it as their sales channel have been raving about the power of it.

13 Tips to Boost Sales with WhatsApp Business

WhatsApp Business, like any other platform, can yield the best results only when it is used efficiently. The following tips & tricks will help your company boost sales with WhatsApp Business:

Use official WhatsApp number with WhatsApp Business API

Any experienced businessman would know that business revenue is built on trust & transparency. So it only makes sense to have an official, verified WhatsApp number for your company. This adds a green verified tick to your WhatsApp profile and builds trust with your clients instantly.

  • Use WhatsApp Web

Since WhatsApp Business allows you to use four devices, you need to consider using WhatsApp’s desktop application, WhatsApp Web. Since many small and medium companies prefer managing their business processes using a desktop or laptop, it might not be efficient to switch between using WhatsApp on the phone and other tools on the desktop. WhatsApp Web can also be accessed from any device running a web browser like Google Chrome or Mozilla Firefox.

Add customers to broadcast list

Sending bulk messages to customers and clients is one of the most effective ways to market your product instantly and boost sales. WhatsApp broadcast lists allow businesses to add thousands of customers who can be notified instantly about any business update, announcement, news, product launches, sales, etc. By using a broadcast list you can avoid the tedious & irritating process of sending a message to each and every client individually.

Also Read: The quickest way to send 1000 messages at once on WhatsApp

Send interesting content

WhatsApp is a platform that allows you to personally connect with each customer. As a company owner, you should not waste this valuable opportunity to educate your clients and engage them with useful content. This allows you to build meaningful connections with customers and turn them into valuable leads. By keeping your content unique & interesting, you will be able to boost sales and generate new leads in no time.

Automate your replies

In a time where customers expect instant resolutions, failing to use WhatsApp automation can end up hurting your sales. With just a few taps, you can set up automated replies in WhatsApp so that your team can instantly answer any customer queries on the go. This allows your clients to feel important and valued.

Establish your product visibility

Make your product more visible by using features like WhatsApp catalog. Showcasing your product image, price & other details through catalogs to the right customers can help boost your sales immensely. This also helps your clients understand your products better and makes them feel more valued.

Use the power of Facebook ads

While WhatsApp alone can significantly increase product exposure & sales, combining the platform with Facebook ads can significantly amplify your sales. If you already have a significant amount of followers on Facebook, you should consider leveraging this network through Facebook click-to-chat campaigns.

Earn customers loyalty

To enhance your business profits, it’s important to build loyalty among your customers. You can create periodical events, offers & deals through WhatsApp Business to further strengthen your company’s loyalty. When these customers feel appreciated, they will turn into repeat customers.

Share link to your shop

WhatsApp allows companies to create online shops with existing product catalogs. The links to these shops can be directly sent to customers either through personal chats, groups or broadcast messages. You can also showcase these links on your brand websites & offline stores to boost visibility & sales.

Use Links & QR Codes

If you own a brick-and-mortar store, you can direct traffic to your online store with the help of WhatsApp links & QR codes. Since most offline stores can be busy, sending customers directly to your WhatsApp profile will create a much more welcoming environment that can result in a sale. Furthermore, you can also use this opportunity to send customers a virtual map of the nearest outlet where they can pick the product they want to purchase.

Also Read: Five ways you can use WhatsApp QR code for your business

Use custom automated lists

Many companies fail to see the benefit of post-sales assistance. There’s no better time to collect customer opinions than right after a sale. WhatsApp is the perfect medium because it allows you to create customized automated lists that can be used to collect important information that can help create an actionable strategy to increase sales.

Constantly analyze & innovate

Much like all marketing & sales campaigns, WhatsApp Business strategies also need to be constantly analyzed based on the most recent set of customer data. Many WhatsApp Business Partners like ChatPro enable businesses to collect a wide range of data about their customers and help them build a 360-degree view of their clients. This allows you to keep a closer watch on their needs, interests, behavior & preferences to identify new sales opportunities.

Schedule your process

Creating a comprehensive schedule for all your sales & marketing communication is critical to delivering the best results. This not only helps you schedule important tasks such as launching new products or updating your pricing strategy, but it also makes it easier for you to manage communications & track your goals and results. Organizing your customer lists & scheduling messages can help eliminate last-minute mistakes and missed updates.

Focus on re-engagement

It is well-known that remarketing products & services to existing customers can boost your sales significantly. You can create custom WhatsApp broadcast lists with first-time customers and notify them about similar products. Alternatively, you can add people who’ve abandoned their carts and send custom offers to them. The possibilities are endless.

Things to avoid when selling on WhatsApp

In addition to the tips mentioned above, companies should also be aware of the following points and avoid them.

Don’t try to sell all the time

While WhatsApp allows companies to share notifications and information about deals/offers, it doesn’t allow them to openly share marketing communications & newsletters. Therefore, it’s important to make sure that not all of your communications are sales-focused. This can also irritate the customers and make them block your company’s profile completely.

Avoid sending (too many) bulk messages

There’s no doubt that WhatsApp broadcasts can provide immense benefits for your company. However, it is important to do it in moderation. Sending unnecessary bulk messages can reduce your brand’s authenticity and lead to customer loss. Use this strategy properly to avoid losing customers.

Avoid generic greetings

While creating your automatic greeting messages, it is important to ensure that the messages are engaging and intuitive in nature. Only when customers connect personally with your greeting messages will you gain their trust. Avoid using generic messages or common phrases, especially in automatic greetings & broadcast lists to ensure a warm & personal touch.

Don’t forget to get feedback.

Customer feedback is the lifeline of any business. You can collect it through several methods, such as direct questions in chats and through surveys. However, you should make sure that you are actually listening to what your customers are saying. The trick is to create a culture where feedback is seen as an opportunity to improve your services and products.

Don’t be rude or inappropriate

While this might seem obvious, it’s something that deserves a second mention. WhatsApp’s commerce & business policies are strict. So, it is important to make sure that none of your brand messaging violates the platform’s policies. Violations can result in temporary and permanent bans from WhatsApp, which could be a major detriment to your business revenue.

Get started with Whatsapp marketing and sales through ChatPro!

We’ve clearly outlined some of the major tips for boosting your sales through WhatsApp. You can also get guided assistance from the experienced team at ChatPro, a major WhatsApp Business Partner in India. ChatPro’s WhatsApp Business Solution offers native integrations with platforms like Zoho, Shopify and Woocommerce. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and E-commerce. So, don’t hesitate to sign up now!

WhatsApp vs Email Marketing: Which is best for customer success

WhatsApp vs Email Marketing open rates have been dropping at your business?In this article, we will walk you through the detailed comparison between WhatsApp and Email marketing and see which works best for customer success.

Digital marketing is a necessity in the current business landscape as it determines the company’s productivity, brand awareness and customer service. Not only do online marketing strategies have a positive effect on your company’s bottom line, but they also give you an edge over your competitors. While there are several forms of marketing strategies that you can use, email & WhatsApp marketing have evolved into two of the most popular ones in 2022 and beyond.

What is email marketing?

Email marketing is nothing but using e-mails to promote your business products & services efficiently. As one of the oldest marketing strategies available, businesses often use email marketing because it is cost-effective and efficient. The best thing about email marketing is that businesses can easily collect emails of customers and prospects through mailboxes and then convert them into sales and clients. Unlike some of the latest marketing channels like social media & WhatsApp, which are based on engagement, email marketing is based on interest, so it is less time-consuming.

What are the advantages of email marketing and when should you be using it

Email marketing is still widely used by businesses across domains because it offers several exciting benefits. Some of them are listed below:

Affordable

When compared to other traditional & modern forms of marketing, email marketing can be operated at a much lower cost because there aren’t any additional costs like printing fees, banner prices (online & offline) & distribution costs.

Customization

Because it’s based on interest, email marketing allows business owners to tailor the content according to their needs. The possibilities for personalization are endless – you can include special deals & offers according to the interests & demographics of the readers.

Scalable

One of the reasons why email marketing is still prominent is that it is highly scalable. You can create additional contact lists & campaigns for different products, demographics & geographical regions.

Reliable

Since email marketing is a permission-based marketing channel where businesses need to receive the customers’ consent before engaging with them, you can be assured that you are marketing your products to interested customers.

Testing & Optimization

Email marketing is one of the very few marketing channels that allow you to test your campaign’s efficiency in real time through A/B testing. You can send out unique messages & offers to the same target group to select the most useful campaign.

Data & Analytics

Since emails have been used for marketing purposes for a long-time, there are several tools that can provide benchmark statistics based on your domain, target demographic and other details. This allows you to make informed marketing decisions by using real data & perform custom segmentations.

Customer-Friendly

Marketing your products through email is also one of the least intrusive options because customers can read the content on their own time. It is also easier for customers to share your email campaign with friends, family members or social media profiles.

While these advantages might suggest that email marketing can be used for all scenarios, it is best suited for sharing information and newsletters with a wide range of customers. While email marketing might not generate high traffic instantly, it is proven to pull in prospective leads in the long run. Another major avenue for using email marketing is remarketing since the use of personalization allows businesses to send tailored emails to previously contacted customers. While using email marketing for customer acquisition, it’s also crucial to keep in mind that the best way to retain your customers is to make the whole communication process simple & fun.

Also read: Instagram vs WhatsApp: A detailed comparison for 2022

Disadvantages of email marketing

While email marketing provides some advantages, there are also several disadvantages to using the channel. These disadvantages outlined below remind us why email marketing is not the first choice for marketing in today’s landscape.

Low open rates

One main disadvantage of email marketing is that it has low message open rates. Since it is easy for customers to ignore emails or mark them as read even without reading them, businesses need to have strong content that is easy to understand and highly relevant to their products. Unless the subject & content is highly engaging, customers will quickly delete the email & never read it.

Delivery errors

Email marketing is a channel that has more bounce rates because there are more opportunities for errors. There are also cases where emails would not be delivered to the intended audience because they might be filtered out by service providers. So, there is a need to ensure that all the details are correct, especially when sending them in bulk, to make sure that you are not missing out on valuable customers.

Higher spam rates

Emails also have strict email filtering and spam protection policies. If your emails use spam keywords like Click Here, $$$, etc., they might be moved to the spam folder. It is also important to note that email marketing should also comply with data policy & privacy laws. Therefore, there is a need to ensure that emails are delivered to the target customer base and not unsubscribed/irrelevant users due to mistakes.

Design Issues

The design of your emails plays a crucial role in generating engagement & traffic. Since emails can be viewed on both desktops & mobile platforms, the design should be optimized for both platforms. Since this includes the font, graphics & layout that your email is using, you need to hire a good in-house designer. Only when your email design is both attractive and well-optimized, can you make sure that your customers will be enticed to open and read them.

Size & Type of Content

Since there is a maximum size limit for emails, it is important that the content you are sending doesn’t use big attachments or high-level graphics that are slow to load. If your content is heavy on video content or other images that are embedded, your customers might not be able to view the complete email properly. This can result in low engagement rates & attrition.

Subscription & Burnout

While creating email lists can be a time-consuming process, businesses can easily burn through the list of active subscribers if they fail to engage with customers. So, businesses need to periodically review and reorganize their customer lists based on recent sales, email read rates & other business metrics. This can add up to a lot of time, effort & even costs as well.

Resource Dependence

As mentioned earlier, emails need highly engaging content & excellent designs to ensure that they have a high level of engagement. There is also a need to regularly monitor the performance of each email campaign. All of these activities demand an additional specialized workforce from a business perspective. While outsourcing these tasks is an option, it does not work out well for businesses with limited resources.

Benefits of marketing on WhatsApp

WhatsApp marketing has slowly grown into one of the leading marketing options in the current digital era. A variety of companies have already used the chat application as a means to boost their sales and customer engagement. Many of the largest businesses across several industry verticals have started marketing their products using WhatsApp marketing. To gain a better understanding of how WhatsApp marketing works, you can check out our WhatsApp for Marketing blog.

Since WhatsApp has a high message-open rate, it has also become one of the preferred options for businesses that are looking to grow beyond email marketing. In addition to the high open rates, WhatsApp also offers the following benefits:

Large Reach

WhatsApp has an ever-growing customer base (more than 2 billion active users), which allows businesses to reach a wide range of audiences across various countries.

End-to-End Encryption

WhatsApp is a highly secure platform that offers end-to-end encryption for all messages. So, businesses can ensure the privacy of their customer data.

Personalized Conversations

Since WhatsApp chats are personal in nature, it allows businesses to connect with potential customers & create individualized experiences.

Marketing Automation

WhatsApp Business provides several options for marketers to automate their marketing campaigns. Businesses can send quick replies & create automatic chat workflows easily to ensure excellent support. Try our WhatsApp auto reply message templates for your business communication.

Diverse Content Options

In addition to text chats, WhatsApp allows businesses to send images, audio clips, videos & locations to their customers and increase their engagement.

Catalogs & Shops

WhatsApp allows businesses to create attractive catalogs & online shops to market their products to interested customers. This can help businesses increase their engagement & sales.

Also read: WhatsApp for sales: 13 tips to boost your business

In-App Payments

Unlike many other marketing channels, WhatsApp business allows businesses to process payments through the WhatsApp chat application itself. This will enable businesses to create a seamless experience.

Data Analytics

WhatsApp allows businesses to capture data using customized reports & analyze the data efficiently for unique insights.

4 major differences between WhatsApp marketing and email marketing

When we compare both email & WhatsApp marketing, we can clearly see that there are several similarities between both the channels. Both channels have strong privacy policies and both of them require user consent. Both of the channels also allow the use of different types of media files for marketing purposes. However, there are some fundamental differences that make businesses prefer WhatsApp over emails. They are:

Message Open & Engagement

One of the most striking differences is the huge difference in message open rates between both platforms. WhatsApp’s 98% message open rate completely dominates email open rates which stand at around 20%. This makes it one of the perfect platforms to be used in all sorts of direct & indirect marketing strategies. While some customers may not open emails, they will definitely check their messages & WhatsApp notifications.

Speed & Reach

Since WhatsApp has one of the largest active users in today’s era, businesses can rest assured about their brand exposure. This large user base combined with a high open rate assures speedy delivery & engagement. Customers are also more likely to respond to  WhatsApp messages as they will open the message and read the content more thoroughly. This allows brands to generate important marketing data that allows for future optimizations.

Junk & Spam

It is well-known that there are a lot of missed opportunities when it comes to email marketing. A common email address mistake or content-related error can result in the message being marked as junk or spam. This wastes a lot of effort from a business perspective. Since business owners can view the customer’s profile in WhatsApp, it greatly minimizes the risk of mistakes. WhatsApp’s double tick & blue tick feature, which shows that a message has been delivered & read respectively, also adds value as it assures that the message is delivered to the right customer.

Resource Dependence

We’ve already seen that the design of an email plays a major part when it comes to its efficacy. However, this isn’t the case with WhatsApp. WhatsApp messages are mostly instantaneous and can also be informal in tone, so they aren’t as resource intensive as emails. Also, WhatsApp allows businesses to integrate all types of content (including photos & videos) efficiently and not worry much about the size of the file.

Also read: Top 10 Advantages of a WhatsApp Business Account

Start marketing on WhatsApp with Chatpro today!

We can clearly see that WhatsApp currently offers much better reach and engagement in today’s market. This makes it a must for businesses that want to grow beyond domains and borders. However, marketing with WhatsApp might be a complicated process for many business owners. To circumvent this complication and get guided assistance, you can partner with Chatpro, a WhatsApp Business Service Provider that excels in providing WhatsApp workplace solutions.

Chatpro has extensive experience helping businesses from various domains including real estate, travel & education market their products/services through WhatsApp. Create your free trial account here .

Differences between WhatsApp and WhatsApp Business

See the major differences between WhatsApp and WhatsApp Business. The features, limitations and much more explained in detail.

In today’s digital world, communication is fast becoming a critical component of business success. Many digital businesses have started to use a wide range of platforms to improve their communication process and create meaningful relationships with their clients. Among those platforms, WhatsApp has proven to be the best.

Why is WhatsApp so popular?

WhatsApp is one of the leading communication platforms in the current generation because of its host of features, user-friendly design, intuitive UX & security. The platform also helps users communicate seamlessly using videos, pictures and other multimedia messages. From a business perspective, WhatsApp’s ever-growing user base is enticing because it provides access to a host of global/local customers.

What is Whatsapp Business?

While WhatsApp is used for personal communications, WhatsApp Business was started to help small businesses communicate with their customers. The user interface and design of WhatsApp Business are very similar to the normal WhatsApp which makes it familiar for both the businesses and customers. Brands can create a comprehensive business profile with address, website link, contact number & email in WhatsApp Business to help customers learn more about them. Also, the business app provides messaging and automation tools that ensure seamless customer support.

Whatsapp vs Whatsapp Business: What are the differences?

While the interface of the WhatsApp Business application is highly similar to the regular WhatsApp, there are some fundamental differences between both. It’s critical that business owners understand the following key differences to make sure that they identify any opportunities that they have.

Account Creation

WhatsApp & WhatsApp Business Account Settings Screen

Both WhatsApp & WhatsApp Business allows their users to create a personal profile. While WhatsApp only allows its users to add a profile picture and a description, the business application enables businesses to add other details including business category, address, business hours, email address and website link. This allows the businesses to build a trustworthy & professional brand image for themselves.

Suggested Read: How to Open a WhatsApp Business Account: A Step-by-Step Guide

Security & Privacy

Both WhatsApp & WhatsApp Business offers end-to-end encryption for all chats. This allows businesses to communicate with their customers without worrying about any potential data leaks. In addition to encryption, businesses using WhatsApp Business can also verify their business details by providing the required information and increasing customer trust. Businesses should also comply with the GDPR, a regulation that was set up to ensure that customers are not spammed by businesses.

Furthermore, WhatsApp Business also ensures additional security from spam messages. In WhatsApp Business, Businesses cannot initiate free-form conversations and can only send pre-approved template messages.

WhatsApp vs WhatsApp Business

Messaging Abilities

Much like WhatsApp, WhatsApp Business also allows businesses to send text and multimedia messages through one-to-one, broadcast and group messages. Both the platforms also support WhatsApp’s in-chat payment. In addition to general messages, WhatsApp Business also allows businesses to send Quick Replies & automate Greetings/Away messages. These automated messages are very useful for businesses because they can offer superior customer support 24/7 without requiring an additional support team.

Multimedia Support

This is a point that is common for both WhatsApp and WhatsApp Business. Both platforms enable their users to share videos, images and audio files. The multimedia support that WhatsApp offers is one of the main USPs that the platform provides. In fact, WhatsApp also allows its users to send multimedia messages as broadcast messages or notifications. This gives businesses the opportunity to share informative posts that are more interactive in nature.

Pricing

WhatsApp is free for all users. However, businesses that use WhatsApp Business are charged based on the number of conversations that they partake in a 24-hour session. Businesses will not be charged for replying to user-initiated conversations, however they will be charged for all template messages and notifications. These charges vary based on the region that the users are based in. WhatsApp Business also helps businesses by providing 1000 free conversations per month.

Suggested Read: WhatsApp vs WhatsApp Business: Differences and FAQs

Is WhatsApp Business better than normal WhatsApp?

This is a question that runs on the minds of many business owners while they think about choosing WhatsApp Business. If you are one of those people, we can confidently say that the business app is better than normal WhatsApp. For small and medium businesses, WhatsApp Business provides many advantages that are hard to find in the normal WhatsApp. The host of features provided by the business app allows businesses to get more out of the platform. Moreover, the Business app is designed in a way that it can help businesses establish a strong brand image. The platform also ensures that businesses can build trust and reach a global audience.

WhatsApp Business features and benefits

Since WhatsApp Business was built for businesses, it offers a list of features. These additional features provide immense benefits to businesses from all walks of life. The following are some of the critical features:

Chat Labels

The customer support team can label their chats in WhatsApp Business. By marking important conversations with customers, businesses can ensure seamless customer experience. Moreover, these labels also allow other teams in the business to identify and fix any issue immediately.

In addition to the normal user-level, group-level and text-level search, WhatsApp Business also allows businesses to search chats based on labels. This could help create a highly efficient customer workflow.

Link Sharing

In addition to using the contact number and chatbot, WhatsApp Business also allows businesses to create and share short links to customers that they can use to start their conversations. Businesses can create a short link and add a default message that will be shown when the customer clicks the link.

Once the customer clicks the link, they will be sent to a web page that shows the business information and the message. They can then click ‘Continue to Chat’ to start a private chat with the business.

Automation & Analytics

Automate your process with WhatsApp Broadcast

Businesses can set automatic ‘Greeting messages’ that will be shown to the customers when they initiate the chat. They can also set ‘Away messages’ to be shown during holidays or non-business hours. Furthermore, WhatsApp Business also lets businesses track customers and conversations to generate insightful reports. It also allows them to use the chatbot to run surveys and gain valuable feedback.

In addition to these features, WhatsApp Business also provides more benefits to small and medium business owners. Click here to learn more.

Think Beyond WhatsApp Business App. What is WhatsApp Business API?

There’s no doubt that WhatsApp Business offers excellent benefits for small & medium businesses. However, businesses that are looking to grow exponentially might find the app lacking. That’s why WhatsApp launched the WhatsApp Business API.

The API (application program interface) enables businesses to seamlessly integrate WhatsApp Business with their business workflows. Since the Business API is just an interface, businesses need to partner with WhatsApp Business Partners to create their own business profile. This step also acts as a verification process that shows WhatsApp that your business is trustworthy.

Suggested Read: To know more about this process, check our WhatsApp Business API blog.

While this might seem like a hassle, the API offers numerous features and opportunities. In addition to automation support, the API also allows businesses to automate an entire conversational flow that can guide customers through a specific query/process. This allows businesses to offer the best customer support even with a limited staff. Furthermore, WhatsApp Business API also allows businesses to create customized chatbots that are specifically designed for their domains. For example,

  • WhatsApp Education chatbots help schools, universities and other businesses in the education domain provide admission support to new students and online assistance to their existing students.
  • WhatsApp Travel chatbots are designed to help travel agencies & guides offer seamless support to customers.
  • Real Estate chatbots help realtors communicate with their customers & offer assistance from any location at any time.
  • WhatsApp BFSI chatbots help banks & other financial institutions to improve customer service through live chat.
  • WhatsApp E-Commerce chatbots help e-commerce sites offer 24/7 support to their customers and guide them throughout the purchase process.

Therefore, we can clearly see that WhatsApp Business API offers a huge advantage to businesses that are looking to scale across the globe.

Frequently Asked Questions on WhatsApp Business

Why do I need a business account?

WhatsApp Business is a platform that is specifically created to help businesses their customer base, build a stronger presence and promote themselves in an efficient way. For many small and medium-sized businesses, the WhatsApp Business app is a suitable solution for building a loyal customer base. This is because it offers a host of useful features like message automation, chat labelling and much more. So, your business should definitely choose the WhatsApp Business account and start using the app.

How do I identify a WhatsApp Business profile as a customer?

If you are a customer, then you can click on the contact number of the business and check its WhatsApp profile. If the profile has either the ‘Business Account’ or the ‘Official Business Account’ label, then it is a business account. Official Business Accounts will have a green tick mark next to the profile name as they have been verified by the WhatsApp team.

How many messages can I send on WhatsApp Business?

WhatsApp Business has a messaging limit and it is determined based on the number of conversations that a business sends in a rolling 24-hour session. The messaging limit can be divided into four tiers, namely:

Tier 1: Limits messages to 1000 customers in a 24-hour session.

Tier 2: Limits messages to 10,000 customers in a 24-hour session.

Tier 3: Limits messages to 1,00,000 customers in a 24-hour session.

Tier 4: Unlimited business-initiated conversations in a 24-hour session.

When businesses install WhatsApp Business, they start at Tier 1 and then move to the next tier once they exceed the limit. Please note that it takes nearly 7 days for WhatsApp to move a business to the next tier.

How much does WhatsApp Business cost?

WhatsApp charges businesses per conversation. These charges are calculated in a rolling 24-hour period. WhatsApp splits the conversations into two basic categories:

User-Initiated – These are chats where a business responds to a customer. Since the chat was initiated by the customer, WhatsApp doesn’t charge businesses for replying to these chats.

Business-Initiated – These are greeting messages, notifications and other template chats that are initiated by the business. WhatsApp charges businesses for these conversations and this price differs based on the user’s location.

In addition, WhatsApp offers 1000 free conversations per month to each business.

How can I send a message to 10000 contacts on WhatsApp?

The WhatsApp Business app allows businesses to send bulk chats to 1000+ contacts using the broadcast list. You can create a broadcast list on WhatsApp by following these simple steps:

  • Open WhatsApp.
  • Go to the main menu.
  • Choose “New Broadcast”
  • Select Plus (+) and add your desired contacts. (You can send broadcast messages to only saved mobile numbers)
  • Tap on done.
  • Your broadcast list is ready.

Please note that WhatsApp only allows businesses to send pre-approved template messages as broadcast messages.

How can I change my WhatsApp number to WhatsApp business?

You can change your WhatsApp account to a WhatsApp Business account if it is associated with the business you are running. Simply follow these steps to convert to a business account:

  • Download the WhatsApp Business application to your device.
  • Review the terms and register your mobile number.
  • Transfer your existing account and allow access.
  • Add business profile details and get started.

While the process is easy, we would advise you to backup your files.

Can I use WhatsApp and WhatsApp Business on the same number?

No. Both your WhatsApp and WhatsApp Business numbers should be linked to their own unique numbers. If you wish to use both the apps on the same phone, you can install both the applications and create two unique accounts based on your personal number and business number.

What is the meaning of ‘This chat is with a business account WhatsApp’

This is a notification that is shown to customers who receive a message from a WhatsApp business account. If you are seeing this when you receive a chat communication, then you can determine that the sender is an Official WhatsApp Business Account.

What does this message mean: ‘This Business account has now registered as a standard account on WhatsApp’

WhatsApp gives businesses the freedom to stop using the Business app for conversations at any time. When a business stops using the Business app and switches to a regular WhatsApp (either temporarily or permanently) to communicate with its customers, this notification will appear on the customer end along with the message. This basically notifies the customers that they are now communicating with an account that was previously a business account.  

Supercharge your WhatsApp Business account with ChatPro

If you’re looking to increase your business revenue with WhatsApp Business, you can easily create an account with ChatPro. ChatPro is an Indian WhatsApp Business Service Provider that offers excellent WhatsApp integration support to businesses from all domains. In addition, ChatPro also provides WhatsApp Broadcast & no-code WhatsApp Chatbot solutions for seamless customer support. So don’t hesitate, sign up now for a free trial!

WhatsApp Business Web: All You Need To Know

We’ll walk you through everything you need to know about WhatsApp Business web from setting it up and using it, to troubleshooting common issues. We’ll also be going over how WhatsApp Business web is different from WhatsApp for phones and what the benefits of using them are.

WhatsApp has grown into a leading communication platform with more than a billion active users. which helps users use WhatsApp on their desktops & laptops, provides excellent cross-device communication support. WhatsApp Business Web, which facilitates business communications through desktops, has also become a popular feature. Therefore, it is critical for companies to learn how to utilize it to the best of their ability. This article is a brief guide on WhatsApp Business Web and helps companies understand the feature efficiently.

What is WhatsApp Business Web:

WhatsApp created WhatsApp Business to help companies communicate efficiently with their customers. WhatsApp Business Web is a feature that allows companies to connect with their customers through desktops & laptops. It also provides companies with the ability to synchronize multi-device business communications and offer instant support to their customers. To turn your regular WhatsApp Web into WhatsApp Business Web, you simply need to link your existing WhatsApp Business account with the web application.

WhatsApp Web vs WhatsApp business web

In principality, there aren’t many differences between the basic WhatsApp Web & WhatsApp Business Web. Both applications are designed to provide excellent cross-device communication capabilities for companies. Since the WhatsApp Business app was specifically created for assisting companies, it offers better tools, options, and functions for business communication management. This allows your company to have efficient and well-organized conversations on the fly.

Benefits of using WhatsApp Business web for your business

Companies can benefit more from using WhatsApp Business Web because it offers a few more features. As a company owner, you should consider switching to WhatsApp Business Web because

  • It provides all the facilities offered by WhatsApp Web like broadcasting & voice/video call facilities.
  • It allows your team to log in to four unique devices with a single account allowing you to provide instant customer support.
  • It allows you to send ‘Greeting’ & ‘Away’ messages to customers directly from the PC or laptop.
  • You can showcase a much more detailed profile with details like location, website address & business hours.
  • With WhatsApp Business, you can see all the data & statistics necessary to create exciting communication/marketing strategies.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Tips and tricks to use WhatsApp Business web

Now that we’ve seen the benefits of using WhatsApp Business’ web feature, it’s also important to learn how to use it efficiently. Here are a few key tips for companies who are planning to use WhatsApp Business Web to communicate with their customers.

Collaborate With Your Team

Since WhatsApp Business Web allows four team members to simultaneously use a single WhatsApp profile, your company can create a seamless & highly collaborative work environment. This allows your team to communicate effectively and offer instant assistance to customers.

Make Use of Automation

WhatsApp Business Web allows your team to send Greeting & Away messages. This is a major advantage because it allows you to save time & focus on core tasks while also ensuring the best attention & support for all your customers.

Suggested read: How to Automate WhatsApp Business Messaging

Make Use of Automation

WhatsApp Business Web allows your team to send Greeting & Away messages. This is a major advantage because it allows you to save time & focus on core tasks while also ensuring the best attention & support for all your customers.

Suggested read: How to Automate WhatsApp Business Messaging

Gain Unique Insights

Most WhatsApp Business Web users fail to properly make use of the data and statistics offered by WhatsApp Business. By using this feature, you can gain comprehensive insights into your business’s customer behavior & activity. These insights will allow you to make smarter decisions for improving the performance of your business.

The ultimate guide to setting up WhatsApp Business Web (for all devices and browsers)

In this section, we’ll offer complete guidance on how to integrate WhatsApp Web with your WhatsApp Business account.

WhatsApp Business via the desktop app (Windows)

WhatsApp Web’s desktop version for Windows can be easily integrated with your WhatsApp Business account in just a few steps:

Step 1 – Microsoft Store & search for ‘WhatsApp Desktop’

Step 2 – WhatsApp Desktop’ download by clicking the ‘Get’ button.

Step 3 – Computer on the install your apllications, you will see a QR code that can be scanned.

Step 3 – ‘WhatsApp Business’ opend application on your go to Menu.

Step 4 – Touch the ‘Link a Device’ & use the QR code scanner to scan the QR code on your desktop.

Step 5 – application now can frrely.

Suggested read: Top 10 Advantages of a WhatsApp Business Account

WhatsApp Business via the desktop app (Mac)

WhatsApp Business Web can also be used on your Apple Mac systems. The steps are similar to the Windows – WhatsApp Business integration.

Step 1 – Apple AppStore & search for the ‘WhatsApp Desktop’ application.

Step 2 – ‘WhatsApp Desktop’ downloded & install the application on your MacBook.

Step 3 – code on import

Step 3 – ‘WhatsApp Business’ application on your phone & click ‘Settings’.

Step 4 – WhatsApp Web/Desktop’ & use the QR code scanner to scan the QR code on your desktop.

Step 5 – scan your phone will be connected to your desktop application.

WhatsApp Business in your browser

If you need to use WhatsApp Business Web instantly, you can simply open WhatsApp in your browser & connect it to your phone. This is the best option when you or your team is using a public system.

Step 1 – Web.whatsapp.com open website.

Step 2 – A scannable WhatsApp QR code.

Step 3 – App on your phone.

Step 4 – Select ‘Link a Device’ from the ‘Linked Devices’ menu option.

Step 5 – QR code scanned using the scanner and connect the desktop to your phone instantly.

WhatsApp Business via a Chrome extension

If you are using Google Chrome, you can also use one of the several extensions available to use your WhatsApp Business account on your desktop. There are also several extensions that enhance your WhatsApp Business Web experience by adding additional features.

Step 1 – Webstore by visiting https://chrome.google.com/webstore/.google opened

Step 2 – (There are several extensions like WAToolkit, WA Web Plus, Cooby, etc.)clicked

Step 3 – install the selected extension.

Step 4 – logging then extension or code.

To scan the QR code, go to Menu – Linked Devices – Link a Device.

Step 5 – Your WhatsApp Business account will now be connected to your desktop.

WhatsApp Business Web using the WhatsApp Business API

While the WhatsApp Business application can provide excellent assistance for small to medium companies by allowing up to 4 active users per account, it might not be enough when they start to grow. That’s exactly when the WhatsApp Business API comes in. The API, as the name implies, is an application programming interface that was created by WhatsApp to help larger corporations & enterprises. Since it doesn’t have a front end like the basic WhatsApp Business application, companies need to partner with WhatsApp Business Service Providers like ChatPro to create their unique WhatsApp API account.

The API allows your company to connect multiple devices to a single account and offers a collaborative Shared Inbox option that allows the team to streamline their processes. There are also a bunch of automation features that come with the API. This makes it an excellent investment for companies that are looking to grow beyond their current domains.

WhatsApp Business Web: Frequently asked questions

Can I use WhatsApp Business Web if I have a personal account?

No! You can only use WhatsApp Business Web with a WhatsApp Business account. If you have a personal account, you can use WhatsApp Web for business purposes but it doesn’t offer the same level of features/customization options as WhatsApp Business Web.

Can I use WhatsApp Business Web on multiple devices?

After the recent 2022 update, WhatsApp Business now allows business owners to connect a single WhatsApp Business account to up to 4 devices. Through this feature, multiple users can manage a single WhatsApp Business account efficiently.

How to import contacts into WhatsApp Business Web?

Any contacts that you save on your primary device (phone) will be directly imported to your WhatsApp Business Web (no matter whether you use the WhatsApp Web application, browser tab or extension).

Note: There are no options for directly adding a contact from your desktop through WhatsApp Web currently. However, this can be circumvented by using WhatsApp Business API as it allows you to create custom web applications for specific purposes.

Now that you’ve learnt about the benefits of WhatsApp Business Web, start using WhatsApp on your desktop to double your productivity & revenue. If you are looking to grow your business with WhatsApp, you can also reach out to our ChatPro team for a consultation.

Best way to use WhatsApp Business with multiple users

Are you looking for a way to boost productivity and increase your customer base? By setting up accounts for multiple users on WhatsApp Business, you’ll have more control over your workload and you can easily communicate with them.

If you are a business owner operating in today’s digital world, then you’d be exposed to WhatsApp Business. WhatsApp’s highly popular business tool has garnered the love and attention of businesses across various sectors because of its excellent features. Through this article, we will show how you can enable multiple users to access your WhatsApp Business account and simultaneously work on multiple tasks in a synchronized manner.

Why use WhatsApp Business

What is WhatsApp Business?

Since you’ve landed on this page, we assume that you are one such business owner who uses WhatsApp Business to boost your brand value and revenue. If not, it’s important to know about the platform before proceeding any further.

WhatsApp Business is the business version of WhatsApp, the popular messaging application that is used by over 2 billion customers worldwide. WhatsApp Business is used by small-to-medium businesses to communicate with their customers and engage with them effectively. It helps businesses to generate more leads, connect with customers, and offer instant assistance to their customers. Its unique features include auto-replies, multilingual support, and customized labels among others. Businesses prefer WhatsApp Business because of its ease of use, cost-effectiveness, and reliability.

Connect with global customers

Can multiple users use the same WhatsApp Business account?

When using the free WhatsApp Business platform, businesses will be able to link up to five devices including their mobile phone to their WhatsApp business number. For small businesses, this is highly beneficial as it helps them manage their customer communications efficiently and assist them instantly. But it might not help businesses that are in the growth phase because the five device limit can be a setback for them as they expand their business. This is especially true in the case of businesses that has a global client base.

If you are a small business owner, then adding multiple users to your WhatsApp Business account can help you tide through the initial phase of growth. However, you might need a more powerful tool as the number of global clients increases.

Limitations of using free WhatsApp Business on multiple devices

Limitations of using WhatsApp Business

WhatsApp Business is a great tool for small businesses and its ability to add multiple devices allows businesses to efficiently use their team to communicate with a large group of customers. However, there are a few limitations to adding multiple devices to the free WhatsApp Business platform. They are as follows:

  • Not all devices that are linked to the primary WhatsApp number can create and edit broadcast lists. It can only be done through the primary mobile number.
  • Business owners cannot view live locations on the linked devices.
  • A team member using one of the devices will not be able to instantly access the inbox in any of the other linked devices.
  • Linking multiple devices and sharing them with different users will pose a greater data and privacy threat.

You can also read on WhatsApp vs WhatsApp Business to know more about the limitations.

In addition to these limitations, your business will also have a hard time scaling up since you need more time to collate all the chats across devices and generate meaningful insights from them. As your customer base grows, you might not even be able to render instant assistance as there might be a disconnect between all the users logged on to the devices. While there are several hacks that you can use to bypass these limitations, they aren’t without their own risks. And these risks include a permanent ban from WhatsApp, which would be devastating for any company.

WhatsApp Business API

Why use WhatsApp Business API

Another method to break through the limitations of WhatsApp Business is to use WhatsApp Business API. WhatsApp Business API is the application interface that WhatsApp has created to help medium-to-large businesses engage with their customers.

WhatsApp Business API is a customizable programming interface that enables businesses to seamlessly transfer WhatsApp data to their preferred business interface. It also allows them to build custom message flows and chatbots to engage with their customers. Since the API is a back-end interface, businesses need to partner with WhatsApp Business Service Providers (BSP) who were selected by WhatsApp. Businesses will be able to use a host of automation features like automatic replies, and chatbots and integrate the application with various platforms like Facebook, Instagram, etc. For a detailed outline of WhatsApp’s advantages & features, you can check out our WhatsApp API blog.

Use WhatsApp from multiple devices using WhatsApp Business API

WhatsApp Business API allows a business owner to link multiple devices to their WhatsApp business account. Unlike the five device limitation of WhatsApp Business, the API allows an unlimited number of devices to use the same account. Since the API can be completely customised based on your existing CRM system, you as a business owner can seamlessly add users across various devices including mobile phones, tablets and desktops. This allows your team to work on multiple chats in a synchronised manner while ensuring a seamless transition of conversations between team members.

Whatsapp Business API: Multiple logins for multiple users

In addition to multi-device support, WhatsApp API also allows businesses to connect multiple users to the same account. Since the API supports real-time logins from various devices, business owners can instantly give WhatsApp inbox and chatbot access to any team member.  In addition, business owners can also add these users within minutes and give them varying levels of permission to limit their authority. For example, business owners can limit access to low-level employees to ensure that they are privy to only messages that they’ve been assigned.

Introducing WhatsApp Team Inbox

To help large businesses seamlessly connect multiple agents with multiple customers, WhatsApp Business API provides a shared team inbox feature. With this shared inbox, businesses can allow an unlimited number of users to share the same inbox and see all the customer interactions. This is highly beneficial for growing businesses as they will be able to provide instant assistance to their clients, even as they send out multiple messages to several customers. In addition to the WhatsApp application and chatbot, you can integrate even Facebook and Instagram when you partner with an experienced BSP like ChatPro. Interested to know more about the WhatsApp Shared Inbox? Click here!

5 Benefits of using Whatsapp Team Inbox via Whatsapp API for multiple users

The WhatsApp Team Inbox provides a way to streamline customer communications in a fast-paced business environment. Since fast-growing businesses need to handle multiple customer queries in a short span of time, the WhatsApp Team Inbox can act as a buffer to manage these communications with ease. If you are a business owner that’s contemplating the benefits of using WhatsApp API’s team inbox, we’d like to list its five major advantages:

Ensure an Omnichannel Experience

One of the primary benefits of using the WhatsApp API shared inbox is that your business will be able to provide the same customer experience across platforms. Since the free WhatsApp Business app only allows for five devices, you might not be able to keep up with increased customer demand as you grow and look to increase the number of devices using any of the hacks or just add a completely different business number to handle a part of the clients.

While this might be effective in the short term, it will seriously hinder how your customers perceive your business and how you interact with them in the long term. Since the shared team inbox allows multiple users to share the same screen, you can ensure that all of your business communications stay consistent even when you expand.

Provide a seamless Customer Journey

WhatsApp’s shared inbox allows your team to seamlessly work together to solve critical customer queries. For example, users can add comments to explain customer issues. Your team members can assign complete customer conversations to a manager or you, the business owner, to ensure that the customer issue gets resolved immediately and that the customer has a superior experience.

Increase your Brand Reputation

With the use of a WhatsApp shared team inbox, you can engage with your customers on a more personal level. Since you can add even the smallest of details as comments and labels, your team would know more information about a customer. This enables them to have a deeper conversation with the customer and create strong brand associations. Moreover, when you give every user access to different messages, it helps your team to become active participants in the communication, rather than just being the receiver.

Generate excellent Insights

WhatsApp’s team inbox allows you to label both customers and specific conversations. These labels can be used to sort customer conversations and provide instant insights on critical issues. You can even give customers a status with respect to their engagement with your team by adding an open, waitlist, or closed label to a specific conversation. Using ChatPro’s shared inbox, you can generate reports based on these labels and further analyze these results to create effective growth strategies.

Automate conversation flows

With the shared inbox, you can even automate chat flows within a conversation. Since you can tag a conversation as a part of a lead nurturing sequence or for specific campaigns, you can automate these chats and create a conversation journey for your customers. While this can be done without the shared inbox, the process can be made a lot easier with that. In addition, the inbox also allows you to automate multiple conversations simultaneously.

No need to manually type each chat to your customer

Enable multiple users on WhatsApp Business with ChatPro. Now that you’ve understood the importance of using WhatsApp API and the shared inbox, you might be looking to integrate the application interface into your business process. To make sure that you get the most benefit from WhatsApp API, you can check out ChatPro. ChatPro is a leading WhatsApp Business Partner that has helped businesses with WhatsApp integrations, chatbots and shared inbox solutions. Sign up and start increasing your profits.

How to Convert WhatsApp to Business Account

Wondering how to convert a whatsapp account to a business account? Read on. This guide will take you step by step through the process of converting your current WhatsApp account into a business account.

In today’s digital world, it is important for companies to create a superior customer ecosystem that can help them maintain an edge over their competitors. To do that, they need to use a communication tool that will help them interact with customers across the globe efficiently and easily. In addition, they should be able to do that at a fraction of their business expenses.

WhatsApp and its global dominance

With the world being more connected through its social networks and instant messaging apps than ever before, the popularity of WhatsApp (one of the most popular apps worldwide) cannot be denied. WhatsApp can be used in more than 200 countries worldwide and it is available on both iOS and Android. Since it is free, WhatsApp is fast becoming the choice for both personal and professional communications. The app has more than 3 billion users worldwide and it is the most popular app in over 100 countries. It has also been downloaded over 5 billion times (both Android & iOS).

In India, WhatsApp is the most used mobile communication app with over 75% of smartphone users having the app installed on their device according to research from Pew Research Center. This is the highest market penetration among its competitors (including Facebook Messenger and WeChat).

WhatsApp Business: What is it and why do companies love it

WhatsApp Business is the business communication platform that was created by WhatsApp to help company owners communicate better with their customers. The main goal of WhatsApp Business is to provide companies with the means and tools to provide a flawless customer experience. WhatsApp allows companies to reach a global audience of over 3 billion. This allows companies to grow exponentially. In addition, WhatsApp also has one of the highest message open rates. So, companies can rest assured that there will be a high level of customer interaction when using the app.

All in all, WhatsApp Business gives companies the means to communicate with their customers and maintain a unified conversation with their audience. With features like away & greeting messages, WhatsApp Business also allows companies to automate their customer experience. All of these features combine to give companies a superior edge over their competition. If you’d like to know about how WhatsApp is different from WhatsApp Business, you can read more at Differences between Whatsapp and Whatsapp Business.

How to convert WhatsApp account to WhatsApp Business account: A step-by-step guide!

If you are a WhatsApp user, then it’s very easy to convert your existing account into a WhatsApp Business account. Simply follow these steps

For Android Users

  • Backup Your WhatsApp Account

backup your whatsapp chats

Before starting the migration process, it is important to back up your current WhatsApp data. To start backup, you need to go to SETTINGS > CHATS & CALLS > CHAT BACKUP and then click on Backup.

Note: You can also choose if you want to backup your photos and videos on this screen.

  • Download WhatsApp Business

download whatsapp business

The first step is to download the WhatsApp Business application from Google Play and agree to the Terms and Conditions.

  • Transfer Data

transfer data from whatsapp to whatsapp business

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If you are migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Create Your Profile

create your whatsapp business profile

Once the transfer is complete, you can restart the application and start creating your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

whatsapp business profile details

You can also add additional business information like address, sub-category, office hours and e-mail address to help educate your customers by clicking on Explore > Business Profile.

For IOS Users

  • Backup Your WhatsApp Account

As mentioned earlier, it is important to back up your WhatsApp data. To start backup on iOS, you need to go to SETTINGS > CHATS > CHAT BACKUP > BACKUP or BACKUP NOW.

  • Download WhatsApp Business

Go to the Apple App Store and search for WhatsApp Business. Then, download the app and agree to the Terms and Conditions.

  • Transfer Data

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Build Your Profile

Once the transfer is complete, you can restart the application and start building your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

Click on Explore > Business Profile to add additional business information like address, sub-category, office hours and e-mail address to help educate your customers.

Learn how to create a new WhatsApp Business account.

Benefits of using a WhatsApp Business Account

A WhatsApp Business account provides several benefits to companies. In this section, we will outline some of the most important ones to provide an overview of how WhatsApp Business can help your company grow beyond borders:

Easy Create Custom Message Templates

Interacting with customers using a WhatsApp profile will be tough when you start growing. As your customer base grows, you might be forced to either limit the conversations or increase your staffing to cope with the increased demand. By choosing to migrate to a WhatsApp Business profile, you will be able to create and use template messages that are already pre-configured. Templates allow companies to quickly send automated messages to their customers. This also ensures consistency in your messaging, helps reduce the amount of effort spent on each individual message and reduces the potential of mistakes.

To know how you could use template messages to engage with both new and existing customers, you can check out our WhatsApp template blog.

WhatsApp Business Supports Automated Messages

With WhatsApp Business, your company can easily automate its customer communication by creating Away and Greeting messages. These automated communication strategies by creating customised message templates help create a more personalised customer experience by allowing your company to stay in constant touch with your customer base. Automating business communications and notifications using message templates also helps cut down your business costs as you can operate your communication channels with less manpower. Away and Greeting messages that can automatically initiate customer conversations can also be a great way to streamline the process of customer feedback and improve customer retention.

Read more: How WhatsApp Business helps automate your business process

Quick Replies

With WhatsApp Business, your company can also create customised messages that can be sent as Quick Replies to their customers. Moreover, WhatsApp Business even suggests replies based on information like location, business hours, etc. These quick replies can be instantly sent to the customers by pressing the default key ‘/’ or any other keyboard shortcut that you set. There is a limitation, however, because Quick Replies cannot be used to send media like photos and videos. Even so, it provides a massive advantage to companies as it allows them to provide a more personalized customer experience.

Further reading: How to set-up WhatsApp Automated Notifications.

Easy Add Labels to the Conversations.

This is perhaps one of the best advantages for companies in the growth phase. The rapid influx of new customers and the rising demand of existing ones might make it tedious for companies to respond to messages and escalate them to the right team. Because of this, they might miss important opportunities to resolve customer issues and increase their brand reputation. WhatsApp Business enables companies to add custom labels that can be used to organize and sort customer conversations automatically. As an added benefit, it allows teams to quickly sort through conversations and identify the ones that need urgent attention. This allows them to resolve customer issues quickly and increase customer satisfaction. It is also a great way to create and maintain a unified communication structure across the board.

Whatsapp Business allows you to set the business location.

Unlike WhatsApp, WhatsApp Business allows company owners to add additional profile information like location, business hours, website address, etc. This allows them to build trust with new customers and add additional avenues of communication with existing customers. Information like address would drive more customers to your physical store and increase your company’s overall revenue. Furthermore, companies can also get verified from WhatsApp to get the Trusted Business badge, which can help in increasing customer trust, and make customers more likely to make purchases.

Interested to know the detailed benefits of a WhatsApp business account? Read here.

WhatsApp Business API: Going beyond WhatsApp for Business

Ultimately, WhatsApp Business allows companies to communicate with their customers efficiently by offering a variety of features. It offers companies an edge over others in their same domain in today’s competitive environment and helps them increase their brand value and revenue. While there is no denying that the platform offers excellent assistance to companies, it is also not the ultimate communication tool. This is simply because of the fact that WhatsApp Business is designed for small and medium business. Much like how outgrow WhatsApp and incorporate WhatsApp Business to maximize their opportunities, they would feel the need to use other platforms and communication channels to supplement and go beyond WhatsApp Business.

That’s where WhatsApp Business API comes in. Unlike the business app, the API is an application interface created by WhatsApp to help growing companies unify their business communication. The API, which can be incorporated into any existing CRM platform, offers a host of automation and analytic tools/features that go beyond what the regular WhatsApp Business app offers. To know more about the benefits of WhatsApp API and how to quickly incorporate it into your workflow, check out our complete WhatsApp Business API guide.

Supercharge your WhatsApp Business Account with ChatPro!

If you are looking to grow your brand with WhatsApp Business, then you could partner with ChatPro. ChatPro can help guide you on all things WhatsApp. With years of experience in helping businesses create customised WhatsApp Business and API strategies to grow their revenues, ChatPro can help your company maximise its growth potential. Sign up for a free trial now!