6 Reasons Why You Need YouTube Marketing

YouTube Marketing for Your Business

YouTube Marketing for Your Business is comes to digital marketing, there are a multitude of platforms for you to choose from. While popular sites such as Facebook, Instagram, or your company’s website are great places to invest in, having a YouTube channel might just be the best place to promote your business online. 

6 Reasons Why You Need YouTube Marketing

Let’s face it: We all love video. We love to go to the movies, we love watching the videos people post on Facebook, we love streaming videos so we can keep up with shows like Orange Is the New Black and The Crown, we love going down rabbit holes on YouTube—need I say more? A video is compelling! It’s like we can’t help ourselves. How many times have I watched the video of the hamster eating a carrot? More times than I’m willing to admit! 

When people love video as much as we do, it’s worth considering video as part of your marketing strategy. And, of course, by a video we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for six reasons why you should consider YouTube marketing.

What Is YouTube Marketing?

YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. Ever since its inception, it accounts for nearly 2 billion monthly globally active users. So if you want to diversify your traffic sources or even just get your business in front of your target audience, YouTube marketing is the answer.

Top Advantages of YouTube Marketing

1. Heavy Traffic

YouTube is growing exponentially, with more than 5 billion videos consumed every single day! This is much more traffic than any other platform out there. Even if you don’t create many videos for your business, you can still easily reach an audience by advertising your content on other people’s videos. There is so much traffic on YouTube that you’re guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics that you should know:

  • YouTube gets 30 million visitors per day
  • 300 hours of video are uploaded to YouTube every minute
  • 68 percent of YouTube users say that videos help them in their purchasing decisions
  • The number of small and medium business advertising on YouTube has doubled over the last two years
  • YouTube is available in a total of 76 different languages (this covers about 95 percent of the Internet population)
  • YouTube has its own local versions in more than 88 countries

2. Higher Visibility on Google

You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page. 

Here are some tips you can use to increase the authority of your website using YouTube:

3. Build Your Email List on YouTube

One big advantage of YouTube marketing is that you can build your email list through YouTube. There are a number of software available that allow you to embed your sign-up form directly into YouTube videos. A video can be paused temporarily for the viewer to enter their information and subscribe to your list. This approach makes it easier to build your email list while providing quality content to your audience at the same time. 

Here are some of the most common ways to build an email list on YouTube:

  • Use lead magnets
  • Add annotations
  • Add cards
  • Run YouTube ads

4. Higher Conversion Rates

If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

5. Multiple Video Types

Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads. You can more easily reproduce one content to many different types. If you’re wondering what type of videos to create, here are a few tips:

  • Make engaging and funny videos
  • Answer common questions (think of the most common questions you can get from potential customers about your business, your products, and services)
  • Show how your brand works in behind-the-scenes videos
  • Create testimonials from customers 
  • Go live

6. Massive Media Library

YouTube doesn’t just have a large user base – it also has a massive media library. This is because 300 hours of video are uploaded to YouTube every minute. With that amount of information, you can literally find anything you need under the sun – and beyond. To navigate a platform this big, YouTube has a powerful search engine to find the exact content that you are looking for. With over 3 billion searches a month (much more than Ask.com, AOL, Bing, and Yahoo combined), it is the second-largest search engine on the internet. If you’re wondering whether your content would get lost in this vast sea of information, all you have to do is optimize your YouTube videos.

Conclusion

YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for. If you want to master YouTube marketing, you can sign up for Simplilearn’s Postgraduate Program in Digital Marketing in partnership with Purdue University and co-created with Facebook. You will learn all about the practical aspects of SEO, SEM, Web Analytics, and Social Media Marketing through tools and hands-on practice with this course. Sign up for this course today and master digital marketing.

Facebook Ads: A Facebook Advertising Guide for Marketers by Lisa D. Jenkins on Social Media Examiner.

Maximize Your Business with Facebook Ads

Advertising on Facebook is available to businesses in many formats. Ads can be as simple or as sophisticated as they want. No matter the scope, the reach is wide: Businesses have the ability to market to two billion people on Facebook every month.

Maximize Your Business with Facebook Ads.The process is easy.Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete with companies with much larger budgets.

Facebook Ads: A Facebook Advertising Guide for Marketers by Lisa D. Jenkins on Social Media Examiner.

How to Set Up Your Facebook Advertising Account

Maximize Your Business with Facebook Ads.The first step is an easy one: Set up a Facebook Advertising account. This is a fairly straightforward process and involves the following four steps:

  • Set Up Facebook Business Manager. First, you create a Facebook page for your business. From there you can create a Business Manager account that allows you to run ads for that page. To start go to the home page for Business Manager and click “Create Account” — Then log in using the email and password you used to set up your business page account.
  • Install the Facebook Pixel. Go to your website and install the Facebook pixel that allows Facebook to identify people who visited your website, create custom audiences comprised of those visitors, and then show ads to them.
  • Create Audiences to target users. This tool allows you to create and save audiences that are most relevant to your brand. Go back into Business Manager and select the “Audiences” option from the assets column.
  • Create a Facebook Ad from a Facebook post. Now you can try it out. First decide what you want to accomplish — do you want more clicks, sales, video views, or leads?

Facebook Ads Manager is the primary tool for creating and analyzing your Facebook ad campaigns. Maximize Your Business with Facebook Ads.Creating the ad itself just involves selecting “Create Ads” from the drop-down menu in the upper right of your business page.

  • Plan. The Plan section contains tools that help you learn things about your audience and give you creative ideas for running your ads. With the Audience Insights tool, you can find out a lot of information about different audiences on Facebook.
  • Create and Manage. Here you find tools for creating your ad and managing your campaigns.
  • Measure and Report. When you want to analyze how your ads are performing, check out the tools in the Measure and Report section. For example, here you can create those custom conversions to track whether ads are meeting your business goals.
  • Assets. This section gives you quick and easy access to key assets that you’ve used to build your ads, including audiences that you’ve saved for ad targeting, images you’ve used, your Facebook pixel, and more.
  • Settings. The settings area is where all of your account information is stored. Go here to update payment information, your email, and so on.

How to Get Started With Facebook Ads

Understanding the Facebook Ad algorithm is important because it identifies ads that provide a good user experience.

How to Improve Facebook Ad Targeting With Custom Audiences

The real impact of Facebook fans on your business is not just about the size of your audience; it’s how engaged they are with your content. Previously, the only way you could target your audience with ads was either as a whole audience or by creating segments with basic demographic and interest targeting.

  • Dynamic product ads let you target customers who have visited your website and browsed a range of your products but left before completing the purchase. This is a very hot audience so it’s important to target them to encourage them to convert.
  • With dynamic product ads, you can create a tailor-made ad for each person with the products they’ve viewed on your website and a range of other products. They’ll see these ads on their Facebook feeds the next time they log in.

Here are seven types of audiences you can target:

  • Everyone who visited your website.
    This is the default option and a good one for smaller businesses that don’t have enough website traffic to target people by page views.
  • People who visited a specific product page but didn’t purchase.
    This is an advanced website custom audience that combines a URL condition with an event action.
  • People who viewed your lead magnet landing page but didn’t opt-in.
    Similar to the previous website custom audience, you can use this next audience to target Facebook ads to people who visited your lead magnet landing page but haven’t opted in yet.
  • People who viewed your contact page.
    This next audience is ideal for service businesses that want to target people who are interested in working with them. This audience groups people who have visited your contact page but haven’t completed your contact form.
  • People who started the buying process but didn’t complete it.
    This next audience uses your event actions and is very effective for ecommerce companies. Creating this audience allows you to group people who have visited your website and started the buying process, such as adding a product to the basket or initiating checkout.
  • People who previously purchased from you.
    One of the best ways to increase your revenue is to drive repeat purchases from existing customers. You can introduce new product offerings and exclusive discounts to encourage further purchases.
  • People who read your blog.
    If you have a blog, this website custom audience is for you. This is a hyper-responsive audience to which you can run offers or even just promote more content to build stronger brand awareness and deepen your relationship.

How to Control Facebook Ad Spend

When setting up these campaigns you need to have a budget. But for how much? Estimating a Facebook ad budget is important because it should be based on the amount of revenue you want to generate. To do this requires the next few steps.

  • Set a target revenue goal.
    Defining a revenue goal for your campaign seems like a simple move for an established business or marketing professional, but you’d be surprised how often people skip this step. There’s nothing wrong with this approach as long as the “see how it goes” part is strategized, tracked, and optimized.
  • Create a custom conversion path in the ads manager.
    Once you have a revenue goal in place, configure Facebook Ads Manager to show you the data you need.
  • Create a two-part ad campaign.
    When you calculate cost per lead, your audience, ad creative, and funnel strategy can have a huge impact on the results.
  • Monitor your results and adjust your ad campaign.
    After you run your ads for a while and gather conversion data, go to the Ads Manager to take a look at your costs. To see the relevant data, you’ll need to configure your columns to show custom conversions.

How to Test Facebook Ads

The Facebook Dynamic Creative ad tool is an effective way to test Facebook ad variations automatically.

The tool delivers the best combinations of your ad creative assets. It runs different combinations of your ad components, such as images, videos, titles, descriptions, and calls to actions, across your target audience to determine which combinations produce the best results.

Maximize Your Business with Facebook Ads.Before the introduction of this feature, you had to create fully formed ads individually and test them manually to find the most effective ad creative and the best ad-to-audience fit. Dynamic Creative automatically randomizes ad variations for you, making it easy to show the right ads to people. Facebook lets you use up to 30 creative assets, including:

  • Five title/headline variations.
  • 10 images or 10 videos.
  • Five text variations.
  • Five descriptions.
  • Five CTA button variations.

How to Combine Facebook Ads with Facebook Video

Like Facebook Messenger, Facebook video is another platform within Facebook to host advertising for your company.Maximize Your Business with Facebook Ads. Facebook Live allows users to broadcast streaming video as it happens in real time to other users within their network. A good strategy looks like this:

How to Analyze and Improve Facebook Advertising

Analytics are key to understanding which ads work and which ones don’t. Facebook Analytics is a robust tool that lets marketers explore user interaction with advanced goal paths and sales funnels for Facebook ads.

Facebook Analytics is a free tool, but it’s designed to work with Facebook Ads which do have a cost attached to them.

In the past, Facebook allowed you to see only the last touch point in your funnels. For example, if someone interacted with seven of your posts but purchased on the eighth interaction, only the final interaction would be given credit for the conversion. Now you can see the full interaction path to the conversion, rather than just the last touch point.

Google Analytics works with Facebook to measure conversions from your Facebook ads. In other words, tracking where people are coming from before they land on your website. You can also use Google Analytics to track the actions people take while they are on your website. Those actions can include:

  • Subscribing to an email list.
  • Viewing product pages.
  • Adding to their shopping cart.
  • Viewing your landing page.

Cost per Result

This cost metric isn’t your overall spend or amount spent on each of your campaigns; it’s your cost per result based on your campaign objective and ad set optimization. If you’ve set a daily budget and aren’t scaling your campaigns, and you see your cost per result decreasing, your campaign results will be increasing.

Relevance Score

The next metric to look at is relevance. A relevance score is a rating from 1–10 that Facebook gives to each of your ads. This score reflects the ad-to-audience fit and how well people are responding to your ad. This metric can be viewed only at the ad level of your campaigns.

If your relevance score increases over time, you’ll typically see your cost per result decrease and your campaign performance rise. On the flipside, when your relevance score is decreasing, you’ll find your cost per result increasing, indicating your campaign performance is decreasing.

Frequency

The third metric to look at is frequency. Frequency is a delivery metric that tells you how many times on average someone has seen your ad. Your frequency will always start at 1 and increase over time as you spend more of your campaign budget and reach more of your target audience.

As your frequency increases to 2, 3, 4, 5, and so on, you’ll notice that it impacts your cost per result and relevance score. The higher your frequency, the more people are seeing the same Facebook ads.

social media mmm

How Well Are You Funneling Shoppers on Social Media?

A Social Media Funneling Shopper marketing Funnel you map the customer journey, from awareness all the way through to post-purchase advocacy.

Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term.

For example, it’s all very well if an eCommerce business has a well-designed and highly functional website, slick product videos, impressive case studies and informative sales content. But if it lacks a strategy for its overarching customer journey, sales will always stay low.

How Does a Social Media Funnel Work?

When a shopper on social media encounters your brand for the first time, they might check out your services, research the benefits of your products, purchase an item—and even recommend you to their friends. In that way, Social Media Funneling Shopper actually covers the entire spectrum of the buying process, just as we saw above, from awareness to post-purchase advocacy. But what do the 5 stages of the social media funnel actually look like?

  1. Awareness: How do prospects find your brand in the first place?
  2. Evaluation: How do they use social media to compare your products or services to those of your competitors?
  3. Acquisition: How will you entice your prospects to buy from you?
  4. Engagement: How will you use social media to stay in touch with these new customers once they’ve purchased from your brand?
  5. Advocacy: How will you encourage or persuade customers to recommend your company to their friends?

Creating a Loyal Fanbase

In a way, the goal of the social media marketing funnel is to create customers who are advocates of your brand. To see how you can achieve that, Pixated delves a little more deeply into the 5 stages of the social media funnel: what can you do at each stage when it comes to both organic and paid ads?

1) Awareness

2) Evaluation

  • Organic: Create an Instagram or Pinterest shop; post product demos on YouTube; share positive reviews and testimonials; share customer service queries on Twitter; run a Reddit Ask Me Anything segment with your CEO
  • Paid: Sponsor Facebook and Instagram posts with third-party blog posts, product reviews and remarketing ads with product details and insights

3) Acquisition

4) Engagement

  • Organic: Host Twitter chats; create offers for existing customers, including pre sale options; answer questions on Facebook and Instagram live sessions
  • Paid: Sponsored Facebook posts, public relations pitches, private showcases of new products

5) Advocacy

  • Organic: Build communities, fansites and group chats for customers; recruit customer reps; launch customer-only contests or referral marketing with incentives
  • Paid: At this stage of the Social Media Funneling Shopper, it’s probably best to focus the majority of your marketing budget on organic ads. After all, genuine advocates of your brand will happily recommend you and sing your praises of their own volition!

Is Your Social Media Funnel Driving Sales and Brand Awareness?

Traditional sales funnels have their time and place, of course. But a social media marketing funnel is a highly effective way of building trust, engaging your audience, and creating an authentic base of fans for your brand.

However, your social media funnel won’t serve you well unless each stage has a purpose. Too many marketers believe they need only invest in a few of the stages. But audiences are discerning: your prospects and customers will sense when your content is egregiously sales, and this will be especially badly received if you haven’t first at least taken the time to build trust in and a solid awareness of your brand.

So if you’re worried you lack the resources to invest heavily across your funnel, make sure you invest in each stage to roughly the same degree. Then you can pick a handful of tactics to focus on at each stage.

By incorporating the right steps into your customer journey and fortifying them with a solid, well-thought-out strategy, you’ll continue to grow your brand in an organic and meaningful way. Why? Because you won’t just be building a customer list—you’ll be building a legitimate core of loyal fans, happy and eager to help you out by recommending your brand to anyone who will listen!

Digital

How to Create a Successful Social Media Marketing Strategy ?

Successful Social Media Marketing is one of the most important tools a business can use to connect with their customers and promote products and services. But, with so many platforms available, it can be challenging to know where to focus your social media marketing strategy. In this blog post, we will discuss the main channels for social media promotion, platform specifics, and tips for creating an effective digital marketing strategy.

social-media-marketing-strategy

Why Do I Need Social Media Marketing?

There are 4.55 billion people across the globe who use social media, follow brands, and purchase from them.

There are many benefits to using social media for business, including:

  • Increasing brand awareness
  • Creating a brand identity
  • Connecting with customers and building relationships
  • Generating leads and sales
  • Promoting content and increasing website traffic
  • Increasing customer loyalty and retention

With so many advantages, it’s clear that social media marketing should be a part of your overall digital strategy.

Which Social Media Channels Are the Most Effective?

There are many social media platforms to choose from, so it’s important to select the channels that will be the most effective for your business. The key platforms are Facebook, Twitter, Instagram, and TikTok. Each platform has its own strengths and weaknessess.

Facebook

  • The largest social media platform with 2.85 billion monthly active users.
  • Great for building brand awareness and creating community.
  • Enables you to target ads to specific groups of people based on interests, demographics, and more.

However, Facebook demands a lot of effort from your side when it comes to effective communication.

Twitter

  • A microblogging platform that enables users to share short updates
  • Great for customer service and engaging with clients in real-time.
  • You can use hashtags to track and join conversations about topics relevant to your business.

Unfortunately, the character limit may cause problems in getting your message across.

Instagram

  • A photo and video sharing platform with over 1 billion monthly active users.
  • Visual content is great for promoting products and services.
  • You can use Instagram Stories to share behind-the-scenes content, product announcements, and more.

Instagram, which is owned by Facebook, is a highly competitive platform and requires patience and effort to maintain a strong presence.

How Do I Create a Successful Social Media Marketing Strategy?

Now that you understand the benefits of social media marketing and which channels are likely to be the most effective, it’s time to formulate your strategy. Here are the steps you need to take:

Define Your Goals

First, you need to define the main goal of your campaign. What are you hoping to achieve with social media? Do you want to increase brand awareness, drive traffic to your website, or sell more goods? Once you have the answers, you will have a better understanding of what you need to do to achieve your objectives.

Identify Your Target Audience

Your social media promotion needs also to consider your target audience. Who are you trying to reach? What kind of content will they respond to? For example, if you’re targeting millennials, you’ll want to create content that is relevant and relatable to this demographic. If you’re targeting businesses, you’ll want to share helpful and informative content they can apply in their line of work.

Research the Competition

Take some time to browse their social media channels and take note of what’s working for them. Then make a list of things you can do better than them.

Choose the Platform

Each platform has its own demographics and user behaviour that should be considered when deciding where to invest your time and resources. Consider the benefits and drawbacks described above and choose the one that best fits your needs.

Create Engaging Content

This is arguably one of the most important aspects of social media marketing, as your audience will only engage with content that is interesting and relevant to them. Try to think outside the box and use effective visual content creation tools like Movavi, when perfecting posts for social media.

6 Reasons Why You Need YouTube Marketing

Top 6 Advantages of YouTube Marketing

6 Reasons Why You Need YouTube Marketing

What Is YouTube Marketing?Top Advantages of YouTube Marketing

Boost Your Business with the Advantages of YouTube Marketing

When it comes to digital marketing, there are a multitude of platforms for you to choose from. While popular sites such as Facebook, Instagram, or your company’s website are great places to invest in, having a YouTube channel might just be the best place to promote your business online. 

When people love video as much as we do, it’s worth considering video as part of your marketing strategy. And, of course, by a video we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for six reasons why you should consider YouTube marketing.

What Is YouTube Marketing?

YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. So if you want to diversify your traffic sources or even just get your business in front of your target audience, YouTube marketing is the answer.

Top Advantages of YouTube Marketing

1. Heavy Traffic

There is so much traffic on YouTube that you’re guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics that you should know:

  • YouTube gets 30 million visitors per day
  • 300 hours of video are uploaded to YouTube every minute
  • 68 percent of YouTube users say that videos help them in their purchasing decisions
  • The number of small and medium business advertising on YouTube has doubled over the last two years
  • YouTube is available in a total of 76 different languages (this covers about 95 percent of the Internet population)
  • YouTube has its own local versions in more than 88 countries

2. Higher Visibility on Google

You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page. 

Here are some tips you can use to increase the authority of your website using YouTube:

3. Build Your Email List on YouTube

One big advantage of YouTube marketing is that you can build your email list through YouTube. There are a number of software available that allow you to embed your sign-up form directly into YouTube videos. A video can be paused temporarily for the viewer to enter their information and subscribe to your list. This approach makes it easier to build your email list while providing quality content to your audience at the same time. 

Here are some of the most common ways to build an email list on YouTube:

  • Use lead magnets
  • Add annotations
  • Add cards
  • Run YouTube ads

4. Higher Conversion Rates

If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

5. Multiple Video Types

Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads. You can more easily reproduce one content to many different types. If you’re wondering what type of videos to create, here are a few tips:

  • Make engaging and funny videos
  • Answer common questions (think of the most common questions you can get from potential customers about your business, your products, and services)
  • Show how your brand works in behind-the-scenes videos
  • Create testimonials from customers 
  • Go live
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What is Internet Marketing? Definition and Example

Role of Internet Marketing is rapid advancements in technology and the internet, marketing techniques have undergone significant changes. A majority of businesses now include online marketing as a vital element of their primary marketing plans.

Knowing how to use online marketing to assist a business in reaching its target audience might be useful if you work in the marketing sector. It’s important to keep your audience and brand in mind when developing your Internet marketing plan because it helps you to share your brand’s message with your audience.

Definition and Examples of Internet Marketing

Role of Internet Marketing, uses digital platforms and methods to promote brands by focusing on their target markets. Internet marketing is not the only strategy for generating interest in and knowledge about a product.

The goal of internet marketing is to increase traffic to the advertiser’s website through a number of methods. 

What’s the Role of Internet Marketing?

The internet is a channel via which businesses can advertise, communicate with customers, and make sales. The importance of digital marketing is customers have grown extremely reliant on the internet. Because of this dependency and the value placed on having an online presence, it is essential for businesses

Internet Marketing to Attract New Customers

Paid social media can bring in new clients for your business or product. So but before spending too much money on one social media platform, you should carry out market research and A/B testing. You also need to keep up a strong SEO presence if you want to attract new customers. Online marketing strategies can be used to attract new clients. You should prioritise paid social media marketing, search engine optimization, and web design in order to achieve this.

Internet Marketing to Cultivate Brand Loyalties

Through word-of-mouth, customers have a long-controlled brand perception. It has always been up to the consumers, even while businesses can provide good items, advertise those things, and make attempts to guide branding in a particular direction. Today, word-of-mouth is considerably more widespread and has moved online. And it’s accessible to everyone via various social media sites. Your consumers and prospective customers rely on reviews and the opinions of their peers to judge the quality of your brand because marketing and advertising have become less effective.

Content Marketing vs Traditional Advertising

The purpose of content marketing is to offer value to the audience and serve as an example of thought leadership. In contrast, traditional advertising typically concentrates on the brand as a whole. Both media try to increase conversions in any way they can. Content marketing is a slower, more deliberate approach. In contrast, traditional marketing focuses more on audience targeting and swiftly reaching a larger potential client, even if they haven’t directly requested to see your marketing. Content marketing is a long-term, SEO-driven approach for converting visitors and prospects into repeat consumers. Traditional marketing, on the other hand, has a significantly shorter life cycle, frequently consisting of a one-time attempt to advertise products or services to a specific target group.

Examples of Internet Marketing That Provide Value for Big Returns

Internet marketing reaches individuals from various online locations by utilizing their online activity to establish a connection with a business. The kinds of internet marketing a company employs will vary depending on its business model, items it sells, target market, available resources, and other factors.

1. Website Content and Design

The method of creating and spreading content in order to bring in and keep customers is known as content marketing. Instead of focusing on selling, it concentrates on client communication, which is usually more well-liked. 

2. Email Marketing

Email marketing is the process of sending direct marketing communications to consumers via email in an effort to attract new clients and keep hold of current ones. It’s one of the most economical forms of marketing and may be used to target both a large customer base and a highly specific one. When customers provide a brand with their email address, the company can contact them for future marketing initiatives.

3. Social Media

Social media marketing refers to the use of social media websites to promote a business and its goods and services. It attempts to increase brand recognition, enhance consumer interaction, build loyalty, and produce leads for sales. Paid advertising and organic marketing are both components of social media marketing strategy. Organic social media marketing places a strong emphasis on building a community and establishing relations with customers in order to pique interest and encourage client loyalty. A paid social media campaign is a collection of advertisements that can work together to help you use social media to accomplish a goal or purpose.

4. SEO

SEO is the process of upgrading a website and digital content to increase its organic or “natural” placement in search rankings. A website is more likely to be viewed by a potential consumer if it ranks higher in search results. Effective SEO efforts need thorough keyword research as well as the ability to develop high-quality, useful content utilizing the selected keywords. Using relevant keywords, link-building, making your website mobile-friendly to improve user experience, and voice search optimization are some best practices for SEO that increase conversion rate.

5. Blogging

By adding posts and blogs based around specific targeted keywords, blogging enables you to improve the SEO of your website. Customers are more likely to find and visit your website as a result of an online search if you do this. They keep the website up to date and offer chances for audience engagement. You can link to reliable websites, which increases client loyalty and increases your audience. The most important benefit of blogging is that it can strengthen your relationship with your audience. All of this contributes to the generation of more leads and the expansion of sales.

6. Video and Podcasting

Videos and podcasts are other methods to give your marketing strategy some personality. They enable businesses to convey informative content and engage audiences by using storytelling techniques. As your brand’s voice, you become more visible to listeners, which promotes deeper connections with your customers. You can also invite guest speakers, who will provide a different level of credibility while helping you in growing your audience. 

7. Online Advertising

There are several ways to advertise yourself online. 

PPC targets specific search phrases that potential customers might use. The banner advertising is available on numerous websites, including blogs, magazines, and news websites.

You can effectively buy your way to the top of search results by using search engine advertising. This strategy can be useful when your website is brand new, or there is fierce competition for market share because these circumstances make it difficult to achieve a high position naturally.

You can target potential customers through paid social media postings based on their demographics, interests, and behaviors to reach people who will be interested in your goods or services.

Do I Need Internet Marketing for My Business?

The best way to decide if internet marketing is appropriate for your business is to examine your goals and objectives for the business. Internet marketing is an excellent choice if you want to raise brand awareness, reach more people, or sell more goods or services.

Internet marketing is becoming increasingly important for all types of businesses. Every day, customers spend a significant amount of time online checking their emails, accessing social media, utilising search engines, and visiting websites.

Consumers acquire information, conduct research, and ultimately make purchases using a number of online methods.

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15 WhatsApp Promotional Messages that convert like magic

Would you like to improve the ROI of your promotions? Here’s how WhatsApp promotional messages can help you! We have listed the 15 best WhatsApp promotional message templates to increase your sales.

WhatsApp is currently a leading business communication platform. In addition to a superior communication platform, WhatsApp & WhatsApp Business is also an excellent marketing tool that can promote your business to excellent heights. In this article, let’s briefly look at WhatsApp Promotional Messages and showcase 15 must-have templates that can help your business marketing strategies.

What are WhatsApp promotional messages?

Since over 2 billion people use WhatsApp, the platform has become a powerful marketing tool for businesses to reach people across the globe. Any message that businesses use to promote their business through WhatsApp or WhatsApp Business can be defined as a WhatsApp promotional message. This can include deal/offer notifications, product announcements, the latest updates, new events, etc. Since WhatsApp has a 97% message open rate, WhatsApp promotional messages are more effective than other forms of promotions. This is one of the main reasons why many global leaders have started marketing via WhatsApp.

Can you send promotional messages through WhatsApp?

WhatsApp does not allow businesses to send direct marketing messages or newsletters to attract customer attention. Since September 2021, however, WhatsApp Business will enable businesses to send product/service promotion messages & deals to their customers in the form of template messages. These template messages (or business-initiated messages) must be pre-approved by WhatsApp to ensure that they adhere to their business & commerce policies.

One of the best ways to send promotional messages via WhatsApp is through groups or broadcast lists. A business owner can create separate groups for each customer segment and send targeted messages to attract their attention. One can also create a customized broadcast list with relevant customers to send personalized promotional notifications in bulk.

Read more: How to send WhatsApp Broadcast: A guide for 2022

15 Creative WhatsApp Promotional Message Templates That Convert Very Well

Let’s look at 15 creative WhatsApp template messages that can yield more conversions for your business. You can simply copy & paste these messages to start increasing your revenues.

For the launch of a new product

To grow your business, you need to make sure that your customers are appraised of all new products and services that you are launching. This template allows you to maximize the reach of your new product and get it in front of interested customers. Click on the icon near each template message to copy it to your clipboard.

Template:

Hi <Customer>, did you know that we’ve just launched our latest product (product name)? Since we feel that it would be the perfect fit for you, we’re giving a 20% discount just for you. The offer is only for a limited period of time, so don’t delay, go to <your business link> to view & purchase!

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An upcoming sale

This template allows you to let your customers know about a new sale to stay ahead of the curve.

Template:

Get ready for your 2022 Diwali clearance sale. Up to 70% off on major brands. The sale starts on <date>, mark your calendars now!

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For promoting trending products

By letting your customers know about products that are currently trending on social platforms, your business can tempt interested customers to make a purchase.

Template:

Did you know that our <product name> has been the talk of the town? Don’t miss out on <product> that trending in <social platform>, click here to purchase now – <link>

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Time-sensitive offers and coupon codes

Remind your customers about time-sensitive offers/deals and encourage them to make a purchase on time to enjoy the deal.

Template:

Dear customer, your coupons are expiring in two days. Take advantage now & get 50% off on your next purchase!

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New designs & stock update

To grow your revenue, it is important to notify your existing customers about new designs to gain their attention. Sometimes, a simple ‘back-in-stock’ notification can work wonders for your sales figures.

Template:

Hi, the <product> that you were looking for is back in stock now. To avoid a last-minute rush, make sure to place an order now – <link>

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Seasonal and holiday offers

Take advantage of the holiday season by informing your customers about new offers that they are most likely to make a purchase on.

Template:

Hi! Wish you a happy <holiday/season>. To celebrate this holiday season, we’re offering 30% off on everything at <business link>. Get your order now!

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Challenges

Conducting exciting games/challenges can increase the bond you have with your customers and encourage them to make a purchase.

Template:

Did you know about our latest challenge – <game/challenge>? For a chance to win a <VIP pass/discount/free product>, participate by <posting a picture, sending your latest bill, filling out this survey, answering these questions> at <link>

Abandoned Cart Recovery

Promotional offers can also be sent to customers who’ve abandoned their carts while shopping. This can nudge them into completing the sale.

Template:

Oh no! It seems that you’ve not completed your purchase yet. Complete the purchase within <hours> and get 20% off for all the items in your cart.

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Suggested read: WhatsApp Cart Recovery Tips You Can Use Now!

Upselling

Upselling is the process of nudging existing subscribers/customers to choose a higher-tier service or product. By using this template to upsell your existing customer base, you can drastically lower your acquisition cost.

Template:

Hi! It’s time to renew your subscription. You can choose to renew your current plan or upgrade to <plan name> and enjoy exclusive benefits.

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Loyalty Rewards

Loyalty points can be used as a powerful tool to attract more customers and increase revenues. The loyalty rewards template allows you to send these messages to existing customers to build their loyalty and generate more sales.

Template:

Hi <Customer>, we have added <Number> Loyalty Rewards points to your account. Redeem them by clicking here! <link>

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Upcoming Event

Inform your customers about the upcoming offline & online events that your company will be conducting. This can help drive traffic to your website and encourage more people to check out your offerings.

Template:

Hi <Customer>, you’re invited to join our <event/event name> on <date range>. Visit our <site/shop> during the event to <learn about new products/get exciting rewards/offers>.

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How to write effective WhatsApp promotional messages

To ensure that your WhatsApp promotional message is successful, it is important to make the most of the opportunity by writing messages that are appealing to your customer base. The following points will help you increase the effectiveness of your WhatsApp promotional messages:

Make it short and concise

A short, concise and directed message can encourage customers to engage with the message and eventually purchase the product. So, it’s critical to not create long, disjointed and complex messages. Rather, you can create a succinct message that talks about your products & services in a few sentences.

Use persuasive words and phrases

It’s also critical that your messages use persuasive language that is easy to understand and act upon. If your message is perceived as a sales pitch, it might not pass WhatsApp’s internal review. This can also discourage customers as they might perceive it as Spam Messages. On the other hand, aggressive or confusing messages can irritate customers & also end up discouraging them from making a purchase.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Be specific about what people get for their money

Today’s customers value honesty and transparency. Therefore, it is important to outline the specific value propositions in your message to target customers who are genuinely interested. If your company sends vague promotional messages, it will not only risk losing customers but also alienate your existing customer base.

Offer guarantees and credibility

Your brand reputation hinges on the fact that your customers can trust what you say and can make informed decisions. Your company’s credibility can either help them grow your business or can harm it when they lose trust. So, make sure to communicate your credibility in your WhatsApp promotional message to build trust and encourage customer confidence.

Use ChatPro for your marketing campaigns on WhatsApp

Now that you’ve understood the benefits of WhatsApp promotional messages, you might be looking forward to using them in your existing WhatsApp marketing strategy. While creating promotional templates might seem like a walk in the park, there are some minor roadblocks especially when it comes to getting the WhatsApp template message approved. This process can be made simple by partnering with ChatPro, an experienced WhatsApp Business Service Provider. ChatPro’s WhatsApp Business Solution offers native integrations with e-commerce platforms like Shopify, Zoho and Woocommerce. Check out our other integrations here. We also offer industry-specific WhatsApp chatbots and excellent WhatsApp broadcasting solutions.

SMM

Social Media Marketing

Social media marketing

It is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion slot online and establishing a relationship with customers etc.

Marketing

Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc

Below are some of the most important websites

  • Facebook-
  • It is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
  • LinkedIn:
  • LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
  • Twitter:
  • It is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
  • YouTube, Vimeo:
  • These websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
  • Google+:
  • It uses Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has ceased to have Google+
  • Pinterest, Instagram, Flickr:
  • these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
  • Foursquare, Yelp:
  • Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers. And also analyse your performance.

Tips in using social media for marketing include

  • Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
  • Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
  • Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process .And  then limitations should be adhered to strictly to avoid a ban.
  • Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions in social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account . For instance online promotion through a social media account.

Tools for managing Social Media.

  • Tools for planning include Google calendar, post planner.
  • For managing your social channel- Hootsuite, Tweetdeck
  • For monitoring- Google Alerts, Google Analytics and Social Insights.
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Source by Olaniyan Taibat

SMM

Social Media Marketing

Marketing is a way of communication between a business and potential customers for the presentation and promoting the values of a certain product or service. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentations, videos, e-books etc

Below are some of the most important websites

  • Facebook

  • it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
  • LinkedIn:

  • LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
  • Twitter:

  • it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
  • YouTube, Vimeo:

  • these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
  • Google+:

  • It uses Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has ceased to have Google+
  • Pinterest, Instagram, Flickr:

  • these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
  • Foursquare, Yelp:

  • Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.

Tips in using social media for marketing include

  • Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
  • Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
  • Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban.
  • Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Tools for managing Social Media.

  • Tools for planning include Google calendar, post planner.
  • For managing your social channel- Hootsuite, Tweetdeck
  • For monitoring- Google Alerts, Google Analytics and Social Insights