Antalya, Turkey - May 6, 2011: iPad is on the Apple Macbook Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.

How To Create a YouTube Thumbnail in 6 Steps ?

by with No Comment content marketingDigital MarketingInternet MarketingSocial Media Marketing

YouTube is a website that many professionals, such as marketers, can use to connect with new audiences through video. On this platform, creators can incorporate their branding and style into multiple forms of content besides videos, such as YouTube Thumbnail. Learning how to use video thumbnails can help you attract attention from potential viewers while adhering to marketing style and branding guidelines. 

In this article, we explain what a YouTube thumbnail is, how to create a YouTube thumbnail and why it’s beneficial to have a good one, then we share tips to help you use thumbnails to benefit a brand.

What is a YouTube thumbnail?

A YouTube thumbnail is the image that represents a video when viewers are browsing videos on the YouTube homepage, search results or on a creator’s page. This small image typically displays some of the people, images or text in the video to show potential viewers what to expect if they click on the video. Some creators choose to add text to their thumbnails to draw attention to their image or clarify the content in the video. Having a visually attractive thumbnail may help you gain more viewers and improve the credibility of your video or channel.

How to create a YouTube thumbnail

You can follow these steps to create a video thumbnail:

1. Research your competitors’ thumbnails

You may find inspiration for your thumbnail by researching thumbnails of other videos you find compelling. This research can help you understand thumbnail design trends and industry standards that may improve your design. Using your research, make a list of elements you might want to include in your thumbnail. Consider researching elements like:

  • Background image
  • Font
  • Colour
  • Contrast

2. Choose an image editing software

Choose an image editing program to use to create your thumbnail. These programs typically offer a variety of fonts, visual effects and colors, so it might be beneficial to research to find a program that aligns with your style. Some online software programs also have thumbnail templates that you can use. If you decide to create your thumbnail in an image editing software without a template, make sure your thumbnail image fits YouTube’s parameters:

  • Resolution of 1280 pixels by 720 pixels
  • Minimum width of 640 pixels
  • Format as a JPEG, GIF or PNG file
  • Under two megabytes
  • An aspect ratio of 16-to-9

Many templates already have these parameters set, but consider checking to make sure the parameters are correct even if you’re using a template. Checking the size and resolution can also ensure that the thumbnail uploading system can accept and display your thumbnail correctly. You may have the option to save your final image in a variety of formats, so ensure you’re downloading it in a compatible one.

3. Add a background image

The background image takes up the majority of the space in your thumbnail, and most creators use a moment from their video to give viewers an idea of what the video looks like. Look through your video for a frame that’s representative of the video without giving away too much information. You can also consider how the text in your thumbnail may appear against the background image. If the brand already has a color scheme or a visual aesthetic, consider picking a background image that adheres to that style.

4. Include text

Including text in your thumbnail can provide your audience with context before they click on your video. Text may also get your audience interested in viewing your video content. Try to include an engaging and relevant title that conveys the purpose of the video to potential viewers who aren’t familiar with your content. Since the thumbnail is small, consider keeping your text short and simple as well. If you’re creating a series of videos, you can also include the video number in the thumbnail text so viewers can easily find the right video.

Once you know what you want the text to include, you can design its appearance. Choose a font that’s easy to read in a small size, and consider picking a striking color that creates a contrast between the background image and the font. For example, if the background is primarily white, you might use black letters. Contrast can help viewers read the text quickly and clearly. It can also be visually appealing to your audience.

5. Create a template

Once you’ve created a visually attractive thumbnail that aligns with your brand and follows the thumbnail parameters, you can create a thumbnail template to reuse for future videos. Using a template can help you create thumbnails more efficiently. It also creates uniformity across your videos, which can make your channel look more professional and branded. If you’re using a custom thumbnail format, you may want to save the size and format of the thumbnail before creating a new one so you can keep the parameters.

Having one type of thumbnail can also provide visual cues to your audience. For instance, you might indicate that certain videos are part of a series by using a similar thumbnail for each video in the series. A signature thumbnail style can also help your viewers to recognize your content when searching the site for videos.

6. Upload your thumbnail

Once you’ve designed your thumbnail, you can upload it onto YouTube. To do this, select the image you want and upload it to the “Thumbnail” section of the video upload dialog box. If you’ve already uploaded your video, you can use these steps to change a thumbnail:

  1. Select the “Content” option. In your YouTube Studio account, on the left-hand side of the browser, select “Content” from the panel of options.
  2. Choose your video. Find the video you want to add a new thumbnail to and click on its preset thumbnail or title. Clicking the video makes various settings for that video appear.
  3. Add your custom thumbnail. In the “Settings” dialog box, there’s a section labeled “Thumbnails” with preset thumbnail options. Select “Upload Thumbnail” on the left side of the options.
  4. Upload your file. Click on “Custom Thumbnail,” which causes a dialog box to appear. Select the file that you want to use as your thumbnail and upload it.
  5. Save your file. After uploading the file, click “Save,” causing the dialog box to disappear and the thumbnail to update with your new image.
  6. Review your thumbnail. Review how the thumbnail looks to ensure the proportions and colors are correct.

Benefits of a good YouTube thumbnail

The thumbnail is often the first thing a potential viewer sees about your video or your channel. A good thumbnail could:

Tips for creating a YouTube thumbnail

Here are some additional tips you can follow to create compelling thumbnails:

Use a high-quality image

When selecting an image to be the basis of your thumbnail image, choose a high-quality one so you can see the image clearly regardless of the thumbnail size. Having a clear image can better display the design elements in your thumbnail and increase your professionalism. Viewers who quickly glance at your thumbnail may also be able to understand the context of the video based on the clear image.

Use simple images

Thumbnails are generally small, so having simple images can be easier to view in smaller portions. For example, a picture with mountains, trees and lakes may look unclear in a small size. However, a close-up photo of a single flower can be easy to distinguish, no matter the size, because the image is simpler. Your thumbnail communicates the context of your video to the audience, so make sure they can see what the image is on their devices.

Display a person’s face

Including images of faces can encourage people to look at your thumbnail. This is because people often identify with emotions they recognize on other people’s faces. Showing people in your thumbnail can also allow viewers to gain a sense of familiarity with your content. For instance, if you have video series hosted by one person, having their face in the thumbnail for each video can show continuity and encourage viewers to watch the familiar content.

Follow thumbnail trends

The popular design formats, colour schemes and font choices for YouTube thumbnails typically change over time. Consider monitoring thumbnail trends so that you can update your template with new design elements that keep your thumbnails looking original. Regularly updating your thumbnail format according to these trends may also make your video appear professional.

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Benefits and Process of Email Marketing

by with No Comment Email MarketingInternet MarketingUncategorized

Benefits and Process of Email Marketing is the most profitable and cost-effective direct channel, generating an average return on investment of $42 for every $1 spent. For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money laying out on the table. 

But if you’re a bit confused about where to start, that’s totally normal. Email is a vast discipline. It’s easy for beginners to get lost in a sea of tools, techniques, and terminology.

What is Email Marketing?

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy. 

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

Types of marketing emails

Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.

Promotional emails

Benefits and Process of Email marketing campaigns are used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand at large. A campaign could consist of 3-10 emails sent over several days or weeks. 

Promotional emails have a clear call-to-action — CTA, for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a page on your website or using a coupon to make a purchase. 

Your business’s sales and marketing rhythm typically determines how often you send this type of marketing email. 

During crucial periods like Black Friday, you may be sending multiple promotional emails in the same 24-hour period. During slower periods in the marketing calendar, there may be a few weeks between your promotional campaigns.

Informational emails

Newsletters: A newsletter, as the name suggests, shares news related to your business. Think: new milestones reached, new product capabilities, or featuring valuable content like case studies. Sent at regular intervals — weekly, bi-weekly, monthly — newsletters help maintain consistent touch points with your email subscribers. 

Simply put, a newsletter is an opportunity to share insights, thoughts, tips — whatever brings the most value to your audience. 

Check out our post to learn more about how to create a newsletter.

Announcements: Email is the perfect way to inform customers of company announcements, new product releases, changes to the service, etc.

More often than not, email is the go-to channel for important messages. If there’s a glitch on your website, shipping delays, or an outage in your system/software, updating your contacts via email is the best way to maintain communication. It’s secure, instant, and can match the formal tone of even the most important announcements.

Re-engagement emails

Another important type of marketing email is the re-engagement email. As the name suggests, re-engagement emails help reconnect with customers or subscribers who haven’t been active lately.

Why Email Marketing Is Important

Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But at 50 years old, email marketing is used today more than ever before. 

channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes. 

The Benefits of Email Marketing

From order confirmations to newsletters, emails are an essential part of the growth and management of your business.

1. Conversions (selling your products and services)

Launching a sale or promotion? You can send your subscribers an benefits and Process of email marketing campaign to drive sales. In addition, try using these email marketing techniques to further boost conversions:

  • Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
  • Abandoned cart emails triggered whenever a visitor adds an item in their cart but doesn’t check out.

2. Brand awareness

What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.

Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.

One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels). 

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is necessary tool to use alongside sales CRM systems to streamline communication.It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email.

How to Do Email Marketing

Businesses use what’s known as email service providers (ESP) to send marketing emails. 

An email service provider is a software that sends and manages email marketing campaigns.

It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software.

Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I really need to pay for a product on top of that?

Technically, it’s possible. (We even explain how in our guide to sending mass email with Gmail.) Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:

Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email senders. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity.

Email service providers (ESPs), on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates — i.e., the ability to land emails in your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get yourself a dedicated email marketing service.

Add signup forms to your website and other places

Create an email signup form to make subscription as easy as possible. Then place your email subscription form in highly visible places where people will definitely see it. 

Typical subscription form hotspots include blog posts, the homepage, and contact page. Creating a pop-up form on your website can be a good idea, too. Just make sure not to disrupt the user experience too much. Pop-ups that prevent visitors from using your site can be big deterrents! (Think of your signup form placement like your call-to-action placement.)

How to define an email marketing strategy

To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners:

  • Promoting a new product
  • Sharing a discount with loyal customers 
  • Getting more downloads for your latest ebook
  • Updating subscribers on with company news  

Your goals can be specific or broad — as long as they fit with your business and your audience. In either case, having a clear, measurable goal will make it easier to create your email content. 

How to write your email copy

Email copy needs to offer value, feature topics that interest your audience, and embody your brand’s tone of voice.  

To write persuasive, engaging email copy, keep these tips in mind:

  • Ask yourself, “What does my audience need from me? How can I help?”
  • Imagine you’re writing to one person. 
  • Show your brand personality.
  • Tell a story.
  • Write to instill curiosity, starting with the email subject line — more on that below.
  • Use a conversational tone and write the way you speak.
  • Break up the copy with short paragraphs and use bullet points where possible.
  • Use the name of a real person for the email signatur instead of a faceless brand logo.

10 Strategies for Email Marketing Success

1. Never buy email lists

Buying a list will put your business at risk because:

  • Sending unsolicited emails and storing people’s data in your CRM without consent is illegal per GDPR and CAN-SPAM.
  • People are more likely to mark unsolicited emails as spam, damaging your email sender reputation and potentially ending you up on an email blocklist. 
  • Most email marketing services will refuse to work with you because purchased lists can harm the deliverability of other users on shared IP addresses.

In short, don’t buy email lists. Build your list organically — however slowly — and you’ll reap the benefits in the long run.

2. Use double opt-i

As already mentioned, the term “opt-in” refers to the signup process. There are two different types of opt-in for email marketing:

  1. Single opt-in is when the subscriber is added to the email list once the signup form is submitted.
  2. Double opt-in is when you send a confirmation email with a link to each new subscriber. The subscriber must click the link to complete the subscription. Without this verification, they won’t receive emails from you. 

3. Segment your mailing list

List segmentation is the process of dividing your list of subscribers into smaller sub-lists with common traits. The idea behind this technique is to engage subscribers with more relevant, targeted emails. 

Typically, contact lists are segmented by demographic information like age and location as well as customer information like lead score and purchase history. (This is where having a sales CRM that works with your email marketing tool comes in handy.)

4. Personalization

People generally appreciate when brands add personal touches and pay attention to small details. When it comes to making us feel valued and understood as a customer, a little effort goes a long way.Email personalization is essential to building relationships with prospects and customers.Here are some simple email personalization ideas to help increase your open, click through, and conversion rates.

  • Use subscribers’ first names in the email subject line and content.
  • Consider time zones when scheduling campaigns to maximise the chances of your email being read. Where are the bulk of your subscribers located? 
  • Segment contacts so that messaging is targeted and relevant.
  • Use behaviour-triggered emails based on how customers interact with your product/service.

5. Optimize your email subject line, sender name, and preview text

Email subject line

Introducing one of the most important elements of your email marketing campaign: the email subject line.These few words could determine whether your email is read or not. And with so much competition in the inbox these days, they need to stand out.

Aim to create intrigue or a desire to open in just a few words.

  • Keep the subject line to 50 characters.
  • Highlight your most interesting offer.
  • Appeal to your subscribers’ emotions and ambitions..

6. A/B test your email marketing content

Test different email subject line formulas, content formats, and CTAs. See which ones get the best engagement and adjust your strategy accordingly.

7. Optimize email deliverability

Even more than subject lines, calls to action, and copy, email marketing success hinges on reliable email deliverability.

While deliverability often depends on technical factors, there are plenty of non-technical ways to help your email newsletters reach the inbox.Here are some deliverability best practices:

  • Make sure the email subject line doesn’t come across as spammy or overly promotional. If a contact decides your email is spam before even opening it, your deliverability rate is likely to suffer.
  • Keep your subscriber database up to date by removing unengaged contacts and inactive addresses.
  • Only send to opt-in subscribers. Send emails to someone who’s never heard of you and it’s likely they’ll report you as spam. This will harm your future deliverability.
  • Always include an unsubscribe link. Under the GDPR (Europe’s data protection regulation), an individual has the right to dictate how their data is being used. The act of unsubscribing falls fully within those rights so this option should always be available.

8. Clean your email list regularly

Keep your database up to date for optimal email deliverability and higher engagement rates.

Got subscribers who’ve dropped off the radar? If someone hasn’t engaged with your emails in at least six months, send a reactivation campaign or even ask for a second opt-in. See if you can get them interested again.no one likes losing subscribers, but email list cleaning is better for your deliverability in the long term.Another important point: Make it easy to unsubscribe with a clearly visible unsubscribe button. If people can’t find the way out, they’re more likely to mark you as spam.   

9. Keep track of email marketing metrics

Analyzing key email marketing metrics will teach you how to improve your strategy for future campaigns. Most ESPs have an analytics dashboard with at least the following real-time metrics:

  • Open rate: The ratio of the number of people who opened your email divided by the total number of recipients.
  • Click-through rate: The ratio of the number of people who clicked on a link in your email divided by the total number of recipients.
  • Unsubscribe rate: The number of people who unsubscribed divided by the total number of recipients. If this number is high, you need to review your email frequency and segmentation.
  • Bounce rate: The number of emails that failed to deliver divided by the total number of emails sent.
    • Soft bounces are due to temporary issues like the recipient’s inbox being full.
    • Hard bounces, on the other hand, are due to permanent issues, like an inactive email address.

10. Scale with autoresponders and email automation

Once you’ve got the hang of things, automate your email marketing strategy to make your business grow even faster.

The welcome email is the most common autoresponder example and most email marketing services have an autoresponder function. Armed with the right email automation software, you can go one step further and set up complex email automation sequences using if/then/else logic. This kind of email series is highly effective for lead nurturing and lead scoring. 

seo-vs-social-media

Search Engine vs. Social Media Marketing

by with No Comment Business::Article MarketingEmail MarketingInternet MarketingSocial Media Marketing

Search engine vs social media marketing are two essential components of digital marketing. Each platform has its own advantages and disadvantages, but when used together, they can create a powerful combination that can help businesses reach their target audience. When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.

How Search Beats Social

First of all, let’s look at the reasons why you might want to choose search engine marketing over social media marketing.

More People Look for Business on Search

Think about your own habits. Whenever you are looking for something, from an air conditioning repair company to a zumba instructor, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask, AOL, Blekko, or one of the many other options available.

A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your target keywords.

Know What People Are Searching For

When it comes to search engines, while the numbers might not be exact, you have a lot of great tools to use in your research of what people are searching for. Google AdWords Keyword Tool is a great start in this process. While “pet supplies” may not actually get an exact one million searches per month, you will know that “pet supplies” is a more popular keyword phrase over “pet supply” that comes in at only 368,000 monthly searches.

Buy Your Way into the Results

If you can’t make it to the top of organic search results, you can always buy your way into the sponsored links section of Google using Google AdWords.

In a search for “printer ink,” two domains that are not in organic search results appear in the top two spots. Even though organic search results might get more clicks, having any presence on the first page is still better than having no presence at all.

The bonus of paid search listings is that you can customize your appearance in search results. Instead of your usual website’s title and description that is used in organic results, you can use something that calls out to a specific sale in sponsored results. As an example, the company ranking 2nd in organic search also shares its Cyber Monday sale in the sponsored listings to the right.

How Social Beats Search

Now, let’s take a look at where social media marketing meets or beats search engine marketing.

Peer Recommendations Happen with the Click of a Like

In the same report by Econsultancy mentioned earlier, they found that 75% of people in the 18 – 26 age group used recommendations on social sites in product research before making a purchase. One of the nice sides to social media is once you have a presence on Facebook, Twitter, or Google+, peer recommendations will happen when someone likes your page, mentions your Twitter handle, or tags your brand name. When someone takes these actions, their connections will see them which may help your business get discovered by others with that perceived seal of approval.

Respond to Criticism in Real Time

One of the worst problems when it comes to search engine results, aside from not coming up in them at all, is having something negative come up. Online reputation management is a thriving service thanks to rip off reports, bad reviews, and other damaging articles about a business. Unfortunately, there is nothing you can do to counter these in search engine results themselves.

Whenever you are presented with criticism on social media, however, you will have a chance to turn those complaints into compliments by responding back to them in real time. There is a lot of great information today, including books like The Now Revolution that help businesses learn how to plan for, find, and manage real-time crises in the social media space. Knowing how to do this is essential to showing current and potential customers how much you care about everyone’s satisfaction with your business.

Buy Your Way in Front of Your Target Audience

Thanks to Facebook Advertising, StumbleUpon Ads, Promoted Tweets, and other social media advertising, businesses can put their content in front of social media audiences. This is a great way to generate traffic to your website, fans for your Facebook page, and visibility for your messages on social media platforms.

Why You Should Choose to Invest in Both Search and Social

While the above mentioned points may make you believe that one strategy is better than another, there is one good reason you want to invest your time, money, and efforts into both search engine marketing and social media marketing. You simply don’t want to put all of your eggs in one basket.

If you have Google Analytics installed on your website, go take a look at it now. Go to your Traffic Sources > Sources > All Traffic. Then look at your top five traffic sources and ask yourself what would you do if you lost one of them.

Take a moment to click on each traffic source to see the percentage of visitors that source drives to your website.

In my case, Google (40.1%), t.co (Twitter – 4.54%), StumbleUpon (3.2%), and Facebook (2.47%) are my top sources for the last 30 days. So I want to ask myself what I would do if I lost my Google traffic? That would be a loss of almost 10,000+ visitors in a month. Or if I lost my Twitter traffic, that would be a loss of 1,000+ visitors.

What you might find more interesting is using the Compare to past option under your date dropdown.

Now you can see, for the last 30 days vs. the 30 days in the previous month, how your traffic is changing. In this comparison, I noticed that my search engine traffic dropped.

While your numbers may vary, the one thing that is safe to say is that if you are investing your time in both search and social media, you’ll have a good balance of traffic. This means if one source begins to fail, you could always boost your efforts in another area and know that you will not lose all of your visitors entirely.

Is it possible to lose one source of traffic completely? Of course! Imagine if 80% of your traffic was from Google, and your website was hit with the first Panda update that left top domains with a loss of 34% to 86% of their keyword positions in search. Without incoming traffic from other sources, you would be in some serious trouble!

Regardless of whether you fear the loss of your search engine traffic due to a penalty or loss of rankings to a competitor, or the loss of your social media traffic because of a misunderstanding that resulted in the removal of your Facebook page, fear should not be your only motivating factor in diversifying your marketing efforts between search and social. Did you know that search engine marketing can help you with your social media marketing, and vice versa?

How Search Engine Marketing Helps Social

Search engine optimization doesn’t just happen on your website. Did you know you can use the same keyword research and on-site optimization strategies that you use for your website’s search engine marketing campaign for your social media marketing?

Keyword Research for Social Media

Keyword usage is important in social media. Although you can’t find the specifics on how many people search for particular keywords on social media, you can use different tools to get a good idea.   

Using various methods like these will help you fine tune your status updates and bio information for search within social networks.

On-Site Optimization for Social Media

While On-Site normally just means on your own website, you can take the same principles for title tags, meta descriptions, image alt tags, and so forth to better optimize your social media profiles for search. For example, you can optimize Google+ for search…

Almost all social media profiles have some customizable elements, whether it is your profile’s name, description, or image that can be tweaked for better search optimization. Just use tools like Google Chrome’s SEO Site Tools on your own social profiles when logged out of the network so you can see the public display version viewable by search engines.

Pay attention to the Title, Meta Description, Meta Keywords, Img Tags, and H1 through H4 Tags to see which ones you can edit for better branding and keyword placement.

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What is Internet Marketing? Definition and Example

by with No Comment Digital MarketingInternet MarketingSocial Media Marketing

Role of Internet Marketing is rapid advancements in technology and the internet, marketing techniques have undergone significant changes. A majority of businesses now include online marketing as a vital element of their primary marketing plans.

Knowing how to use online marketing to assist a business in reaching its target audience might be useful if you work in the marketing sector. It’s important to keep your audience and brand in mind when developing your Internet marketing plan because it helps you to share your brand’s message with your audience.

Definition and Examples of Internet Marketing

Role of Internet Marketing, uses digital platforms and methods to promote brands by focusing on their target markets. Internet marketing is not the only strategy for generating interest in and knowledge about a product.

The goal of internet marketing is to increase traffic to the advertiser’s website through a number of methods. 

What’s the Role of Internet Marketing?

The internet is a channel via which businesses can advertise, communicate with customers, and make sales. The importance of digital marketing is customers have grown extremely reliant on the internet. Because of this dependency and the value placed on having an online presence, it is essential for businesses

Internet Marketing to Attract New Customers

Paid social media can bring in new clients for your business or product. So but before spending too much money on one social media platform, you should carry out market research and A/B testing. You also need to keep up a strong SEO presence if you want to attract new customers. Online marketing strategies can be used to attract new clients. You should prioritise paid social media marketing, search engine optimization, and web design in order to achieve this.

Internet Marketing to Cultivate Brand Loyalties

Through word-of-mouth, customers have a long-controlled brand perception. It has always been up to the consumers, even while businesses can provide good items, advertise those things, and make attempts to guide branding in a particular direction. Today, word-of-mouth is considerably more widespread and has moved online. And it’s accessible to everyone via various social media sites. Your consumers and prospective customers rely on reviews and the opinions of their peers to judge the quality of your brand because marketing and advertising have become less effective.

Content Marketing vs Traditional Advertising

The purpose of content marketing is to offer value to the audience and serve as an example of thought leadership. In contrast, traditional advertising typically concentrates on the brand as a whole. Both media try to increase conversions in any way they can. Content marketing is a slower, more deliberate approach. In contrast, traditional marketing focuses more on audience targeting and swiftly reaching a larger potential client, even if they haven’t directly requested to see your marketing. Content marketing is a long-term, SEO-driven approach for converting visitors and prospects into repeat consumers. Traditional marketing, on the other hand, has a significantly shorter life cycle, frequently consisting of a one-time attempt to advertise products or services to a specific target group.

Examples of Internet Marketing That Provide Value for Big Returns

Internet marketing reaches individuals from various online locations by utilizing their online activity to establish a connection with a business. The kinds of internet marketing a company employs will vary depending on its business model, items it sells, target market, available resources, and other factors.

1. Website Content and Design

The method of creating and spreading content in order to bring in and keep customers is known as content marketing. Instead of focusing on selling, it concentrates on client communication, which is usually more well-liked. 

2. Email Marketing

Email marketing is the process of sending direct marketing communications to consumers via email in an effort to attract new clients and keep hold of current ones. It’s one of the most economical forms of marketing and may be used to target both a large customer base and a highly specific one. When customers provide a brand with their email address, the company can contact them for future marketing initiatives.

3. Social Media

Social media marketing refers to the use of social media websites to promote a business and its goods and services. It attempts to increase brand recognition, enhance consumer interaction, build loyalty, and produce leads for sales. Paid advertising and organic marketing are both components of social media marketing strategy. Organic social media marketing places a strong emphasis on building a community and establishing relations with customers in order to pique interest and encourage client loyalty. A paid social media campaign is a collection of advertisements that can work together to help you use social media to accomplish a goal or purpose.

4. SEO

SEO is the process of upgrading a website and digital content to increase its organic or “natural” placement in search rankings. A website is more likely to be viewed by a potential consumer if it ranks higher in search results. Effective SEO efforts need thorough keyword research as well as the ability to develop high-quality, useful content utilizing the selected keywords. Using relevant keywords, link-building, making your website mobile-friendly to improve user experience, and voice search optimization are some best practices for SEO that increase conversion rate.

5. Blogging

By adding posts and blogs based around specific targeted keywords, blogging enables you to improve the SEO of your website. Customers are more likely to find and visit your website as a result of an online search if you do this. They keep the website up to date and offer chances for audience engagement. You can link to reliable websites, which increases client loyalty and increases your audience. The most important benefit of blogging is that it can strengthen your relationship with your audience. All of this contributes to the generation of more leads and the expansion of sales.

6. Video and Podcasting

Videos and podcasts are other methods to give your marketing strategy some personality. They enable businesses to convey informative content and engage audiences by using storytelling techniques. As your brand’s voice, you become more visible to listeners, which promotes deeper connections with your customers. You can also invite guest speakers, who will provide a different level of credibility while helping you in growing your audience. 

7. Online Advertising

There are several ways to advertise yourself online. 

PPC targets specific search phrases that potential customers might use. The banner advertising is available on numerous websites, including blogs, magazines, and news websites.

You can effectively buy your way to the top of search results by using search engine advertising. This strategy can be useful when your website is brand new, or there is fierce competition for market share because these circumstances make it difficult to achieve a high position naturally.

You can target potential customers through paid social media postings based on their demographics, interests, and behaviors to reach people who will be interested in your goods or services.

Do I Need Internet Marketing for My Business?

The best way to decide if internet marketing is appropriate for your business is to examine your goals and objectives for the business. Internet marketing is an excellent choice if you want to raise brand awareness, reach more people, or sell more goods or services.

Internet marketing is becoming increasingly important for all types of businesses. Every day, customers spend a significant amount of time online checking their emails, accessing social media, utilising search engines, and visiting websites.

Consumers acquire information, conduct research, and ultimately make purchases using a number of online methods.

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How to Convert WhatsApp to Business Account

by with No Comment WhatsApp Marketing

Wondering how to convert a whatsapp account to a business account? Read on. This guide will take you step by step through the process of converting your current WhatsApp account into a business account.

In today’s digital world, it is important for companies to create a superior customer ecosystem that can help them maintain an edge over their competitors. To do that, they need to use a communication tool that will help them interact with customers across the globe efficiently and easily. In addition, they should be able to do that at a fraction of their business expenses.

WhatsApp and its global dominance

With the world being more connected through its social networks and instant messaging apps than ever before, the popularity of WhatsApp (one of the most popular apps worldwide) cannot be denied. WhatsApp can be used in more than 200 countries worldwide and it is available on both iOS and Android. Since it is free, WhatsApp is fast becoming the choice for both personal and professional communications. The app has more than 3 billion users worldwide and it is the most popular app in over 100 countries. It has also been downloaded over 5 billion times (both Android & iOS).

In India, WhatsApp is the most used mobile communication app with over 75% of smartphone users having the app installed on their device according to research from Pew Research Center. This is the highest market penetration among its competitors (including Facebook Messenger and WeChat).

WhatsApp Business: What is it and why do companies love it

WhatsApp Business is the business communication platform that was created by WhatsApp to help company owners communicate better with their customers. The main goal of WhatsApp Business is to provide companies with the means and tools to provide a flawless customer experience. WhatsApp allows companies to reach a global audience of over 3 billion. This allows companies to grow exponentially. In addition, WhatsApp also has one of the highest message open rates. So, companies can rest assured that there will be a high level of customer interaction when using the app.

All in all, WhatsApp Business gives companies the means to communicate with their customers and maintain a unified conversation with their audience. With features like away & greeting messages, WhatsApp Business also allows companies to automate their customer experience. All of these features combine to give companies a superior edge over their competition. If you’d like to know about how WhatsApp is different from WhatsApp Business, you can read more at Differences between Whatsapp and Whatsapp Business.

How to convert WhatsApp account to WhatsApp Business account: A step-by-step guide!

If you are a WhatsApp user, then it’s very easy to convert your existing account into a WhatsApp Business account. Simply follow these steps

For Android Users

  • Backup Your WhatsApp Account

backup your whatsapp chats

Before starting the migration process, it is important to back up your current WhatsApp data. To start backup, you need to go to SETTINGS > CHATS & CALLS > CHAT BACKUP and then click on Backup.

Note: You can also choose if you want to backup your photos and videos on this screen.

download whatsapp business

The first step is to download the WhatsApp Business application from Google Play and agree to the Terms and Conditions.

  • Transfer Data

transfer data from whatsapp to whatsapp business

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If you are migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Create Your Profile

create your whatsapp business profile

Once the transfer is complete, you can restart the application and start creating your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

whatsapp business profile details

You can also add additional business information like address, sub-category, office hours and e-mail address to help educate your customers by clicking on Explore > Business Profile.

For IOS Users

  • Backup Your WhatsApp Account

As mentioned earlier, it is important to back up your WhatsApp data. To start backup on iOS, you need to go to SETTINGS > CHATS > CHAT BACKUP > BACKUP or BACKUP NOW.

Go to the Apple App Store and search for WhatsApp Business. Then, download the app and agree to the Terms and Conditions.

  • Transfer Data

Once you accept the terms, you can enter your current registered mobile number and initiate the transfer. You also need to give permission to add chat & media to your business account.

Note: If you are using the same device to migrate, WhatsApp will identify the registered mobile number.

If migrating from one device to another, this process might take some time as you need to wait till all the data is transferred.

  • Build Your Profile

Once the transfer is complete, you can restart the application and start building your business profile. In addition to your business name and profile picture, you can also add your business category.

  • Add Additional Information

Click on Explore > Business Profile to add additional business information like address, sub-category, office hours and e-mail address to help educate your customers.

Learn how to create a new WhatsApp Business account.

Benefits of using a WhatsApp Business Account

A WhatsApp Business account provides several benefits to companies. In this section, we will outline some of the most important ones to provide an overview of how WhatsApp Business can help your company grow beyond borders:

Easy Create Custom Message Templates

Interacting with customers using a WhatsApp profile will be tough when you start growing. As your customer base grows, you might be forced to either limit the conversations or increase your staffing to cope with the increased demand. By choosing to migrate to a WhatsApp Business profile, you will be able to create and use template messages that are already pre-configured. Templates allow companies to quickly send automated messages to their customers. This also ensures consistency in your messaging, helps reduce the amount of effort spent on each individual message and reduces the potential of mistakes.

To know how you could use template messages to engage with both new and existing customers, you can check out our WhatsApp template blog.

WhatsApp Business Supports Automated Messages

With WhatsApp Business, your company can easily automate its customer communication by creating Away and Greeting messages. These automated communication strategies by creating customised message templates help create a more personalised customer experience by allowing your company to stay in constant touch with your customer base. Automating business communications and notifications using message templates also helps cut down your business costs as you can operate your communication channels with less manpower. Away and Greeting messages that can automatically initiate customer conversations can also be a great way to streamline the process of customer feedback and improve customer retention.

Read more: How WhatsApp Business helps automate your business process

Quick Replies

With WhatsApp Business, your company can also create customised messages that can be sent as Quick Replies to their customers. Moreover, WhatsApp Business even suggests replies based on information like location, business hours, etc. These quick replies can be instantly sent to the customers by pressing the default key ‘/’ or any other keyboard shortcut that you set. There is a limitation, however, because Quick Replies cannot be used to send media like photos and videos. Even so, it provides a massive advantage to companies as it allows them to provide a more personalized customer experience.

Further reading: How to set-up WhatsApp Automated Notifications.

Easy Add Labels to the Conversations.

This is perhaps one of the best advantages for companies in the growth phase. The rapid influx of new customers and the rising demand of existing ones might make it tedious for companies to respond to messages and escalate them to the right team. Because of this, they might miss important opportunities to resolve customer issues and increase their brand reputation. WhatsApp Business enables companies to add custom labels that can be used to organize and sort customer conversations automatically. As an added benefit, it allows teams to quickly sort through conversations and identify the ones that need urgent attention. This allows them to resolve customer issues quickly and increase customer satisfaction. It is also a great way to create and maintain a unified communication structure across the board.

Whatsapp Business allows you to set the business location.

Unlike WhatsApp, WhatsApp Business allows company owners to add additional profile information like location, business hours, website address, etc. This allows them to build trust with new customers and add additional avenues of communication with existing customers. Information like address would drive more customers to your physical store and increase your company’s overall revenue. Furthermore, companies can also get verified from WhatsApp to get the Trusted Business badge, which can help in increasing customer trust, and make customers more likely to make purchases.

Interested to know the detailed benefits of a WhatsApp business account? Read here.

WhatsApp Business API: Going https://tamizhasolutions.com/business-consulting/beyond WhatsApp for Business

Ultimately, WhatsApp Business allows companies to communicate with their customers efficiently by offering a variety of features. It offers companies an edge over others in their same domain in today’s competitive environment and helps them increase their brand value and revenue. While there is no denying that the platform offers excellent assistance to companies, it is also not the ultimate communication tool. This is simply because of the fact that WhatsApp Business is designed for small and medium business. Much like how they outgrow WhatsApp and incorporate WhatsApp Business to maximise their opportunities, they would feel the need to use other platforms and communication channels to supplement and go beyond WhatsApp Business.

That’s where WhatsApp Business API comes in. Unlike the business app, the API is an application interface created by WhatsApp to help growing companies unify their business communication. The API, which can be incorporated into any existing CRM platform, offers a host of automation and analytic tools/features that go beyond what the regular WhatsApp Business app offers. To know more about the benefits of WhatsApp API and how to quickly incorporate it into your workflow, check out our complete WhatsApp Business API guide.

Supercharge your WhatsApp Business Account with ChatPro!

If you are looking to grow your brand with WhatsApp Business, then you could partner with ChatPro. ChatPro can help guide you on all things WhatsApp. With years of experience in helping businesses create customised WhatsApp Business and API strategies to grow their revenues, ChatPro can help your company maximise its growth potential. Sign up for a free trial now!

Read More : DIGITAL MARKETING COURSE

whatsapp-website-integration

Top three ways to integrate WhatsApp to your website

by with No Comment blogWhatsApp Marketing

If your business uses Integrate WhatsApp to your website, here’s a quick tutorial for adding WhatsApp to your website. With a simple click of a button, customers can contact you with questions or set up appointments.

With over three billion users worldwide, WhatsApp is currently considered one of the best communication platforms of today’s generation as the app has become a vital part of people’s daily lives. Since most people are familiar with the app, it has become a great business communication tool for companies across the world. WhatsApp Business, the business app from WhatsApp, is preferred by most small and medium businesses that want to connect with a large group of clients and customers. While integrating the business app or the API is the first step, there are a lot of additional steps that your business can take to maximize the potential of using WhatsApp Business.

Why should you integrate WhatsApp into your website?

Many business owners use WhatsApp Business but they forget to showcase that they provide the ability for customers to communicate through WhatsApp. One of the ways that they can do it is by integrating WhatsApp into their website. Integrating WhatsApp into your website can offer several significant benefits to your business. We’d like to outline some of the most critical ones here:

Increase engagement on your website

As mentioned earlier, WhatsApp greatly improves customer engagement. This is simply because it is the most popular app. Today’s customers expect businesses to proactively reach out to them. Rather than incorporating some other communication platform, integrating WhatsApp will help businesses to have one-to-one communication with interested customers on a platform that they are familiar with. A WhatsApp button on your site also increases the trust factor between your business & customers, which will further increase engagement.

Suggested Read: How to Create a WhatsApp Chatbot: No-code Guide

Keep in touch after visitors leave your website

A WhatsApp integration on your website will basically be akin to adding a live chat tool to your site. While both might be synonymous in nature as they offer several similar features, there is a significant difference. When a customer raises a query through live chat, they have to stay on the page till they receive an answer. This is a two-way sword as it both tests the customers’ patience and increases the stress on your customer service team. Since WhatsApp routes all the chats to the app, you can answer the query even when your customer leaves the page. This way you can stay connected with your customers longer and build lasting relationships.

Give personalized assistance in the customer’s own language

WhatsApp helps businesses cater to the demands of their customers in their own language. As people are increasingly becoming mobile-first, businesses need to ensure that they can provide better customer service by communicating in the customer’s language and even by providing help in the native language. Integrating WhatsApp into your website will allow you to reach customers across India and offer personalized assistance to them in their native language.

Share rich media content with customers easily

With Instagram, YouTube and other visual platforms taking a center stage in today’s digital communication scene, customers expect businesses to incorporate visual media in their customer service portfolio. Integrate WhatsApp to your website helps you to engage with your customers efficiently by sharing images and videos with them. From simple product images to demos and visual guides, WhatsApp can help you elevate your customer service offering and provide a better customer experience.

The top three ways you can integrate WhatsApp into your website

Now that we’ve outlined the benefits of a WhatsApp integration on your website, we would like to outline three major ways to do that:

Add WhatsApp link to website (Click to chat)

One of the simplest ways to incorporate WhatsApp into your website is by creating and adding ‘Click to chat’ links. Once a visitor or a customer clicks on the link shared on your website, they will be transported to a WhatsApp chat screen either on their phone or on WhatsApp Web. This allows them to directly chat with you or any of your customer support executives. Some WhatsApp service providers like ChatPro, even allow you to add personalized messages to greet the customers.

Steps to generate WhatsApp link with ChatPro

  1. Enter your WhatsApp Business Number with Country Code on the WhatsApp Link Generator page.

whatsapp link generator

2.   Add a personalized message (optional) and preview the content. This can help you connect with your customers better.

Add personalized message

3.   Click on Generate my link to generate your unique WhatsApp Business link and a unique QR code.

Copy your WhatsApp QR code generated and publish it

 

Chat through WhatsApp’s QR Code

QR codes are the latest addition to WhatsApp’s ever-expanding list of features. It allows your business to simplify both online and offline customer acquisition. With ChatPro, you can generate a unique WhatsApp QR code. You can simply paste the WhatsApp QR codes to your website and they can be easily scanned by interested customers. QR codes can also help you boost your offline engagement as they can be pasted in physical stores and other locations.

Add WhatsApp Chat Button to the website

The next popular method of WhatsApp integration is adding a WhatsApp chat button. When compared to links, chat buttons are preferred by businesses because it allows for more customization. WhatsApp chat buttons also show up much more prominently on the website and thus can be noticed by customers easily. ChatPro also allows businesses to easily create personalized WhatsApp chat buttons. Let’s look at the steps below

  1. Add your WhatsApp details including the business number, business name and an availability tag. This availability tag represents the status.

Generating WhatsApp Chat Widget

2.  Customize your widget: You can add a Business Logo or a unique chatbot avatar; a personalized welcome text that will be displayed when your customer lands on your screen.

Customize whatsapp chat button

3.  Add a generic question and a list of options to further help your customers (optional).

FAQs for your WhatsApp Chat buttonWhatsApp Chat Widget Preview

4.  Choose the placement of your widget and add a customized Trigger Message.

5.  Click on Generate Widget Code and embed the generated website code on the desired webpage. You can also enter your email address to get your widget details in your mail.

 

WhatsApp Website Integration: Automate WhatsApp Chat on your website.

One of the most unique selling points ofIntegrate WhatsApp to your website is its ability to help automate customer conversations. Both WhatsApp Business, which was created for small businesses, and WhatsApp API, which was created to help enterprises, allow businesses to automate their customer support.

WhatsApp API does it better because it seamlessly integrates with your business CRM and allows your business to provide a seamless omnichannel experience for the customers.

Automated Notifications

With WhatsApp API, you can create pre-approved template messages that can be sent as automatic notifications to customers. These include greeting messages, away messages, broadcasts and other custom notifications that can be set up in response to specific customer actions. These allow your business to be responsive and capture customer attention immediately. For more about automated notifications, you can read our WhatsApp Notifications blog.

Auto-replies

WhatsApp API allows your business to send quick auto-replies to your customers. These quick replies are a set of predefined messages that you can create based on what your customers are frequently asking about. By creating good auto-replies, your customer support team can instantly solve customer queries. To know more about automatic replies, check out our blog post.

Shared Inbox

ChatPro’s WhatsApp API integration allows your entire customer support to view all your customer conversations on a single screen. In addition, it also allows for a collaborative environment where conversations can be labelled/tagged and sent to the respective team/executive instantly.

Automated Chatbots

For growing businesses, WhatsApp chatbots are a definite must because it allows them to completely automate an entire conversation flow with little to no human intervention. By creating questions and answers/lists of options that can guide your customers, you can generate an automated response system that lets your customers solve their problems faster. And what’s better, ChatPro allows you to do it easily without any use of complicated codes.

Suggested Reading: How to Automate WhatsApp Business Messaging

Start to Integrate WhatsApp to your Website with ChatPro Today!

There’s no doubt that integrating WhatsApp on your website offers great returns. So, don’t miss out on all the benefits that WhatsApp integration can offer. With ChatPro, integrating WhatsApp into your website is easy. So add WhatsApp chat to your website now and boost your revenues now!

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How To Add Whatsapp Link To Instagram

by with No Comment WhatsApp Marketing

This article will take you through the process of adding Whatsapp Link To Instagram posts and increasing your conversion rate. Why should you embrace this addition? it’s quite simple, you can easily drive traffic to your business page by making use of this feature.

Business communications have become integral to growth and stability in the current market environment. This has made companies choose the best communication tools to ensure superior growth. WhatsApp has slowly become a key tool for businesses to stay connected with their clients, employees, and partners. The platform’s reach and host of features have propelled it to the top of the communication sector. While there is no denying that WhatsApp provides excellent benefits for companies, many owners & managers fail to identify the best way to increase its reach and efficiency. This is especially true when it comes to connecting it to other social media platforms except Meta.

What are WhatsApp links and why do you need to add them to Instagram?

As the name implies, WhatsApp links are clickable hyperlinks that direct users to a company’s WhatsApp profile. So, it is one of the best ways to showcase that your business uses WhatsApp across the web. When the WhatsApp link is clicked on, the user will be redirected to the company’s WhatsApp profile. By adding a link to the desired social media platform like Instagram & Meta, a company can promote themselves & their business better, increase customer engagement, and boost sales.  Whatsapp links added to instagram also helps companies to market their business through WhatsApp and build personalized customer support. Furthermore, this also adds value to the business by giving it a great online presence and a strong market share.

Benefits of Adding WhatsApp Links to Instagram

As mentioned earlier, there are several benefits to adding a WhatsApp link to Instagram. Let’s look at five of the most important ones:

Direct conversation through Instagram

Whatsapp links added to Instagram enables us to have a direct conversation with customers through instagram. Since most people are familiar with the platform, it offers easier communication and a more personalized connection. Companies also prefer WhatsApp links to an Instagram Direct Message (DM) because it helps them identify stronger leads that are more interested in their business.

Increased flexibility

As we all know, Instagram and WhatsApp are popular social networks in their own rights. By combining the might of Instagram’s social reach with WhatsApp’s robust features, companies can increase their online presence and grow their brand faster. By adding WhatsApp links to Instagram, you can also add more flexibility to your communication strategies. For example, you can use the link to send out a marketing message to your audience by embedding a call to action in the Instagram post or you can share a recent company achievement on your Instagram profile by sharing the link to the post.

Increase customer opt-ins

WhatsApp Business owners need to get consent from customers before they start sending messages to them. Getting consent from customers might be a hassle if companies try getting through their website or other non-digital methods. By linking ‘Click-to-chat’ WhatsApp links to Instagram, customers can start conversing with your company easily without adding your WhatsApp Business number. This way, users will become engaged with your business and become more loyal customers.

Suggested read: Looking to Opt-in More Customers to Your WhatsApp Business? Here are a few tips

Increase brand visibility

As a company grows, its brand becomes popular too. With the increased use of social media, the brand visibility is also more. WhatsApp links can add more value to your Instagram profile and ensure that customers learn more about your company. By showcasing your brand’s profile through multiple methods, you can be more proactive and increase brand visibility.

Resolve issues faster

Customers want a fast resolution in today’s digital marketplace. When a customer experiences an issue with your product or service, the first thing he is going to do is to try and reach out to a customer service team through the internet. WhatsApp links are essential to resolve issues fast. If your customer needs resolutions, he/she can quickly reach your support team by clicking on the WhatsApp links rather than wait for a resolution by posting it as an Instagram message or DM.

Examples of Instagram profiles using WhatsApp link in bio

We can clearly see the benefits of adding a WhatsApp link to an Instagram profile when we look at some real-life examples. Let’s look at some of the best integrated WhatsApp links below:

WhatsApp number added to Instagram profileWhatsApp number added to Instagram profile

Two ways to add WhatsApp links to Instagram

There are two major ways to add WhatsApp links to Instagram pages. They are:

Adding WhatsApp link to Instagram bio

The first method is adding WhatsApp links to the personal bios of the Instagram accounts. In order to this, companies should have a professional Instagram & WhatsApp Business account. By showcasing WhatsApp links on the bios, companies can help customers resolve their queries faster and increase trust/brand value.

Adding WhatsApp link to Instagram story

The second method is adding WhatsApp links as stories on Instagram profiles. Instagram stories are a popular feature because they are short, engaging, and have a much higher reach compared to other posts. Since WhatsApp Business links are linked directly to the business WhatsApp profile, companies can showcase their WhatsApp accounts to a wider range of customers.

Companies can use either of these methods to increase brand recognition and drive growth.

WhatsApp link for Instagram: How to create a shareable link for your business

To share a WhatsApp link on Instagram, one needs to create a shareable link. WhatsApp Business users can

  • Go to Settings or More Options (for iPhone & Android devices respectively)
  • They should then click on ‘Business Tools’. Inside ‘Business Tools’, they should click on ‘Short Link’.
  • iPhone users can then tap ‘Copy Link’ to copy the link while Android users can tap on the link directly to generate the links.

WhatsApp API users can contact their Business Service Providers to generate customized WhatsApp links with welcome messages. In the case of ChatPro, you can enter your business details in the WhatsApp Link Generator page to create a free WhatsApp Business link.

How to add WhatsApp link to Instagram bio

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on ‘Edit Profile’ to go to settings.

Step 4: Paste the link in the ‘Website’ field & save. This will showcase your WhatsApp link on your Instagram profile. Your customers can click on the link to directly communicate with you on WhatsApp.

How to add WhatsApp link to Instagram story

Step 1: Create a WhatsApp link for your profile from https://ChatPro.com/whatsapp-link-generator and click on preview to test the link/message.

Step 2:  Open Instagram & access your business account.

Step 3: Click on the ‘New’ button and select ‘Story’.

Step 4: Tap on ‘Create’ and then select ‘Stickers’

Step 5: Select ‘Links’ from the ‘Stickers’

Step 6: Click on ‘Links’ to add your WhatsApp link and a custom sticker text.

Step 7: Now the Link sticker will have your WhatsApp link. You can make it more prominent by adding a WhatsApp sticker along with the Link.

Step 8: If you are uploading a picture or a video to your Instagram story, you can add the image and follow the same steps to add a link on top of the image.

Beyond WhatsApp link for Instagram: Other ways to add WhatsApp on Instagram

Another way of showcasing your WhatsApp profile on your Instagram page is by adding WhatsApp buttons or QR code scans to your Instagram page. Both of these can be showcased as either an Instagram post or a story post.

Companies need to generate WhatsApp QR codes through their Business Service Providers (which is a simple process with ChatPro) and then add the QR code image as a post. This allows users to scan the QR code and directly connect with your team via WhatsApp.

Add WhatsApp Button to your Instagram profile

The following steps will show how WhatsApp Business owners can embed WhatsApp Buttons on their Instagram profiles and generate more revenue.

For Android users

Step 1: Open WhatsApp Business & tap on ‘More Options’

Step 2: Select ‘Business Tools’ & tap on the ‘Reach More Customers’ section.

Step 3: Tap on the Facebook/Instagram option under the ‘Reach More Customers’ section. This opens a window providing an option for sharing WhatsApp links through Facebook or Instagram.

Step 4: Select ‘Instagram: Add WhatsApp to your profile’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

For iOS users

Step 1: Open WhatsApp Business & tap on ‘Settings’

Step 2: Tap on Facebook/Instagram option under ‘Settings’. This opens a new window providing an option for sharing WhatsApp link through Facebook or Instagram.

Step 4: Select ‘Instagram’, which will open a new Instagram log-in page.

Step 5: Enter your Instagram Professional credentials (You can also log-in through Facebook).

Step 6: Tap on ‘Add WhatsApp to your profile’ after logging in.

Step 7: Enter your WhatsApp Business phone number and tap on ‘Add’ to link WhatsApp with Instagram.

Step 8: A ‘WhatsApp Added’ prompt will be shown as a confirmation. You have now successfully added a WhatsApp button to your Instagram page.

Omni-channel communication: Convert leads from WhatsApp and Instagram with ChatPro.

In conclusion, we can clearly see that creating an omni-channel communication environment by connecting Instagram with WhatsApp Business provides excellent benefits to companies. WhatsApp Business Service Providers like ChatPro don’t just help generate links/QR codes and link them to Instagram, they also help manage & track conversations that were generated through those links. This provides you with the ability to understand how customers are engaging with your brand and generate insights to drive much more targeted messages that will help drive greater conversions. This ensures that you are not missing out on any opportunity to grow your company. So, don’t hesitate to book a free trial!

how to blog google sheet

How to send WhatsApp Messages from Google sheets

by with No Comment WhatsApp Marketing

ChatPro’s WhatsApp APIs will allow you to start sending messages from Google Sheets, so you can reach your contacts quickly and easily. Here’s a complete step-by-step guide.

WhatsApp Business has become the gold standard in business communication because of its inherent features. One of the best ones is Broadcast Messaging, which allows businesses to send bulk messages/notifications in a few simple steps. This article will examine how you can easily send bulk WhatsApp messages using Google sheets.

WhatsApp Business API is an application programming interface created by WhatsApp to help medium to large businesses communicate with their customer base efficiently. Businesses need to partner with a WhatsApp Business Service Partner to set up and integrate WhatsApp Business API into their workflow. Since the API supports a wide range of communication and automation features that can assist all sizes of businesses, it is preferred by leading companies in various domains. With this in mind, we can say that WhatsApp Business API is the most popular and effective API for many business needs.

For a more in-depth look at how WhatsApp Business API can benefit your business, you can check out our complete WhatsApp API guide.

What is a WhatsApp Broadcast message?

Like WhatsApp, WhatsApp Business API allows businesses to create broadcast lists with a host of contacts. Business owners can send bulk notifications to all their contacts instantly with just a simple click. Businesses need to save all the customer phone numbers before adding them to the broadcast list. Once the contacts have been added, business owners can send the latest arrivals, product insights, delivery notifications, subscription information & more to all the customers on the list.

Businesses prefer broadcast lists because it allows business owners to create targeted lists with different customer segments and send personalized notifications to each group of customers instantly. While both broadcast lists and groups are a collection of contacts, they both have a stark difference. Messages sent via broadcast lists are sent directly to a customer’s personal WhatsApp screen and not posted on a group where everyone else can see the message.

Note: While WhatsApp Business restricts business owners to add only 256 contacts, WhatsApp Business API can allow business owners to add an unlimited number of contacts.

Read: What is the difference between WhatsApp groups and WhatsApp broadcasts?

5 Reasons why you should use Google sheets for Broadcasting WhatsApp Messages

Fast Broadcasting

By using Google Sheets for WhatsApp broadcast messages, your team will be able to stay organized and finish all the critical updates well before time. This enables them to send bulk messages faster and get them approved much earlier than they normally do.

Completely Hassle-Free

Updating broadcast lists and messages in Google Sheets is one of the best ways to reduce confusion and stress. This eliminates the need for last-minute back-and-forth discussions between colleagues which is crucial to ensure timely notifications are sent to the customer base. Furthermore, Google Sheets also enables business owners to check each notification to ensure all customers are updated and eliminates the need for employees to manually track everything.

Schedule Messages Earlier

Google sheets allow your team members to add a complete set of template messages at the start of the month and schedule them to be sent at a specific time. Operating in this way means they don’t have to waste time creating individual broadcast messages every time. Also, having all the template messages waiting for them will save the team members time and also allow them to send messages even if they are offline.

Operate with a Reduced Workforce

Since Google Sheets can allow businesses to organize their broadcast lists efficiently and schedule messages, the job of updating the lists can be completed by just one or two people. This is helpful for small businesses that are operating with a limited workforce. The process also requires less training, which results in fewer mistakes and improves the overall efficiency of the business.

Backup Contacts & Messages

Google Sheets also help businesses backup contacts and messages. For businesses using WhatsApp cloud API, Google Sheets can act as a backup since it is synced with the cloud. It can also be used as a repository for business owners to add business-specific data. This gives them a better idea of their business marketing strategies and helps generate excellent insights regarding customer acquisition & retention.

Segment Faster

When it comes to WhatsApp broadcasting, customer segmentation plays a critical role. This is because it allows businesses to create a diversified marketing strategy by sending personalized messages to different groups of people. With the help of Google Sheets, business owners can quickly segment their customer base into groups. Google Sheets also prevent business owners from accidentally sending duplicate messages and ensures the right message is sent to the right customer.

Suggested read: How to send WhatsApp Broadcast: A guide for 2022

How to Send WhatsApp Messages from Google Sheets? A step-by-step guide

Step 1:

Download the ChatPro to Google Sheet extension and install it.

Step 2:

Create a Google Sheet with three fields (Phone, Status & Name) and add the respective Broadcast List details.

Note: The ‘Status’ field will be empty and it will be changed to ‘Updated’ once you send the Broadcast.

Step 3:

Click on the ChatPro Extension in the menu section of the Google Sheets and select WhatsApp Broadcast.

Step 4:

When the Authorization pop-up appears, click on ‘Continue’

Step 5:

Sign in to your ChatPro account and provide access.

Step 6:

Now, click on the ChatPro – ‘WhatsApp Broadcast’ option again to run the script.

Step 7:

Enter your ChatPro log-in credentials and click on submit to go to the configuration screen.

Step 8:

Click on ‘Account Config’ under Configuration. Then choose the phone number that you want to send the message from.

Step 9:

To get the API Key & API Secret, go to your ChatPro account and click on ‘API Key’ on the menu.

Step 10:

Copy and paste the API Key & API Secret from the screen to the Authentication Form.

Step 11:

Close the window, run the ChatPro – WhatsApp Broadcast API extension again & click on ‘Broadcast Configuration’ under Configuration.

Step 12:

Select the relevant sheet (Sheet 1 in this example) and click on Configure. This will take you to the mapping screen.

Step 13:

In the mapping screen, map the named columns (Phone/Status/Name) to the relevant fields and click on ‘Submit’.

Step 14:

In the next field, select your desired template from the list of pre-approved Template Messages that you’ve already created.

Step 15:

After selecting the desired template, you can add one or more fields to the existing template & click on ‘Submit’. (We have added the mapped ‘Name’ field in this example.)

Step 16:

In the next box, enter the Sender information from the list of available team members that have been added. (We have chosen our ‘Test’ bot in this example)

Upon clicking on ‘Submit’, you’ll receive a confirmation stating that your ‘Configuration has been updated’.

Step 17:

Close the window and select ChatPro – WhatsApp Broadcast API again. Select ‘Run Once’ under the ‘Run Broadcast’ section to start sending your broadcast message.

Step 18:

Once the messages are sent, the status column will be populated with the Sent/Date information.

Congratulations, you’ve now learnt how to easily send WhatsApp Broadcasts from Google Sheets using the ChatPro Extension. For a more detailed run-through of the process, you can check out our Training Video.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Send WhatsApp messages from Google Sheets with ChatPro API!

Through this article, we’ve seen the benefit of using Google sheets for broadcasting WhatsApp messages and also briefly looked at how ChatPro’s extension makes the process much easier. With ChatPro, a leading WhatsApp API service provider, your business can not only send WhatsApp broadcasts easily and efficiently but also gain a whole lot of additional WhatsApp API assistance. Our team has experience in helping businesses with their WhatsApp integration, template messages, chatbot configurations, etc. So, start enjoying the benefits by signing up for our free trial!

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Top 7 Alternatives to WhatsApp Business in 2022

by with No Comment WhatsApp Marketing

To help your business grow, we have broken up the 11 best alternatives of WhatsApp Business. These apps will help your business contacts to be in contact with you at any time and it is a faster process to advertise on these apps.

WhatsApp Business has become a leading communication tool in the current business environment. With a host of businesses using WhatsApp Business for communication, there is no doubt that the application is highly efficient and functional for almost all businesses. However, there are times when you as a business owner might be wondering about WhatsApp Business alternatives that could enhance your communication with customers or employees. This article was written to satisfy that curiosity and help you know some of the WhatsApp Business alternatives.

What is WhatsApp Business and why you should think beyond it?

Alternatives to WhatsApp Business was introduced WhatsApp with the aim of easing business communication between business owners and customers. The platform is free to use and it provides effective communication solutions in the form of rich media, voice/video calls, group chats, broadcast messages and other automation features for businesses. However, WhatsApp (much like all other communication applications) is not the be-all and end-all because each business has its own communication needs and limitations.

When a business looks at conversational strategies, they are provided with various options, including Facebook, Instagram, and other social media, including WhatsApp. So if your business looks to expand beyond its current domain, you would need to look beyond WhatsApp. Even though WhatsApp Business is preferred by many businesses, it is not the perfect communication platform and has its own set of limitations. Some of the major ones are:

  • Template Messages: Business owners need to send all business-initiated conversations to WhatsApp and get them approved. While WhatsApp allows freeform communication in the form of Session Messages, this Template restriction might not suit businesses that like to have more control over their initial conversations & narratives.
  • Messaging Session: WhatsApp allows businesses to reply freely to any customer message within a 24-hour rolling window. Any conversation that businesses initiate after that would be charged.

Further read: What is the difference between template messages and session messages on WhatsApp Business?

While most businesses can reply within 24 hours, some niche businesses might need some additional time to verify details and ensure that the data submitted by customers is accurate before replying. So, the session messaging system might not suit all businesses.

  • VoIP: Since 2022, WhatsApp has stopped supporting VoIP numbers. This might be a huge blow for businesses relying on VoIP.
  • Opt-Ins: To combat spam and ensure quality business communications, WhatsApp requires all businesses to get consent from their customers before initiating a conversation. Many businesses prefer not to have an opt-in procedure because it complicates their communication strategies.

These limitations show that it is sensible for businesses (especially ones in the growth phase) to look for alternatives and choose the best option that helps them succeed.

Suggested Read: Benefits of WhatsApp Business: A deep dive

7 Alternatives to WhatsApp Business

Viber Business

Created by Rakuten, Viber for Business provides excellent messaging and advertising solutions for businesses from all spectrum. Viber Business Messages (a contemporary for WhatsApp) offers seamless communication support for businesses.  It is particularly focused on helping businesses that are sending messages through a phone number to reach a huge volume of customers. Viber is considered as a worthy alternative for WhatsApp because it offers most of the features and functionalities offered by WhatsApp like rich media communication, CRM integration, dedicated inbox and more.

Features:

  • Viber helps businesses be more interactive with their customers by offering rich media support for videos, images, emojis & GIFs.
  • Viber’s group chat service enables businesses to add around 250 people in a group chat & send hassle-free messages to them.
  • Viber Business Messages also provides an option for automatically deleting messages once they are read, an option that is similar to the recent ‘View Once’ feature in WhatsApp.
  • Much like WhatsApp Business API, Viber also offers several data insight & analytics tools to help businesses track the success of their marketing & communication strategies.

Pricing: INR 7873.66/- per month minimum spend (per message fee).

Free Trial for first 1500 messages.

Facebook Messenger

Although Facebook (now Meta) has bought WhatsApp, its existing Messenger application is still going strong in terms of B2B & B2C communications. The messenger is marketed as the best app for turning conversations into customer loyalty. In addition to helping businesses have personalized conversations with their customers, the application also enables them to create an online store where they can showcase products/services. It also enables users to install add -ons from third parties for a smooth usage.

Features:

Pricing: Free-to-use. (Additional Cost for Facebook Messenger Ads).

Skype for Business

Skype, the instant messaging application developed by Microsoft, has been one of the most reliable and most preferred applications for internal communications. In recent times, it has also helped businesses with customer communications. Since the application supports audio, video messages and text, it helps in generating a seamless, conversational-like experience between businesses and customers. integrated with the tools of microsoft office.

Features:

  • Skype offers seamless integration with Microsoft Office and its supporting tools.
  • Enables users to retrieve contact lists from Microsoft exchange server & helps them back-up contact & message data.
  • Since Skype doesn’t use any third-party servers, it offers excellent security for businesses & customers.
  • Skype allows businesses to connect with mobile/landline numbers using ‘Skype to Phone’.

Pricing: Skype is Free-to-Use. Skype to Phone subscriptions start from INR 582.33/- per month.

Slack Connect

Slack is a messaging program introduced by Slack Technologies, a Canadian software company and now owned by Salesforce. Slack was created to offer complete digital workplace solutions to businesses. Slack Connect, the business communication offering from Slack, helps businesses have secure conversations both internally (within teams) & externally (with clients & vendors). Slack can also be integrated with other software for its better utility by clients.

Features:

Pricing: Free plan available. Subscriptions start from INR 218/- per month.

Google Hangouts/Google Chat

Created by Google, Hangouts is a multi-platform communication tool that allows users to have real-time communication with others using text, images or videos. The tool also allows easy multi-platform conferencing solutions for small businesses. Furthermore, businesses can also create group chats with over 150 people and have video conferencing with upto 10 customers.

Note: Google is discontinuing Hangouts from November 2022 and migrating the user base to Google Chat, which is the newly launched version of the tool. It offers the same features and services as Hangouts.

Features:

Pricing: Free to use.

WeChat for Business

WeChat is a Chinese application developed by Tencent that offers instant messaging, social media and digital payment solutions. The app’s social networking support is its USP as it offers businesses the ability to connect with customers on a personal level and also market efficiently. The app also supports group chats with up to 500 people & provides cross-platform communication capabilities for businesses.

Features:

  • WeChat helps businesses communicate with customers across different platforms.
  • The social networking capabilities of the application makes it perfect for businesses looking to market its products to several customer segments.
  • Provides payment assistance (like WhatsApp Pay) to help businesses finish their sale seamlessly.
  • Businesses can create groups with up to 500 people and can videoconference to 9 people simultaneously.

Telegram for Business

Telegram, touted as one of the most secure instant messaging applications, provides cross-platform freemium chat support for users across the world. In addition to regular chat solutions, Telegram is preferred by businesses because it provides highly encrypted video calling, VoIP & file sharing solutions. Furthermore, Telegram Groups & Channels allow businesses to connect with a group of customers.

Features:

Pricing: Free-to-use. Telegram Premium, an optional subscription service, unlocks additional exclusive features.

Signal

Signal is a multi-platform instant messaging service provider that allows users to conduct one-to-one or group chats. The platform allows users to exchange text, audio, images & videos with each other. Signal provides state-of-the-art encryption support for its users, so businesses need not worry about phishing or other data security breaches. The app also provides audio calling, VoIP & video conferencing solutions.

Features:

  • Signal is free for all its users, so businesses need not allocate a part of their budget for communications.
  • The platform provides end-to-end encryption for all chat, audio/video calls & files.
  • Offers cross-platform communication support across desktops, laptops, mobiles and tablets.
  • Easy to register and use. Has a simple UX that is similar to WhatsApp.

Pricing: Free-to-use.

ChatPro takes WhatsApp Business to the next level!

The seven WhatsApp alternatives mentioned above were carefully curated to help your business grow beyond the limitations of WhatsApp and achieve excellent commercial growth. However, we suggest that you look at your business’ existing WhatsApp strategy to ensure that it is being used to its fullest potential. While WhatsApp has several limitations, it is nevertheless one of the best communication platforms in the current era. Therefore, it is essential to make sure that it is used efficiently.

A WhatsApp Business Service Provider like ChatPro can help you get the most out of WhatsApp Business. ChatPro offers complete no-code workplace solutions with the help of WhatsApp API and therefore can help you with WhatsApp API integrations, chatbot solutions, shared inbox support, template messages and much more. ChatPro ’s WhatsApp Business Solution offers native integrations with e-commerce platforms like Shopify, Zoho and Woocommerce. Check out our other integrations here. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and E-commerce. So, sign up here to see how you can enhance your WhatsApp Business strategies to the next level!

How to business

WhatsApp Business Web: All You Need To Know

by with No Comment Web designWhatsApp Marketing

WhatsApp Business web you through everything you need to know about from setting it up and using it, to troubleshooting common issues. We’ll also be going to different from WhatsApp for phones and what the benefits of using them are.

WhatsApp has grown into a leading communication platform with more than a billion active users. which helps users use WhatsApp on their desktops & laptops, provides excellent cross-device communication support. which facilitates business communications through desktops, has also become a popular feature. Therefore, it is critical for companies to learn how to utilize it to the best of their ability. This article is a brief guide on and helps companies understand the feature efficiently.

What is WhatsApp Business Web

WhatsApp created WhatsApp Business to help companies communicate efficiently with their customers. That is a feature that allows companies to connect with their customers through desktops & laptops. It also provides companies with the ability to synchronize multi-device business communications and offer instant support to their customers.

WhatsApp Web vs WhatsApp business web

In principality, there aren’t many differences between the basic WhatsApp Web & WhatsApp Business Web. Both applications are designed to provide excellent cross-device communication capabilities for companies. Since the WhatsApp Business app was specifically created for assisting companies, it offers better tools, options, and functions for business communication management. This allows your company to have efficient and well-organized conversations on the fly.

Benefits of using WhatsApp Business web for your business

Companies can benefit more from using WhatsApp Business Web because it offers a few more features. As a company owner, you should consider switching to WhatsApp Business Web because

  • It provides all the facilities offered by WhatsApp Web like broadcasting & voice/video call facilities.
  • It allows your team to log in to four unique devices with a single account allowing you to provide instant customer support.
  • It allows you to send ‘Greeting’ & ‘Away’ messages to customers directly from the PC or laptop.
  • You can showcase a much more detailed profile with details like location, website address & business hours.
  • With WhatsApp Business, you can see all the data & statistics necessary to create exciting communication/marketing strategies.

Suggested read: 27 Best WhatsApp Business Greeting Messages (Copy Now!)

Tips and tricks to use WhatsApp Business web

Now that we’ve seen the benefits of using WhatsApp Business’ web feature, it’s also important to learn how to use it efficiently. Here are a few key tips for companies who are planning to use WhatsApp Business Web to communicate with their customers.

Collaborate With Your Team

Since WhatsApp Business Web allows four team members to simultaneously use a single WhatsApp profile, your company can create a seamless & highly collaborative work environment. This allows your team to communicate effectively and offer instant assistance to customers.

Make Use of Automation

WhatsApp Business Web allows your team to send Greeting & Away messages. This is a major advantage because it allows you to save time & focus on core tasks while also ensuring the best attention & support for all your customers.

Suggested read: How to Automate WhatsApp Business Messaging

Make Use of Automation

WhatsApp Business Web allows your team to send Greeting & Away messages. This is a major advantage because it allows you to save time & focus on core tasks while also ensuring the best attention & support for all your customers.

Suggested read: How to Automate WhatsApp Business Messaging

Gain Unique Insights

Most WhatsApp Business Web users fail to properly make use of the data and statistics offered by WhatsApp Business. By using this feature, you can gain comprehensive insights into your business’s customer behavior & activity. These insights will allow you to make smarter decisions for improving the performance of your business.

The ultimate guide to setting up WhatsApp Business Web (for all devices and browsers)

In this section, we’ll offer complete guidance on how to integrate WhatsApp Web with your WhatsApp Business account.

WhatsApp Business via the desktop app (Windows)

WhatsApp Web’s desktop version for Windows can be easily integrated with your WhatsApp Business account in just a few steps:

Step 1 – Visit Microsoft Store & search for ‘WhatsApp Desktop’

Step 2 – Download ‘WhatsApp Desktop’ by clicking the ‘Get’ button.

Step 3 – Once you install the application on your computer, you will see a QR code that can be scanned.

Step 3 – Open the ‘WhatsApp Business’ application on your phone & go to Menu.

Step 4 – Click ‘Linked Devices’ -> ‘Link a Device’ & use the QR code scanner to scan the QR code on your desktop.

Step 5 – Once scanned, your phone will be connected to your desktop application. You can freely use the application now.

Suggested read: Top 10 Advantages of a WhatsApp Business Account

WhatsApp Business via the desktop app (Mac)

Also be used on your Apple Mac systems. The steps are similar to the Windows – WhatsApp Business integration.

Step 1 – Visit the Apple AppStore & search for the ‘WhatsApp Desktop’ application.

Step 2 – Download ‘WhatsApp Desktop’ & install the application on your MacBook.

Step 3 – Much like the Windows application, you will see a QR code that can be scanned.

Step 3 – Open the ‘WhatsApp Business’ application on your phone & click ‘Settings’.

Step 4 – Click ‘WhatsApp Web/Desktop’ & use the QR code scanner to scan the QR code on your desktop.

Step 5 – Once scanned, your phone will be connected to your desktop application.

WhatsApp Business in your browser

If you need to use Web instantly, you can simply open in your browser & connect it to your phone. This is the best option when you or your team is using a public system.

Step 1 – Open your browser and visit web.whatsapp.com

Step 2 – You will see a screen with a scannable WhatsApp QR code.

Step 3 – Open the ‘WhatsApp Business’ app on your phone.

Step 4 – Tap on ‘Menu’ & select ‘Link a Device’ from the ‘Linked Devices’ menu option.

Step 5 – Scan the QR code using the scanner and connect the desktop to your phone instantly.

WhatsApp Business via a Chrome extension

If you are using Google Chrome, you can also use one of the several extensions available to use your WhatsApp Business account on your desktop. There are also several extensions that enhance your experience by adding additional features.

Step 1 – Open the Google Chrome Webstore by visiting https://chrome.google.com/webstore/

Step 2 – Select your preferred extension (There are several extensions like WAToolkit, WA Web Plus, Cooby, etc.)

Step 3 – Download & install the selected extension.

Step 4 – Connect your WhatsApp Business account by either logging in through the extension or scanning the QR code.

To scan the QR code, go to Menu – Linked Devices – Link a Device.

Step 5 – Your WhatsApp Business account will now be connected to your desktop.

WhatsApp Business Web using the WhatsApp Business API

While the WhatsApp Business application can provide excellent assistance for small to medium companies by allowing up to 4 active users per account, it might not be enough when they start to grow. That’s exactly when the WhatsApp Business API comes in. The API, as the name implies, is an application programming interface that was created by WhatsApp to help larger corporations & enterprises. Since it doesn’t have a front end like the basic WhatsApp Business application, companies need to partner with WhatsApp Business Service Providers like ChatPro to create their unique WhatsApp API account.

The API allows your company to connect multiple devices to a single account and offers a collaborative Shared Inbox option that allows the team to streamline their processes. There are also a bunch of automation features that come with the API. This makes it an excellent investment for companies that are looking to grow beyond their current domains.

WhatsApp Business Web: Frequently asked questions

Can I use WhatsApp Business Web if I have a personal account?

No! You can only use WhatsApp Business Web with a account. If you have a personal account, you can purposes but it doesn’t offer the same level of features/customization options as WhatsApp Business Web.

Can I use WhatsApp Business Web on multiple devices?

After the recent 2022 update, WhatsApp Business now allows business owners to connect a single WhatsApp Business account to up to 4 devices. Through this feature, multiple users can manage a single WhatsApp Business account efficiently.

How to import contacts into WhatsApp Business Web?

Any contacts that you save on your primary device (phone) will be directly imported to your (no matter whether you use the WhatsApp Web application, browser tab or extension).

Note: There are no options for directly adding a contact from your desktop through WhatsApp Web currently. However, this can be circumvented by using WhatsApp Business API as it allows you to create custom applications for specific purposes.

Now that you’ve learnt about the benefits of WhatsApp Business Web, start using WhatsApp on your desktop to double your productivity & revenue. If you are looking to grow your business with WhatsApp, you can also reach out to our ChatPro team for a consultation.