Antalya, Turkey - May 6, 2011: iPad is on the Apple Macbook Pro. Youtube logo on iPad screen. Youtube is the largest video sharing website in the world.

How To Create a YouTube Thumbnail in 6 Steps ?

by with No Comment content marketingDigital MarketingInternet MarketingSocial Media Marketing

YouTube is a website that many professionals, such as marketers, can use to connect with new audiences through video. On this platform, creators can incorporate their branding and style into multiple forms of content besides videos, such as YouTube Thumbnail. Learning how to use video thumbnails can help you attract attention from potential viewers while adhering to marketing style and branding guidelines. 

In this article, we explain what a YouTube thumbnail is, how to create a YouTube thumbnail and why it’s beneficial to have a good one, then we share tips to help you use thumbnails to benefit a brand.

What is a YouTube thumbnail?

A YouTube thumbnail is the image that represents a video when viewers are browsing videos on the YouTube homepage, search results or on a creator’s page. This small image typically displays some of the people, images or text in the video to show potential viewers what to expect if they click on the video. Some creators choose to add text to their thumbnails to draw attention to their image or clarify the content in the video. Having a visually attractive thumbnail may help you gain more viewers and improve the credibility of your video or channel.

How to create a YouTube thumbnail

You can follow these steps to create a video thumbnail:

1. Research your competitors’ thumbnails

You may find inspiration for your thumbnail by researching thumbnails of other videos you find compelling. This research can help you understand thumbnail design trends and industry standards that may improve your design. Using your research, make a list of elements you might want to include in your thumbnail. Consider researching elements like:

  • Background image
  • Font
  • Colour
  • Contrast

2. Choose an image editing software

Choose an image editing program to use to create your thumbnail. These programs typically offer a variety of fonts, visual effects and colors, so it might be beneficial to research to find a program that aligns with your style. Some online software programs also have thumbnail templates that you can use. If you decide to create your thumbnail in an image editing software without a template, make sure your thumbnail image fits YouTube’s parameters:

  • Resolution of 1280 pixels by 720 pixels
  • Minimum width of 640 pixels
  • Format as a JPEG, GIF or PNG file
  • Under two megabytes
  • An aspect ratio of 16-to-9

Many templates already have these parameters set, but consider checking to make sure the parameters are correct even if you’re using a template. Checking the size and resolution can also ensure that the thumbnail uploading system can accept and display your thumbnail correctly. You may have the option to save your final image in a variety of formats, so ensure you’re downloading it in a compatible one.

3. Add a background image

The background image takes up the majority of the space in your thumbnail, and most creators use a moment from their video to give viewers an idea of what the video looks like. Look through your video for a frame that’s representative of the video without giving away too much information. You can also consider how the text in your thumbnail may appear against the background image. If the brand already has a color scheme or a visual aesthetic, consider picking a background image that adheres to that style.

4. Include text

Including text in your thumbnail can provide your audience with context before they click on your video. Text may also get your audience interested in viewing your video content. Try to include an engaging and relevant title that conveys the purpose of the video to potential viewers who aren’t familiar with your content. Since the thumbnail is small, consider keeping your text short and simple as well. If you’re creating a series of videos, you can also include the video number in the thumbnail text so viewers can easily find the right video.

Once you know what you want the text to include, you can design its appearance. Choose a font that’s easy to read in a small size, and consider picking a striking color that creates a contrast between the background image and the font. For example, if the background is primarily white, you might use black letters. Contrast can help viewers read the text quickly and clearly. It can also be visually appealing to your audience.

5. Create a template

Once you’ve created a visually attractive thumbnail that aligns with your brand and follows the thumbnail parameters, you can create a thumbnail template to reuse for future videos. Using a template can help you create thumbnails more efficiently. It also creates uniformity across your videos, which can make your channel look more professional and branded. If you’re using a custom thumbnail format, you may want to save the size and format of the thumbnail before creating a new one so you can keep the parameters.

Having one type of thumbnail can also provide visual cues to your audience. For instance, you might indicate that certain videos are part of a series by using a similar thumbnail for each video in the series. A signature thumbnail style can also help your viewers to recognize your content when searching the site for videos.

6. Upload your thumbnail

Once you’ve designed your thumbnail, you can upload it onto YouTube. To do this, select the image you want and upload it to the “Thumbnail” section of the video upload dialog box. If you’ve already uploaded your video, you can use these steps to change a thumbnail:

  1. Select the “Content” option. In your YouTube Studio account, on the left-hand side of the browser, select “Content” from the panel of options.
  2. Choose your video. Find the video you want to add a new thumbnail to and click on its preset thumbnail or title. Clicking the video makes various settings for that video appear.
  3. Add your custom thumbnail. In the “Settings” dialog box, there’s a section labeled “Thumbnails” with preset thumbnail options. Select “Upload Thumbnail” on the left side of the options.
  4. Upload your file. Click on “Custom Thumbnail,” which causes a dialog box to appear. Select the file that you want to use as your thumbnail and upload it.
  5. Save your file. After uploading the file, click “Save,” causing the dialog box to disappear and the thumbnail to update with your new image.
  6. Review your thumbnail. Review how the thumbnail looks to ensure the proportions and colors are correct.

Benefits of a good YouTube thumbnail

The thumbnail is often the first thing a potential viewer sees about your video or your channel. A good thumbnail could:

Tips for creating a YouTube thumbnail

Here are some additional tips you can follow to create compelling thumbnails:

Use a high-quality image

When selecting an image to be the basis of your thumbnail image, choose a high-quality one so you can see the image clearly regardless of the thumbnail size. Having a clear image can better display the design elements in your thumbnail and increase your professionalism. Viewers who quickly glance at your thumbnail may also be able to understand the context of the video based on the clear image.

Use simple images

Thumbnails are generally small, so having simple images can be easier to view in smaller portions. For example, a picture with mountains, trees and lakes may look unclear in a small size. However, a close-up photo of a single flower can be easy to distinguish, no matter the size, because the image is simpler. Your thumbnail communicates the context of your video to the audience, so make sure they can see what the image is on their devices.

Display a person’s face

Including images of faces can encourage people to look at your thumbnail. This is because people often identify with emotions they recognize on other people’s faces. Showing people in your thumbnail can also allow viewers to gain a sense of familiarity with your content. For instance, if you have video series hosted by one person, having their face in the thumbnail for each video can show continuity and encourage viewers to watch the familiar content.

Follow thumbnail trends

The popular design formats, colour schemes and font choices for YouTube thumbnails typically change over time. Consider monitoring thumbnail trends so that you can update your template with new design elements that keep your thumbnails looking original. Regularly updating your thumbnail format according to these trends may also make your video appear professional.

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How to Sell on Facebook Marketplace: Rules & Best Practices

by with No Comment content marketingDigital Marketing

Facebook Marketplace has become a ubiquitous online force, as one of the world’s largest businesses with billions of monthly active users.

In 2016, the company expanded into the world of ecommerce businesses, building out its eponymous platform Facebook Marketplace.

By leveraging the enormous customer base already present within Facebook, the company and platform reached immediate success, with more than a billion monthly visitors by 2021.

For both individual sellers and small businesses, Facebook Marketplace signifies a real opportunity. By knowing how to sell, what to sell and not sell, you can be empowered to take the challenge head-on

Why Facebook Marketplace?

Facebook is an essential tool for brands interested in selling their products to targeted audiences.

Previously only available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant selling. As the retail world becomes increasingly omnichannel with more and more opportunities to sell in different places, Facebook Marketplace gives brands a chance to capitalize on the interactions already taking place on Facebook.

By 2021, more than a billion visitors each month will use Facebook Marketplace to browse, buy, or list items, allowing retailers to drive discovery and sales of key products in a place where their consumers are already shopping.

Things to Consider When Selling on Facebookmarketplace

Orders must be shipped within 3 days and received within 7 days.

After you sell an item on Facebookmarketplace, you have three business days from checkout to ship it using any carrier that has tracking services.

For sellers used to different delivery methods, you will want to readjust to ensure that your items arrive in a timely manner and that there aren’t any issues. Your reputation as an online seller will suffer if anything does come up.

Not all ecommerce platforms sync with FacebookMarketplace.

Not every ecommerce business platform syncs up with Facebook. When reviewing whether or not your business wants to sell on FacebookMarketplace, ensure that they integrate with the platform. 

If it doesn’t, you could run into issues managing inventory counts or keeping listings up-to-date.

There will be lots of communication/messages from buyers.

As with any sales channel, on Facebook Marketplace you’ll receive questions from people who are interested in purchasing your product or from people who have already purchased and are organizing how they will receive the item.

You’ll want to quickly master your tone and communication templates for customers for pre- and post-purchase inquiries.

Customer service communications are an often-underused way to make your brand voice shine and genuinely delight customers.

The Benefits of Selling on Facebook Marketplace

Facebook Marketplace has grown as an alternative option for online sellers and buyers, even surpassing for some the traditional online markets of Amazon, Craigslist and eBay.

They accomplished this primarily because of two reasons:

Extended reach.

Facebook is a social media behemoth, with nearly 3 billion active monthly users on the platform. The Facebook app is also the platform on which users in the US spend the most time during the day.

With these numbers backing it, Facebook Marketplace has grown significantly in 6 years, with a billion monthly visitors of its own and a million monthly active Facebook Shops.

For sellers, there may be no better market available to reach the widest audience.

Personalized customer experience.

Like Facebook itself, Facebook Marketplace grew in popularity due to its customizability — especially for its customers.

Through the help of a smart algorithm, the platform surfaces products relevant to consumers and their search patterns, helping your business find the right customers.

This also helps to ensure that your product is being seen by the right audience, resulting in the increased likelihood that an interaction will lead to a purchase.

How to Sell on Facebook Marketplace

Selling on Facebookmarketplace is a relatively straightforward process. However, it is different for merchants versus individuals. Here, we’ll dive into both.

For individual sellers.

For first time individual sellers, the process should be streamlined. If you already have an active Facebook account, simply go to the left-hand side of your Facebook newsfeed and click on the FB Marketplace tab.

From there, click on the “Create new listing” tab.

Once you add a product photo, title, price and product description, you’re set and ready to sell.

For BigCommerce merchants.

Integrating the Facebook Marketplace into your BigCommerce store is easy and takes little time with the help of our Channel Manager.

Channel Manager allows you to discover, connect to and manage all sales channels available for your store and offers free BigCommerce-built integrations for Facebook Marketplace and Instagram.

To start, go to Channel Manager, click + Create Channel and then click Connect next to Meta.If you don’t already have a Facebook Page/Business Page for your store and/or a Meta Business Manager, you can create them now.

When you’re ready, click “Connect”. You will then be redirected to Facebook. On the subsequent few screens, you will be asked to:

  • Connect your BigCommerce store to Meta.
  • Select an existing catalog or create a new one.
  • Select or create a new Ad Account,
  • Select or create a new Meta Pixel.

Once complete, you’ll be returned to your BigCommerce control panel to finish setting up shipping options and payment method details for your Facebook Shop.

By connecting your BigCommerce store to Facebook, you’ll be able to create ads for your products that appear in Facebook users’ feeds and offer your products for sale onsite on Facebook via Shops and Marketplace.

Facebook Marketplace Rules

To learn more about Marketplace — including what kinds of products are allowed and prohibited — make sure to view the Facebook Marketplace Commerce Policies.

The Commerce Policies apply to Marketplace, buy and sell Facebook groups, page shops and Instagram Shopping.

What can be sold on Facebook Marketplace.

As long as you follow Facebook’s Commerce Policies, you can sell almost anything on Facebook Marketplace. According to Facebook, the top five most popular item categories are:

  • Household items.
  • Furniture.
  • Baby and kids items.
  • Women’s clothing and shoes.
  • Automobiles, including cars, trucks and motorcycles.

What cannot be sold on Facebook Marketplace.

Facebook maintains a list of items not allowed to be sold on Marketplace. These items include:

  • Digital products or subscriptions.
  • Weapons, ammunition or explosives.
  • Animals.
  • Illegal, prescription or recreational drugs.
  • Medical or healthcare products.
  • Tobacco products and related paraphernalia.
  • Ingestible supplements.
  • Adult products and services.
  • Real money gambling services.
  • Real, virtual or fake currency.
  • Misleading, deceptive, or offensive items.
  • Recalled products.

You must sell a physical item.

Anything that isn’t a physical product for sale cannot be sold, such as:

  • “In search of” posts.
  • Lost and found posts.
  • Jokes.
  • News.

Services like housekeeping and event tickets are only available on the marketplace by coordinating with one of Facebook’s partners.

The description of the item must match the image.

The photos of your items that you upload must match the title and description that you give it. Although descriptions are not required, adding an honest one to your listing can help you to get more offers and gain more trust with potential buyers.

Additionally, Facebook Marketplace listings cannot show or describe a before and after picture to describe the benefits of a product.

The Final Word

This bears repeating: by 2021, a billion people worldwide use Facebook Marketplace each month to browse, buy or sell items.

As competition increases and omnichannel strategies come into play, merchants are looking for new ways to diversify their sales channels, including tapping into existing networks and online platforms.

teyitciler-youtube

Youtube marketing Strategy for Your Brand

by with No Comment Digital Marketing

Youtube has approximately 2.5 billion monthly active users. YouTube is the second largest social media platform in the world. But YouTube’s large user base isn’t the only reason brands shouldn’t sleep on including the platform in their overall Youtube marketing Strategy.

Recent Sprout Social data shows consumers are increasingly turning to YouTube for entertainment, education and product research. Marketing on the platform can help your business increase brand awareness, build stronger relationships, boost SEO and drive high-converting traffic.

In this article, you’ll learn what Youtube marketing Strategy, why it’s important and how to implement it successfully with proven tips and strategies.

What is YouTube marketing?

YouTube marketing Strategy is the process of promoting your brand, product or service on YouTube. Primarily, there are three ways marketers use YouTube:

  • Create original videos: YouTube is primarily a video hosting platform. Publishing high-quality videos is key to succeeding on the platform.
  • Partner with influencers: There’s a reason brands spent over $600 million on YouTube influencer marketing in 2021. The platform is an excellent place to work with creators and build credibility in your niche.
  • Run video ads: 70% of consumers say they’ve bought a product after seeing it on YouTube. Running ads on the platform can deliver high returns for your brand.

YouTube is also the world’s second largest search engine. But ranking on the platform is highly competitive.

There are more than 5 billion videos on YouTube, with 500 hours of content being uploaded every minute. Understanding how the YouTube algorithm works and optimizing your videos accordingly is key to gaining visibility.

Why is YouTube marketing important?

The latest YouTube stats all point to one truth — marketers and consumers love video. Research shows people are 2x more likely to share videos with friends and family over other content types.

And there’s no better place to leverage video content than on YouTube, where people watch over 1 billion hours of video daily.

YouTube marketing has tons of benefits for your business. Below are a few reasons investing in YouTube should be your top priority:

Reach a large audience

YouTube has an incredibly large, active user base. Publishing quality content consistently and partnering with influential creators in your niche can get you massive exposure and traffic.

Better yet, YouTube lets you tap into an international audience. The platform is available in 100+ countries in 80 different languages. With features like auto-translated captions, it’s easy to create targeted content for global audiences.

Improve search visibility

While YouTube is a big enough search engine on its own, it’s also great for boosting your visibility on Google. A significant number of Search Engine Results Pages (SERPs) now include video carousels, and more than 94% of those videos are from YouTube.

Conducting keyword research on Google and YouTube lets you choose the right topics, match search intent, and optimise your videos to rank higher on both search engines.

Increase brand awareness

YouTube is a great place for generating brand awareness. According to Google, 90% of people around the world use YouTube to explore new brands and products.

Publishing content like product reviews, how-to videos, explainers and video ads can help you spread the word about your business. Additionally, using tactics like visual branding and brand voice consistency can help your audience connect with and remember your brand.

Build trust and credibility

YouTube is the most trusted social media platform for finding and purchasing products. If you’re looking to build credibility around your brand, YouTube is a great place to start.

Video testimonials, brand storytelling, visual tutorials, hands-on reviews and live demos are just a few ways you can shed light on how your product can solve problems. Partnering with creators in your niche can also help you build trust with potential customers.

Drive sales and traffic

YouTube marketing can positively impact your bottom line. In fact, 81% of marketers say video has directly increased sales for their business.

With YouTube’s shopping features like cards, end screens, channel stores and tagged products, marketers have tons of opportunity to sell products both internally and externally through the platform.

Generate leads

YouTube is also an effective lead generation tool. Along with using features like lead form ads, you can share webinar promos and online course trailers to encourage people to sign up.

Additionally, you can add links to landing pages and lead magnets in your video descriptions. Share your videos on other platforms like social media or websites to get more exposure.

Make extra revenue

Channels that meet YouTube Partner Program’s eligibility criteria can monetize their videos and make money based on the number of views and engagement. Check out our article on YouTube monetization to learn more about how you can earn revenue on the platform.

YouTube marketing strategies and tips

YouTube marketing is competitive but highly rewarding if done right. Simply creating a channel and publishing videos is not enough. Brands need to strategically approach the process of planning, producing and distributing content on the platform to see tangible success.

Below are some tried-and-true best practices to make the most of YouTube marketing and drive business growth using the platform.

1. Create and brand your YouTube channel

The first step to YouTube marketing is setting up your channel — your brand’s “home” on the platform. This is where you’ll publish videos, create playlists, respond to comments, view analytics and more. Follow this guide to create a YouTube channel for business.

But simply creating a channel is not enough. You also need to brand it properly to establish consistency and generate brand awareness.

Customise these elements on your channel so it’s aligned with your branding style guide:

  • Profile picture
  • Banner image
  • Channel description
  • Social links
  • Channel trailer
  • Custom URL

Additionally, ensure your video thumbnails, titles and descriptions are all on-brand, even if you need to optimise them for SEO purposes. You can create a branded thumbnail template based on what works for you, and keep all future thumbnails consistent with that design.

Are you looking for a YouTube banner that doesn’t require additional design resources? Check out our free social media templates tool with free YouTube banners that you can download and add to your channel today!

2. Define your YouTube audience

Before you start creating content, know who your videos are for.

Not all potential customers are watching your videos on YouTube, so find out who makes up your target audience on the platform.

  • Are they males or females?
  • What’s their age range?
  • Where are they located?

Additionally, consider your audiences’ interests to create engaging videos.

  • What kind of content is your target audience currently watching?
  • Which channels are they subscribed to?
  • Why are they on YouTube in the first place?

Use a mix of social media market research, analytics, and social listening to understand your audiences’ problems, questions, and goals — especially in terms of online video consumption.

Build an audience persona to visualise your target audience and keep it in mind every time you create a video for your channel.

3. Conduct a competitive analysis

Identify channels your audience is watching and learn from their efforts. This is important for spotting trends, finding keywords and understanding audience interests. Analysing the competition also helps you set realistic goals and benchmarks for video performance.

your own marketing strategy

  • What does their posting schedule look like?
  • How are they engaging with their audience?
  • What type of videos do they publish?
  • What do their thumbnails look like?

Moreover, find content gaps your brand or channel can fill. There may be dozens of video opportunities your competitors are missing out on. Take advantage of those keywords or topics before they catch up.

4. Create quality YouTube video content

There are billions of videos on the platform and not everything is worth watching. Users have to sift through the noise daily to find meaningful content on the platform. This is also why YouTube’s smart algorithm favours some videos over others.

To stand out, you need to consistently create high-quality videos viewers love watching and engaging with. Check out these YouTube video ideas to get your creative juices flowing.

Research audience pain points, analyze trending keywords, and practice social listening to find topics and inspiration for your videos. Also, use good quality equipment, build a powerful story, and invest in editing and post-production to make your videos look professional.

5. Experiment with YouTube Shorts and other features

YouTube Shorts is a recent feature that lets you leverage the power of short-form video — the latest short-form video marketing feature for quick content viewing and increased mobile usage.

Use YouTube Shorts to reach mobile-first audiences and drive more engagement for your brand. Shoot videos up to 60 seconds long in vertical format, and creatively use the built-in audio, text and filters to make your videos stand out.

Also, leverage features like live streams, premieres and 360 videos to consistently deliver unique video experiences to your audience.

6. Optimize your videos with SEO best practices

YouTube SEO is an often overlooked aspect of video marketing on the platform. But it’s crucial for showing up at the right time. Otherwise, your videos will get lost in the sea of unwatched content and stay there for good.

Optimising your videos starts at the beginning of the video creation process — during ideation. Conduct keyword research to find the right topics and angles for your videos. Then, optimise the following elements when publishing on YouTube to maximise visibility:

  • Titles and descriptions: Use primary and secondary keywords naturally. You can also translate your video titles in multiple languages to reach a global audience.
  • Thumbnails: Browse top videos and identify which thumbnails perform well for a particular keyword. Thumbnails with faces, expressions and text often stand out from others and drive more clicks.
  • Tags: Add relevant words and phrases to tell both YouTube and viewers what your video is about. While tags are less important than they used to be, they can still impact your search rankings.

YouTube’s algorithm also favours videos that see more engagement. Promote your videos on other platforms like social media and forums to get more views and give it an initial push.

Also, link to your video from other videos on your channel using cards and end screens. Lastly, don’t hesitate to ask people for likes, comments and shares. You’ll be surprised at how effective proactively reaching out can be.

7. Actively engage with your audience

YouTube marketing is all about building an engaged subscriber community. And interacting directly with your audience is a great way to do that.

Respond timely (and nicely) to the comments on your videos. Take audience questions seriously and answer them quickly to resolve any issues.

Additionally, create interactive video content on YouTube to engage with your audience. For example, host live Q&A sessions and webinars, publish behind-the-scenes content and premiere videos to watch together with your audience in real-time.

8. Attract more YouTube subscribers to your channel

Subscribers are the bread-and-butter of all YouTube channels. The more subscribers you have, the more exclusive features you’ll be able to access. Plus, YouTube’s algorithm is likely to rank your videos higher if you have more subscribers.

Create problem-solving content that meets audience goals to get more YouTube subscribers. Ask people what they want to see on your channel and keep your promises. People subscribe to channels they’re getting value from and want to see more of.

Also, promote your videos outside of YouTube to widen your reach, and build relationships instead of pushing out one-way content.

Finally, stick to a consistent publishing schedule so subscribers know when and how often to expect your videos. Consistency is the key to YouTube marketing success. While creating and editing quality content takes time, make sure you have a posting schedule and stick to it.

Having a proper publishing schedule makes it easier for you to plan your content and schedule videos ahead of time and sets and expectation for your subscribers. YouTube channels with consistent publishing are generally favoured by the algorithm as well.

9. Use YouTube ads to drive targeted traffic

Running YouTube ad campaigns can help you reach a wider audience, drive traffic to your website and deliver personalized messaging to your target audience.

YouTube supports three types of ads:

  • Bumper ads: These are short, non-skippable ads that run before a video starts.
  • In-stream ads: These can be skippable or non-skippable, and run at certain points throughout your videos.
  • Overlay ads: These are non-video ads that appear as banners or text on top of or below your videos.

Be careful about your goals when running ads on the platform. YouTube ads are not meant to replace your organic strategy, but to boost it. Also, views acquired from ads don’t contribute towards monetization revenue.

10. Partner with YouTube influencers

There are millions of creators on the platform with thousands of loyal subscribers. Brands can partner with YouTubers in their niche to promote their products and services in creative ways.

Does it work? 70% of marketers believe so!

Here are some ideas for YouTube influencer marketing campaigns:

  • Unboxing videos
  • Product reviews
  • How-tos and tutorials
  • Day-in-the-life vlogs
  • Contests and giveaways

Set a budget prior to working with creators and use influencer marketing tools to narrow down your search for the perfect brand partner. Set expectations upfront, share creative briefs and involve creators in the planning phase to streamline the process.

Additionally, plan ahead for product deliveries, and consistently measure performance during and after the campaign to tweak your future strategy.

11. Monitor your YouTube analytics

Tracking YouTube analytics helps you identify your best (and worst) performing videos, understand what type of content resonates with your audience, and find out which specific factors impact video performance.

You can access the platform’s built-in analytics in YouTube Studio. Track metrics like views, subscribers, watch time, audience retention, traffic sources and devices. Also, analyze audience demographics and interests.

Knowing this helps succeed on the platform and create an effective long-term strategy. It also helps you focus resources where they matter.

YouTube marketing tools

Channel and video branding tool

Canva is an online design tool that lets you create branded visuals for your videos and channel. Use and edit templates for YouTube thumbnails, profile pictures and banners. You can also add creative intros and outros to your videos using the tool.VidIQ 

Video marketing and analytics tool

VidIQ is a specialized video marketing intelligence tool for YouTube creators. Its key features include daily video ideas, keyword research, optimization suggestions, competitor analysis and performance metrics. The tool also comes with a free Chrome extension for easy access.

Keyword software tool

Ahrefs is a popular SEO tool used for keyword research and site analysis. The platform also offers a YouTube Keyword Tool that lets you find trending keywords in 170 countries. View detailed reports for each keyword showing search volume, clicks, questions and other data.

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WhatsApp Business API

by with No Comment Digital Marketing

Introduction: WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. It has quickly become a popular tool for businesses to communicate with their customers. WhatsApp Business API is a powerful tool that can help businesses automate and streamline their communication with customers on the platform. In this blog post, we’ll explore how businesses can create engaging content for WhatsApp Business API.

  1. Personalized Messages: Personalized messages are a great way to engage with customers on WhatsApp. You can use data about your customers, such as their name or past purchase history, to create personalized messages that are relevant to their interests. This can help improve customer engagement and build stronger relationships with your audience.
  2. Rich Media: WhatsApp Business API supports a range of rich media formats, including images, videos, and audio messages. Businesses can use these formats to create engaging content that grabs the attention of their customers. For example, you could use images to showcase new products or services, or use videos to provide tutorials or behind-the-scenes glimpses of your business.
  3. Automated Messages: WhatsApp Business API allows businesses to create automated messages that can be triggered by specific actions. For example, you could set up an automated message to be sent to customers who have just made a purchase, thanking them for their business and providing information on how to get in touch if they need any further assistance.
  4. Interactive Content: Interactive content is a great way to keep your customers engaged on WhatsApp. You could create quizzes, surveys, or polls to get feedback from your audience or offer them a chance to win prizes. This type of content is not only engaging, but it can also help you gather valuable data about your customers.
  5. Chatbots: Chatbots are a powerful tool for businesses that want to automate their customer support on WhatsApp. They can be used to answer frequently asked questions, provide product recommendations, and even process orders. Chatbots can help improve customer satisfaction by providing instant responses to their queries.

Conclusion: WhatsApp Business API is a powerful tool for businesses to communicate with their customers. By creating engaging content that is personalized, rich, and interactive, businesses can build stronger relationships with their audience and improve customer engagement. With the help of chatbots and automated messages, businesses can also streamline their customer support and provide instant responses to their customers.

Why ChatPro is the Ultimate Chatbot for Your Business ???

by with No Comment Digital Marketing

 How ChatPro Useful For Our Business ? our ChatPro chatbot to enhance your customer service and streamline your business operations?

Here’s why:

Struggling to engage with your customers 24/7? With Chatpro, you can give your customers the ultimate digital experience. Our AI-powered chatbot provides multilingual support and human-like conversation, giving your business the edge it needs to stand out from the crowd. Get ready to be blown away by how quickly and effectively Chatpro can help you reach out to your customers and provide them with the best service they deserve.

Customizable to your needs:

                    ChatPro can be tailored to fit the specific needs of your business. Get your business the customer service it deserves with ChatPro! Our AI-powered chatbot enables you to provide personalized support for your customers across all industries. With its automated capabilities, ChatPro can help you reduce the time and effort it takes to respond to customer queries, saving you time and money. Take the hassle out of customer service with ChatPro today!

24/7 availability: 

                 With ChatPro, your customers can get instant support anytime, anywhere. ChatPro is always available to answer questions, provide information, and assist with transactions, even outside of regular business hours.

Multilingual support: 

                   ChatPro supports multiple languages, making it easy to communicate with customers from all around the world. This can be a game-changer for businesses looking to expand their global reach.

Human-like conversation: 

                          ChatPro uses natural language processing (NLP) to understand and respond to customer inquiries in a human-like way. This means that customers can have a seamless and personalized conversation with ChatPro, just like they would with a human customer service representative.

Integration with other tools: How ChatPro Useful For Our Business?

                        ChatPro can be integrated with other business tools like CRMs, help desks, and payment gateways, making it easy to streamline your business operations and provide a seamless customer experience.

                      ChatPro is the ultimate chatbot for businesses looking to provide personalized, 24/7 support to their customers. With its customization options, multilingual support, human-like conversation, and integration with other tools, ChatPro can help take your business to the next level.

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What is a digital marketing strategy?

by with No Comment Digital Marketing

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. However, simply creating a website and social media accounts is not enough. To truly succeed in the digital landscape, you need a well-defined digital marketing strategy.

What is a digital marketing strategy?

A plan is a that outlines how you will use digital channels and tools to achieve your marketing objectives. It involves identifying your target audience, understanding their needs and behaviors, and creating content and campaigns that resonate with them.

Why is a digital marketing strategy important?

  1. Helps you reach your target audience: A well-defined Digital will help you reach the right people at the right time with the right message. By understanding your audience’s preferences and behaviors, you can create content and campaigns that speak directly to them.
  2. Increases brand awareness: By consistently sharing valuable content and engaging with your audience on social media, you can increase brand awareness and build a loyal following.
  3. Generates leads and sales: With a clear, you can create campaigns that are specifically designed to drive conversions. Whether you’re looking to increase website traffic, generate leads, or boost sales, a digital marketing strategy can help you achieve your goals.
  4. Provides measurable results: One of the biggest advantages of digital marketing strategy is the ability to measure results in real-time. By tracking metrics such as website traffic, social media engagement, and email open rates, you can see exactly how your campaigns are performing and make adjustments as needed.

How to create a digital marketing strategy:

  1. Define your objectives: What do you want to achieve with your marketing strategy efforts? Whether it’s increasing brand awareness, driving traffic to your website, or generating leads, your objectives should be specific, measurable, and aligned with your overall business goals.
  2. Identify your target audience: Who are you trying to reach? What are their needs, pain points, and interests? By understanding your target audience, you can create content and campaigns that speak directly to them.
  3. Choose your channels: Channels are most relevant to your audience? This may include social media platforms, email marketing, content marketing, and paid advertising.
  4. Create your content: Based on your objectives and target audience, create a content calendar that outlines the topics, formats, and distribution channels for your content.
  5. Implement and measure: Once your Marketing is in place, it’s time to implement your campaigns and track your results. Use analytics tools to monitor your progress and make adjustments as needed.

Conclusion:

Essential for any business looking to succeed in today’s digital landscape. By defining your objectives, understanding your target audience, and creating a plan for your digital channels, you can increase brand awareness, generate leads, and drive sales. So, if you haven’t already, it’s time to start creating your today!

ecommerce-business

Importance of Digital Marketing for Ecommerce Business

by with No Comment Affilate MarketingDigital Marketing

Digital Marketing has become a lifeline for eCommerce business as it offers the best of both worlds – REACH and ROI. Distract from the old brick-and-mortar methods of traditional advertising and power up your eCommerce business with Digital Marketing. Disrupt the eCommerce industry with perpetual growth by fuelling your online store with abundant sales and colossal income.

Digital marketing is a sure-shot way to reach prospects for E-commerce business because you know the current scenario “Digital is everything”. Make this digital revolution reverberate your brand anywhere. Employ sound Digital marketing strategies for your web store that skyrocket your business growth.

Digital marketing for E-commerce business breaks the inertia by breaking the sales funnel. It has turned out to be an everyday propensity. If you are selective with the right digital marketing tool, then it provides a space for the growth of your business. Digital marketing is a broad term that encompasses many different strategies and tactics. Among them, SEO is one of the essential things an E-commerce business can do to optimize its website. For this reason, an SEO auditing service is a crucial part of any digital marketing strategy – it doesn’t matter what kind of products or services you sell if people can’t find you online.

So, build your business and fast forward your growth with digital marketing. Vying for consumer attention and retention till now? Make 2020 a watershed year for your eCommerce digital marketing business.

“The right digital marketing strategy is the key to your eCommerce success.”

Let’s dive into the importance of digital marketing for eCommerce:

1. Market your products online

Gone are the days of marketing products through physical stores alone. Digital Marketing has changed the way of buying and selling products or services. All products and services can be marketed online. It’s a new trend in marketing and allows hassle-free buying and selling.

2. Reach millions of millennia in a fly

As there is explosive growth in online users, you can reach millions at a time through digital medium. Your customers are online so you should be online. Digital marketing tools can pull targeted customers or the right prospects at the right time. which is why the importance of digital marketing in eCommerce business is always on the rise

3. Improves market reach by surviving competition

In this cut-throat competition, standing tall in the crowd is a tough row to hoe since every business uses this digital marketing including large corporations and top brands.  Surviving is the only way to sustain any business. However, digital marketing for eCommerce business streamlines the marketing process smoothly and it can sneak into the competitors’ business and provide insights 

4. It Impacts the buying decisions

The eCommerce digital marketing strategy you use will attract site visitors and impact their buying decisions. Also, it prompts them to buy the products from the deserted shopping basket. To stand out in the fierce competition, eCommerce businesses need to adopt diverse digital marketing channels and tactics that attract and retain their customers. 

5. Proliferate sales in a short span

The Ecommerce digital marketing service hit the mark when it comes to getting traction in a short span . As it is an easy way to interact with the customer, it helps in saving time, money, and marketing efforts.

E-commerce Marketing services worth focusing in 2020

1. SEO (Search Engine Optimization for E-Commerce Business)

This long-term strategy SEO Services helps in the exposure of your online store to search engines and customers can find you easily on the top of SERP. Ecommerce SEO services offer unlimited organic search traffic. Optimizing the website is optimizing your brand reputation. A direct method to drive enormous traffic. 

2. SEM (Search Engine Marketing for E-Commerce Business)

SEM strategy is the instant results’ backbone. It is a necessity for any eCommerce digital marketing business to stay top in SERP always because out of sight is out of mind. With an effective PPC strategy, consumers can catch you when they search for your products and you can gain leads and profits. The popular platform for this paid search is AdWords which has a great advantage for local search. It doesn’t cost you much because these are budget-friendly.

Create as many ad copies as you want on each campaign so that you can get more exposure to your products. This paid search involves

Search Ads: It helps in displaying your products on top of SERP when people search for your business-related products.

Display Ads: Unlike search ads, these banner ads appear when people are surfing and help in retargeting. These ads improve visibility, and brand awareness, and generate more qualified leads.

Shopping Ads: These product listing ads produce fast results as people search for the same products you offer. These ads boost conversions, and quality leads, and yield higher ROI.

3. SMM (Social Media Marketing For E-commerce Business)

Social media gives a big boost to online businesses in terms of word of mouth, brand awareness, and driving engagement. Take advantage of social media that doubles your sales. Raise interest and intrigue your followers before promoting sales by tweaking your eCommerce profiles. As different products require different kinds of marketing methods and channels, lend the help of social media management agencies to help you the way. (https://tamizhakarthic.com/)

Instagram: It allows posting 2 times per week. Use appropriate CTAs and gain traffic to your e-commerce site and sales.

Twitter: A small and effective product tweet will be a revenue generator for all forms of businesses. Create hashtag campaigns, interact through Twitter chat, create Twitter cards, and create Twitter ads for creating brand awareness and boosting sales. The number of times your tweet is retweeted, the more exposure your online store gets. Thus, it increases user engagement for your products and helps in instant purchases, and boosts online sales.

Facebook: Provide your shopping site links on Facebook posts. Facebook ads have the power to drive a 70% increase in sales. It has the facility to target the right demographics based on your business. The likes for your attention-grabbing post lead to engagement and the engagement leads to sales.

4. Email marketing For E-Commerce Business

If you want to reach a bulk audience at a time, nail e-mail marketing. For each email, your online store gets exposure. You can send digital invoices by email, trigger emails, and schedule email campaigns to boost sales. Also, send personalized emails to your targeted customers to bring them back from cart abandonment. This digital marketing strategy is a perfect pitch to enhance the shopping knowledge of the customer and for cross-selling, and repeated selling of products.

5. Content Marketing For E-Commerce Business

The crafted and unique content nurtures prospects. Search engines and people both love fresh and interactive content. Incorporate and promote your product-relevant content on the website and all the social media channels so that you can get increased conversions and hence revenue.

6. Remarketing

It is one of the ideal e-commerce marketing services. paid marketing tactic that enables you to provide ads to an individual engaged with your social media channel content or to the one who has already visited your website. the utilizes visitors’ cookies to trace what website pages a shopper visits and retarget them with your appropriate ads.

7. Mobile Marketing

Mobile marketing is an essential part of the eCommerce business. Using a mobile marketing eCommerce strategy will let your reach and engage with potential prospects while they utilize mobile phones. It can enhance businesses’ revenue, conversions, and growth in the digital space. It also allows companies to increase customer loyalty and retention, track users’ responses, and improve access to existing consumers.

8. Affiliate Marketing

In the eCommerce business, affiliate marketing is a scalable and cost-effective way of generating revenue. When you understand which affiliate tools you need to use and how including affiliate marketing in your entire sales tactics will boost your eCommerce business and drive more sales.

9. Reviews for eCommerce business

The reviews affect eCommerce business and lead to more sales. They are essential because they help build trust between a product seller and customer, enhance traffic through Search Engine Optimization(SEO), and provide unbiased insights into products.

Benefits of eCommerce digital marketing services:

It has a myriad of benefits such as

  • Increased Brand Awareness
  • Improved Brand Credibility
  • Greater engagement
  • Boosts Conversions
  • Drives more Sales
  • Low-cost Marketing
  • Gain a Genuine audience base
  • Raise customer loyalty
  • Quality lead generation and nurturing
  • Measurable analytics
  • Higher Revenue

Summary:

In a nutshell, digital marketing outranks other modes of marketing methods such as traditional marketing. It is a winning strategy for E-commerce sales. Leverage the digital strategies for your online store and reap lucrative returns for your business.

Reading articles on these topics is okay. However, it is better to talk to digital marketers who are adept at these strategies. So, what are you waiting for? Contact any digital marketing company right now. Time is money. Don’t procrastinate.

EKM

Importance of Digital Marketing for Ecommerce Business

by with No Comment Digital Marketing

Digital Marketing has become a lifeline for eCommerce business as it offers the best of both worlds – REACH and ROI. Distract from the old brick-and-mortar methods of traditional advertising and power up your eCommerce business with Digital Marketing. Disrupt the eCommerce industry with perpetual growth by fuelling your online store with abundant sales and colossal income.

Digital marketing is a sure-shot way to reach prospects for E-commerce business because you know the current scenario “Digital is everything”. Make this digital revolution reverberate your brand anywhere. Employ sound Digital marketing strategies for your web store that skyrocket your business growth.

Digital marketing for E-commerce business breaks the inertia by breaking the sales funnel. It has turned out to be an everyday propensity. If you are selective with the right digital marketing tool, then it provides a space for the growth of your business. Digital marketing is a broad term that encompasses many different strategies and tactics. Among them, SEO is one of the essential things an E-commerce business can do to optimize its website. For this reason, an SEO auditing service is a crucial part of any digital marketing strategy – it doesn’t matter what kind of products or services you sell if people can’t find you online.

So, build your business and fast forward your growth with digital marketing. Vying for consumer attention and retention till now? Make 2020 a watershed year for your eCommerce digital marketing business.

“The right digital marketing strategy is the key to your eCommerce success.”

Let’s dive into the importance of digital marketing for eCommerce:

1. Market your products online

Gone are the days of marketing products through physical stores alone. Digital Marketing has changed the way of buying and selling products or services. All products and services can be marketed online. It’s a new trend in marketing and allows hassle-free buying and selling.

2. Reach millions of millennia in a fly

As there is explosive growth in online users, you can reach millions at a time through digital medium. Your customers are online so you should be online. Digital marketing tools can pull targeted customers or the right prospects at the right time. which is why the importance of digital marketing in eCommerce business is always on the rise

3. Improves market reach by surviving competition

In this cut-throat competition, standing tall in the crowd is a tough row to hoe since every business uses this digital marketing including large corporations and top brands.  Surviving is the only way to sustain any business. However, digital marketing for eCommerce business streamlines the marketing process smoothly and it can sneak into the competitors’ business and provide insights 

4. It Impacts the buying decisions

The eCommerce digital marketing strategy you use will attract site visitors and impact their buying decisions. Also, it prompts them to buy the products from the deserted shopping basket. To stand out in the fierce competition, eCommerce businesses need to adopt diverse digital marketing channels and tactics that attract and retain their customers. 

5. Proliferate sales in a short span

The Ecommerce digital marketing service hit the mark when it comes to getting traction in a short span . As it is an easy way to interact with the customer, it helps in saving time, money, and marketing efforts.

E-commerce Marketing services worth focusing in 2020

1. SEO (Search Engine Optimization )

This long-term strategy SEO Services helps in the exposure of your online store to search engines and customers can find you easily on the top of SERP. Ecommerce SEO services offer unlimited organic search traffic. Optimizing the website is optimizing your brand reputation. A direct method to drive enormous traffic. 

2. SEM (Search Engine Marketing for E-Commerce Business)

SEM strategy is the instant results’ backbone. It is a necessity for any eCommerce digital marketing business to stay top in SERP always because out of sight is out of mind. With an effective PPC strategy, consumers can catch you when they search for your products and you can gain leads and profits. The popular platform for this paid search is AdWords which has a great advantage for local search. It doesn’t cost you much because these are budget-friendly.

Create as many ad copies as you want on each campaign so that you can get more exposure to your products. This paid search involves

Search Ads: It helps in displaying your products on top of SERP when people search for your business-related products.

Display Ads: Unlike search ads, these banner ads appear when people are surfing and help in retargeting. These ads improve visibility, and brand awareness, and generate more qualified leads.

Shopping Ads: These product listing ads produce fast results as people search for the same products you offer. These ads boost conversions, and quality leads, and yield higher ROI.

3. SMM (Social Media Marketing For E-commerce Business)

Social media gives a big boost to online businesses in terms of word of mouth, brand awareness, and driving engagement. Take advantage of social media that doubles your sales. Raise interest and intrigue your followers before promoting sales by tweaking your eCommerce profiles. As different products require different kinds of marketing methods and channels, lend the help of social media management agencies to help you the way.

Instagram: It allows posting 2 times per week. Use appropriate CTAs and gain traffic to your e-commerce site and sales.

Twitter: A small and effective product tweet will be a revenue generator for all forms of businesses. Create hashtag campaigns, interact through Twitter chat, create Twitter cards, and create Twitter ads for creating brand awareness and boosting sales. The number of times your tweet is retweeted, the more exposure your online store gets. Thus, it increases user engagement for your products and helps in instant purchases, and boosts online sales.

Facebook: Provide your shopping site links on Facebook posts. Facebook ads have the power to drive a 70% increase in sales. It has the facility to target the right demographics based on your business. The likes for your attention-grabbing post lead to engagement and the engagement leads to sales.

4. Email marketing For E-Commerce Business

If you want to reach a bulk audience at a time, nail e-mail marketing. For each email, your online store gets exposure. You can send digital invoices by email, trigger emails, and schedule email campaigns to boost sales. Also, send personalized emails to your targeted customers to bring them back from cart abandonment. This digital marketing strategy is a perfect pitch to enhance the shopping knowledge of the customer and for cross-selling, and repeated selling of products.

5. Content Marketing For E-Commerce Business

The crafted and unique content nurtures prospects. Search engines and people both love fresh and interactive content. Incorporate and promote your product-relevant content on the website and all the social media channels so that you can get increased conversions and hence revenue.

6. Remarketing

It is one of the ideal e-commerce marketing services. paid marketing tactic that enables you to provide ads to an individual engaged with your social media channel content or to the one who has already visited your website.the utilizes visitors’ cookies to trace what website pages a shopper visits and retarget them with your appropriate ads.

7. Mobile Marketing

Mobile marketing is an essential part of the eCommerce business. Using a mobile marketing eCommerce strategy will let your reach and engage with potential prospects while they utilize mobile phones. It can enhance businesses’ revenue, conversions, and growth in the digital space. It also allows companies to increase customer loyalty and retention, track users’ responses, and improve access to existing consumers.

8. Affiliate Marketing

In the eCommerce business, affiliate marketing is a scalable and cost-effective way of generating revenue. When you understand which affiliate tools you need to use and how including affiliate marketing in your entire sales tactics will boost your eCommerce business and drive more sales.

9. Reviews for eCommerce business

The reviews affect eCommerce business and lead to more sales. They are essential because they help build trust between a product seller and customer, enhance traffic through Search Engine Optimization(SEO), and provide unbiased insights into products.

Benefits of eCommerce digital marketing services:

It has a myriad of benefits such as

  • Increased Brand Awareness
  • Improved Brand Credibility
  • Greater engagement
  • Boosts Conversions
  • Drives more Sales
  • Low-cost Marketing
  • Gain a Genuine audience base
  • Raise customer loyalty
  • Quality lead generation and nurturing
  • Measurable analytics
  • Higher Revenue

Summary:

In a nutshell, digital marketing outranks other modes of marketing methods such as traditional marketing. It is a winning strategy for E-commerce sales. Leverage the digital strategies for your online store and reap lucrative returns for your business.

Reading articles on these topics is okay. However, it is better to talk to digital marketers who are adept at these strategies. So, what are you waiting for? Contact any digital marketing company right now. Time is money. Don’t procrastinate.

6 Reasons Why You Need YouTube Marketing

YouTube Marketing for Your Business

by with No Comment Digital MarketingSocial Media Marketing

YouTube Marketing for Your Business is comes to digital marketing, there are a multitude of platforms for you to choose from. While popular sites such as Facebook, Instagram, or your company’s website are great places to invest in, having a YouTube channel might just be the best place to promote your business online. 

6 Reasons Why You Need YouTube Marketing

Let’s face it: We all love video. We love to go to the movies, we love watching the videos people post on Facebook, we love streaming videos so we can keep up with shows like Orange Is the New Black and The Crown, we love going down rabbit holes on YouTube—need I say more? A video is compelling! It’s like we can’t help ourselves. How many times have I watched the video of the hamster eating a carrot? More times than I’m willing to admit! 

When people love video as much as we do, it’s worth considering video as part of your marketing strategy. And, of course, by a video we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for six reasons why you should consider YouTube marketing.

What Is YouTube Marketing?

YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. Ever since its inception, it accounts for nearly 2 billion monthly globally active users. So if you want to diversify your traffic sources or even just get your business in front of your target audience, YouTube marketing is the answer.

Top Advantages of YouTube Marketing

1. Heavy Traffic

YouTube is growing exponentially, with more than 5 billion videos consumed every single day! This is much more traffic than any other platform out there. Even if you don’t create many videos for your business, you can still easily reach an audience by advertising your content on other people’s videos. There is so much traffic on YouTube that you’re guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics that you should know:

  • YouTube gets 30 million visitors per day
  • 300 hours of video are uploaded to YouTube every minute
  • 68 percent of YouTube users say that videos help them in their purchasing decisions
  • The number of small and medium business advertising on YouTube has doubled over the last two years
  • YouTube is available in a total of 76 different languages (this covers about 95 percent of the Internet population)
  • YouTube has its own local versions in more than 88 countries

2. Higher Visibility on Google

You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page. 

Here are some tips you can use to increase the authority of your website using YouTube:

3. Build Your Email List on YouTube

One big advantage of YouTube marketing is that you can build your email list through YouTube. There are a number of software available that allow you to embed your sign-up form directly into YouTube videos. A video can be paused temporarily for the viewer to enter their information and subscribe to your list. This approach makes it easier to build your email list while providing quality content to your audience at the same time. 

Here are some of the most common ways to build an email list on YouTube:

  • Use lead magnets
  • Add annotations
  • Add cards
  • Run YouTube ads

4. Higher Conversion Rates

If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

5. Multiple Video Types

Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads. You can more easily reproduce one content to many different types. If you’re wondering what type of videos to create, here are a few tips:

  • Make engaging and funny videos
  • Answer common questions (think of the most common questions you can get from potential customers about your business, your products, and services)
  • Show how your brand works in behind-the-scenes videos
  • Create testimonials from customers 
  • Go live

6. Massive Media Library

YouTube doesn’t just have a large user base – it also has a massive media library. This is because 300 hours of video are uploaded to YouTube every minute. With that amount of information, you can literally find anything you need under the sun – and beyond. To navigate a platform this big, YouTube has a powerful search engine to find the exact content that you are looking for. With over 3 billion searches a month (much more than Ask.com, AOL, Bing, and Yahoo combined), it is the second-largest search engine on the internet. If you’re wondering whether your content would get lost in this vast sea of information, all you have to do is optimize your YouTube videos.

Conclusion

YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for. If you want to master YouTube marketing, you can sign up for Simplilearn’s Postgraduate Program in Digital Marketing in partnership with Purdue University and co-created with Facebook. You will learn all about the practical aspects of SEO, SEM, Web Analytics, and Social Media Marketing through tools and hands-on practice with this course. Sign up for this course today and master digital marketing.

Digital

Get Clients for Your Digital Marketing Agency

by with No Comment Digital Marketing

Get More Clients for Your Digital Marketing Agency, digital marketing industry is full of marketing agencies that deliver great results for clients but struggle to drum up a business of their own.

1. Treat Yourself Like Your Own Client

How do digital marketing agencies get clients? They become their own client.

You already have a process that works for your other clients. Starting today, take the time out of your schedule to do the same for your own business.

Go through every step as you would with your other clients. Develop your brand guide, collect data, create a data-driven marketing plan, and follow through with each step.

Don’t forget to use all the advice and strategies you give to your clients, too. Use storytelling practices to build a trusting bond with your audience.

Get Clients for Your Digital Marketing Agency, don’t sacrifice quality. If business owners see that your own marketing is done half-heartedly, they’ll assume that you would do the same for them. 

2. Get Out from Behind the Desk

Digital marketing is the first thing that comes to most people’s minds in our technological era. You can’t ignore the digital world, but sometimes you need to step out into the “real world” too.

Start building a presence at local events where you’ll find business owners and other decision-makers. That should include networking events, business expos, trade shows, you name it.

The goal is to make yourself a known part of the local business community. Get to know your fellow business owners and potential clients.

Get Clients for Your Digital Marketing Agency,As you build your rolodex, start referring people to the businesses you know when the opportunity arises. Not only will the grateful business owners be more likely to become clients, but they’re also likely to return the favor and refer others to you.

The right conference can be a game-changer for your business. If you are keen to learn how in details, here Vanessa Van Edwards, Behavioral Investigator, explains more:

3. Take Advantage of Online Directories

Your website is far from the only place to build your web presence. One of the most overlooked strategies is to get onto as many online directories as you can. It’s the easiest way to reach companies looking for digital marketing.

There are a few routes to take. Of course, you want to be on the general, widespread directories like Google and Yelp to start.

Next, focus on industry-specific online directories like marketing agency directories. These are especially helpful because everyone in the audience is a qualified buyer, looking for the specific service you provide.

Finally, get your business onto local directories too. For people who want to patronize businesses in their area, these sites are often their go-to guides for Get Clients for Your Digital Marketing Agency

4. Prioritize Your Portfolio

You can tell prospective clients all day about how great you are at your job, but they won’t know until they see it themselves. If you want to know how to get digital marketing clients, your portfolio is the proof they need to see. Also, prestigious digital marketing certificates from your team can be convincing.

Your online portfolio needs to have a few key qualities. First, it needs to show variety. Clients want to know if you can capture their voice, so by displaying a broad range of brands you’ve already mastered, you’ll show your ability to take on any voice necessary.

Second, you want your portfolio to reflect the work you want to pull in. If you want more clients in the healthcare industry, for example, prioritize your work for past healthcare clients in your portfolio. This shows the right companies that you have expertise in their area. It’s also important to focus on a digital marketing niche for it.

5. Blog About Marketing

You probably already tell your clients about content marketing and how important it is to establish themselves as experts in their area.

Many businesses go through a similar process. At first, they try to do their own marketing to save money. They go through a whirlwind of Googling to try to teach themselves the craft.

They may try a campaign or two. Before long, though, they see that it isn’t as easy as they thought. That’s when they call in an agency.

And who better to call than the agencies whose marketing blogs were so helpful when they were trying the DIY path?

On top of this, your blog gives you credibility to help you get SEO clients. So blogging can be one of the best answers if you are asking how to find digital marketing clients for your agency. With blogging as one of the most effective measures for SEO, clients want to see that you’re taking your own advice.

As much as a blog on your own site can help, don’t forget to write guest blogs for other websites too. Think of sites that business owners and executives frequent, like Business Insider and Forbes.

6. Get Interactive for Finding More Digital Marketing Potential Customers

Social media is a cornerstone of so many digital marketing strategies, but most brands fall short on the “social” aspect. They spend plenty of time posting their own content, but little time-sharing, commenting, and otherwise engaging online.

Start by identifying some of the companies you’d love to work with. Follow them on social media and engage with their posts from time to time. One or two comments per week go a long way.

This gets your name in front of that business, especially if it’s a small business where an owner or manager does their own social media. After they’re familiar with your name, you can make a cold call that suddenly isn’t so cold.

7. Build a Following with Your Email Newsletters

Local businesses are always on the hunt for ways to improve their companies and build their revenues. Why not become the knowledgeable resource they turn to for help?

While your blog can serve that need, it’s even better to land in your audience’s inbox by putting out a consistent, valuable, trusted email newsletter.

Start creating weekly email newsletters that are full of marketing tips, new insights, and more. Invest in a campaign to get more subscribers using strategies like a social media blitz and adding a clear “subscribe” button to your website.

8. Get Into the Continuing Education Game

Marketing is one of those fields that is always evolving. For business owners and administrators, staying on the cutting edge can make or break their businesses.

Selling these seminars helps you in two ways. First, it gives you a whole new revenue stream.

Second, it instantly positions you as an industry expert. They recognize that if you know a subject well enough to teach it, you know it well enough to do a fantastic job with the work itself.

If you don’t want to organize your own seminars and courses, you can get into the conference circuit instead. Seek out business conferences in your area and pitch to become a speaker.

This can take time and you may need to pitch for several conferences before you are chosen. The more you have under your belt, though, the more credibility you’ll have and the easier it will be to get future speaking engagements.

Those speaking engagements can skyrocket your business. You get exposure as well as a reputation for being a leading expert. The audience sees you as especially credible if a conference selects you as a worthy speaker.

9. Use LinkedIn Much More Effectively

Linkedin is one of the channels where you can reach out to most of your customers. It’s an interesting place to build connections and relationships, not just with your potential clients but also with future employees or more, so it is always crucial to use LinkedIn in a more effective way. 

LinkedIn offers many opportunities for your brand to reach out to many people. You can join groups, share content, and advertise your agency’s company page to the vast LinkedIn user population. Every action you take on the platform has the potential to draw in new customers. You can publish sponsored content, send direct messages or connection invitations to your potential clients, and join related LinkedIn groups where you can come across potential clients that are looking for your services.

10. Combine Google Ads and Facebook Ads

Most of your potential clients will start searching for a digital marketing agency to partner with on Google. That is why it is crucial to work on your SERP results to rank organically higher on Google search results. However, it takes more time than you probably need. In this situation, you may want to combine the best of both worlds: Google Ads and Facebook Ads. By targeting the right keywords, Google Ads will help you to attract potential clients right away. Facebook, on the other hand, is still one of the most used social media platforms and among billions of users, we’re pretty sure you can reach out to your potential customers as well.

The greatest strategy to get your agency in front of potential clients on Facebook is to use Facebook Ads because it is difficult for businesses to gain attention organically. With a lower average cost-per-click than many other forms of digital advertising, Facebook Ads are also more affordable, allowing you to accomplish a lot even on a tight budget.

So for a strong eCommerce approach, don’t choose one or the other. Use both to reach out to a broader audience and a more successful digital ad strategy.

How to Find Clients for Digital Marketing Agency: The Most Effective Way

As a marketing agency, it can be challenging to find the right balance between working on your clients’ businesses and your own. Too many agencies put themselves on the back burner but it is critical to build and maintain a healthy long-term relationship with each of your clients. As tracking all of your clients’ data gets harder and harder, it is better to think of implementing a customer relationship management tool for your agency. Before losing a critical client and hoping to pull in a new one, step into AI-driven CRM software to keep track of each of your client’s data and activities. While, as an agency owner, focus on developing new marketing strategies, CRM apps take care of your collecting, tracking, and managing all your client data.

Best tools for getting more clients such as Freshworks CRM, ProofHub, Bitrix24, Apptivo etc. provide stand-out features including pipeline management, contact management, collaboration, reports, sales tracking, automated lead capture, integrations, and more. If you understand your agency’s core needs in the first place, you can better grow your agency’s revenue.

Use Social Media for Reaching out to Your Potential Digital Marketing Customers

Social media is no doubt one of the most used communication channels of our day. It allows businesses and brands to reach and engage with their potential customers with constantly updated algorithms and advertising options. The key point; however, is to figure out how you can stand out from your competitors and the strategies you need to reach your potential digital marketing customers. 

We believe what’s essential is a strong social media marketing strategy to engage with brands looking for digital marketing services

1. Create Less Formal Social Media Posts

Yes, selling is critical! However, it is just as important to determine your target audience, create suitable posts, convince clients from a different perspective, and direct them to your website. But just advertising products by flooding users with boring information is no longer enough in this creative world. With fun posts that will reflect your company and team, your potential customers can get to know you, thereby increasing their desire to work with you.

2. Give Your Customers an Inside Look

Create posts where you briefly describe your products and services so that visitors will have an idea of whether your agency is what they’re looking for. You can offer a trial demo for interested clients, or you can organize a meeting to be able to introduce your agency in a detailed way. 

3. Create Polls and Ask Your Audience’s Opinions

It can be challenging to get your audience to interact with your social media content; occasionally, even well-written articles and captivating videos fail to interest users. Though, you have not only greatly designed images and reels but a few more options to engage your audience. When it comes to learning more about your audience, polls offer a variety of advantages. They are simple and therefore people love to participate and share their thoughts and opinions. By using polls, you can eliminate a lot of these assumptions and get a clear understanding of how your audience feels about your company or a certain product.

4. Use Hashtags (The Right Ones!)

Users might easily become overwhelmed by an excessive amount of information. Using hashtags makes it simple to filter out unnecessary digital clutter and concentrate only on the information we truly need. You can connect with your industry and your target audience by using an industry-specific hashtag. The use of many hashtags, however,  might make your message seem cluttered and unprofessional. So make sure to avoid overusing them!